Tag: thortful

Keeping Santa Heart-Healthy

Heart Research UK campaign seeks to educate people on the risk of heart attacks over the winter period

Reports have found that the risk of heart attack rises approximately 15% over Christmas time. To highlight the dramatic effect the festive season can have on heart health, national heart charity Heart Research UK has created a special Christmas awareness campaign that aims to inform the public and raise vital funds that will benefit life-saving research.

Research from the UK and Sweden has shown that Christmas can put a huge strain on our hearts, with approximately a 15% increase in heart attack risk at Christmas time. Seasonal changes and the rise in contagious illnesses including influenza can contribute to a person’s increased risk of death from cardiovascular disease and it’s especially dangerous for the elderly and those with certain underlying health conditions.

Reports show that deaths due to cardiovascular disease and coronary heart disease increase during the winter months with heart attacks (myocardial infarction) being more prevalent.

In 2019/20 in the UK, there were 6,661 excess winter deaths due to cardiovascular disease which included 2,820 deaths due to coronary heart disease. In addition to this, research from Sweden found that the risk of heart attack increased by 15% during the Christmas and New Year period.

It is therefore easy to see why Santa Claus finds himself the subject of Heart Research UK’s latest campaign. With his stressful job, poor diet, irregular exercise and fondness for mince pies and sherry, Santa fits this profile of someone who needs to be aware of their heart health over the Christmas period.

Introducing ‘A Healthy Heart Christmas’– a new campaign from Heart Research UK designed to raise awareness of the risk of heart disease during the winter months.

The campaign highlights the increase in risk of heart attack over the winter months and highlights the dangers of a sedentary lifestyle, poor diet, excessive alcohol consumption and stress whilst providing a number of handy resources via their website to help everybody enjoy a heart healthy and stress-free Christmas.

To accompany the campaign, Heart Research UK has partnered with thortful, the UK’s largest online card marketplace, to create a set of hand-drawn, limited-edition Christmas cards showing traditional festive scenes. Proceeds from sales of the cards will go towards funding Heart Research UK’s lifesaving research.

“We are extremely grateful to all the thortful customers for their generous contributions. The donations from the Christmas card sales will help us raise much-needed funds for our pioneering medical research into the prevention, treatment and cure of heart disease. We are so thankful for their support. Together we can take on heart disease.” says Kate Bratt-Farrar, Chief Executive at Heart Research UK.

Finally, as part of a radio spot promoting the campaign, BAFTA-winning actor and Line of Duty star Mark Bonnar has lent his distinctive voice to a special retelling of the iconic Christmas poem ‘A Visit from St Nicholas’, leading with the famous ‘Twas the night before Christmas’ verse before encouraging people to visit Heart Research UK’s website and donate.

Anyone who wants to donate towards their life-saving research or learn more, can visit the Heart Research UK website (https://heartresearch.org.uk/), where they can access a range of useful tips and guidance on how to take care of their heart and make little changes to their lifestyle and diet over the holidays.

The range of limited-edition Heart Research UK Christmas cards are available to purchase here https://www.thortful.com/creator/heartresearchuk with all proceeds supporting Heart Research UK. 

Generosity has increased since lockdown began, research reveals

I think we can all agree the last 12 months have been challenging in so many ways, for people and businesses alike. But one of the most heart-warming parts since the first lockdown was announced has been seeing how many people have pulled together to help those in need.

New research by thortful.com has shown that people are now looking to give back. thortful analysed Google Trends data since the start of the first lockdown and found that there has been a huge increase in terms like ‘care packages for friends’ and ‘care package ideas’ seeing a 3350% and 250% increase in the last 12 months.

Businesses are also looking to show their appreciation to loyal customers who have continued to support them during these uncertain times, with the search term ‘thank you business cards’ seeing a 400% increase in the last 12 months.

Interestingly, search terms like ‘thank you for your order cards’ and ‘thank you for your purchase cards’ are two breakout queries, indicating this is a growing trend and that businesses want to give back to their customer base.

People’s willingness to give back was also seen during the Mother’s Day period when people donated to thortful’s NHS Charities Together campaign, which raised £130,126.50 for NHS Charities. Thanks to their customers, they were able to smash their target of raising £110,000. .

thortful became the official card company sponsor of the NHS Charities Together during the Mother’s Day period (15th February – 14th March), and pledged £110,000 to NHS Charities Together.

During this period, 5p for every Mother’s Day card sold and £5 from every Rainbow bouquet bought was donated by thortful directly to NHSCT. thortful smashed their target on 15th March 2021 with the total figure now at £130,126.50.

Commenting on the initiative, a thortful spokesperson explained: “It’s great to see how generous and altruistic people have been during this time.

“We are so grateful to all our wonderful customers for helping us raise this huge amount of money. We wanted to show our support and gratitude for all of the NHS staff who have worked tirelessly during the pandemic.”

For the full thank you card range, go to: https://www.thortful.com/cards/thank-you

thortful launch new initiative to collect thank you messages to NHS

Send your personal thanks to the NHS and your message could end up on a touring art installation.

The hardworking staff of the NHS care for us all – and we want to show them that we care too. 

Online greetings card company thortful are collecting messages of thanks on their new noticeboard, and your words could be featured in the ‘This is Gratitude’ art installation, touring across the UK to say thank you to the NHS.

Noticeboard of messages  

Undeniably, the pandemic has given us a fresh perspective on the importance of our NHS and its staff. With that in mind, thortful have created a noticeboard of messages that everyone can contribute to.

After raising more than £100,000 for  NHS Charities Together, thortful wanted to continue to thank the NHS. The new noticeboard is a collection of thank you messages from the public. Anyone can leave a message and they can give thanks to friends and family who work within the NHS or medical staff as a whole.

A selection of these messages will then be chosen and incorporated into the “This is Gratitude” art installation which will tour around the country starting in August.

Give a personalised thank you

Collectively as a nation, we have had opportunities to thank the NHS in various ways. But thortful want their noticeboard to be a space where individual people can give a personalised thank you.

Here are some of the messages the noticeboard has already received:

  • “We are so lucky to have the NHS, my best friend works for them and she is so brave/helpful – like every other employee. Thank you so much – you sacrifice so much for us!”
  • “My mother is part of the ‘most vulnerable’ group and by association as is my father. They have been taken care of so incredibly well with no fuss and always with a smile. I couldn’t thank those in the NHS enough for their tireless and often unseen fight over the past year.”
  • “Dear NHS, thank you for working tirelessly on the frontline of the COVID19 pandemic. We were all scared and yet, with face-mask bruises, late nights, hot and sweaty uniforms and distancing yourself from vulnerable loved ones, you’ve managed to pull us through. I love the NHS!”

To view the noticeboard, go to: https://www.thortful.com/NHS-thank-you-noticeboard