Morrisons is taking its doughnut game to a whole new level as it launches brand new flavours of its ever-popular doughnuts. Fans can upgrade their classic jam filling by choosing from three decadent new flavours: Loaded Brownie, When Life Gives You Lemons and Sweet as Candy.
Customers already go mad for Morrisons doughnuts which are freshly made and filled in store each morning. The new additions are topped with flavoured glazes and a range of tempting toppings which taste just as good as they look; from Loaded Brownie for chocoholics, to Sweet as Candy for sweetie fans. What’s more, the doughnuts are great value; costing just £2 for a pack of three.
Caroline Bates, Morrisons Head of Bakery and Cake Shop, said: “We are really proud of our doughnuts and the fact we make them fresh in stores each day. Our customers are always on the lookout for the latest addition, so we can’t wait to see their reaction to these delicious new flavours.”
Sweet-toothed customers will discover lots of other treats as Morrisons launches new cakes, cupcakes and cheesecakes. Morrisons range of cookies also now includes a classic white chocolate option; The Best Belgian White Chocolate Cookie.
Morrisons new doughnuts are available in 428 stores, priced at £2 for a pack of three.
The Best Belgian White Chocolate Cookie is available now, priced at £1.50 for a pack of 4, or two packs for £2.
– Morrisons The Best English Sparkling Brut Vintage 2010 crowned the best English sparkling wine –
– At just £18, the wine is a fraction of the price of others on the market –
Morrisons The Best English Sparkling Brut Vintage 2010 has been named the winner of the Good Housekeeping Institute and Cosmopolitan taste tests. At just £18 a bottle it is notably cheaper than renowned English sparkling brands; making it an affordable choice for a special occasion.
In a week where Morrisons was the most-awarded retailer at the International Wine Challenge, the supermarket has scooped yet another endorsement for its great quality wines. The Best English Sparkling Brut Vintage 2010 was described by the GHI experts as having ‘Super smooth bubbles and a touch of honeymaking this a rich and exceptionally easy-drinking drop.’
As we start reuniting with friends and family, the winning fizz will be the perfect choice to toast to the Great British summer. Each bottle has been stored in cool cellars for eight years to develop its fine bubbles and intense biscuity flavours which sit alongside a citrussy palate. The ultimate pairing for fish and chips this summer.
Morrisons wins didn’t stop at just wine, with its The Best Gin being ‘Good Housekeeping Institute Taste Approved’ from the Best Supermarket Gin Taste Test.
Mark Jarman, Senior Wine Sourcing Manager at Morrisons said: “Our English Sparkling Brut Vintage has always been popular with customers and wine experts alike, so it’s great to receive this recognition from the Good Housekeeping Institute.
“To be crowned the best in the category when our bottle is one of the cheapest really aligns with our aim to provide great quality at affordable prices.”
Shoppers could be paying almost four times more than they need to for the same branded grocery products at certain times, Which?’s biggest ever supermarket pricing investigation has found.
The consumer champion analysed more than a million prices for 493 branded grocery items at six major supermarkets – Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose – throughout 2020.
The investigation revealed not just the pricing secrets that mean shoppers could be paying over the odds for the same products depending on the days they shop, but also the types of grocery products that fluctuate the most when it comes to price, as well as the supermarket that almost always beats its rivals when it comes to the cost of branded groceries
Lavazza Qualita Rossa Ground Coffee (250g) at Ocado had the most dramatic price difference, as the investigation found shoppers could pay almost four times more for the same product on different days.
It was at its cheapest price of £1.30 for 63 days in 2020, however for more than a third of the year (130 days), it cost an eye-watering £5 – a 284 per cent difference for the same product. Ocado said this price fluctuation was an error that has now been corrected.
The price for Müller yogurts illustrates the so-called “high-low” tactic used by many supermarkets – when prices are dramatically hiked and then slashed at regular intervals.
For example, Müller Light Greek Luscious Lemon yogurts fluctuated substantially at Sainsbury’s during 2020, flipping between £1 and £2.75 – a 175 per cent price difference – at roughly three-week intervals. The same product was also available for £1 or less in at least one of the major supermarkets for about 85 per cent of the year.
Other products that saw significant price variations included Carte D’Or Vanilla Ice Cream and Loyd Grossman Tomato and Basil Sauce at Asda – with prices fluctuating by 133 per cent and 125 per cent respectively.
At Morrisons, shoppers could pick up a bottle of Shloer’s Red Grape Juice Drink for just £1 on a good day, however it cost more than double (£2.25) on other days – representing a 125 per cent increase.
Which? also found there were price variations of 122 per cent for Jordans Country Crisp Four Nut Cereal at Tesco. Shoppers could sometimes pay just £1.35, yet on other days the same pack was more than double the price at £3.
The investigation also analysed pricing at a category level, looking at 19 areas from chocolates to cheese, and found the price for branded cakes and biscuits fluctuated by 48 per cent on average – more than any other category.
In this category, Which? analysed the price of 14 products and found a 10-pack of Cadbury Chocolate Mini Rolls at Asda had the biggest price difference. It cost just £1.20 at its cheapest but was more than double the price at £2.60 on certain days.
Shoppers should also keep a close eye on the price of juices and smoothies, as prices in this category varied by 41 per cent on average. This was followed by cooking sauces (38%), crisps (36%) and cereal (35%).
Across all 19 categories analysed, Asda had the lowest average prices for branded groceries, making it the best option for shoppers who prefer branded items but do not want to pay over the odds.
Waitrose was the most expensive supermarket for branded items in eight categories including energy drinks, ice cream and tea, and Ocado for seven categories including juice drinks, coffee and cheddar.
Almost all the products in the investigation varied in price and could be found discounted at one or more supermarkets at any time. However, a Which? survey found one in five shoppers are confused by grocery promotions and the majority (73%) would prefer consistently low prices.
While Aldi and Lidl were not featured in the investigation as they stock fewer branded goods, they have won legions of customers by focusing on consistently low prices rather than deals and discounts. In Which?’s monthly price analysis, the cheapest supermarket is invariably either Aldi or Lidl.
Ele Clark, Which? Retail Editor, said: “Our research reveals just how wildly food and drink prices can fluctuate from day to day, meaning people are at risk of massively overpaying for branded groceries depending on when and where they shop.
“We would recommend keeping an eye on the prices of your favourite products and stocking up when they’re discounted to avoid paying over the odds.”
Please see a link below for the average price fluctuation for all 19 categories:
Don’t pay full price – If you regularly buy non-perishable branded groceries such as crisps, cereal and tins of soup, make sure you stock up when they’re discounted and avoid paying full price for them.
Shop around – Although they don’t offer online grocery shopping, Aldi, Lidl, Home Bargains, Wilko and others often offer good deals on branded products too. It’s also worth trying own-label alternatives, which can offer great quality at even better prices.
Watch out for pricing tricks – Discounts are great but don’t be manipulated by other pricing tricks. The strawberries may be on offer but what about the price of the upmarket pouring cream temptingly positioned next to it?
Scrutinise price-matching claims – Sainsbury’s and Tesco both shout about their Aldi price-matching schemes, but they actually only cover a limited range of products, so the total cost of your shopping may still be higher than it would be at Aldi.
Take advantage of supermarket loyalty scheme discounts – Lidl Plus and Tesco Clubcard are just two examples of supermarket loyalty schemes offering exclusive discounts to members.
Which? awards various endorsements to supermarkets:
Lidl was awarded Cheapest Supermarket of 2020 – link here.
Waitrose won the Which? Award for Supermarket of the Year in 2020 – link here.
Aldi was named the UK’s favourite in-store supermarket for 2021 in Which?’s annual satisfaction survey – link here.
Sainsbury’s was the highest-scoring online supermarket of 2021 in Which?’s annual satisfaction survey and was also named a Which? Recommended Provider for its online services – link here.
Aldi was awarded the Cheapest Supermarket for April – link here.
An Asda spokesperson said: “We have a long heritage in providing customers with the brands they love at the best possible prices and we’re really pleased the Which? survey found that Asda is the cheapest supermarket for branded products.
“Investing in price to provide even greater value for customers when they shop remains our key strategic priority. In tandem with everyday low prices, we are also focussed on a number of other price investments to deliver great value, including our regular rollbacks and price lock events, where prices are reduced across thousands of food and non-food categories.”
A Sainsbury’s spokesperson said: “We’re committed to offering our customers the best possible quality and value and prices fluctuate up and down for a variety of reasons.
“Our Price Lock and Sainsbury’s Quality Aldi Price Match campaigns ensure customers can feel confident they are getting the best possible prices at Sainsbury’s, while not compromising on quality.”
An Ocado spokesperson said: “Ocado is committed to offering customers the best range, service and value in the market. As part of this commitment, we are proud to offer over 49,000 products – more than any other supermarket.
“Our Value Delivered range offers hundreds of everyday items at low prices. The fluctuation in price for the Lavazza product was due to a technical error and has since been resolved. The regular price is now back in place and is in line with most other major grocery retailers.”
Morrisons, Tesco and Waitrose did not provide a comment.
With just over two months until the Olympic Games in Tokyo, Aldi is running a nationwide competition with Team GB, calling on budding child artists to submit a design for its latest lorry.
The UK’s fifth-largest supermarket is inviting school children aged between five and 14 to enter a hand-drawn design by Friday 25th June that celebrates fresh, healthy food.
The competition is the next step in Aldi’s longstanding partnership with Team GB, and the shortlisted entries will be judged by Team GB athletes – including Max Whitlock, Shauna Coxsey, Lois Toulson, Jade Jones, Lutalo Muhammad, and the Brownlee brothers – who will select one winner for Scotland, and one for England and Wales.
This initiative also forms part of Aldi and Team GB’s Get Set to Eat Fresh programme that aims to inspire young people to build their understanding and love of healthy, fresh food. Over the past five years, the programme has reached more than 1.9 million children across the UK.
Winners will see their design on an Aldi lorry, which will deliver food and drink products to stores across the country.
The supermarket will also reward the winning artists with Aldi vouchers and an exclusive Team GB goody bag. The winners’ schools will receive £1,000 to spend at Aldi.
Mary Dunn, Managing Director of Corporate Responsibility at Aldi, said:“The Design a Lorry competition is the latest in a series of initiatives we’re delivering in partnership with Team GB to encourage young people to think about healthy eating.
“We are looking forward to seeing the entries and hope that those taking part will learn about the benefits of choosing to follow a healthy diet along the way.”
Tim Ellerton, Commercial Director at Team GB, said: “Throughout our partnership with Aldi on the Get Set to Eat Fresh programme they have continuously created new and innovative ideas to engage and inspire young people around the topic of eating fresh and healthy food.
“This is a fun opportunity for school pupils to see their creativity rewarded and for their schools to benefit also. We look forward to seeing the end results.”
Alongside the Design a Lorry competition, the Get Set to Eat Fresh programme also offers a series of teaching resources, which can be used to educate children about eating well, the skills they need to cook for themselves and how fresh, healthy food powers Team GB’s champion athletes.
– Morrisons has scooped a silver prize at the International Wine Challenge for its own brand Soave 2020 –
– The £4.25 Italian white also took home a Great Value Award –
– Morrisons The Best Amarone 2017 was awarded a Gold medal –
Morrisons Soave 2020 has triumphed at the annual International Wine Challenge, being awarded an impressive 92 points, a Silver medal and a Great Value White under £8 Award.
This put it ahead of iconic wine of the region, Pieropan La Rocca Soave Classico; which, at £30 a bottle is more than six times the price of Morrisons £4.25 offering.
The International Wine Challenge sees thousands of wines from all over the world blind tasted by a panel of experts. The judges’ tasting notes described the wine as ‘Lemon sherbet and cream on rose. Textured, round and soft with great balance and subtle yet lingering flavours on the finish.’
Overall, the supermarket took home one Gold, 20 Silvers, 49 Bronzes and 33 ‘Commended’s.
The Gold was awarded to The Best Amarone 2017 (following a Gold at last year’s International Wine & Spirit Competition), while other highlights included a Silver for The Best Cremant de Limoux which is currently on offer for just £10 down from £12 (until 1st June).
Three brand new additions to the range – The Best Vinho Verde, The Best Gavi di Gavi and The Best Alto Adige Pinot Grigio – won Bronze medals before they even launched in stores.
Mark Jarman, Head of Wine Sourcing at Morrisons said: “At Morrisons we pride ourselves on offering our customers fantastic quality wines for affordable prices.
“The Silver award given to our own-brand Soave exemplifies this; it may have a small price tag, but the judges still appreciated its balance, distinctive nose and lasting finish. We’re delighted that so many of our wines have been recognised at this year’s competition.”
Morrisons Soave 2020 is available in stores and online now for £4.25.
Other award winners include:
Morrisons The Best Cremant de Limoux – £12 (down to £10 until 1st June)
Morrisons The Best Vinho Verde – £8.75 (down to £6 until 13th June)
Morrisons The Best Gavi di Gavi – launching soon
Morrisons The Best Alto Adige Pinot Grigio – launching soon
Morrisons is offering British entrepreneurs a fast-tracked route to a national market through a programme called ‘Growing British Brands’.
The ‘Growing British Brands’ programme will give businesses the potential to sell products in all 497 Morrisons stores as well as listings in other parts of the business including Morrisons.com, Food Boxes and wholesale channels like Amazon.
Morrisons will also offer promotional plans and favourable payment terms to help these businesses scale up.
To support these emerging British businesses, Morrisons has assembled a team of experts to find brands with game-changing, innovative products that need a helping hand to get to the main stage.
The team will offer successful applicants to the programme advice and support covering every aspect of retailing, from production to packaging and marketing and logistics.
Entrepreneurs with products ranging from food and drink to beauty and homewares are being encouraged to apply to the ‘Growing British Brands’ programme by clicking on the ‘Supplying Morrisons’ link at morrisons-corporate.com/suppliers.
This formal programme follows a very strong response to a recent call to arms from Morrisons CEO, David Potts, who encouraged British entrepreneurs with the next big thing to get in touch.
David Potts, Morrisons CEO, said: “There are thousands of people with great ideas, but getting them to market at scale is often a long, risky and complicated process.
“Morrisons started with just one shop over 100 years ago and is now one of Britain’s biggest retailers. We know and understand the entrepreneurial spirit and want to play our full part in helping the next generation of British brands quickly reach national distribution.
“For too long, small businesses have lacked the opportunity and perhaps confidence to scale up a great idea capable of supplying hundreds of stores at serious volumes. We hope that this programme can provide the support, guidance and confidence for great brands with great products to lift their horizons, to think big and to reach new customers all around Great Britain.”
Victoria Prentis MP, Food Minister, said: “Our manifesto was clear that we want people, both at home and abroad, to be lining up to buy British. “The ‘Growing British Brands’ programme will boost small businesses, encouraging them to scale up and reach thousands of potential new customers.
“Our food and drink businesses are renowned for high quality products and standards of animal welfare. They form a core part of our agri-food sector which supports over four million jobs and provides £121 billion to the UK economy. I welcome this announcement by Morrisons to further support entrepreneurs in this vital sector.”
Morrisons launched its Local Foodmakers programme in 2017, and has since launched over 1,300 products from local foodmakers, growers and producers. This new programme aims to uncover those suppliers who have the ability to be stocked in stores nationwide.
MORRISONS SLASHES PRICE OF WHISKY BOX FOR WORLD WHISKY DAY
Celebrate World Whisky Day in style with Morrisons Woodsman Whisky & S’more Box, featuring all customers need for a ‘neat’ night in on Saturday 15th May. Reduced to just £25 from £30, the box offers a great saving on the ingredients and snacks inside, as well as including next-day delivery.
On offer at £25 including delivery, the hamper includes all the ingredients required to make The Woodsman Maple Syrup Old Fashioned, as well as a refreshing Woodsman with Ginger Beer. Woodsman Whisky uses a mix of hand built oak casks and fired scorched bourbon barrels to give a sweet, satisfying taste.
Come rain or shine, whisky lovers will be able to whip up a tipple and snacks from the comfort of their own home; whether wrapped up on the couch or next to the BBQ or fire pit. What’s more, the box offers the perfect gift for any whisky lover.
ALDI RECRUITING 20 COLLEAGUES IN THE EDINBURGH AREA
Aldi, the UK’s 5th largest supermarket, is recruiting new colleagues to work in its Dalkeith and Hermiston Gate stores opening in September 2021, as a result of its continued popularity and growth across Scotland.
In a welcome boost to the Scottish economy, and to support its expansion in the area, Aldi is looking for 20 Store Assistants across Edinburgh, with training for the role starting in June.
Aldi is a multi-award-winning employer that offers one of the best working environments and competitive benefits packages in the UK supermarket sector, with the majority of Aldi colleagues now receiving a minimum rate of £9.55 per hour, rising to £10.57.
Aldi also creates opportunities for colleagues to develop and progress and has flexible contracts available, as well as healthcare and lifestyle perks for all.
Here, Aldi colleagues give insider tips on how to land a role with the supermarket:
Visit the store before your interview
Deputy Store Manager, Jim Sandhu says: “I’d suggest visiting your local store to watch the team and its daily running. This type of exercise can help candidates demonstrate their knowledge of the store, and display a sound understanding of how it operates. When applying for my role, I had a chat with the Store Manager, who kindly gave me some of their time. This put me in a very strong position in the interview as I was able to speak knowledgeably about how a store operates and identify some of the main challenges a Deputy Store Manager would face.”
Do some desk research
Kelly Stokes, Recruitment Director at Aldi, says: “We always want to see that applicants have done their homework, as that shows how invested an individual is in joining the business. We are currently in an ambitious growth period and are constantly on the lookout for people who are hungry to learn more about us and our ways of working. Candidates who put extra effort in when doing their research put themselves in a great position to start their application and their new career with Aldi.”
Show enthusiasm
Store Manager, Jade Shallow says: “You have to display a willingness to work hard, to be passionate and to be committed to the role. If you can clearly showcase those three areas, then you’re not only going to show that you want to give your best at Aldi, but you’ll also be in a strong position to get noticed by the hiring manager in the first place.”
About the roles available:
Job title: Store Assistant
Salary: £9.55 per hour rising to £10.57
Job description: Hardworking and enthusiastic candidates are being targeted for Aldi’s Store Assistant positions, carrying out responsibilities such as accurate and efficient till operation, stock management and merchandising.
Full training will be provided for Store Assistants over a six-week period and roles are available from 15 to 30 hours a week, with a realistic prospect of progression.
Richard Holloway, Regional Managing Director at Aldi, said: “We are really excited about the vacancies that have arisen across the Edinburgh area, as Aldi’s increased popularity and customer demand for quality products has allowed us to continue with our ambitious growth plan, and create further employment opportunities across Scotland.”
“Working at Aldi means more than just having a job; we really care about our colleagues, both personally and professionally. On top of our fantastic benefits, such as the competitive pay and benefits package, Aldi continues to offer a great working environment and real opportunities to progress within the business.
“We take immense pride in supporting the career development of all our colleagues and invest time and resource in them, in order to keep everyone motivated, fully engaged, continuously challenged and importantly, happy.”
Applications and more information on all of Aldi’s store positions can be found on Aldi’s recruitment website: www.aldirecruitment.co.uk/stores.
– Morrisons will be donating 50,000 books to help families in need –
– Customers can also bring unwanted books to Morrisons Little Libraries where children and families can pick up a book for free –
Morrisons has launched a book donation and exchange station for children – the Morrisons Little Library – in its stores across the UK which aims to promote reading and literacy in children, particularly those who come from disadvantaged backgrounds.
The Morrisons Little Library was inspired by Canterbury-based children’s author, Rebecca Smith, who approached Morrisons asking for help to tackle the issues surrounding children’s literacy and the lack of availability of books at home.
Morrisons Little Library exchanges will be set up in stores across the UK from this week. Customers can bring along unwanted books to donate and all children, teenagers and parents can pick up a book for free. Books will also be donated through the initiative to local schools and community groups, via Morrisons Community Champions.
David Potts, Morrisons CEO, said: “The past year has been extremely difficult for everyone and we want to help as much as we can. We know that our younger customers love reading but some may not have access to books of their own. That’s why we’re launching the Morrisons Little Library – so every child has the chance to enjoy reading and brighten their future.”
Rebecca Smith said:“To think that there are children who have never enjoyed a bedtime story is heart-breaking. Stories change lives. Every child and every parent should have access to that experience. The Morrisons Little Library provides that potentially life-changing access.”
Research from The Open University, which has been involved in shaping the initiative, shows that reading books helps children to start conversations, spark imagination and support emotional wellbeing.
The National Literacy Trust recently reported that children who own books are six times more likely to read above the level expected for their age but that one in 11 disadvantaged children don’t own a single book.
Teresa Cremin, Professor of Education Literacy at The Open University, added, “It’s been great working with Morrisons to help make the Little Library idea a reality. Reading benefits children and young people in so many ways and is especially vital after such a difficult and disruptive year, as it creates a safe space to escape and learn.”
To continue to support children’s literacy, Morrisons has created a new book – Cedric The Seed – and will be publishing 50,000 copies. The book will be distributed nationwide by Morrisons Community Champions to local community groups and schools to ensure they are reaching those who need them most.
Cedric the Seed has been written for Morrisons by Danielle Corrigan from Saddleworth, who began writing children’s books last year whilst she was homeschooling her own children. Danielle began writing positive stories for children to read last year to help them cope with the mental health effects of lockdown.
Inspired by the pandemic and how lives were changed in an instant, the book follows Cedric, a small sunflower seed as he is separated from his family and friends. His journey is full of unexpected adventure, friendship and fun as when Cedric begins to grow, he realises his friends and family were there all along.
The initiative is the latest from Morrisons which aims to make good things happen and bring hope to the nation. Last month, Morrisons gave away over 2.5 million packets of sunflower seeds to customers to grow at home and half a million postcards for people to send messages to their loved ones who they haven’t been able to see due to lockdown.
Morrisons Community Champions have also launched the “Little Sunshine” awards which aim to recognise those who have gone above and beyond to help their community during the pandemic.
Morrisons has launched a mega in-store sale on baby and toddler products. The sale, which is on across the month of May will allow parents to save big on brands including Pampers, Baby Dove, Johnson’s and many more.
Morrisons has also launched a new baby food range under its Nutmeg brand with prices starting at just 50p – a fraction of the cost of similar products from Hipp and Ella’s Kitchen which normally for almost double (90p).
To help parents even further as the nation moves out of lockdown, they can also sign up to the Baby & More Club for additional exclusive offers, helpful tips, members-only freebies and competitions.
And because parents need treats too, Morrisons has further offers on bath and beauty products to unwind and relax.
