Visitors to the Pets at Home store at Fort Kinnaird last weekend joined the pet care specialist in celebrating its £300,000 pledge to Edinburgh-based Dementia Dog, an innovative project by Dogs for Good and Alzheimer Scotland that supports families across Scotland living with dementia, both at home and in the community.
The grant has been made through the Pets at Home Foundation, the charity founded by the Pets at Home Group – which includes Pets at Home, Vets4Pets and The Groom Room – as part of its mission to create a better world for pets and the people who love them.
The funds will be used to support the charity’s expansion across mainland Scotland, which includes training more full-time assistance dogs, providing animal assisted therapy, delivering training workshops and hosting events.
Over the weekend, visitors to the Fort Kinnaird store in Edinburgh, and others across Scotland, had the chance to speak to ambassadors from Dogs for Good about their work, enjoy cupcakes (or pupcakes) and more.
Amy Angus, Group Charity and Community Manager at the Pets at Home Foundation, said:“For families affected by dementia, a dog can provide great comfort and support through a very challenging time.
“We’re incredibly proud to be able to help such a fantastic initiative across Scotland, and it was great to celebrate with our colleagues and customers in our stores and veterinary practices over the weekend.
“It’s thanks to their great work and generous donations that we’re able to support so many important projects like Dementia Dog.”
Peter Gorbing, CEO of Dogs for Good, added:“For many people, their pets are not only their best friend, but can also be a real lifeline, helping to maintain a routine, retrieve medication and regulate sleeping patterns.
“We’re passionate about bringing people and dogs together and this funding will go a long way in helping us to support more families living with dementia.
“We’d like to send a big thank you to the Pets at Home Group and all the generous people who contributed to this pledge, which will mean so much to families across Scotland.”
The Dementia Dog project is one of hundreds of causes that the Pets at Home Foundation has supported, with more than £5 million donated to more than 750 organisations in the year to March 2022.
Vets are calling on pet owners to put all their chocolate eggs in a safely secured basket well out of reach of inquisitive pets to avoid chocolate poisoning and an emergency trip to the vets over the Easter weekend.
The British Veterinary Association (BVA) has issued the warning along with a handy guide to recognising symptoms of chocolate poisoning, as Google searches in the UK for questions like ‘how much chocolate can a dog eat’, ‘signs of chocolate poisoning in dogs’ and ‘how much chocolate will kill a dog’ all show a steep annual spike at this time of the year.
Chocolate, especially dark chocolate, can be dangerous for all pets even in the smallest quantity. However, dogs are particularly susceptible to poisoning due to a chemical called theobromine, which is found naturally in cocoa beans.
Theobromine takes a long time to be broken down inside a dog’s digestive system, which means that even a tiny amount of chocolate can result in toxic levels, especially for smaller dogs and puppies. For this reason, white chocolate is usually safe for dogs if ingested accidentally but the effects with milk chocolate can vary, so it’s better to err on the side of caution and keep all types of chocolate away.
Vets often see a spike in chocolate toxicity cases over celebratory periods such as Easter and Christmas. BVA’s Voice of the Veterinary Profession surveys from 2016 to 2018 revealed that six in ten vets (60%) had treated cases of chocolate poisoning over Easter each year.
Raisins and sultanas, found in hot cross buns and simnel cakes, and xylitol (found in sugar-free treats) can also be dangerous for dogs and cats if ingested.
BVA President Justine Shotton said:“We all look forward to indulging in sweet treats over Easter but it’s important to take precautions to keep curious pets out of trouble.
“Human foods such as hot cross buns with sultanas or chocolate bunnies are a strict no-no, with chocolate being particularly toxic for dogs, who have a hard time metabolising some of the components and can get very sick from even a small amount.
“As a vet, I’ve seen many cases of chocolate ingestion over Easter and Christmas, but luckily the vast majority of pets were brought to the practice quickly and we were able to treat the patients successfully.
“Dogs will usually start showing signs of chocolate toxicity within 12 hours, but symptoms can last for up to three days. If you suspect that your pet has eaten chocolate, don’t delay in calling your vet first for advice. Prompt veterinary treatment within the first six hours of eating chocolate can often be critical to a positive outcome. Your vet will want to know how much chocolate your pet has eaten and what type. If possible, keep any labels and wrappers and have the weight of your pet to hand.”
Symptoms of chocolate poisoning usually appear within 12 hours of ingestion and can last for up to three days. Initially, pets are likely to experience excessive thirst, vomiting, diarrhoea and restlessness.
These can develop into symptoms of hyperactivity, tremors, abnormal heart rate, hyperthermia and rapid breathing. Severe cases may result in fits and heartbeat irregularities, and even coma and death. If you notice these symptoms in your dog and suspect chocolate ingestion, seek veterinary advice as soon as possible.
For more information on pets and toxic substances, download the free Animal Welfare Foundation ‘Pets and Poisons’ leaflet.
Today, the Pet Food Manufacturers’ Association (PFMA) releases its annual population data, with a record 35m pets in the UK in 2022. Pet ownership is at a peak and 17.4m households (62%) own a pet.
In the UK there are now 13m dogs and 12m cats, 1.6m indoor birds, 1.4m domestic fowl, 1m rabbits, 900k Guinea pigs, 700k pigeons, 600k hamsters, 600k tortoises and 600k horses.
But while 4.7m households (17%) have acquired a new pet since the start of the pandemic, sadly 3.4m (12%) have given up a pet over the last year.
Although over a half (57%) of new pets have been welcomed into homes with children (2.7m households), Gen Z and Millennials represent 53% of those owning new pets (2.6m households). 25% (1.2m) are 16-24 year olds and 29% (1.4m) are 25-34 year olds.
Almost one quarter (23%) of the people in these age groups have been unable to keep their pet and 71% of all relinquishments can be attributed to this demographic (2.1m households). Looking at which pets were relinquished, 60% were dogs and 45% were cats. However, anecdotally, rehoming centres are seeing more small mammals such as rabbits.
Nicole Paley, PFMA deputy CEO, comments: “Reflecting the recent ONS report with its new shopping basket containing a pet collar[iii], we are not surprised to see these strong figures.
“However, on closer inspection, we are concerned about the number of owners who have given up their pet. We are keen to investigate why owners are giving up their pets and where they are being relinquished.
“We believe that many pets are being sold on to recuperate funds, in addition to being taken to rehoming centres. We are working closely with the CFSG (Canine & Feline Sector Group) plus other animal welfare charities to identify what the pet care sector can do to support owners and prevent this from happening.”
The main reason 16-24 year olds gave up a pet was a change in living arrangements with 34% citing this factor. 23% claimed financial obstacles and 22% identified a change in working arrangements.
Behavioural concerns were a reason for 13% of those who relinquished in this age group. For those slightly older aged 25-34 years old, both working and living arrangements were an issue affecting 41% and 39% respectively.
The research revealed that 40% of owners don’t have pet friendly offices with an extra 11% unsure.
Nicole continues: “At the PFMA, we believe there is a need to boost the provision of pet-friendly policies at work and in rental accommodation. There are some excellent campaigns focused on this.
“We also need to ensure that potential pet owners are aware of the full implications of pet ownership and the significant responsibility that comes with a new family member.
“We are active in supporting pet ownership education campaigns such as National Pet Month and we work to promote the many excellent resources provided by the network of UK charities and welfare organisations. Woodgreen, for example, have a service whereby struggling owners are supported in their own homes. Rehoming centres should always be the first port of call for owners unable to cope.”
Linda Cantle, Director of Pet & Owner Support Services at Woodgreen Pets Charity explains: “Sadly, we are seeing the number of requests for intake increase, which has been most significant for dogs and small pet species (rabbits in particular).
“Unfortunately, we cannot always accommodate pets straight away, resulting in concern about how these pets are being rehomed instead. Online or private sales may be worse for pets’ welfare in the long-term, especially if they have significant medical or behavioural needs that go on untreated.
“On a more positive note, we at Woodgreen have seen demand for our outreach, behaviour advice and online workshops increase. Well over 200 people receive support each week, indicating that many owners are keen to work at keeping a pet.
“We’d encourage any owner experiencing problems with their pets to reach out as soon as possible for guidance, as many common issues can be improved in the home with trusted advice and support.”
Pet welfare expert at RSPCA, Dr Samantha Gaines, adds: “The relinquishment figures are very worrying but, sadly, not surprising as we are now starting to see an increase in requests for help and rehoming and particularly with rabbits.
“Bringing an animal home to join your family is a significant commitment and responsibility and the increase in ownership during the pandemic did cause concerns that some people may not have fully considered whether they would be able to properly care for them for the rest of their life.
“We understand that circumstances can change and, sometimes, this leaves families having to make the heart-breaking decision to give up their pets. However, we also know that animals are often signed over to charities, rehomed or even abandoned because people took on a pet without the necessary research or appreciation of the responsibility and commitment.
“Following the surge in pet acquisition during lockdown, with many people now returning to normal life, and with the cost of living rising at a shocking rate, at the RSPCA we fear this is just the start of a pet welfare crisis; and we’re worried that it’ll be charities like us that are left picking up the pieces.
“Pets are wonderful additions to the family, but it is a huge responsibility and people need to do their research. As we have highlighted in our research findings, the burden is too great for some people.
“To address this, the pet industry is working together to educate as many new owners and potential new owners as possible.”
Winner announced in competition to find the nation’s naughtiest pet
A one-year-old puppy, Laya, has been named the UK’s naughtiest pet after a spate of her destroying cushions, duvets and over 20 pairs of shoes!
Pet owners across the UK have been sharing hilarious images as part of a nationwide competition by contents insurance providers, SO-SURE, with the owner of ‘the UK’s naughtiest pet’ receiving a £200 Next voucher to replace those slightly chewed soft furnishings.
After over 150 hilariously funny entries, choosing a winner was very difficult, but the look on Laya’s face with the trail of destruction behind her made her a worthy winner…
1. Laya, Mixed Breed, 1
Laya, a mixed breed from Haverfordwest is the winner of the competition, after being caught destroying all the cushions on the sofa and covering the living room in feathers. The Next voucher might not last too long at the rate this pup goes through shoes, as she has apparently destroyed over 20 pairs!
With so many great pictures to go through, it wouldn’t be fair to only show one. Here are the best (or worst) of the rest, and it’s no surprise dogs are the main culprits.
2. Evie, Labradoodle, 1
Evie from Leeds almost looks proud she has chewed through the family goal net.
3. Daisy, Labrador, 13
Daisy was caught raiding the kitchen back when she was 2. I wonder if she found what she was looking for…
4. Lightning, Greyhound, 3
This cheeky pup from Bournemouth was kindly given an old mattress topper for a new bed, but he had other ideas.
5. Gwynnie, Miniature Dachshund, 1
This creative sausage dog has fashioned herself a sleeping bag out of a pillow, impressive!
6. Orion and Cleo, Moggies, 12 weeks
Orion and Cleo, two kittens from Portsmouth, have made a game out of removing and shredding all the toilet paper in the house.
7. Shelby, Sproodle, 12 weeks
Shelby has chewed a rather large hole in her owner’s favourite reading spot, maybe she was jealous of not being the centre of attention?
8. Buster, Bulldog, 6
This naughty bulldog from Chelmsford likes to help himself to cushions when the covers are in the wash.
If you haven’t got your fill of cute pets causing destruction, you can find a photo gallery of even more entries on the SO-SURE blog here:
Senior Marketing Manager, Gabriel Cabral at SO-SURE commented:At SO-SURE we like to have a little fun and we certainly did with this competition.
“We’ve had lots of great entries, but we just loved Laya’s expression when she was caught in the act! We are pleased her owner can replace those cushions with a £200 Next voucher.”
National survey to determine whether Covid-19 continues to impact puppy buying
The Royal Veterinary College (RVC) is once again calling on puppy owners to take part in a national online survey to understand the pre-purchase motivations and behaviours of owners of puppies purchased during 2021.
Data from the survey, known as “Pandemic Puppies – The Next Generation”, will be used as a comparison to previous years (2019 and 2020), to determine whether the changes in puppy buying in the UK seen during the COVID-19 pandemic have returned to their pre-pandemic baseline or persisted into 2021.
Following the major success of the RVC’s first study in 2020, this follow-up study will investigate the legacy of this period and the future of UK puppy buying culture, particularly given pandemic restrictions continue to lift within the UK.
While many owners were likely making well-intentioned purchases, the demand has inevitably increased the risk to puppy health and welfare. Vets are concerned that the pandemic puppy boom is persisting, consequently adding pressure to veterinary services in the UK.
Therefore, the findings of this study will be used to help support owners regarding their dogs’ future welfare as well as informing the approach that key players within the veterinary and animal welfare sectors should take when sharing educational messaging with prospective owners to better promote canine welfare.
Dr Rowena Packer, Lecturer in Companion Animal Behaviour and Welfare Science at the RVC said:“The COVID-19 pandemic led to changes in the way many of us bought our household goods, with online ordering and delivery a common feature of lockdown life.
“The pandemic also led to changes in the way the UK bought puppies during 2020, due to the many restrictions to travel and social contact during this period.
“Many of these so-called ‘Pandemic Puppies’ became much-cherished companions, helping households cope with lockdown life; however, there are concerns that some owners were duped into buying from unscrupulous breeders. We are interested in whether pandemic-related changes in puppy buying persisted into 2021, so we can best support owners of puppies bought during this period going forward.
“We would love to hear from anyone who purchased a puppy during 2021 to share their experiences.”
Results from the Winter 2020 survey – which involved more than 7,500 respondents – uncovered several changes in buying habits. Owners were more likely to buy a younger puppy, pay a deposit without seeing their puppy, be first-time dog owners with children in their household, and pay more than £2,000.
Other factors included owners being more likely to see their puppy without their littermates and collecting their puppy from outside their breeders’ property or having it delivered.
These pandemic-related changes, such as viewing and purchasing puppies online, and having them delivered directly to owners may be perceived as ‘convenient’ by some but in fact, threaten canine welfare.
Posing harms to both puppies and breeding dogs, understanding whether this online culture is preferred by consumers, and if so, how to change it to protect canine welfare will be key.
“Pandemic Puppies – The Next Generation” is now open for responses, with findings expected by the summer.
Respondents to the online survey must be over 18 years of age, residents in the UK, have brought home a puppy (any breed or cross breed) aged under 16 weeks during 2021, and to have purchased their puppy from a private seller rather than rehomed or bred the puppy themselves.
Five ways to prepare your pets for below zero temperatures
With icy weather warnings predicted to sweep across the UK this weekend, a national vet charity is urging pet owners to take extra precautions to protect furry friends from the cold.
PDSA Vet Lynne James said: “Winter can be a dangerous time for all animals, but fine coated, poorly, young or elderly pets are at higher risk of hypothermia in freezing temperatures. Thankfully, there are simple steps we can all take to keep our precious furry family members safe, warm and healthy as the mercury drops.
Extra layers
“Use a well-fitting, fully lined, non-restrictive waterproof coat to help keep your pooch warm and dry when on walks if they are very young, old or have thin fur. Try to avoid walking your furry family member in freezing cold weather if they are poorly – instead, encourage them to go to the toilet in the garden, then bring them straight back into the warmth.
Slippery surfaces
“Ice and snow can be painful for large and small pets alike if it gets stuck between their paws, so try to keep hair in between their pads trimmed and check their paws when they come back inside. Using a paw butter can help prevent sore cracked pads.
Shelter for small pets
“When the temperature hits below zero, move outdoor rabbits and guinea pigs to a warm and sheltered area, such as a shed or car-free garage, making sure they’re protected from drafts and exhaust fumes. They should still have access to natural light, plenty of room and be given regular access to an outside run so that they can exercise when the temperatures are slightly milder.
Curfew for cats
“Your puss may want to stay indoors more when it gets cold – give them toys to play with to keep them occupied and a litter tray so they don’t have to brave the elements if they don’t want to. If they still prefer to go outside, make sure they can easily get back inside or have access to a warm, sheltered area when the temperature plummets.
Snuggle up
“All furry friends should have extra bedding over winter, and small pets will love piles of extra hay to snuggle up to. Your puss will really appreciate a few extra comfy spaces to curl up in around the house, too – igloo beds are ideal, as they help furry friends get really cosy. You can even place a safely wrapped, animal-safe heat pad under their bedding for extra warmth.”
Vet charity PDSA provides free and low-cost vet care for those who struggle to pay treatment costs for their sick and injured pets. For many vulnerable pets, PDSA is there to help when there is nowhere else for their owners to turn.
Since the first UK lockdown began, PDSA’s dedicated vet teams carried out more than one million phone consultations.
With 388,000 pets treated in 2020, by keeping their 48 Pet Hospitals open, PDSA can support the thousands of pets that need help across the UK every day.
Every pet deserves a fighting chance. Please donate today and help save pets’ lives – www.pdsa.org.uk/pdsa-chance.
Edinburgh School Uniform Bank has successfully secured £15,000 thanks to Scotmid Co-operative’s Community Connect award scheme.
Edinburgh School Uniform Bank, which distributes school uniform to families in Edinburgh who are facing financial hardship, was awarded the funding after being shortlisted by the convenience retailer as one of three good causes and charities in the East of Scotland to receive financial support from an £25,000 pot.
Other recipients of funding in the East include Canine Concern Scotland Trust, which provides therapy dogs for patients in hospital after a stroke or suffering traumatic brain injuries, and Scottish Huntington’s Association (see below).
Julia Grindley, Chair of the Board of Trustees at Edinburgh School Uniform Bank (above) said: “We are absolutely delighted to receive a £15,000 Scotmid Community Connect Award.
“This award will allow us to provide school uniform and warm jackets to over 600 local children. This funding will make a huge difference to their confidence and their sense of belonging, as well as keeping them cosy through the winter.”
Since Scotmid’s Community Connect launched in 2017, more than £460,000 has been awarded to 42 good cause groups, enabling key projects to come to life in local areas.
Shirley MacGillivray, Head of Communities and Membership at Scotmid, said: “Community Connect is one of the main ways we can support those communities that we serve and we are delighted to provide Edinburgh School Uniform Bank with this funding, which will help them to continue providing vital services.
“Times remain challenging for many people; being able to help improve the lives of others across the country is one of the very reasons we exist.”
Scottish Huntington’s Association has successfully secured £5,000 thanks to Scotmid Co-operative’s Community Connect award scheme.
The Association, which provides 1-1 advice, peer group work sessions, youth mental health services for children with a parent living with Huntington’s Disease and have a 50% chance themselves of inheriting the condition, was awarded the funding after being shortlisted by the convenience retailer as one of three causes and charities in the East of Scotland to receive financial support from an £25,000 pot.
Gemma Powell, Senior Fundraiser from Scottish Huntington’s Association said: “We are absolutely delighted to receive a £5,000 Scotmid Community Connect Award towards Scottish Huntington’s Association Youth Service.
“This funding will help us bring back our annual youth camp which is attended by young people growing up in families impacted by Huntington’s disease across Scotland.
“This camp offers young people the chance to make and catch up with friends, share experiences, learn more about Huntington’s disease and, for many, enjoy a break from caring responsibilities. We’re so grateful to Scotmid and their members.”
Mel Hughes, CEO of Canine Concern Scotland Trust said: “We are absolutely delighted to receive a £5,000 Scotmid Community Connect Award.
“This award will allow us to develop our Therapet® Visiting Service in the NHS Lothian area, starting with the Western General Hospital in Edinburgh.
“This funding will make a huge difference to patients recovering from a stroke or neurological condition, who will benefit from a Therapet® visit which will aid their physical, mental and emotional recovery.”
Since Scotmid’s Community Connect launched in 2017, more than £460,000 has been awarded to 42 good cause groups, enabling key projects to come to life in local areas.
Touchpoint Live Media, the organisers of the hugely popular DogFest events, are delighted to announce that their Big Dog Walk Series is coming to Chatelherault Country Park, Glasgow on October 10th, our first in Scotland.
The Big Dog Walk is a unique opportunity for dog owners and their families to walk together in the stunning Chatelherault Country Park. Dogs and their owners can choose from either a 2k, 5k or 10k route and walk times have been staggered this year for the comfort and safety of all taking part.
Brand new this year, there will be a Puppy’s First Socialisation Walk, this will be a 2k walk for those with little legs and is a fabulous opportunity to introduce your new addition to other dogs and socialise them in a safe organised way.
If your dog is not one for crowds you can join our ‘Beat the Rush’ walk for dogs who love their walkies, but may be a but more anxious s and prefer having their own space. You and your dog will be left to explore the walk at your own pace on our first walk of the day.
Our walks aim to bring together dog lovers and dogs to encourage socialisation and exercise. The walk will be the best walk ever for dogs as you join hundreds of other pups and their owners on a beautiful route with photo points and pit stops on the route for you and your dog to stop and have a drink and a snack at.
Back at the Event Village there will be plenty to do and see including shopping, expert advice, the fun dog show, and plenty of festival food and drink.
We are delighted this year to have the Dogs Trust on board as our Official Charity Partner who will be bringing along their Temptation Alley to challenge your dog. Participants can also raise more money for any charity of their choice upon signing up.
Prices are £10.50 per adult and children 5-16 years are free of charge. For more information and to book tickets, visit The Big Dog Walk.
Nicole Cooper, Managing Director of Touchpoint Live Media, says: “The Big Dog Walk is a wonderful opportunity for all dog lovers to get out and walk with the four-legged member of the family.
“We are so thrilled to be hosting walks again this year at these six beautiful locations, and very excited to be bringing these events to Scotland for the first time. These walks are a brilliant way to all get together in the great outdoors with all the family, and we cannot wait to welcome everyone.”
Dogs Trust urges owners to think ahead and make provisions for the care of their dog should they become seriously ill or pass away
Almost half (49%) of dog owners in Scotland have not made any plans or thought about who would take over ownership of their dog if they became seriously ill or passed away
More than half (54%) of dog owners in Scotland think a friend or family member would take over ownership of their dog but have not discussed it with them
Almost half (49%) of dog owners in Scotland have not made any plans about who would take over ownership of their dog if the worst were to happen, according to data from Dogs Trust’s brand-new research.
The findings, released today, suggest owners could be putting their dogs in a vulnerable position by not making provisions for their care should they fall seriously ill or pass away, with 29% of the dog owners in Scotland surveyed by the charity admitting that they have not even thought about what would happen in that scenario.
Worryingly, 54% of respondents in Scotland also said that whilst they think they have a friend or family member who would take over ownership of the dog, they have not discussed it with the person in question and a further 8% said they do not have anyone who would be able to help – a cause for concern for the charity.
Dogs Trust is urging the public to sign up to their free Canine Care Card Service, to ensure their dog can be cared for by the UK’s largest dog welfare charity at one of their state-of-the-art rehoming centres, should they become too ill to be able to keep them or pass away.
The charity is also encouraging dog owners to appoint a ‘dog guardian’, this could be family member, friend or even a neighbour or vet who agrees to take care of your dog and sign over your dog to Dogs Trust in the interim should you no longer be able to.
Dogs Trust also recommends updating your Will to include your Canine Care Card information and notifying friends and family of your wishes to ensure the process is dealt with as smoothly as possible when the time comes.
Owen Sharp, Dogs Trust Chief Executive, said:“Recent world events have shown that we never know what is around the corner and that life can be unpredictable. As a nation of dog lovers, we know the little quirks that make our dogs unique and I for one enjoy having the peace of mind that if the time ever comes when I can’t be with my dog, Dogs Trust is the next best place for her to be and they will never put a healthy dog down.
“We want to normalise making plans for the care of your dog should the worst happen, so that dog owners can have peace of mind that their four-legged friend will be given the best possible care if they no longer can.
“We would urge dog owners to think about signing up to a free Canine Care Card, so that should the worst happen Dogs Trust can take your dog in and make sure they are looked after as you would at home.”
Jock, Maurice and Reece, Rough Collies
Mum Reece, and her two sons Maurice and Jock, arrived at Dogs Trust’s Rehoming Centre in West Calder after their owner sadly passed away. Being a Canine Care Card holder, their owner ensured all three dogs would be taken care of should the worst happen. When they first arrived, all dogs were in need of some TLC and were very shy but sweet, loving and gentle.
Susan Dunstan, from New Galloway, became aware of the trio after receiving a call from the team at Dogs Trust West Calder. Susan and her husband had adopted many dogs from the centre before and often more than one at the same time; and the team at West Calder wanted to ensure the trio were placed in the care of a family with the time and space to look after them all.
In the last three years Susan and her husband have adopted 10 dogs from Dogs Trust, usually dogs that are very old or in need of palliative care. Having spent most of her life caring for dogs and with four acres of land for dogs to play in, the Dunstans were more than happy to open her heart and home for another three dogs.
Mrs Dunstan said: “I wasn’t aware of the Canine Care Card and how dogs are taken care of in the event that something happens to their owner and they can no longer look after them. It is such a rewarding feeling to know that I have given Reece, Maurice and Jock another chance as part of a loving family, as it could have been difficult for them to find a new home together.
“All three have settled in very well since coming home with me and they have been sticking to a healthy routine. I am delighted to be able to say they are all doing well and looking great. They also get on very well with my other two rescue dogs and while it was a big adjustment for all dogs, have developed a real bond.”
This important message comes as the charity launches a heart-warming TV advert this week, encouraging people to consider signing up for a free Canine Care Card.
The advert, with a voice over from dog-loving actor, Jonathan Pryce, depicts the close bond between crossbreed, Wilf and his owner, Tom – including Wilf’s penchant for stealing Tom’s underpants. Unfortunately, Tom passes away, but luckily he had signed up to Dogs Trust’s Canine Care Card, meaning that Wilf and all his quirks, were taken in by the charity.
The Farmer’s Dog has partnered with DogLost, a voluntary organisation helping stolen and missing dog owners, by launching a “missing” campaign reminiscent of the missing children milk carton campaign used in the USA in the 1980s.
The Farmer’s Dog UK, a raw dog food company, will affix stickers with the profiles of six missing dogs produced by DogLost onto their mail order boxes.
Customers are invited to take a picture of the sticker and share on their social media channels to digitally help the search for the missing dogs. The stickers will be changed at the end of each month, so in a year The Farmer’s Dog will highlight seventy-two stolen and long-term missing dogs.
Since the beginning of the pandemic the demand for four-legged friends has risen exponentially with workers and families spending more time at home and lacking social interaction. In the first six months of lockdown, it was estimated that 2m dogs were purchased within the UK.
This increase in demand has led to a rise in dog thefts, with the most sought-after breeds selling into the thousands of pounds.
DogLost, run solely by volunteers, have been overwhelmed with requests by grief-stricken owners who have reported their canine companions either lost or stolen. Penalties for dog-theft remain low so thieves are becoming more brazen with reports of dogs stolen from outside shops and even direct from owner’s gardens.
DogLost recommend the below five theft prevention tips to help safeguard against dog theft during the summer holidays:
· Microchip your dog – microchipping is now required by law. This ensures that your dog can easily be identified and returned to you if they get lost or stolen.
· Social media settings – consider making your social media accounts private as thieves can easily identify targets through these channels.
· Stay alert – beware of strangers and do not let your dog off the lead unless you are sure that they will return.
· Security – make sure your garden is secure and that any gates are locked or have an alarm. Do not leave your dog outside alone for any length of time.
· Insure your dog – and consider policies that include ‘missing pet cover’
Brian Balston, The Farmer’s Dog commented: “The Farmer’s Dog are excited to launch our “missing” campaign with DogLost, a voluntary organisation which does incredible work in returning dogs to their owners.
“We have a nationwide customer base of dedicated dog owners; we are excited to be working with DogLost and we hope that our collaboration helps dogs returned to their rightful owners.”
Justine Quirk of DogLost said: “With dog ownership in the UK at an all-time high, unfortunately so is dog theft. Last year we had 465 reported thefts and to date in 2021 we have had 254 reported stolen.
“We are delighted that The Farmer’s Dog came to us with their “missing” campaign concept which, with the benefit of social media, can only help us in our mission to reunite stolen dogs with their owners.”
