High food prices NOT driven by lack of supermarkets competition, says CMA

  • Evidence to date indicates high food price inflation has not been driven by weak retail competition, but competitive pressure is important as input prices fall
  • Next phase of CMA probe will examine competition and prices across the supply chain for the product categories identified
  • Rules on unit pricing should be tightened and retailers must comply to help shoppers compare prices easily

The Competition and Markets Authority (CMA) has today published an initial update on its ongoing work to tackle cost of living pressures in groceries with the publication of two reports: an assessment of retail competition in the groceries sector and a review of unit pricing practices across major retailers.

At a time when food and other grocery prices are rising it is crucial that people can be confident that competition is working effectively to keep price rises as low as possible and that people can shop around and compare prices easily and with confidence.

Groceries

Over the past two months, the CMA has assessed how retail competition is working in the UK grocery sector, particularly between supermarkets such as Asda, Morrisons, Sainsbury’s and Tesco as well as discounters, including Aldi and Lidl. Looking at the effectiveness of retail competition across the market, this stage of the CMA’s review has focused on the extent to which rivalry between retailers ensures they keep their prices as low as possible and whether consumers can shop around to get the best deals.

Although food price inflation is at historically high levels, evidence collected to date by the CMA indicates that competition issues have not been driving this.

In particular:

  • Operating profits in the retail grocery sector fell by 41.5% in 2022/23, compared with the previous year while average operating margins fell from 3.2% to 1.8%. This is due to retailers’ costs increasing faster than their revenues, indicating that rising costs have not been passed on in full to consumers.
  • Consumers are shopping around to get the best deals, and the lowest-price retailers – Aldi and Lidl – have gained share from their competitors. This suggests retailers are restricted in their ability to raise prices without losing business.

However not everyone is able to benefit fully from strong competition, particularly those who cannot travel to large stores or shop online, and therefore may rely on higher-priced convenience stores.

Now that some input costs are starting to fall, there are some signs that grocery retailers are planning to start rebuilding their profit margins. The CMA will monitor this carefully in the months ahead, to ensure that people benefit from competitive prices as input costs fall.

The CMA’s review so far has focused on overall indicators of effective retail competition. It has not yet examined competition for individual product categories or across the wider grocery supply chain. This will be an important focus for the next phase of its work. Today’s update identifies 10 indicative product categories (including milk, bread, and baby formula) that merit further analysis to gain a deeper understanding of competition and price dynamics. Our choices are not an indication of any provisional concerns that competition for these products is ineffective.

As part of its ongoing work, the CMA could make recommendations to address any competition issues it finds or take a closer look at any areas which justify further scrutiny.

Unit Pricing

At a time when shoppers are looking for the most competitive deals, unit pricing provides critical information to ensure people can compare prices effectively.

The review looked at 11 supermarkets and 7 variety retailers (stores that sell homeware and household goods with a more limited range of groceries) that operate in the UK .

The CMA has found compliance concerns with the Price Marking Order (PMO) amongst all those it reviewed, however for some retailers these were relatively minor. The CMA has identified that compliance is worse amongst some variety retailers.

Some of the problems stem from the unit pricing rules themselves, which allow unhelpful inconsistencies in retailers’ practices and leave too much scope for interpretation. As a result, shoppers may be finding it hard to spot and compare the best deals.

The CMA’s concerns relate to:

  • Consistency – different measurements are being used for similar types of products, making it hard for consumers to compare deals on a like-for-like basis. For example, tea bags being priced per 100 grams for some products and others being unit priced per each tea bag.
  • Transparency – missing or incorrectly calculated unit pricing information both in store and online. For example, 250ml handwash costing £1.19 but unit priced at £476.00 per 100ml and unit pricing information unavailable online until items were selected.
  • Legibility – unit pricing information being difficult to read, for example text on labels being too small or shelf edge labels being obscured by promotional information or by shop fittings.
  • Promotions – some retailers not displaying unit prices for any products on promotion.

In its report, the CMA has set out recommendations on the unit pricing rules and is calling on the government to reform this legislation, to help shoppers spot the best deals. The CMA has also written to those that are not fully complying with the PMO and expects them to make changes to address its concerns or risk enforcement action.

More broadly the CMA is calling on all retailers to give consumers the unit pricing information they need to make meaningful comparisons, particularly for products on promotion, even before any reforms to the PMO are introduced.

The CMA will publish the findings of its consumer research into the use of unit pricing in Autumn 2023.

Sarah Cardell, CEO of the CMA said: With so many people struggling to feed their families, it’s vital that we do everything we can to make sure people find the best prices easily.

“We’ve found that not all retailers are displaying prices as clearly as they should , which could be hampering people’s ability to compare product prices. We’re writing to these retailers and warning them to make the necessary changes or risk facing enforcement action . The law itself needs to be tightened here, so we are also calling on the government to bring in reforms.

“We’ve also looked at how competition is working across the grocery retail market more widely. The overall evidence suggests a better picture than in the fuel market, with stronger price competition between all of the supermarkets and discounters. In the next phase of our work, we will examine competition and prices across the supply chain for the product categories we’ve identified.

“We’ll also continue to monitor the situation to ensure that competition remains effective as input costs start to fall.

More information and full reports can be found on our 

Unit Pricing and Groceries pages.

Petrol Prices: Government acts to tackle rip-off retailers

  • Retailers will be forced to provide up-to-date price information as part of new government scheme to call out rogue supermarkets and stations overcharging drivers at the pump.
  • Motorists will be able to easily compare fuel prices in real time to choose the best prices whilst boosting competition and in turn driving down prices.
  • Government action after watchdog finds some supermarkets charged drivers 6p more per litre for fuel from 2019 to 2022 – meaning £900m in extra costs across the UK in 2022 alone.

Motorists are being put in the driving seat to find the best fuel prices as the government prepares to force retailers to publicly fess up to how much they are charging at the pump.

In a win for consumers, they will be able to compare prices in real time in any area of the UK, through a new fuel price reporting scheme. Drivers will be able to easily identify those charging fair prices and those failing to pass on savings from falling wholesale costs.

The government will change the law to force retailers to comply by providing up to date price information, which is expected to lead to greater transparency and competition – in turn driving down prices and easing people’s cost of living.

The new scheme will make pricing data available for third parties – paving the way for them to create price comparison apps and websites – supporting the digital economy and helping growth.

The tough action by government follows publication of a Competitions and Markets Authority (CMA) report today showing some supermarkets charged drivers 6p more per litre for fuel. This amounts to £900m in extra costs in 2022 alone – around £75m a month.

New powers will be handed to a public organisation yet to be decided, to closely monitor the UK road fuel market, scrutinise prices and alert government if further intervention is needed.

This is the latest step in the government’s action to ease the cost of living, as part of its efforts to halve inflation this year – one of the Prime Minister’s five priorities. It follows the Chancellor’s roundtable with regulators last week, including the CMA, to ensure consumers are being treated fairly and help those struggling to make payments.

Grant Shapps, Energy Security Secretary, said:Some fuel retailers have been using motorists as cash cows – they jacked up their prices when fuel costs rocketed but failed to pass on savings now costs have fallen.

“It cannot be right that at a time when families are struggling with rising living costs, retailers are prioritising their bottom line, putting upwards pressure on inflation and pocketing hundreds of millions of pounds at the expense of hardworking people.

“Today I’m putting into action the CMA’s recommendations and standing by consumers – we’ll shine a light on rip-off retailers to drive down prices and make sure they’re held to account by putting into law new powers to increase transparency.”

Jeremy Hunt, Chancellor of the Exchequer, said:It isn’t fair that businesses are refusing to pass on lower prices to protect their profits while working people struggle with balancing their budgets.

“Consumers need to be treated fairly, and so we’re empowering drivers to find the best prices possible for their fuel by taking swift steps following the CMA’s recommendations.”

The CMA’s report found a concerning weakening of competition in the fuel market and an overall increase in retailers’ margins, especially in respect of diesel and with supermarkets the worst offenders (see below).

It also noted a lack of reliable and comprehensive price information available to motorists.

The report recommends the mandatory public disclosure of fuel prices and establishment of a body to monitor the market, which the government has agreed to.

The government will consult on the design of the open data scheme, and market monitoring function this autumn – with changes to the law needed to bring it in. In the interim, the CMA will create a voluntary scheme encouraging fuel retailers to share accurate, up-to-date road fuel prices for publication by August and continue to monitor fuel prices using its existing powers.

The move follows a similar scheme in Germany, which boosted competition amongst fuel retailers. Meanwhile, motorists who shopped around in Queensland, Australia, saved on average $93 per year off the back of a statewide scheme rolled out in the area.

Action to protect consumers announced today follows the government spending nearly £40 billion protecting households and businesses from spiralling energy bills over the colder months – including paying half the typical household bill and saving the average home roughly £1,500 by the end of June.

Meanwhile, with the latest Ofgem price cap coming into effect from 1 July, families will see their yearly energy bills fall by around £430 on average. On top of this, the government is also providing additional support to the most vulnerable, with an extra £150 for disabled people and £900 for those on means-tested benefits.

CMA sets out plan to help drivers get more competitive fuel prices

A new fuel finder scheme to enable drivers access to live, station-by-station fuel prices on their phones or satnavs would help revitalise competition in the retail road fuel market, the CMA said yesterday

  • Increased supermarket fuel margins led to drivers paying an extra 6 pence per litre
  • Instant access to prices via fuel finder scheme should drive down prices and help people find cheapest fuel
  • New monitoring body needed to hold industry to account
  • Asda fined £60,000 for failure to provide information when required

The scheme would be made possible by new compulsory open data requirements and backed by a new ‘fuel monitor’ oversight body. The proposals are the key recommendations by the Competition and Markets Authority (CMA) to UK government following its in-depth study into the road fuel market which found a weakening of competition in retail since 2019.

At present, retailers only provide information on prices at the petrol stations themselves. This makes it hard for drivers to compare prices and weakens competition. The fuel finder open data scheme would need statutory backing through legislation to ensure fuel retailers provide up-to-date pricing and make that available to drivers in an open and accessible format that can be easily used by third party apps such as satnavs or map apps, through a dedicated fuel finder app, or a combination of both.

The fuel monitor would monitor prices and margins on an ongoing basis and recommend further action if competition continues to weaken in the market. As the UK transitions to net-zero the demand for petrol and diesel will reduce. The fuel monitor will help us understand the impact of this on vulnerable consumers that remain dependent on petrol and diesel for longer, as well as those living in areas with limited choice of fuel stations.

The fuel monitor will ensure ongoing scrutiny of retail prices for petrol and diesel. We observed that following the interim update issued by the CMA in May 2023, the average price of road fuel fell in large parts of the UK. Over the last year, the CMA has investigated the road fuel market in detail and reached the conclusion that competition is not working well and greater transparency in pricing is needed to improve consumer confidence and bring down prices for drivers.

There is no evidence to suggest that there has been cartel behaviour taking place and the CMA has no plans to open an enforcement case.

The report found that:

  • From 2019-22, average annual supermarket margins have increased by 6 pence per litre (PPL)
  • Increased margins on diesel across all retailers have cost drivers an extra 13 PPL from January 2023 to the end of May 2023
  • With greater transparency and shopping around as effectively as possible, the driver of a typical family car could save up to £4.50 a tank within a 5-minute drive
  • Motorway service stations are charging around 20 PPL more for petrol and 15 PPL more for diesel compared to other fuel stations

Supermarkets are generally the cheapest places to buy fuel, with Asda typically the cheapest of those. This has anchored prices in the past. The CMA found that in 2022, Asda and Morrisons each made the decision to target higher margins.

Asda’s fuel margin target in 2023 was more than three times what it had been for 2019, while Morrisons doubled their margin target in the same period. Other retailers, including Sainsbury’s and Tesco, did not respond in the way you would expect in a competitive market and instead raised their prices in line with these changes. Taken together this indicates that competition has weakened and reinforces the need for action.

Diesel prices have been slow to drop in 2023, partially down to Asda ‘feathering’ (reducing pump prices more slowly as wholesale prices fell) its prices and other firms not responding competitively to that. As a result, the CMA estimates that drivers have paid 13 PPL more for diesel from January 2023 to the end of May 2023 than if margins had been at their historic average.

Sarah Cardell, Chief Executive of the CMA, said: “Competition at the pump is not working as well as it should be and something needs to change swiftly to address this.

“Drivers buying fuel at supermarkets in 2022 have paid around 6 pence per litre more than they would have done otherwise, due to the four major supermarkets increasing their margins. This will have had a greater impact on vulnerable people, particularly those in areas with less choice of fuel stations.

“We need to reignite competition among fuel retailers and that means two things. It needs to be easier for drivers to compare up to date prices so retailers have to compete harder for their business.

“This is why we are recommending the UK government legislate for a new fuel finder scheme which would make it compulsory for retailers to make their prices available in real time. This would end the need to drive round and look at the prices displayed on the forecourt and would ideally enable live price data on satnavs and map apps.

“Given the importance of this market to millions of people across the UK this needs to be backed by a new fuel monitor function that will hold the industry to account. As we transition to net zero, the case for ongoing monitoring of this critical market will grow even stronger, so we stand ready to work with the UK government to implement these proposals as quickly as possible.”

Local factors also contribute to how much drivers pay at the pump. The CMA identified that there are significant price differences in local areas, and that the difference between the highest and lowest prices in local areas has increased as average fuel prices have risen.

Lower prices are typically associated with having a supermarket retailer nearby, and where there are no supermarkets, for example, in remote areas, fuel retailers are likely to have higher costs and prices are likely to be higher. The fuel finder scheme will be important to help people find the best deal possible but it is essential that the monitoring function keeps a close eye on local variations in prices.

The price premium at motorway service stations has grown in real terms since 2012, and price variation on motorways is low, due to limited competition between service stations. A fuel finder scheme would allow drivers an easy way to see where they can find cheaper fuel in the area if they come off the motorway.

The CMA has also imposed fines totalling £60,000 on Asda for failing to provide relevant information in a timely manner.

Asda received two fines, each of £30,000 (the statutory maximum), for:

  • Sending a representative to attend a compulsory CMA interview who was not equipped to provide evidence on certain topics the CMA had identified in advance.
  • Failing to respond completely to a compulsory written request for information.

Asda has now provided the CMA with the required information.

The final report on the Road Fuel Market Study is available to read in full.

RAC Foundation: Lack of competition pushing up pump prices

Supermarkets not as competitive as they once were

night shot of a petrol station

Fuel retailers have been pushing up their margins on pump prices meaning higher prices for drivers.

The latest findings from the Competition and Markets Authority (CMA) reveal that between 2019 and 2022 supermarkets pushed up their margins on petrol and diesel by 6p per litre (PPL).

The CMA also found that “increased margins on diesel across all retailers have cost drivers an extra 13 PPL from January 2023 to the end of May 2023.”

The organisation goes on to say:

“Over the last year, the CMA has investigated the road fuel market in detail and reached the conclusion that competition is not working well and greater transparency in pricing is needed to improve consumer confidence and bring down prices for drivers.”

However, the CMA could find “no evidence to suggest that there has been cartel behaviour taking place and the CMA has no plans to open an enforcement case.”

The CMA’s study on road fuel prices identified a reduction in competition amongst the supermarkets:

“Supermarkets are generally the cheapest places to buy fuel, with Asda typically the cheapest of those. This has anchored prices in the past. The CMA found that in 2022, Asda and Morrisons each made the decision to target higher margins. Asda’s fuel margin target in 2023 was more than three times what it had been for 2019, while Morrisons doubled their margin target in the same period.

“Other retailers, including Sainsbury’s and Tesco, did not respond in the way you would expect in a competitive market and instead raised their prices in line with these changes. Taken together this indicates that competition has weakened and reinforces the need for action.

“Diesel prices have been slow to drop in 2023, partially down to Asda ‘feathering’ (reducing pump prices more slowly as wholesale prices fell) its prices and other firms not responding competitively to that. As a result, the CMA estimates that drivers have paid 13 PPL more for diesel from January 2023 to the end of May 2023 than if margins had been at their historic average.”

The CMA is calling for the compulsory release of price data by fuel retailers so that apps can be developed which allow drivers to check what is the best price in their local area.

It also wants to see a new monitoring body to hold the industry to account.

According to the CMA “motorway service stations are charging around 20 PPL more for petrol and 15 PPL more for diesel compared to other fuel stations.”

Edinburgh Scotmid stores add chippy-style products as a permanent listing following triumphantly tasty trial

Scotmid is giving customers across Edinburgh the chance to make the perfect Chippy Tea at home all year round, after making new supplier We hae meat’s, chippy style battered pork sausage and battered black pudding products a permanent listing in 125 of its stores across Scotland.

These sought after Scottish delicacies, produced by the Ayrshire-based business, are now available from Scotmid’s stores across the city.

The listing’s long-term success follows the family run business’s recent accolade of being named a ‘Scotmid Scottish Favourites’ winner – a competition run in partnership with Scotland Food and Drink launched during Scottish Food and Drink Fortnight in 2022.  After a triumphant three-week promotional listing back in February, which proved a triumph with customers, the products are back by popular demand on a permanent basis. 

Jessica van Tromp, Local Sourcing Manager at Scotmid said: “Our customers love these products! We hae meat’s commitment to excellence has paid off and we can’t wait to see what the future holds for this exciting Scottish business.”

Founded in 2007, We hae meat is run by Carlyn Paton and her husband Alex, on the family farm in Ayrshire’s beautiful Girvan Valley. With a commitment to developing products that are made from traditional recipes, while minimising their impact on the environment,  the business implemented a comprehensive carbon management plan aimed at reducing on-site emissions in 2016.

On securing the permanent listing, Carlyn Paton said: “Knowing our products are available in over 100 Scotmid stores is a huge achievement for us.

“We are so proud that our family-run, sustainable-focused business can provide tasty products to more customers than we’ve ever reached before across the country.”

Since then, prioritising sustainability and showcasing dedication to operating in an environmentally responsible manner has been We hae meat’s focus. A notable achievement in its sustainability efforts is the on-site renewables plant, which plays a pivotal role in reducing its carbon footprint.

This plant generates 100% of We hae meat’s hot water requirements and 80% of its electricity demands. By harnessing renewable energy sources, the company not only contributes to a greener future but also showcases their innovation and forward-thinking approach, ultimately providing stores and customers with convenient, tasty and sustainable products. 

We hae meat recommends that their chippy-style products are eaten with oven chips and peas – but the question stands on if they should be mushy or not!

The Edinburgh stores are:

  • Crewe Road
  • Pilrig
  • Sighthill
  • Rannoch
  • Balerno
  • Barnton
  • Leith Walk
  • Leven Street
  • Moredun
  • Colinton Mains
  • Westburn
  • Easter Road
  • Newhaven
  • Newtongrange
  • Warrender Park
  • South Queensferry

Rizza’s scoops second helping in Scotmid competition bringing tablet ice-cream to Edinburgh

Rizza’s of Huntly is proud to announce its victory in the Scotmid Scottish Favourites competition for the second year in a row, earning them the opportunity to showcase their latest creation, Scottish Tablet Ice Cream, in Scotmid stores across Edinburgh.

Beginning this week, Rizza’s iconic ice cream will grace the shelves of local Scotmid stores for a limited three-week run, delighting customers with their award-winning innovation. Last year, the renowned ice creamery triumphed with its Double Dairy Gold Ice Cream, inspiring them to once again enter the highly sought-after competition.

As one of the five Scottish businesses chosen to win the Scotmid Scottish Favourites competition, Rizza’s exemplifies Scotmid’s commitment to supporting local producers and promoting Scottish sourcing. Rizza’s prides itself on using Scottish ingredients whenever possible, bolstering the Scottish supply chain. The tablet used in their ice cream is sourced from Aldomak, a Glasgow-based supplier and fellow Scotmid partner.

Aldomak, a family business with 80 years of expertise, crafts their ‘Totally Tempting Tablet’ in small batches using traditional family recipes dating back to the 1900s. The collaboration between Rizza’s and Aldomak share a dedication to quality and authenticity.

Donald Morrison, Director at Rizza’s, said: “Winning last year’s competition allowed us to sell our ice cream throughout Scotland reaching new customers who hadn’t heard of us before – we even had some get in touch afterwards asking when we would be in store again!

“We are obviously delighted that we have secured a second listing, this time for our Scottish Tablet Ice Cream. We look forward to hearing what Scotmid customers think of it!”

Jessica van Tromp, Local Sourcing Manager at Scotmid, praised the winners, saying: “Our competition celebrates local Scottish producers, and we are always impressed by the quality of products available in our country.

“Rizza’s Scottish Tablet Ice Cream is an exceptional product that we think will excite customers across the country. We can’t wait to see it in Scotmid stores!”

The other Scotmid Scottish Favourites competition winners from this year are:

The Edinburgh stores selling Rizza’s Scottish Tablet Ice Cream are:

  • Leven Street
  • Warrender Park
  • Marchmont Road
  • Pilrig
  • Leith Walk
  • Easter Road
  • Saughtonhall
  • Sighthill
  • Westburn
  • Kingsknowe Road
  • Duddingston
  • Colinton Mains
  • Hamilton Place
  • Elizabeth Drive
  • Moredun
  • Balerno
  • Currie
  • Drumbrae
  • Roseburn
  • Rannoch
  • Ratho Station
  • Kirkliston
  • South Queensferry
  • Scotstoun
  • Barnton
  • Mayfield
  • Uphall Station
  • Prestonpans
  • Gorgie Road
  • Portobello
  • Granton
  • Ferry Road
  • Crewe Road North

Daddy of all Burgers: Morrisons launches giant burger in cafes for Father’s Week

– The Big Daddy Burger costs just £5 for More Card holders –

– Available for a limited time only from Monday 12th to Sunday 18th 

Meat your heart out! Morrisons has announced the launch of its latest meaty feast for Father’s Week – The Big Daddy Burger. 

The Big Daddy Burger will be available in Morrisons Cafés in the week leading up to Dads’ special day and costs £7.99 or just £5 for More Card customers – from Monday 12th to Sunday 18th June.   

As well as 100% British beef, the two Big Daddy Burger patties are layered with a double serving of cheese and bacon, a hash brown, burger sauce, lettuce, tomatoes and onion rings. The burger is served with a side of chips and portion of coleslaw making it the perfect way to treat the father figures in your life . 

The tasty treat is sure to make Dads across the UK feel full of love (and food) on their big day and those looking for a vegetarian option fear not as Morrisons has created The Big Daddy Veggie Burger too.

Served with chips and coleslaw, The Big Daddy Veggie Burger consists of three meat free patties, double cheese, a hashbrown, burger sauce, tomatoes, lettuce and onion rings for £7.99 or £5 for More Card Customers.

To make the celebration even better value, families can enjoy the Kids Eat Free offer including all-time favourites like Bangers and Mash and Fish and Chips, when purchasing The Big Daddy Burger or any meal costing £4.49 and over. 

Chris Strong, Morrisons Café Buying Manager, says: “We’re working hard to serve our customers great-value, tasty meals whether it’s a midweek lunch or a special occasion such as Father’s Day. 

“We’re confident that The Big Daddy Burger and The Big Daddy Veggie Burger will be a firm favourite with customers so we’re adding them to the menu for the whole week and More Card customers can grab it for just £5 while kids can eat for free when an adult meal is purchased.”

Both burgers are available to order for home delivery, through JustEat and Deliveroo* and are subject to availability.

For a limited time only, The Big Daddy Burger and The Big Daddy Veggie Burger is available in all Morrisons cafés nationwide.

To find your local café, visit: https://my.morrisons.com/storefinder/.

Lidl is cheapest supermarket in UK

  • ​​​​​​Lidl has officially been named the cheapest supermarket in the UK, beating all major retailers, and undercutting Aldi, in latest price comparison survey
  • The analysis, conducted by The Grocer, found a basket of everyday items at Lidl cost just £50.27, making it cheaper than competitors even with their discount schemes applied
  • Lidl’s everyday grocery items clocked in more than 10% cheaper than Tesco, and a whopping £19.91 cheaper than the most expensive retailer, Waitrose

Lidl has once again been named cheapest supermarket in The Grocer’s ‘Super Grocer 33’, beating all major supermarkets, including Aldi.

The price index, which compares the price of 33 everyday grocery items across the UK’s seven major supermarkets, found Lidl to be £19.91 cheaper than Waitrose, the most expensive retailer. This win comes as Lidl’s fourth accolade, out of five surveys since the Grocer 33’s inception.

The survey also found Lidl came out cheapest even after other supermarkets’ discount schemes were applied. Overall, the discounter was found to be ten per cent (£6.17) cheaper than Tesco – and still £5.13 after Clubcard discounts were applied. Similarly, the same products at Sainsburys cost £6.80 more, with no benefit from the supermarket’s Nectar Prices.

The accolade also comes despite traditional supermarkets recently announcing an array of price drops, demonstrating that the discounter still offers better value.

The Grocer compares prices of items on shopping lists across the nation as part of the monthly analysis – from fresh produce, such as milk and grapes, to deodorant, and branded items including Hovis Bread and Kellogg’s Corn Flakes. 

Lidl offered the cheapest price on 26 products – and exclusively the lowest price for five products across a range of categories, including:

  • Baby corn at £2.79 (76p cheaper than the most expensive and 4p cheaper than the next cheapest)
  • Kellogg’s Corn Flakes at £2.05 (25p cheaper than the most expensive and 20p cheaper than the next cheapest)
  • Domestos bleach at £1.39 (21p cheaper than the most expensive and 10p cheaper than the next cheapest retailer)
  • Prawns at £1.99 (£1.76 cheaper than the most expensive and 20p cheaper than the next cheapest)
  • Custard creams at 54p (26p cheaper than the most expensive and 1p cheaper than the next cheapest)

It’s not just the Super Grocer 33 basket proving this – for the past fourteen weeks Lidl has also been cheapest in a weekly price comparison conducted by the Manchester Evening News on essential groceries.

Ryan McDonnell, Chief Executive Officer at Lidl GB, said: “Every week, independent analysis shows we are consistently the UK’s cheapest supermarket. As a result, we are seeing more customers coming through our doors and switching their weekly shop to Lidl from the traditional supermarkets.

“We know people switch to us make savings, but then stay with us when they realise that they’re not having to compromise on quality.”

SupermarketRatio Price SummaryPrice compared to Lidl
Lidl£50.27– 
Aldi£50.46+19p
Asda£54.42+£4.15
Tesco£56.44+£6.17
Sainsbury’s£57.07+£7.30
Morrisons£60.05+£9.78
Waitrose£70.18+£19.91

Gorgie shopper scoops over £1000 for local foodbank in Aldi Supermarket Sweep

Aldi Scotland’s popular Supermarket Sweep challenge recently returned to Gorgie, and lucky local winner has raised £1,210.98 for a foodbank of their choosing, while picking up £605 in Aldi favourites for herself. 

Aldi’s popular gameshow inspired Supermarket Sweep arrived in Gorgie and lucky shopper Maryanne who was chosen as the winner of an in-store competition, took part in the five-minute trolley dash for charity on Sunday 9th of April.  

As well as taking home a trolley full of goodies, Maryanne successfully found the hidden inflatable in store, meaning Aldi Scotland doubled the total value of her haul and donated the lump sum to her nominated charity, The Salvation Army. 

Aldi Supermarket Sweep winner, Maryanne Fitzpatrick, said:The Aldi supermarket sweep was an amazing experience, and I am glad the Salvation Army have received an amazing amount of money from it.” 

Elizabeth Young, Community Project Coordinator at The Salvation Army, said: “Over the past few months we have seen the need for our foodbank continuing to grow at an alarming rate.

“So much so, that on top of the very generous donations received from church members, members of the general public, schools, corporate groups and supermarket permanent collection points, we find ourselves having to spend hundreds of pounds nearly every week buying food to top up our food parcels.  

“So, you can imagine how pleased we were to hear that we had been selected to benefit from the supermarket sweep at the Gorgie branch of Aldi close to our foodbank. Then to our great surprise, we were informed that Aldi were going to double the amount of the trolley dash, resulting in a donation to us of £1,210! 

“I would like to thank Aldi for this very generous donation and to your customer who chose our foodbank to benefit from the donation. This will help us to continue giving out food parcels to those who are finding life difficult now and enable us to show a love and kindness to them.” 

Richard Holloway, Regional Managing Director for Scotland, said: “We are proud that the Aldi Supermarket Sweep is a firm favourite across the country, and we are so pleased to bring it back this year.

“Congratulations to Maryanne who managed to raise an incredible £1,210.98 for The Salvation Army and snap up a whole load of Aldi treats for herself.”

Aldi’s Gorgie Store in Edinburgh named the Happiest in Scotland

The research has been conducted by the discount retailer in partnership with The Happiness Guy

Aldi’s Gorgie Edinburgh store has been revealed as the happiest in Scotland, following research by The UK’s Cheapest Supermarket.

The popular discount retailer worked with distinguished wellbeing expert, The Happiness Guy, to investigate the happiness levels of staff across its Scottish stores.

The survey looked at factors such as proximity to the outdoors, relationships with colleagues, tendencies to feeling joy and excitement, as well as sleeping habits to determine the happiest store in Scotland.

Aldi has 104 stores in Scotland located in all corners of the country, from Aberdeen to Hawick. The retailer, which prides itself on creating positive and supportive places to work, is set to be the highest paying supermarket in the UK following its second pay increase of 2023.

Its Gorgie store is situated on Gorgie Park Road in the west of Edinburgh. It first opened in 2009, and employs 18 staff who work hard to help shoppers pick up great deals at Aldi’s famously low prices.

Richard Holloway, Managing Director, Aldi Scotland, said: “At Aldi, creating a positive working environment where our employees feel supported and appreciated is as important to us as our commitment to bringing customers amazingly low deals on quality food and drink.

“We saw strong levels of job satisfaction across all our stores, and lots of indications that our colleagues have formed real, deep friendships with one another.

“Our Gorgie Edinburgh store is located in a bustling part of Edinburgh. A stone’s throw from the Capital City and surrounded by vibrant restaurants, cafes and bars, there is always something happening here, making it a popular area for people to live.

“Gorgie has a really solid community and our Aldi store has become an integral part of the neighborhood. We welcome a lot of the same faces on a daily basis and our staff have a really good rapport with our regular customers. While I’m sure it’s our incredibly low prices that first attract people through our doors, I am confident that it’s the high levels of customer service that sees customers coming back again and again.”

Gordon McCrorie, The Happiness Guy said: “Each of us has our own unique formula for happiness which will include things like feeling grateful, spending time with loved ones, doing things that matter to us and looking after ourselves.

“Taking responsibility for influencing our own happiness might just be the thing that improves the world we live in the most.”

The discount retailer, named UK’s cheapest supermarket for 2021 and 2022 by consumer experts, Which?, currently works with over 90 Scottish suppliers, stocking 450 Scottish products. In 2022, Aldi was awarded Scottish Sourcing Business of the Year at the Scotland Food and Drink Excellence Awards.

Have you got the best home bar in Scotland?

You could be in with a chance to win a year’s supply of craft beer from Aldi Scotland 

Aldi Scotland Goes in Search of the Nation’s Best Home Bar or At Home Drinking Set-up to Celebrate the Launch of its New ‘Scottish Beers of the Month’ Campaign   

Aldi Scotland has launched a nationwide hunt for Scotland’s Best Home Bar or at-home drinking set-up with a year’s supply of free beer up for grabs.  

Celebrating the launch of its brand-new Scottish Beers of the Month campaign, which will see a number of hero Scottish brewers spotlighted each month, Aldi is on the lookout for the most innovative at-home bar creations that provide the perfect backdrop to enjoy a craft beer.   

Whether you’ve transformed your garden shed into a classic pub or your house has the best cosy corner, Aldi will gift a year’s supply of beer to the drinking set-up it finds most inspiring to enjoy an ice-cold beer at home.  

Every month, the winner will be invited to collect a range of 24 beers from the vast number of Scottish brewers featuring as part of Scottish Beers of the Month, giving them a chance to try locally produced, top-quality craft brews from all over Scotland.  

The Scottish Beers of the Month in-store campaign, which launches today (Thursday 6th April), will showcase everything from refreshing IPAs to crisp lagers, with prices starting from just £1.39.  

Aberdeen’s Fierce Beer is the first hero brewer to feature as part of the campaign. Focused on producing unique and flavourful beers that range from traditional pilsners to luscious barrel-aged stouts, Aldi was the brewery’s first ever customer.  

Fierce Beer will be showcasing fruity IPAs, such as Passion for Haze and Tropical Thunder, as well as sour Blackcurrant Tart and gluten-free vegan Fruit Ale Berry.  

Graham Nicolson, Group Buying Director, Aldi Scotland, said: “Our new Scottish Beers of the Month campaign gives our customers the chance to enjoy a vast selection of beers from artisan breweries across Scotland that you wouldn’t necessarily find in the pub.   

“We all enjoy a trip to our local, but sometimes you just can’t beat enjoying a cold beer in the comfort of your own home.  

“The judges are looking for innovative home bar set-ups, from extraordinary garden bars to the more understated kitchen table.” 

To be in with a chance of winning, shoppers simply need to email a picture of their at-home bar set-up to aldipr@bigpartnership.co.uk along with the following details: 

  • Full name 
  • Image of their home bar or favourite at-home drinking spot  

Entries are open until 3 May 2023. The chosen winner will be selected by 10 May 2023.  

Aldi encourages its customers to drink responsibly.  

Application Terms & Conditions :

All applicants must be 18 years old or over and must live in Scotland.  

  1. The applicant will be invited to collect a range of 24 bottles/cans of Aldi Scotland stocked Scottish craft beers each month.  
  2.  Aldi Scotland encourages the successful applicant to drink responsibly.  
  3. For information and advice on safe alcohol consumption, please contact Drinkaware. Visit https://www.drinkaware.co.uk/  
  4. Aldi Scotland reserves the right to terminate the delivery of products  
  5. All applications will be considered by the Aldi Scotland judging panel. The successful applicant will be selected based on the decision made by the Aldi Scotland judging panel. The judging panel has full discretion. The panel’s decision is final and no correspondence will be entered into regarding the outcome.  
  6. The product is non-transferable, refundable and can be changed by Aldi at any time.  
  7. Applications are open from 3 April 2023. To enter, simply email a picture of your at home bar set up to aldipr@bigpartnership.co.uk  
  8. Late entries or any entries not received for any reason will not be considered. The successful applicant will be chosen from  entries provided before 6 May 2023. Winner will be selected by 10 May 2023.  
  9. Applicants can enter via email and via the Aldi Scotland social media channels.  Each will be counted as a single entry, with applicants able to enter once on each channel.  
  10. Aldi Employees are not permitted to enter and are not valid to win. By submitting your application, you agree if your application is successful to take part in press and publicity including but not limited to media interviews, photography and personal appearances.  
  11. Personal data will be used solely in accordance with UK data protection legislation.  
  12. For further information please contact aldipr@bigpartnership.co.uk. Promoter: The BIG Partnership Group Limited, 1 – 3 Woodside Crescent, Glasgow, G3 7UL  
  13. The winning entry will receive the prize on a monthly basis.  

Bone Appetit! Morrisons launches pet Easter eggs!

Morrisons launches £3 Easter egg range for cats and dogs

Made from pet friendly dairy alternatives, including carob and yoghurt

Available in-store and online now

Morrisons has added Easter eggs for cats and dogs to its range – for just £3.

With more and more customers celebrating special moments with their animals, Morrisons has come to the rescue to ensure pets can also enjoy this Easter with their very own eggs made from Carob, a pet-friendly alternative to chocolate.

The Webbox Easter egg for dogs and Easter egg for cats are a paw-sitively wonderful treat for furry friends this Easter and are crafted using delicious dairy alternatives – sure to set tails wagging.

Stephanie Milner, Morrisons pet food Buying Manager commented: “This is a first for Morrisons and we’re thrilled to be putting these on our shelves so even pets can enjoy a classic Easter treat.

“We know what a big part pets play in our customers’ lives so we’re excited to be able to include them in our Easter celebrations.”

The Webbox Easter egg for dogs and Webbox Easter egg for cats are both available now for £3 each in-stores and online.