Tag: Good Housekeeping

Morrisons is crowned Best Supermarket Mince Pie in Good Housekeeping’s Christmas Awards

Morrisons The Best Deep Filled All-Butter Mince Pies have been crowned the Best Supermarket Mince Pie in Good Housekeeping’s annual Christmas food review. 

Morrisons scored more points than any other supermarket – including M&S – to take the coveted title of Best Supermarket Mince Pie and was placed higher than luxury offerings from Harvey Nichols and Prestat as well as brand-favourite Mr Kipling.

Morrisons also saw off competition from Abel & Cole mince pies, priced at £6.15 for six – more than three times the price of the Morrisons treat. 

The Morrisons pies cost £2 for a pack of six – less than 35p per pie. Customers can also buy two packs for £3 resulting in an even better bargain of 25p per pie.

All the mince pies were blind tasted by a panel of experts at Good Housekeeping. The judges scored the Morrisons pies 77/100, the highest of any supermarket tested and commented that:

“The chunky filling is made up of apple, vanilla, mixed spice and orange oil, which creates a marmalade-esque appeal. Add to that a warming touch of alcohol, sweet pastry and festive star-shaped lid, and we can see why Morrisons scored so highly with our testers.”

From the Morrisons test kitchen, to zoom meetings and back to the test kitchen, Morrisons team of expert foodmakers have spent months developing the recipe to create the perfect product customers will love this Christmas.

Gareth Colling, Mince Pie Developer at Morrisons, said: “We know our customers love a classic mince pie and this year we’ve developed our recipe to include just the right balance of tangy mincemeat versus sweet shortcrust pastry.

“We’re thrilled to have been named the Best Supermarket Mince Pie by Good Housekeeping and look forward to our customers enjoying them throughout the festive season.”

Morrisons also topped the flavoured smoked salmon category with The Best Smoked Salmon with Orange Oil (scoring 79/100) and was named a runner up for Meat-Free Mains with its The Best Vegan Vegetable Wellington (scoring 78/100).

Morrisons The Best Deep Filled All-Butter Mince Pies are available in stores nationwide and online now for £2.00, or 2 packs for £3.00. 

To buy online please visit:

https://groceries.morrisons.com/products/morrisons-the-best-deep-filled-mince-pies-427212011

Morrisons English wine sparkles in Good Housekeeping taste test

– Morrisons The Best English Sparkling Brut Vintage 2010 crowned the best English sparkling wine –

– At just £18, the wine is a fraction of the price of others on the market –

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Morrisons The Best English Sparkling Brut Vintage 2010 has been named the winner of the Good Housekeeping Institute and Cosmopolitan taste tests. At just £18 a bottle it is notably cheaper than renowned English sparkling brands; making it an affordable choice for a special occasion.

In a week where Morrisons was the most-awarded retailer at the International Wine Challenge, the supermarket has scooped yet another endorsement for its great quality wines. The Best English Sparkling Brut Vintage 2010 was described by the GHI experts as having ‘Super smooth bubbles and a touch of honey making this a rich and exceptionally easy-drinking drop.’

As we start reuniting with friends and family, the winning fizz will be the perfect choice to toast to the Great British summer. Each bottle has been stored in cool cellars for eight years to develop its fine bubbles and intense biscuity flavours which sit alongside a citrussy palate. The ultimate pairing for fish and chips this summer.

Morrisons wins didn’t stop at just wine, with its The Best Gin being ‘Good Housekeeping Institute Taste Approved’ from the Best Supermarket Gin Taste Test.

Mark Jarman, Senior Wine Sourcing Manager at Morrisons said: “Our English Sparkling Brut Vintage has always been popular with customers and wine experts alike, so it’s great to receive this recognition from the Good Housekeeping Institute.

“To be crowned the best in the category when our bottle is one of the cheapest really aligns with our aim to provide great quality at affordable prices.”