Spenders urged to not to turn only to online giants and to spend with region’s businesses
Festive shoppers across Edinburgh and the Lothians are being urged to choose local in the final countdown to Christmas.
With the seasonal shopping season now at its peak, the team behind Scotland Loves Local is urging everyone in the region to prioritise local shops, attractions and enterprises, rather than automatically turning to online retail giants.
The so-called Golden Quarter during the lead-up to Christmas is the most important time of the year for many.
Kimberley Guthrieis Chief Officer of Scotland’s Towns Partnership (STP), the organisation which spearheads Scotland Loves Local.
She said: “Edinburgh and the communities of the Lothians are blessed with so many unique and brilliant local businesses. It’s vital that everyone locally gets out there and supports them.
“This is a critical time for all retail and hospitality businesses. The difference we can make by choosing local and getting behind them really can define their year.
“Whether in person or online, we would encourage everyone to think local first when shopping. It’s an investment in your community’s future.
“By doing so, we are helping to secure the future of local businesses – many of which have served our communities for generations – the jobs of our friends and neighbours and ensuring the foundations remain from which our towns can build a new future.”
Scotland Loves Local is the campaign that urges people to think, choose and spend locally to build better futures for their community. It is spearheaded by Scotland’s Towns Partnership (STP), with support from the Scottish Government.
In recent months, organisations of all kinds across the country have been signing the Scotland Loves Local Pledge – a promise that they will choose local and support the businesses around them whenever it is possible for them to do so.
“That is a pledge that people really can fulfil over the coming weeks,” Kimberley added.
A way in which local people can show that support is by using the Scotland Loves Local Gift Card. Cards can only be spent in the regions they are branded. That makes them a direct way in which money can be used to support local jobs in shops, bars, restaurants and visitor attractions.
Digital developments to the programme in recent months mean it has become easier than ever for businesses to use them as staff rewards this Christmas.
For more information about the Scotland Loves Local Gift Card, go to:
Scotland’s small business owners say they will band together to help each other thrive
The Federation of Small Businesses (FSB) is among the local authorities, companies and other organisations which have signed the Scotland Loves Local Pledge.
By encouraging its members to support other enterprises in their area whenever they possibly can, FSB is supporting a drive that supporters hope will help drive millions of pounds more into local communities.
The pledge has been signed as Scotland Loves Local Week – seven days of events highlighting the transformational impact of choosing local on the future of businesses, jobs, economies and places – gets underway.
Andrew McRae, FSB Scotland Policy Chair and founder of Elephant House International in Edinburgh,said: “When you think about what you love about your local high street, it is the independent traders who usually come to mind.
“Whether it is your favourite café, a valued shop or a trusted trades person, small businesses play a huge part in making our communities great places to live and give them so much of their distinctive character.
“With 330,000 firms employing 900,000 people across Scotland, small businesses are also critical to creating and retaining local jobs.
“The Federation of Small Businesses was established 50 years ago this September as a way of small businesses working together to support each other. That philosophy remains just as important today. That’s why I’m delighted to sign the Scotland Loves Local Pledge as a sign of our commitment to continuing that proud tradition.”
Individuals are also being urged to sign the Scotland Loves Local Pledge. It states: “We will choose local, prioritising the people and businesses around us at every opportunity.”
Micro and small businesses comprise 98% of all enterprises in Scotland. They employ 900,000 people and turn over in excess of £82bn.
Scotland Loves Local is spearheaded by Scotland’s Towns Partnership (STP) with support from the Scottish Government.
The initiative urges everyone to think local first to boost local economies and improve places by galvanising support for the people and businesses in them.
STP Chief Officer Kimberley Guthriesaid: “Small independent businesses are the lifeblood of communities across Scotland. Their success depends upon us all getting behind them.
“We can all help drive millions pounds more into our local economies simply by supporting the businesses in them more often.
“Not only are we protecting the jobs of our friends and neighbours, but we are providing the foundations from which communities take the confidence needed to innovate and invest – making them stronger, more sustainable and better places to live, work and visit.
“Greater support for local enterprises protects jobs and businesses. And that support underpins the tireless work taking place to help communities adapt to our ever-changing world, seizing opportunities to innovate, invest – making them stronger and more vibrant.”
MSPs and MPs across Scotland will be visiting small businesses in their constituencies – finding out more about their work – as part of Scotland Loves Local Week.
Many of them are signed up to accept the Scotland Loves Local Gift Card, through which businesses can support each other and their local economies. More details on that are available here.
Survey by Scotland Loves Local highlights critical need for Edinburgh residents to get behind people and enterprises in the city
Nine-in-ten businesses in Edinburgh and the Lothians say the support of local people is critical to their survival as they battle continued unprecedented challenges.
The statistic has been revealed by the Scotland Loves Local campaign as it issues a rallying cry for people to choose local this summer and support enterprises – and protect jobs – in their community, unlocking millions of pounds worth of spending.
Research was carried out by Scotland’s Towns Partnership (STP), the organisation which spearheads Scotland Loves Local, among its members and stakeholders, which include the country’s Business Improvement Districts (BIDs) – with the findings reinforcing the importance of grassroots action in fuelling a fairer, stronger, more sustainable national economy.
It found:
93% of businesses in Edinburgh and the Lothians said the support of the local community was important, of which 85% said it was “extremely important”.
93% also said it was important that people “love local” and get behind businesses in their communities this summer.
And the circular impact of businesses boosting their local economy was reinforced by the survey responses, with nine-in-ten (93%) who took part saying they buy from and sell to other local enterprises across the region.
Born as the nation emerged from the first Covid-19 lockdown in summer 2020, Scotland Loves Local has evolved into a campaign for longer-term good – encouraging people to make the places they live better by supporting the people and businesses around them.
That synergy between business and community was demonstrated in STP’s survey findings, with nearly three-quarters (73%) of survey respondents involved in wider community initiatives across Edinburgh city and the Lothians – such as skills development, volunteering and charity fundraising.
Businesses and communities mutually supporting one another is a philosophy close to the heart of Fin Clarkson, Food Services Manager at Space, a community Hub in Broomhouse, that operates a community café on site and Outta Space Pizza across the city.
Fin Clarkson said: “It’s hard out there at the moment – both for local businesses and the communities they serve.
“At Space, we are working hard to support local people through regular community meals, cooking classes and food education as well as an employability pathway from our Training Academy courses to paid employment within our social enterprises. Coming up we have our Kids Go Free no-questions-asked free school holiday meal provision which is a key part of our community focus.
“Keeping money in the local community is really important, and local businesses and social enterprises play a massive part in this. Our growing working lunch event catering and Outta Space Pizza create fantastic produce in Broomhouse that has the dual benefit of raising the profile of social enterprise and enabling us to reinvest the money into our services in Edinburgh’s south west.
“We couldn’t deliver these services without the support of the community around us and, in these challenging times, that support is more important than ever before. By loving local this summer, people can discover all the amazing experiences that we have on our doorstep – while supporting local enterprises that keep millions of pounds-worth of spending in local communities.
“That support will allow us to make Edinburgh an even better place to live, work and visit.
STP Chair Professor Leigh Sparks, the leading retail academic who’s also the University of Stirling’s deputy principal,said: “Towns, villages and local places across Scotland – and the businesses that operate at their heart – are the economic and social glue of the country and our communities.
“The cost of living and the cost of doing business, though, continue to challenge both consumers and businesses.
“Local support is the common thread that helps everyone weather this and build sustainable places and communities. By choosing local – and getting behind the businesses in our communities – we will ensure the survival of shops and services. Local consumer spending generates local business spending and protects the jobs of family, friends and neighbours.
“By loving local, we will also ensure that our high streets and town centres build a fairer, more sustainable Scotland – creating even better places to live, work and visit.”
Kimberley Guthrie, STP’s Interim Chief Officer, added: “We need to begin a permanent behaviour change in thinking local first this summer, whether for shopping, days out or simply local businesses trading with each other. Choosing local is not only good for our economy and environment, but the communities these fantastic local businesses serve too.”
People across the region are also being urged to spend using the Scotland Loves Local Gift Card, ensuring the money they spend stays local for longer by directly supporting shops, attractions and jobs in the area. Businesses and charities are also being encouraged to use them as rewards.
A scheme aimed at boosting trade in town and city centres is going digital.
Scotland Loves Local (SLL) gift cards can be loaded with credit and used in participating shops and businesses within users’ local council area.
Now the Scottish Government is investing £250,000 to enable the cards to operate digitally via devices such as mobile phones.
By going digital, the cards can be used by businesses to reward loyal customers and encourage repeat custom. The new system may also be made compatible with transport providers’ ticketing systems, allowing relatives or businesses to gift train and bus fares into town centres for shopping trips.
Cards are currently utilised by more than 20 councils – including six which have used them to distribute more than £13 million of Scottish Government Coronavirus (Covid-19) economic recovery funding to lower income households.
Visiting Barrhead, where the SLL cards have helped boost business in the town centre, Community Wealth Minister Tom Arthur said: “Going digital is an important step forward for the SLL gift card.
“The scheme has already delivered millions of pounds of extra spending to help businesses recover from the pandemic and by increasing their useability I am sure even more people will be encouraged to shop locally.
“The cards have made a real difference in places like Glasgow, where thousands of cards have been used to access Scottish Government funding for economic recovery.
“They represent a step towards the creation of local currencies to be invested and retained within areas. Digitalisation will accelerate that process and help support fairer and more prosperous local economies.”
Scotland’s Towns Partnership (STP) delivers the SLL initiative – which includes the gift card – encouraging people to support their communities by spending locally.
Interim Chief Officer Kimberley Guthrie said: “The Scotland Loves Local campaign is a force for good – galvanising communities to support local people and businesses at times when they have never needed that more.
“The need for us all to think, choose and spend locally is critical, not only in our ongoing recovery from the impact of Covid-19 on businesses, but in helping us all through the cost of living crisis and in responding to the climate emergency.
“Continued support from the Scottish Government allows businesses and communities to innovate, invest and embrace opportunity, building better, stronger places.”
SNP MSP for Edinburgh Pentlands, Gordon MacDonald, has urged projects across the capital to apply for the newly launched Scotland Loves Local Fund.
The scheme has been launched by the SNP Scottish Government to support local projects run by organisations like town centre partnerships, chambers of commerce or community and charity trusts. It will provide projects with match funding of between £5,000 and £25,000.
Eligible projects could include things like community shops, marketing and digital schemes, or enabling larger construction projects delivery.
SNP MSP for Edinburgh Pentlands, Gordon MacDonald said: “The Scotland Loves Local Fund has been launched by the SNP Scottish Government as a way to help our town centres recover from the devastating impact of the pandemic.
“There are a number of fantastic local community projects across Edinburgh Pentlands, and the wider city, which have the potential to stimulate growth and footfall into the different areas and this funding will allow them to continue to make our town centres a more vibrant place and stimulate the local economy.
“Not only is the funding important but when people shop locally and support local businesses it also boosts the economy here and ensure that money spent in the local area stays in the local area.
“I would urge local projects to apply for the Scotland Loves Local Fund and encourage people in Edinburgh to continue to support local business at every opportunity.”
Projects aiming to help transform towns and neighbourhoods could apply to a new £10 million multi-year fund.
The Scotland Loves Local Fund aims to encourage people to think local first, and support businesses and enterprises in their community. The fund will provide match funding of between £5,000 and £25,000 for projects run by groups like town centre partnerships, chambers of commerce or community and charity trusts.
Administered by Scotland’s Towns Partnership it aims to bring new, suitable, creative projects and activity to towns and neighbourhoods – helping build local wealth and increase footfall and activity, while supporting local enterprise partnerships. Eligible projects could include things like community shops, marketing and digital schemes, or enabling larger construction projects delivery.
Community Wealth Minister (Eh? – Ed.) Tom Arthur said: “To support Scotland’s towns and neighbourhoods recover from the pandemic we are launching a new £10 million Scotland Loves Local Fund.
“This will provide 50% match funding for local projects between £5,000 and £25,000. Whether it be funding for small-scale improvements or adaptations, climate or active travel programmes, home delivery digital schemes, pop up shops and markets, or the direct funding or expansion of Scotland Loves Local loyalty card schemes – communities will be able to decide how best to improve their local area.
“This 100 day Scottish Government commitment reinforces our determination to support all our communities as they recover from the pandemic and will help strengthen the vital support being provided through the Scotland Loves Local marketing campaign and loyalty card scheme.”
Scotland’s Towns Partnership Chief Officer Phil Prentice said: “Over the coming years, this significant commitment from the Scottish Government will make a real difference – empowering communities to take action that will make their areas fairer, greener and more successful. We are delighted to be working with ministers to deliver this.
“This funding will unlock the great potential of our towns and neighbourhoods, allowing them not just to recover from the impact of Covid-19, but to create a stronger, more sustainable future which has localism at its heart. I would encourage interested organisations across Scotland to get their applications in.”
Director of Milngavie Business Improvement District and Business owner Wendy Ross said: “The Scotland Loves Local campaign was a massive help to Milngavie, especially at the peak of the pandemic when non-essential retail businesses were forced to close.
“Using the digital experience of our business improvement district place manager and his network of collaborators, the Loves Local funding was invested to build many e-commerce websites very quickly so we could continue to trade online, with click and collect and deliveries.
“This was a critical help for local businesses and really opened our eyes to aspects of the digital world that we knew little about. Using the Loves Local messaging and excellent #ThinkLocalFirst campaign, we used social media and milngavie.co.uk to reach local people. That really struck home and continues to do so.”
A new £1 million ‘Scotland Loves Local’ fund will provide grants of between £500 and £5,000 to hundreds of projects to promote town centre and online businesses.
The funding aims to support small scale improvements that will help motivate people to shop, eat and relax within their community whilst ensuring public health safety.
Grants can be put towards providing safe shopping information for residents and tourists, the installation of public health infrastructure such as protective screens, physical distancing markers, hand sanitising equipment and PPE.
Communities Secretary Aileen Campbell said: “We know money spent locally is more likely to stay in the local economy and support local jobs. The Scotland Loves Local campaign encourages people to think how they can safely support this.
“This fund will help initiatives supporting businesses, such as projects to encourage safe shopping, business and leisure opportunities, promoting and advertising local providers of online shopping or enhancing visitor appeal.
“We all have a part to play in Scotland’s economic recovery and can do so, whilst we look out for one another and follow the FACTS guidance.”
Chief Officer of Scotland’s Towns Partnership Phil Prentice said: “This is an exceptional opportunity for local communities – a chance to get the funding that will unlock some brilliant creativity.
“We’ve seen throughout the Scotland Loves Local campaign that people all over the country want to back their local towns and places – we’re looking forward to seeing some brilliant ideas take shape. Our campaign is highlighting that money spent locally stays local for longer. This new fund will be a real boost for communities across the country.”
The funding is being provided by the Scottish Government, and administered by Scotland’s Towns Partnership.
Support for vital schemes to support local businesses while ensuring shoppers and staff stay safe
Communities across Edinburgh and the Lothians have received a share of £1 million of grants to help town centres recover from the consequences of the coronavirus crisis.
The money nationally has come from The Towns and Business Improvement Districts (BIDs) Resilience and Recovery Fund, financed by the Scottish Government and administered by Scotland’s Towns Partnership.
Among the organisations to receive support is City of Edinburgh Council which has received £40,000 towards a digital marketing campaign and other promotional material to support a campaign encouraging people to shop local.
Details of all the projects supported in the region are available here.
The fund has supported a raft of schemes to help town centres in their fightback from the Covid-19 pandemic, including helping pay for PPE supplies as well as funding local marketing campaigns urging people to support businesses in their community, highlighting that they are open for business.
Phil Prentice, Chief Officer of Scotland’s Towns Partnership,said: “Businesses in our town centres are showing remarkable resilience and innovation in how they are responding to the consequences of Covid-19 to best serve their customers and communities.
“From rapidly accelerating their online offerings to moving quickly to ensure that safeguards are in place to ensure that staff can work safely and customers shop responsibly, their work is playing an important part in the nation’s recovery from the pandemic. The impact they are having should not be underestimated.
“We are delighted to have been able to support projects in Edinburgh, East Lothian and West Lothian and pleased that the work will touch on so many towns as we encourage everyone to think local first – and safety first – to support the businesses and the people behind them who really are at the heart of the areas in which they live.
“Whether it be buying your groceries or enjoying a meal out, the support you give is critical as we work hard to secure a sustainable and successful future for Scotland’s town centres.”
Nationally 73 projects are being supported – 24 in full and 49 in part – covering 188 individual towns. Money has been granted to organisations including local authorities and community business groups.
Scotland’s Communities Secretary, Aileen Campbell MSP, said: “Living more of our lives locally – shopping, eating and enjoying activities in the areas we live – has never been more important.
“It has a huge role to play in supporting Scotland’s economic and social recovery from COVID-19. This fund is enabling great work to support and promote local businesses in more than 180 towns by highlighting the diverse and vibrant selection of products and services on offer
“Taking simple steps like choosing to visit a nearby shop or café, or buying goods or services from a business in your own community helps support local jobs. These actions help local economies to thrive, bring communities together and, crucially, help us to continue to suppress the virus by limiting unnecessary travel.”
The Towns and Business Improvement Districts (BIDs) Resilience and Recovery Fund totals £2 million. While half of this has been used towards the current wave of grants, £700,000 will provide support to business improvement districts when current BIDs Resilience funding expires.
The remainder of the money includes support for the Scotland Loves Local campaign, a major multimedia promotion championing the message for shoppers to think local first.
