Hourglass pushes for Safer Ageing election agenda with OATH Campaign

With an extra NINE MILLION older people, a population the size of London, set to populate the UK by 2050, Hourglass is calling on all Westminster hopefuls to underline their Safer Ageing plans – and take the OATH, a new campaign to increase awareness of the social care timebomb.

Hourglass, the only UK-wide charity dedicated to ending the abuse and neglect of older people, has launched its own manifesto entitled ‘A Safer Ageing Society by 2050’ and is urging the political elite and general public alike to sign up to support it HERE:  

The campaign, OATH (Older Age Tomorrow’s Hope) is a pledge to support their 2050 target and to work alongside older people, the age sector and Hourglass itself in raising the profile of this often-unspoken issue. 

The charity points to the creation of a London-sized city, full of over sixties by 2050. That’s 9.6 million more older people in the UK. And, they say, for the first time they’ll be more over 60s than under 16s. The charity underlines that this is a social care timebomb waiting to explode. 

As the charity’s Policy Director and Deputy CEO, Veronica Gray, illustrates, Hourglass’s big ask isn’t quite as unreachable as it first appears: “Let’s think about it from the opposite perspective.

“If we knew there was to be nine million extra bouncing babies in the next twenty-five years, governments across the UK would be planning now.  There would be a strategy to accommodate and ensure their safe arrival into the world. 

“There would be new schools, nurseries, perhaps maternity hospitals and safeguarding teams. Early years planning, investment into midwives and ante-natal units would be on the horizon. Our parliamentary representatives would be falling over themselves to promise a safe future for the impending influx of babies. Not just kissing them for the cameras.

“This is unquestionably a population boom – just at the other end of the spectrum. This ageing population needs to be celebrated, safe, independent and free from abuse. This seems like a fairly obvious step and worthy of support and understanding. Hence the Hourglass target of creating a Safer Ageing Society by 2050.”

Therefore, Hourglass is also scrutinising what plans the political parties in England, Scotland, Wales and Northern Ireland have outlined in their manifesto. And so far, in terms of protecting older people from abuse, harm, exploitation and neglect, the charity believes there has been precious little forward planning at all. 

Richard Robinson, CEO of Hourglass, explains: “Hourglass believes, with the impending older population surge and 2.5 million people affected by the abuse of older people annually, we need as many active voices as possible to make the case. The political dial now needs to move to address this significant upsurge and the social care needs of this population shift. 

“We are working to analyse, with a variety of indicators, how seriously each political party is taking the notion of a Safer Ageing future. We will be announcing the results next Friday (21st June) and this, Election Safer Ageing Index, will also be used to scrutinise performance as the new parliamentary term takes shape.”

Hourglass, which has been working to support older-victims of abuse and neglect since 1994, has a unique 24/7 helpline, instant messenger and Knowledge Bank service. These services are already under threat due to delayed decision-making on future funding mechanisms.

Richard Robinson continues: “Whoever comes to power after 4th July, has to urgently secure service provision and agree funding for charities like Hourglass. This will go some distance in paving the way for a Safer Ageing future – but this is the bare minimum.

“The Violence Against Women and Girls (VAWG) commitments, whilst inspirational and much-needed, need to be replicated for older victim-survivors. This is another key consideration for the next Downing Street resident.”

The charity was recently in the headlines for working to develop and script the story of Yolande Trueman, in BBCs EastEnders. This, along with many other factors has seen the charity’s calls hit over 700 a week and with a likely 50,000 contacts per year.  

Charity calls for urgent Government action to combat abuse of older people

At the start of Safer Ageing Week, Hourglass (Safer Ageing) calls on the Government to meet with the charity as calls to helpline surge

After months of trying to secure a meeting with the Safeguarding Minister, delayed due to changes in Ministers and turmoil in the heart of Government, Hourglass is frustrated that the Home Office has now cancelled another scheduled meeting with Minister Sarah Dines for Wednesday 14 December.

The meeting has been cancelled due to the Home Office launching a commercial competition for funding as part of Violence Against Women and Girls VAWG) strategy. Hourglass (Safer Ageing) is the only specialist UK wide charity supporting older victim-survivors of abuse, with 40% of the casework being with older men.

Hourglass, the only UK-wide charity focused on ending the abuse and neglect of older people, believes there needs to be a separate strategy and funding pool to address abuse of older people, as they have specific needs that a different to other demographics.

Hourglass has seen a 96% increase in calls to its 24/7 helpline this year. It is unacceptable that every request made by the charity to meet with Ministers has fallen on deaf ears when older people are suffering.

On 29 July this year, the Ready for Rishi Campaign made the following commitment to Hourglass: “If he is fortunate enough to be elected as Prime Minister, a Rishi-led government would seek to engage with organisations supporting victims, such as Hourglass, in order to ensure that no one is left behind and the needs of all those who need help are met.”

The Prime Minister now needs to honour his campaign pledge and ensure his Ministers meet with Hourglass to tackle abuse of older people.

Richard Robinson, CEO of Hourglass, said: “With Safer Ageing Week looming, it is incredibly sad that the charity has had this vital meeting cancelled once again. This is not just disappointing; it is a dereliction of duty.

“We are seeing significant increases in calls to our helpline and casework referrals, yet the government still do not take this issue seriously. 

“The Violence Against Women and Girls strategy is designed to address this important issue. The criteria for VAWG funding applications will obviously be based on addressing violence against women and girls, not abuse of older people which needs a separate strategy and funding model.

“Support to stem sexual violence in the Ukraine was this week confirmed at £3.45 million with an additional £12.5 million to tackle sexual violence in conflict globally. These, like the equally essential child abuse and domestic abuse charities deserve this support, we are simply asking why are older people last in line? The £300k committed to date seems to underline how far towards the bottom of the list of priorities the 2.7m people affected by elder abuse seem to be.”

The charity confirms it will apply for Government funding from their newly announced VAWG grant scheme.

However, with the enormous pressures of the cost of living crisis and a huge spike in calls to the Hourglass 24/7 helpline, the organisation believes it needs to be at the heart of a Safer Ageing Strategy for older people.

The charity is urging those keen to support the charity to make a donation by visiting www.wearehourglass.org.uk/donate or Text SAFER to 70460 to donate £10.

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