Premium German appliance manufacturer, Miele has opened a new Experience Centre within the exciting new district of St James Quarter.
This is the third Miele Experience Centre in the UK after London and Oxfordshire, and the 100th worldwide.
The carnival inspired opening featured a spectacular floral installation over the entrance to the new store created by Edinburgh-based Wild Flowers.
Guests were treated to cookery demonstrations and ‘street food’ style treats and bites from the renowned and award-wining Scottish chef, Mark Heirs.
An exclusive ‘Spin the Drum’ competition enabled 100 visitors to win one of 100 prizes including a washing machine, dishwasher, coffee machine and a vacuum cleaner as well as vouchers to use in store.
Renowned and award-winning Scottish private chef, Mark Heirs giving cookery demonstrations and serving up ‘street food’ style treats and bites made using Miele Appliances
The purpose of the Experience Centre is to bring Miele products to life and to provide customers with the opportunity to fully interact with live appliances and experience new technology.
Whether a customer is looking for a replacement washing machine or researching a full suite of appliances for their new dream kitchen, knowledgeable sales consultants and home economists can help guide them on the products that are right for them.
A customer taking a new Miele Cordless vacuum cleaner for a test drive
John Pickering, managing director for Miele GB says, “We have received an incredibly warm welcome to Edinburgh by local people who visited our new Miele Experience Centre.
“Our mission is to create quality products that improve our customers’ lives, that are designed, built and tested to last – many for up to 20 years. We are looking forward to helping customers from all over Scotland make informed decisions about buying new sustainable appliances and ensuring they get the absolute most out of them.”
100 prizes were up for grabs in the online ‘Spin the Drum’ competition
The new Edinburgh Miele Experience Centre will be a destination of discovery, where a range of sustainable appliances will be on display including laundry, cooking, dishwashers and floorcare.
Carefully curated interactive ‘Discovery Classes’ will also be introduced from September, to help customers to see and feel why Miele products are different.
The classes will cover everything from key product features and benefits, quality of design and manufacture through to cooking and recipe demonstrations.
An expert Miele sales consultant explaining the features and benefits of a new Miele oven
The new Experience Centre will be managed by Ewan Laing who will be supported by a team of sales consultants and home economists. The new store creates eight new jobs and is centrally located in the new St James Quarter, a vibrant new shopping and food destination in Edinburgh.
Products on display in the Miele Experience Centre
The new Miele Experience Centre can be found at 243 St James Crescent, EH1 3AD. Doors open at 9am on 24 June 2021.
For more information about Miele visit miele.co.uk
Their Royal Highnesses The Earl and Countess of Forfar visited St James Quarter yesterday for a tour of the new scheme developed by Nuveen Real Estate that has transformed the east end of Edinburgh.
St James Quarter, the most significant transformation Edinburgh has seen in a generation opened phase one last week, adding a new retail-led, lifestyle district that fully integrates and enhances Edinburgh’s city centre – providing an inspiring, attractive, and vibrant destination which is creating 3,000 retail and leisure jobs.
As part of its development programme, Nuveen Real Estate also committed to improving local infrastructure and public space in the area through the Growth Accelerator Model, the innovative funding arrangement with the Scottish Government.
Martin Perry, director of development at St James Quarter, commented: “We were delighted to welcome Their Royal Highnesses to St James Quarter today.
“The team were honoured to show off the brand-new 850,000 sq ft shopping galleria, and the enviable line up of brands within it, but also give them a sneak peek at the amazing spaces and places that are still to come.
“We believe in Edinburgh, and we are excited to help lead the way as part of the city’s wider economic recovery. Throughout this pandemic we have never questioned our investment in not only the St James Quarter but the city itself. We’re here to stay and we’re here to help.
“Everyone involved has worked incredibly hard over the last 5 years to bring the St James Quarter vision to life and to deliver a world-class destination within the heart of the capital city – and a visit from the Royal Household was a great way to top off the phase one opening celebrations.”
Following five years of construction, the most significant transformation Edinburgh has seen, St James Quarter, opened phase one of the 850,000 sq ft shopping galleria today (Thursday 24th June).
The completion of the first phase of the development brings a new, retail led, lifestyle district that fully integrates into and enhances Edinburgh’s City Centre providing an inspiring, attractive, and vibrant destination for locals and visitors to shop, eat and play.
Over 40 retailers welcomed the public through their doors on opening morning, many of which are debuting their brand in Scotland for the first time, including, & Other Stories, Stradivarius, Bershka, and Pull&Bear. H&M, Mango, Next – including its Victoria Secret offering, Rituals Tommy Hilfiger, Peloton, Salerno, Nordic Outdoor and many more also welcomed their first visitors to their new stores.
As part of the development plans, John Lewis opened their newly renovated store in May, boasting a range of new services and experiences.
St James Quarter will also host several new concept stores including Zara, and Superdrug who have added a showcase Skinnydip stand for lifestyle and fashion accessories along with a Beauty Studio area for professional beauty treatments.
Meanwhile Breitling opened its first standalone boutique in Edinburgh, and The Body Shop will open their first Activist Workshop store in Scotland. LEGO has unveiled to shoppers a bespoke Edinburgh themed LEGO mosaic, while IOLLA will be introducing a new experiential showroom with an interactive try on garden.
St James Quarter is committed to championing local brands – taking over Little King Street for the next 12 months are an array of local food and drink pop-ups including Harajuku Kitchen, Artisan Roast, The Mac Man and Churros, Baby? to keep shoppers energised whilst visiting the Quarter.
St James Quarter has also recently announced its exclusive partnership with Edinburgh Cocktail Week and will host a striking new al fresco Spritz Garden to kick off the opening celebrations.
With its prime location in the heart of Edinburgh, St James Quarter is set to become a welcoming, cultural and lifestyle hub for art, culture, and fashion. Through long-term partnerships with Edinburgh Festival Fringe, Edinburgh Jazz & Blues and the Edinburgh Science Festivals – to name a few – the opening is set to complement the city’s world-renowned cultural offering and support its vibrant events calendar.
The £1bn development’s hospitality and residential elements are set to complete in three further phases through to 2022.
When fully complete, St James Quarter will be a destination like no other – bringing together brands from global to local, and convenience to luxury.
It features a shopping galleria with 80 different retailers, an enticing mix of restaurants, a Bonnie & Wild food hall, Scotland’s first W Edinburgh hotel, a boutique Everyman Cinema, a Roomzzz Aparthotel, residential apartments, and parking.
A number of brands will continue to join the line up in the coming weeks, including the Scottish foodhall, Bonnie & Wild, which opens next month, as well as Bross Bagels, The Kooples and Aeronautica.
When complete, in addition to the new shopping hub, St James Quarter will include:
· A 244-bedroom W Edinburgh. The first in Scotland, the glamorous hotel will include a W Lounge, a signature restaurant, a W Sound Suite, FIT® – the ultimate workout facility – and an AWAY® Spa.
· 152 New Eidyn apartments from Native Land. As well as stunning views from their ‘gardens in the sky’, the new homes will include a shared garden room and unparalleled residents’ services including full concierge service.
· A 75-room Roomzzz Aparthotel. Complementing the scheme’s W Edinburgh, Roomzzz is providing stylish apartments with the personal touch for adventure, business and celebration. Guests can stay for one night, a week and up to a year.
· Nine event spaces. An enviable events programme has been created across a range of new and attractive public spaces. Set to host a diverse range of pop-up fashion and music shows, the St James Quarter will link to the city’s rich cultural offering and events calendar.
· A boutique Everyman Cinema. Debuting its first Edinburgh city cinema at the St James Quarter, the cinema will feature five screens and indulgent sofa seating.
· A truly diverse dining experience with an enticing mix of restaurants. From fast food, fresh food, to family and restaurant dining, the St James Quarter boasts the first Bonnie & Wild Scottish food hall, Five Guys, @pizza and Scotland’s first The Alchemist.
Martin Perry, Director of Development for St James Quarter, said: “This is a momentous occasion for the city of Edinburgh – and this is just the beginning. The brands and experience that we have welcomed today demonstrate our commitment to delivering a curated destination for the people of Edinburgh.
“We are now looking forward to continuing on our journey to deliver a truly mixed-use destination of the future as we welcome more brands, leisure, and our new neighbours.
“The impact of the pandemic has of course had a profound impact on UK retail. However, retail required a rethink long before the pandemic. The high street was already changing, which is why we have been continually working with our partners, retailers, and the city as whole to ensure that the St James Quarter continues to be enjoyed by generations to come.
“A new normal demands a new kind of retail destination, a development that can respond to an ever-changing situation, one that serves the needs of its community as well as overseas visitors.
“It is the reason we are focusing on creating a unique experience for our customers. There is something for everyone – which is why our occupiers are still focused on the long-term journey at St James Quarter.
“We believe in Edinburgh, and we are excited to help lead the way as part of the city’s wider economic recovery. Throughout this pandemic we have never questioned our investment in not just the St James Quarter but the city itself. We’re here to stay and we’re here to help.”
Nick Peel, Managing Director for St James Quarter, commented: “Today is the day we’ve been waiting for, for a long time – it marks the moment we bring a brand-new fashion district to Scotland.
“The brands opening their doors within St James Quarter are world-class and it’s great to so many retailers debuting in Scotland for the first time. From firm fashion favourites to local gems, there’s something for everyone.
“The St James Quarter team has been working tirelessly to ensure customer safety is the number one priority, so we have ensured all relevant measures are in place to allow people to enjoy the St James Quarter experience comfortably and safely.
“We look forward to welcoming guests over the coming weeks and to share what lies behind The Quarter with everyone.”
Premium German appliance manufacturer Miele is to open an Experience Centre within the exciting new district of St James Quarter tomorrow ( 24 June).
This will be the third Miele Experience Centre in the UK after London and Oxfordshire, and its 100th worldwide.
The purpose of the Experience Centre is to bring Miele products to life and to provide customers with the opportunity to fully interact with live appliances and experience new technology.
Whether a customer is looking for a replacement washing machine or researching a full suite of appliances for their new dream kitchen, knowledgeable sales consultants and home economists can help guide them on the products that are right for them.
John Pickering, managing director for Miele GB says: “We are thrilled to be opening a Miele Experience Centre within the new St James Quarter in Edinburgh.
“Our mission is to create quality products that improve our customers’ lives, that are designed, built and tested to last – many for up to 20 years. We are looking forward to helping customers from all over Scotland make informed decisions about buying new sustainable appliances and ensuring they get the absolute most out of them.”
The new Edinburgh Miele Experience Centre will be a ‘destination of discovery’, where a range of sustainable appliances will be on display including laundry, cooking, dishwashers and floorcare.
Carefully curated interactive ‘Discovery Classes’ will also be introduced from September to help customers to see and feel why Miele products are different.
The classes will cover everything from key product features and benefits, quality of design and manufacture through to cooking and recipe demonstrations.
The new Experience Centre will be managed by Ewan Laing who will be supported by a team of sales consultants and home economists.
The new store creates eight new jobs and is centrally located in St James Quarter, which is set to be a vibrant new shopping and food destination attracting 20 million visitors per year.
The opening tomorrow will have a carnival theme with a spectacular floral installation created by Edinburgh-based Wild Flowers.
The award-winning and renowned private chef, Mark Heirs will be in store from the 24 June – 1 July, giving cookery demonstrations and serving up ‘street food’ style bites and treats.
And there will be an exclusive in store ‘Spin the Drum’ competition which will run from 24-27 June, to give visitors the chance to win one of 100 prizes in celebration of the opening of Miele’s 100th Experience Centre worldwide.
Prizes include a washing machine, dishwasher, vacuum cleaner and £25 or £50 vouchers.
The new Miele Experience Centre can be found at 243 St James Crescent, EH1 3AD. Doors open at 9am tomorrow (24 June 2021).
For more information about Miele visit miele.co.uk
A new fashion district is arriving in Edinburgh … bringing with it never-before-seen views across the city.
St James Quarter unveiled the stunning, panoramic views of the east end of Princes Street, St Andrews Square, Edinburgh’s oldtown and Charlotte Square merging with the southside from 55 metres high above the Capital.
To showcase the new cityscapes, St James Quarter enlisted the help of top Scottish models and an award-winning photographer, Jon Enoch, who captured the dazzling views and the incredible garments from some of the enviable brands opening in The Quarter this month.
Guests can expect a shopping experience like they’ve never experienced before in Scotland’s brand-new fashion district – with several brands debuting in Scotland for the first time including; & Other Stories, Stradivarius, Pull & Bear and Bershka.
Edinburgh’s skyline was filled with an array of dazzling light last night as an incredible illumination marked one week to go until St James Quarter officially opens its doors.
You can view the highlights of the lightshow here.
The countdown is on for St James Quarter’s’ much-anticipated phase one opening, and the new fashion district was officially welcomed to the city by some of the capital’s most famous landmarks. From the Balmoral and Edinburgh Castle to Forth Ports and the EICC, all roads led to St James Quarter as the whole of the night sky was illuminated- a symbol of this new city centre integration.
With its prime location in the heart of Edinburgh, St James Quarter is set to become a welcoming, cultural and lifestyle hub for art, culture, and fashion.
Through long-term partnerships with Edinburgh Festival Fringe, Edinburgh Jazz & Blues and the Edinburgh Science Festivals – to name a few – the upcoming opening is set to complement the city’s world-renowned cultural offering and support its vibrant events calendar.
Inspired by the spirit of Arthur’s Seat and the meeting of tectonic plates, the light show represents the awakening of St James Quarter, after five years of development. Together with festival, tourism and cultural venues across the city, the display is a celebration of connectivity, bringing together landmarks throughout Edinburgh city centre, all leading to St James Square.
Over 500 light fixtures were placed around the ribbon building with accompanying projections and a soundtrack featuring local sound designer, Keith Fortune.
Mick Hay from The Royal Edinburgh Military Tattoo took centre stage, 55m meters from the ground, conducting the soundtrack with the unmistakable sounds of the drums, as lasers of light travelled across the city in all directions.
Rochelle Weir, Brand and Marketing Director at St James Quarter, said: “As we near the opening of phase one, the anticipation around the city is palpable.
“We wanted to bring this feeling to life, connecting with other landmarks, businesses, and partners across the city to mark our opening and cement our place on the iconic Edinburgh skyline.
“Our phase one opening is a significant moment in Edinburgh’s history, and we’re incredibly excited for the people of Edinburgh and beyond to see what lies behind the quarter. Last night’s display was just the beginning.”
The Kooples, Aeronautica Militare and Nordic Outdoor are the latest international fashion brands to sign to St James Quarter
Scottish watch designer Kartel will open its second city centre shop
St James Quarter, the 1.7 million sq ft city centre development in Edinburgh, has added The Kooples, Aeronautica Militare and Nordic Outdoor to its fashion line-up as it prepares to welcome visitors to the opening of its first phase. In addition, Kartel will extend St James Quarter’s jewellery offer.
The Kooples, Aeronautica Militare and Nordic Outdoor, which have taken 1400 sq ft, 1350 sq. ft and 900 sq ft respectively, will be situated on level 3 of St James Quarter, alongside Kate Spade, Calvin Klein, Tommy Hilfiger, Kurt Geiger, Carvella and Russell & Bromley. Scottish designer Kartel has taken 760 sq. ft on level 3.
Founded in 2008, famous French premium brand, The Kooples, will be offering their rock-chic and contemporary apparel, while Aeronautica Militare will bring its comprehensive Italian wardrobe for men, women and children to cater for formal and more casual styles under the emblems and logos of the Italian Air Force and Frecce Tricolori.
Scandinavian and British outlet, Nordic Outdoor, will be hosting some of the best in modern Scandinavian outdoor clothing & equipment labels with a focus on style, function and sustainability.
Local Scottish watch designer Kartel will be providing St James Quarter’s customers with durable, high-performing timepieces combining handcrafted materials with contemporary high-precision timekeeping.
Chris Pyne, head of leasing for St James Quarter, commented: “These latest retailer signings are another major boost to the mix of international shops alongside popular local brands that we have brought together.
“We look forward to welcoming them all as we prepare to open the first phase this month.”
Caspar Odqvist, Owner of Nordic Outdoor said:“Being an Edinburgh based business, we are delighted to be a part of the next chapter in the city’s journey to become a world class retail destination.
“Our new store has been designed with the modern ‘outdoors’ consumer in mind who value style, functionality and sustainability equally. As an independent we can’t wait to bring our own blend of Scandinavian Outdoors to the most exciting urban development in Edinburgh and encourage everyone to live a little more outdoors every day.”
Bobby Morrison, owner of Kartel, said: “As a Scottish brand Kartel is proud to be part of the St James Quarter opening in Edinburgh. Experiential retail is at the heart of our offering, bringing a new level of customer interaction within our store.
“The quality of retailers in the new development will make the St James Quarter a landmark destination and we look forward to welcoming our existing and new customers alike.”
A game-changing mixed-use development being delivered by Nuveen Real Estate, St James Quarter will complete the distinctive offer of Edinburgh with over 80 new brands, an enticing mix of restaurants and bars, a W Edinburgh hotel, a boutique Everyman Cinema, a Roomzzz Aparthotel, 152 New Eidyn residential apartments, and an unrivalled guest experience providing customers with an enviable events programme in a range of new and attractive public spaces.
St James Quarter has released episode two of its ‘Behind the Quarter’ series, giving viewers a behind-the-scenes look at the highly anticipated shopping district. This episode showcases never-before-seen footage of a selection of the brands due to open as part of phase one.
Gill Moore, Retail, F&B and Hospitality Director at St James Quarter sits down with the General Manager of Bonnie & Wild, Kate Russell, Founder of Bross Bagels, Larah Bross and Head of Branch at John Lewis Edinburgh, Barry Blamire to find out more about what guests can expect from the new residents of The Quarter and why they are excited to be part of one of the UK’s biggest city centre transformations.
The phase one opening line-up is one of the most significant any city in Scotland has ever seen with several brands making their Scottish debuts, including; Scottish food market Bonnie & Wild, & Other Stories, PULL&BEAR, Bershka and Stradivarius.
Popular eyewear brand IOLLA are bringing local centre stage in the new St James Quarter, launching a new experiential showroom and standing shoulder to shoulder with some of the biggest names in retail.
IOLLA launched in 2015, introducing a better way to buy eyewear with their offering of complete prescription glasses and sunglasses for £75. Their mission is to help people look and feel great, empowering glasses wearers to build an eyewear wardrobe thanks to their diverse range of unique frame designs and affordable price point.
The Scotland-born local business is the latest retailer to confirm its opening in Edinburgh’s new £1.7bn city centre development St James Quarter set to open at the end of June.
IOLLA will be opening its fourth location across Edinburgh and Glasgow which will feature a new style of plug-and-play shelving stations, digital screens and modular podiums, brought to life with the help of local Edinburgh design studio Splintr.
Their new showroom design will feature a 360º interactive window display and movable podiums, designed to bring the experience to the customer, replacing traditional ‘checkout’ desks.
By putting technology, adaptability, and the customer at the centre of the new design, IOLLA hope to create a customer journey within their St James Quarter showroom that is unique, fun and memorable.
Stefan Hunter, IOLLA Founder, said: “Our new St James Quarter showroom will be the most enriched customer experience we’ve ever created. Visitors can discover and journey through our brand by using our new creative touchpoints like material and manufacturing displays and an interactive try on garden.
“The St James Quarter showroom is also our biggest yet, and will give us the opportunity to truly showcase our passion for great customer service, great products and a fair price.”
Martin Perry, Director of Development for St James Quarter added: “With the first phase opening of St James Quarter just weeks away, the addition of IOLLA will help further bolster the already formidable array of local and international brands St James Quarter has to offer as we look to build a diverse offering, including some national and city ‘firsts’, that will help create a one of a kind destination.”
Since opening its doors in 2015, IOLLA have been one to watch, paving the way for local retailers and shaking up the traditional optical industry with a direct to consumer approach and designing and manufacturing in their Glasgow headquarters. Despite a challenging year for retail, the brand continued to focus on its growth by; investing in its digital strategy, expanding its design and technology teams and this year will push to increase its overall workforce by 100%.
The opening of the new showroom is a landmark moment for IOLLA, allowing the brand to branch into new territory when it comes to retail expansion and in high footfall locations.
This is the first step in an ambitious growth plan over the next 5 years for the innovative eyewear retailer, and it’s set to bring more eyes than ever to the IOLLA brand. Visit IOLLA in the St James Quarter from June 24th.
Apply now to be part of the IOLLA team at St James Quarter at jobs.iolla.com.
A brand new Krispy Kreme Hotlight Store will open its’ doors at new Edinburgh city centre development St James Quarter, when it opens for the first time on 24th June 2021.
The Hotlight Store is only the third concept store to open in Scotland alongside the Edinburgh Hermiston Gait and Braehead stores and only the second to open in Edinburgh since the first opening back in 2013.
Krispy Kreme’s renowned Hotlight gives you the opportunity to enjoy the magic of a freshly made Original Glazed doughnut Hot fresh off the line – whenever you see the ‘Hot Now’ sign lit up at a Hotlight concept store. When it’s on, it’s on!
What’s more – the Edinburgh St James Quarter store will offer six Hotlight hours a day – double the usual Hotlight hours. The store will of course also be adhering to all social distancing and lockdown restrictions.
The Krispy Kreme store will provide 25 new jobs for residents of Edinburgh, who will join 9 internal transfers.
In addition on the opening day, Krispy Kreme will have a limited number of goody bags available with exclusive Krispy Kreme merchandise as well as some exciting giveaways.
Krispy Kreme’s CEO Richard Cheshire said: “We are really excited to be opening our first Krispy Kreme store in Edinburgh City centre partnering with St James Quarter.
“We can’t wait to create more smiles and bring the magic of our iconic Hot Original Glazed doughnuts, fresh off the line, to our fans in Edinburgh.”
