Tag: Behind the Quarter

Christmas at the Quarter

A look behind the scenes at St James Quarter

St James Quarter has released episode four of its ‘Behind the Quarter’ series, giving viewers a look behind the scenes at Scotland’s top retail-led destination.

Episode four includes some never-before-seen footage of the latest brands opening in The Quarter this December and a look at some of the unique services available to guests.  

Nick Peel discusses The Quarter’s first Christmas, the current success stories, latest openings, and a hint of what’s to come in 2022. Representatives from Thai Express Kitchen, Bar Hutte, The Alchemist, Pho and Moriconi provide a unique insight into their brand history and a first-hand look at life Behind the Quarter.

Viewers meet The Quarter’s Guest Services team for the first time who introduce some of the exclusive services accessible to guests, including ‘DropIt’ handsfree shopping and all the pawfect experiences available for any four-legged visitors.

The full video can be streamed here.

To download this teaser content, click here.

St James Quarter gives a sneak peek into life ‘Behind the Quarter’

As the buzz of the official opening of St James Quarter continues, St James Quarter has provided a rare insight into life behind the scenes, showcasing some of the brands’ located at The Quarter and an update on their story so far.  

Episode 3 of the ‘Behind the Quarter’ series features exclusive interviews with some of the brands that are a first for Scotland, including Pull & Bear, Stradivarius and & Other Stories. Viewers can also enjoy watching snippets of shoppers and colleagues enjoying Edinburgh’s newest retail district.

The video reflects on what guests can now enjoy at the 1.7 million sq ft development which, once fully complete, will feature a shopping galleria with 80 different retailers, an enticing mix of restaurants, Scotland’s first W Edinburgh hotel, a boutique Everyman Cinema, a Roomzzz Aparthotel, residential apartments and parking for 1,600 cars.  

Nick Peel, Managing Director at St James Quarter opens the video sharing details on life at The Quarter so far before moving onto some of the first guests to enter the galleria and their initial impressions and reactions to the brand-new shopping district.

Representatives from LEGO, Rituals, Krispy Kreme, Superdrug, Bonnie & Wild, The Kooples, Lane7 and Tortilla are also interviewed in the video sharing exclusive details of what they have been up to since opening their doors and what customers can expect over the coming months.

The full video can be streamed here.

To download this teaser content, click here.

New St James Quarter video gives viewers a look inside some stores opening ‘Behind the Quarter’

St James Quarter has released episode two of its ‘Behind the Quarter’ series, giving viewers a behind-the-scenes look at the highly anticipated shopping district. This episode showcases never-before-seen footage of a selection of the brands due to open as part of phase one.  

Gill Moore, Retail, F&B and Hospitality Director at St James Quarter sits down with the General Manager of Bonnie & Wild, Kate Russell, Founder of Bross Bagels, Larah Bross and Head of Branch at John Lewis Edinburgh, Barry Blamire to find out more about what guests can expect from the new residents of The Quarter and why they are excited to be part of one of the UK’s biggest city centre transformations.

The phase one opening line-up is one of the most significant any city in Scotland has ever seen with several brands making their Scottish debuts, including; Scottish food market Bonnie & Wild, & Other Stories, PULL&BEAR, Bershka and Stradivarius.

The full video can be streamed here.

Behind the Quarter

Never-before-seen footage of St James Quarter

St James Quarter has released a brand-new video taking viewers ‘Behind the Quarter’, with the team at Edinburgh’s game changing development exploring one of the most significant city centre transformations currently underway in the UK.

The video contains exclusive never-before-seen footage of inside St James Quarter, featuring a special behind the scenes sneak peek of the stunning shopping galleria which will host over 80 brands and an enticing mix of restaurant and bars.

The video dives into the history of the site and showcases what is to come for Edinburgh’s new retail-led district.  

The first episode of the Behind the Quarter series features Martin Perry, Director of Development, Nick Peel, Managing Director and Rochelle Burgess, Marketing Director at St James Quarter. 

  • “We spent really the first two years demolishing and then excavating down to the lowest level and then the next two and a half years building back up.” – Martin Perry 
  • “When I look at the quality of the work, it is a cathedral in a world heritage site.” – Nick Peel 
  • “We aren’t a shopping centre, we’re creating this new district.” – Rochelle Weir 

The team discuss the St James Quarter journey so far – from concept to construction, details of the new brands opening next month, and share their thoughts on how the new lifestyle district is set to transform and enhance the city. 

The full video can be streamed here.

To download the teaser content, click here.