Premium German appliance manufacturer Miele is to open an Experience Centre within the exciting new district of St James Quarter tomorrow ( 24 June).
This will be the third Miele Experience Centre in the UK after London and Oxfordshire, and its 100th worldwide.
The purpose of the Experience Centre is to bring Miele products to life and to provide customers with the opportunity to fully interact with live appliances and experience new technology.
Whether a customer is looking for a replacement washing machine or researching a full suite of appliances for their new dream kitchen, knowledgeable sales consultants and home economists can help guide them on the products that are right for them.
John Pickering, managing director for Miele GB says: “We are thrilled to be opening a Miele Experience Centre within the new St James Quarter in Edinburgh.
“Our mission is to create quality products that improve our customers’ lives, that are designed, built and tested to last – many for up to 20 years. We are looking forward to helping customers from all over Scotland make informed decisions about buying new sustainable appliances and ensuring they get the absolute most out of them.”
The new Edinburgh Miele Experience Centre will be a ‘destination of discovery’, where a range of sustainable appliances will be on display including laundry, cooking, dishwashers and floorcare.
Carefully curated interactive ‘Discovery Classes’ will also be introduced from September to help customers to see and feel why Miele products are different.
The classes will cover everything from key product features and benefits, quality of design and manufacture through to cooking and recipe demonstrations.
The new Experience Centre will be managed by Ewan Laing who will be supported by a team of sales consultants and home economists.
The new store creates eight new jobs and is centrally located in St James Quarter, which is set to be a vibrant new shopping and food destination attracting 20 million visitors per year.
The opening tomorrow will have a carnival theme with a spectacular floral installation created by Edinburgh-based Wild Flowers.
The award-winning and renowned private chef, Mark Heirs will be in store from the 24 June – 1 July, giving cookery demonstrations and serving up ‘street food’ style bites and treats.
And there will be an exclusive in store ‘Spin the Drum’ competition which will run from 24-27 June, to give visitors the chance to win one of 100 prizes in celebration of the opening of Miele’s 100th Experience Centre worldwide.
Prizes include a washing machine, dishwasher, vacuum cleaner and £25 or £50 vouchers.
The new Miele Experience Centre can be found at 243 St James Crescent, EH1 3AD. Doors open at 9am tomorrow (24 June 2021).
For more information about Miele visit miele.co.uk
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