Ruari named Entrepreneur for Good at national awards

CEO of OYNB scoops GBEA award for the second year running

Scotland- based entrepreneur, Ruari Fairbairns has been named as Entrepreneur for Good for the Scotland at the Great British Entrepreneur Awards this year.

The award marks the second year of recognition, for the Co-Founder and CEO of One Year No Beer, the behaviour change programme and online toolkit for surviving modern society alcohol-free.

In partnership with Starling Bank, the ceremony was held at Grosvenor House in London last week, and saw 159 entrepreneurs across the UK recognised for their entrepreneurial stories and achievements over the last year.

Ruari scooped the Entrepreneur for Good award for his business which has been supporting the nation, especially over the pandemic, which has been such a critical time for so many when it comes to alcohol consumption.

Ruari Fairbairns, Co-Founder and CEO of OYNB comments, “ I am beyond delighted that both myself and OYNB have once again been recognised for its amazing work at these prestigious awards. The work we do supporting people and helping them to control their alcohol consumption is so important as ultimately this leads to them living better, healthier and happier lives.”

The Great British Entrepreneur Awards launched in 2012 to celebrate the best of British enterprise, inviting founders from across the UK to apply with their entrepreneurial success stories.

This year, after having to hold the awards virtually in 2020, the organisers brought together all eight of their regional shortlists for the first time, with a guest list of 1,200 entrepreneurs, judges, mentors, investors and partners invited to the London celebration.

Over the last decade, the Awards has celebrated some household names including Julie Deane OBE of Cambridge Satchel Co, Alan and Juliet Barratt of Grenade and Shaun Pulfrey of Tangle Teezer. Its most recent headline-grabbing success story is its previous winner, and speaker at this year’s event, Steven Bartlett, who in May was announced as the youngest ever Dragon on BBC’s Dragons Den.

The awards were judged by a panel of industry experts and leaders of influential UK businesses, including some of the prize winners from previous years.

Francesca James, founder of the Great British Entrepreneur Awards, spoke highly of the entrepreneurial talent coming out of this year’s cohort: “It was fantastic to hear so many inspiring business stories after a difficult few years, and even better to have been able to invite all of our finalists to the in-person ceremony and celebrate together.

“With more than 1,200 attending, the evening was a real snapshot of the UK economy. The winners were thoroughly deserving, overcoming some stiff competition from their fellow finalists, and we look forward to welcoming them into our alumni community and seeing what they do next.

“It’s always exciting to watch our previous winners go on to achieve amazing things and I don’t expect any less from this year’s award recipients, who we will support all the way.”

Anne Boden MBE, founder of Starling Bank, headline partner of the Awards, said: “It is fantastic to see these worthy individuals being celebrated through these awards. We wish all the shortlisted businesses the best of luck with their future endeavours during these changing times.”

Guests also heard the story of Phones4U founder, John Caudwell, as he announced a new award category and partnership between the Great British Entrepreneur Awards and his charity, Caudwell Children.

John said: “I am delighted to have the opportunity to celebrate businesses and entrepreneurs that are flourishing and making a success of themselves.

“The Great British Entrepreneur Awards has developed a growing community of like-minded businesses and entrepreneurs, which was the perfect platform for me to launch my Blaze Your Own Trail award. I’m incredibly excited about the partnership we have established, both for the new award and my charity.”

One Year No Beer witnesses 287% increase in people seeking help

Empowering people to change the world’s relationship with alcohol, Edinburgh-based One Year No Beer saw its biggest intake in 2020, following an unprecedented year that drove many out of their comfort zones and into the arms of unwanted habits.

Scooping Spectators Economic Innovator of the Year Award, and Great British Entrepreneur for Scotland and Northern Island, the behaviour change programme and online toolkit for surviving modern society alcohol free, is working tirelessly to support people towards making positive lifestyle choices.

With over 80,000 members in 90 countries, last year the platform witnessed an increase of 287% in searches for coaching and quadruple the number of courses purchased.

Ruari Fairbairns, Co-Founder and CEO of One Year No Beer, explained: “We help people change their relationship with alcohol which, leads to most of them fundamentally transforming their lives – for the better.

“We are developing technology that will enable members to connect over the common goal of changing behaviour, be that caffeine, sugar, gambling, social media and ultimately empowering our members to help the world, live life better.”

Currently One Year No Beer is a content and digital publishing business with the backing of a powerful global following. The intention now is to pivot into a technology business scaling the proven model to become a global wellbeing brand that will help people reduce unnecessary anxiety they have in life enabling them to be the best version of themselves.

Ruari Fairbairns explains what they have done to keep up with demand: “We have stripped out cost, optimised customer journeys and done an enormous amount of foundational work in preparation for scaling even further.

“Due to the pandemic, we are all having to work remotely, but this has only strengthened our offering, allowing us to focus more money into the platform and its abilities. On top of everything we did to prepare for another year like last, we will also soon be launching our long-awaited Web App and, we also have a few secrets up our sleeve that are going to make 2021 one to remember, for all the right reasons!”

For more information visit https://www.oneyearnobeer.com

Live Life Better

Breaking big life changes into small, manageable steps

One Year No Beer launches empowering programme of online courses and events targeting mindfulness and wellbeing:

Motivating people to change the world’s relationship with alcohol, One Year No Beer has launched the Live Life Better wellbeing platform, an empowering programme of online courses and events to help people break big life changes into small, manageable steps.

From reducing your sugar intake to surviving modern society alcohol-free and even embracing the benefits of meditation, each individual challenge has the aim of helping you make positive life changes.

Launched from 1^st February, each course offers members the opportunity to start living life better, taking control of their personal wellbeing and working towards a healthier version of themselves. Hosted by industry professionals, academics, doctors and OYNB coaches, the easily digestible programmes have everything you need to make changes that stick.

Responding to member requests for support in other areas, topics include a Sugar Challenge, to help quiet cravings and satisfy a sweet tooth; Alcohol and Men’s Health, to help build resilience and self-worth without the need of a pint, and Mindfulness and Meditation, for those looking to restore some inner balance.

Available in 28 and 10-day challenges, each offers a tailored approach, allowing members to choose the one that will best suit their goals, current situation and stage in life.

“Looking at the role alcohol plays in our lives was just the start of the journey for us”, says Ruari Fairbairns, founder and CEO of One Year No Beer. “It naturally opened up the door for so many of our members to ask for more support with other aspects of their life and wellbeing.

“People wanted help changing their relationship with sugar, food, mindfulness and more and from that, the idea of Live Life Better was born.”

Besides OYNB founder Ruari, coaches include Carey Davis-Munro, a food and wellbeing specialist with a passion for healing yourself through nutrition; menopause and alcohol specialist, Kate Sansum who testifies to the 62 symptoms of menopause being worsened by alcohol and Dr Gail Davies, who advocates 10 minutes of mindfulness a day in order to completely overhaul your emotional and cognitive response.

Dr Gail Davies, academic, scientist and Live Life Well coach, said: “Mindfulness is a life skill that everyone can benefit from; practicing every day, for even a few minutes, can change your brain and the way we experience situations.

“Conquering our emotional response and making ourselves less likely to be highjacked by our own emotions, leads naturally to a feeling of being more engaged, present and subsequently, happier.” .

Prices range from £10 to £45 and subscribers will be notified when new courses launch, with Plant Based Living, Tiny Habits for Parenting and a 28-day Yoga Challenge poised to begin in the coming weeks.

Dry January tips

10 Dry January tips from RUARI FAIRBAIRNS, Co-Founder and CEO of Edinburgh’s One Year No Beer:

How to set yourself up for successfully drinking less next year, when so many of us have relied on alcohol to help get through the pandemic:

2020 has been such a challenging year for so many, but it’s time to think about how to start planning for success – God knows we all deserve some!

With this in mind, here are my 10 top tips to help you get ahead of the game so that you can go into 2021, firmly on your A-game.

Be sure to stock up on alcohol-free drinks so that when you’re feeling the need to drink something at the end of a long day, there are plenty of tasty alternatives for you to enjoy. Why not order yourself a new different alcohol-free drink to try every weekend throughout January and February so that you can look forward to having a tasting session and enjoying and talking about the different flavours? Make it exciting!
Cutting back on the booze will also do wonders for your bank balance so pick something that you have wanted for a long time and then set aside the money that you would have otherwise spent on alcohol, so that you can save up for it and finally buy it.
Make a promise to yourself that you are going to get healthy in 2021 – use the calorie calculator on the OYNB website to calculate how many calories you will be saving by cutting back on the booze.
Remind yourself of the importance of sleep when it comes to mental and physical health – alcohol disrupts sleep patterns, it’s a myth that a glass of wine will help you to relax enough to sleep. Alcohol causes slow-wave and REM sleep cycles to be impacted, resulting in shorter sleep cycles which are disrupted. After removing alcohol from your diet you will sleep in deeper and longer cycles and this will really help your body to rest and repair each night.

Set yourself a fitness goal – whether it’s a marathon, or simply a 5km walk around the local park, once alcohol is removed from your diet, your body will have more energy for physical exercise, so help yourself to stay on track, by picking something to focus on and work towards.

Speaking of exercise, remind yourself that this is a marathon, not a sprint. There is no point abstaining from alcohol in January, only to go full throttle at it again in February. This will simply do more damage than good. Take some time to educate yourself about the shorter-term benefits of abstaining from alcohol – these only improve over time.

Forgive yourself for ‘blips’ – Much like dieting, which is also bad for you! – people slip up from time to time and instead of giving up because you are disappointed in yourself, learn to quickly forgive yourself so that you can put it behind you and get back on track. There’s no use wallowing in one bad decision or a moment of weakness. In fact, focus on your Streak achieved instead!

Address barriers to your success head-on by explaining to your friends and loved ones, what you are doing and why – maybe even ask them to get on board and join you. By speaking directly to these people and explaining why you are not drinking, it will help you to get them on side, and enable them to see things from your perspective.
Tune in to the impact of alcohol on your mental health – Alcohol is one of the most common and unhelpful coping strategies for stress, depression and anxiety. Yet overuse of alcohol can contribute to the worsening of mental health issues and lead to lower moods and anxiety. Using alcohol will not address any mental health problems, but only make these issues worse.

Finally, if you are still struggling with all of this, take some time to identify what might be sitting at the root cause of your need to drink alcohol – is it your job? Are you having problems in your relationship? Have you got money worries? If you take some time to uncover the triggers, then this will go a long way to helping you to address them.

Founded in 2015, OYNB is an award-winning behaviour change programme and online toolkit for surviving modern society alcohol-free, aimed at anyone drinking more than 3 glasses of wine a week.

With a member base of over 80,000, they believe that having a community is crucial to making a positive lifestyle change, and so the founders are constantly finding new and exciting ways to provide this support.

OYNB is not an abstinence programme; it is not about eliminating alcohol entirely. It’s about empowering people to break down old habits and build new ones, creating a positive mindset that lets the individual take back control and make clear-sighted decisions. They are now developing technology that will enable members to connect over their common goals, such as caffeine, sugar, gambling and social media.

For more information visit https://www.oneyearnobeer.com

OYNB to offer 25% discount on all products for Cyber Week 2020

Substantial discounts will support people towards regaining control of their relationship with alcohol amidst UK’s crisis

Discount deals will run from 24th November 00:01 GMT until 30th November 00:00

Recent data shows that millions are turning to alcohol to cope with the pandemic – leading to a decline in both physical health and mental health for many across the nation.

In a bid to support those in need and encourage them to kick start their ’New Year Now’, the online toolkit for surviving modern alcohol-free society, OYNB will be offering a blanket discount of 25% across all of their products for this year’s Cyber Week.

Ruari Fairbairns, Co-Founder and CEO of OYNB comments: “It’s absolutely devastating to read these recent reports confirming the number of people drinking at ‘high risk’ levels has doubled to almost 8.5million since February.

“By offering a huge discount on our products at the end of this month, we really hope that it will encourage people to invest in themselves and turn things around now so that they can move into the new year feeling happier and stronger both physically and mentally.”

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People interested in addressing their relationship with alcohol will be able to bag themselves discounts on all of the OYNB Challenges which are designed to cover 28, 90 and 365 days.

They will also be able to purchase discounted Alcohol Free Me bundles as well as Accelerator calls and the OYNB Mastermind aimed specifically at anyone who has been alcohol free for 90 days or more.

Fairbairns continues: “Many people are already aware of the fact that they drink too much, but it’s more important than ever for them to address this and work towards going into the new year in a positive mindset.

“Through offering these discounts as part of this year’s Cyber Week we really hope that people will start to take action now! And for those who want to delay this a little, for whatever reason, we are also offering people the opportunity to delay the start date of their challenges to the 1^st January.”

OYNB has recently launched their New Year Now campaign which aims to support people towards making positive lifestyle choices now, rather than waiting for key milestone dates like Dry January or the start of 2021 to kickstart their path to recovery.

The sole mission behind the campaign is to encourage people to acknowledge the impact that C19 has had on their drinking behaviour and support them in committing to a longer alcohol-free streak than just one month. That commitment will empower them to start 2021 off with a really solid foundation for physical and mental health and wellbeing.

For more information, and to purchase any of their challenges, visit https://www.oneyearnobeer.com/

Ever wondered what happens to your body when you stop drinking?

Ruari Fairbairns, CEO and Founder of One Year No Beer, explains what happens to your body after you stop drinking, and draws a timeline of all the amazing benefits you can expect to enjoy from quitting alcohol

Ruari Fairbairns said: “Quitting alcohol comes with so many amazing benefits! You will start to notice improvements in your overall health from week one. As you continue on your path of being alcohol-free, you will notice your body becoming a well optimised machine.“

The inescapable fact is boozing causes a lot of health issues plus foul moods, crazy sugar cravings, poor sleep, unpleasant toilet habits and poor concentration. Booze also massively contributes to depression and anxiety.

Whilst we seek its numbing qualities to ease mood, booze is playing a cruel game. It is medically classed as a depressant, and over time it depresses your natural body chemistry and leads to that gnawing anxiety and heaviness.

Ruari says, “One of the most common questions we get asked is ‘what happens when you stop drinking?” There are so many benefits of not drinking alcohol, including sleeping more deeply and, as a result of this, increased physical and mental energy; restored hydration (leading to dewier and more youthful skin); weight loss and improved fitness; improved moods and a feeling of contentedness.”

Ruari explains in more detail with the following timeline …

What happens when you quit drinking:

Alcohol timeline

Short term benefits

The good news is our bodies LOVE being booze-free and respond really quickly. The lift in mood and depression is one to the key reasons people continue to stay booze free with the help of OYNB – because the natural high feels so good!

What happens to your body in the first few days?

1 – 12 HOURS

An hour after your last drink, your liver starts working overtime, clearing the alcohol from your bloodstream to prevent alcohol poisoning. Yep! Booze is poison and the liver has to alter its chemical structure so it doesn’t kill us – changing alcohol to acetaldehyde and then acetate.

Acetaldehyde, a highly toxic substance and a known carcinogen, so although acetaldehyde exists in the body only for a brief time before it is further broken down into acetate, it has the potential to cause significant damage. You may experience nausea and tremor as your body deals with all this. At the time your pancreas also starts producing extra insulin, which causes intense carb cravings.

12 – 24 HOURS

Your blood sugar has potentially normalised, if you haven’t created a glycemic roller-coaster by sugar and carb binging. To rebalance, eat healthy foods and drink lots of water.

48 -72 HOURS

For most, the worst is over by now. Although you may still feel groggy and tired depending on how much booze your body had to process. If, however, you had a bigger booze problem than you realised, then sweating, increased pulse, tremor, anxiety and agitation may continue or kick in at this time. A serious alcohol problem may need medical support from your GP to prevent fits or DTs.

72 HOURS ONWARDS

Any hangover side effects are now officially out of your system, you finally feel back to yourself physically and mentally. And to think this is only 72 hours into your quest to stop drinking alcohol for a month.

When you stop drinking alcohol for a week:

· You start sleeping more deeply and your physical and mental energy to increase as a result.

· Your skin begins to look dewier and more youthful as hydration restores.

· Skin conditions such as dandruff, eczema, and rosacea may also improve.

Sleep & hydration

After only one week of not drinking you will be making better decisions as well as benefiting from improved learning and problem solving. You will also find yourself feeling more creative. Even if you don’t have a huge appetite you will find your eating pattern improving day by day.

One of the most obvious benefits of not drinking alcohol for a week is that your body will be hydrated. This means you will have more energy, increased physical performance and you will be experiencing less headaches.

Calories & money saved

As well as the mental and physical benefits of not drinking alcohol, your wallet will also be feeling fuller.

· Wine drinkers can expect to save around £22.

· Beer drinkers would save £18 for giving up alcohol for a week.

The benefits of not drinking alcohol for 2 weeks include:

· No more acid reflux

· Stomach lining returns to normal

· Continued sleep and hydration improvements

· Noticeable weight loss

Now that you have quit drinking for two weeks, your body will be improving on the inside and you will be starting to look different on the outside too. You will have saved 2160 calories (six pints or six 175ml glasses of wine on average) by giving up alcohol for two weeks.

Drinking 12 pints of beer in two weeks is the equivalent to eating ten large slices of cake, 2160 calories.

Total money saved now from giving up alcohol for two weeks, £45 for wine and £35 for beer.

The benefits of not drinking alcohol for 3 weeks:

· Reduced risk of stroke and heart problems

· Better kidney health

· Improved vision

Congrats! 3 weeks of giving up alcohol is no mean feat! It is well known that drinking too much alcohol can lead to increased blood pressure. Now that you have stopped drinking for three weeks your blood pressure will start to reduce. This is one of the most important benefits of not drinking alcohol.

Calories & money Saved

Now you will have saved yourself a very healthy:

· £54 if you average 6 beers a week

· £67 if you consume 6 glasses of wine a week over the last three weeks.

You could put that saved cash to good use and start a gym membership to help burn off all the extra energy you have since you have had no alcohol for three weeks.

What happens when you stop drinking for 4 weeks?

· Reduce liver fat by up to 15%

· Better looking skin

· More likely to have reduced drinking for 6 months after the end of your challenge

Another health benefit from giving up alcohol for a month is improved liver function. After four weeks of no drinking your liver will start to shed excess fat. With the liver playing a part in over 500 vital processes, you also give your body a better chance of removing contaminants, converting food nutrients, storing minerals and vitamins.

Giving up alcohol for a month will have a positive impact on your skin due to your increased hydration levels. You could even reward yourself with an alcohol-free beer one night, which are also lower in calories and there are now so many to choose from.

Calories & money saved

You will also have reduced your calorie intake by 3840 for the month, if you used to drink six glasses of 175ml wine a week, or 4320 calories over the month if you used to drink six pints of lager a week.

For your bank balance that equates to saving:

· Over £70 if you drink beer

· And just under £90 by giving up wine for a month.

What happens when you give up alcohol for a month?

Your liver fat reduces by up to 20%, allowing it to flush toxins out of the body more efficiently.

Your cholesterol (a risk factor in heart disease) drops up to 5% and your glucose stabilises (decreasing your risk of developing type 2 diabetes). All the inward changes begin to show through in a healthy glow of the skin and eyes.

Benefits of not drinking alcohol for 3 months or more

There is a lot to expect when you stop drinking for 3 months. Alcohol is related to 7 different cancer types.

By giving up alcohol for 3 months you reduce your chances of getting cancer.

After a year of not drinking, you and your life will be transformed.

At OYNB we’ve been on this journey with 100s who’ve gone long-term booze-free and we see it every time:

* Weight loss and improved fitness
* Improved moods and a feeling of contentedness
* Better relationships
* Increased productivity and focus at work
* More pound in the pocket (if you spent an average of £75 a week on drinking at home and going-out, that’s a saving of £3900 over a year)
* Ability to absorb vitamins and minerals increases
* Reduced risk of cancer and decreased stress levels
* Quicker immune response

Edinburgh entrepreneur Ruari scoops national title

One Year No Beer founder named Scotland and Northern Ireland Entrepreneur of the Year

The founder of One Year No Beer, Ruari Fairbairns, has been named Great British Entrepreneur of the Year for Scotland and Northern Ireland at the Great British Entrepreneur Awards.

Inspired by Ruari’s own personal journey, One Year No Beer is a global alcohol prevention program, aimed at anyone drinking more than three glasses of wine a week. It is on a universal mission to help people change their relationship with alcohol, which leads to most people fundamentally transforming their lives.

Ruari Fairbairns, Founder and CEO of One Year No Beer commented: “I am beyond delighted to have won not only the regional Health & Wellbeing Entrepreneur of the Year award but also to have been named Great British Entrepreneur of the Year for Scotland and Northern Ireland.

“This means the world to me and I’d like to extend a heartfelt thanks to all of the team at OYNB, those who have supported us and our incredible members who joined us on our journey so far.

“This has been such a tough year for so many people following the outbreak of the C19 pandemic and with so many turning to alcohol to manage their symptoms of stress and anxiety, it has never been more important for us to continue on our mission to help people change their relationship with alcohol, which leads to most people fundamentally transforming their lives.”

Now in its eighth year, the Great British Entrepreneur Awards in partnership with Starling Bank celebrate the hard work and inspiring stories of entrepreneurs in the UK, rather than the business’ balance sheet.

This is the top award given in each region and is given to someone who truly encapsulates what it means to be a Great British entrepreneur. They exhibit all of the hard work, determination, creativity and resilience required to rise above the rest.

It was Ruari’s second award of the evening, after he was also named Health & Wellbeing Entrepreneur of the Year for the region.

With Covid-19 restrictions preventing the regional finals taking place at a live event, Ruariwon the award during a virtual award ceremony joined by finalists across every region.

He is now in the running to be named Great British Entrepreneur of the Year 2020 at the National Final of the Great British Entrepreneur Awards, with a date yet to be confirmed with uncertainty over large events due to Covid-19 restrictions.

In a video message to finalists, Chancellor Rishi Sunak said: “Entrepreneurs [have shown they] stay strong, even during a global pandemic. Coronavirus hasn’t stifled enterprise.

“Entrepreneurs are creating new businesses and adapting to the crisis, as seen in this year’s entries. And that’s what we need to happen if we want our economy to bounce back. We need all of you to keep inventing, keep taking risks, keep creating new businesses.

“It’s my job as Chancellor to celebrate, champion and support you.

“Congratulations to all the winners. Thank you to all of you for everything you’ve done.”

Francesca James, founder of the Great British Entrepreneur Awards, said: “I’m delighted for Ruari. He was the outstanding candidate to become Entrepreneur of the Year in Scotland and Northern Ireland.

“He exhibits everything that it means to be a Great British entrepreneur. He has a fantastic story and I can’t wait to watch One Year No Beer flourish for many years to come.”

Anne Boden, founder and CEO of Starling Bank, said: “We’re entrepreneurs and we have spirit. We fight back and we’re very good at dealing with adversity. And Ruari is an example to us all, of entrepreneurs that are creative, innovative, and changing the world.

“I’m so excited that Starling, a business I founded in 2014 and now the Best British Bank, is sponsoring such an important Awards. And as one entrepreneur to another, congratulations to getting where you are this evening and best of luck for the future.”

Six in ten nervous about returning to work following lockdown

‘We are personally urging CEO’s to review their thought processes and empower their staff to work from which ever location makes them feel safest and most comfortable’ says Ruari Fairbairns

A nationwide YouGov survey, commissioned by One Year No Beer, has revealed that 60% of the UK workers who are no longer travelling to their usual place of work and now working from home are nervous about returning to work following lockdown.

The survey also identified that women surveyed appear to be considerably more nervous with 70% of them opening up about their fears of returning to the workplace, opposed to 49% of men.

61% of 18-34 workers who are not currently in their usual place of work agreed that they were nervous about returning and surprisingly fears were lowest amongst those aged 55 years and over.

Geographically, Midlands came out on top with 72% of all workers no longer travelling to their usual place of work nervous about returning to work, and those most relaxed about getting back to old routines were workers residing in the South (51%).

Whether people had children in their household or not seemed to have little impact on their attitudes towards returning to work with 63% of those with children in the household opening up to anxiety around returning to the workplace, compared to 60% of those with no children in their household.

Ruari Fairbairns, founder and CEO of One Year No Beer, comments, “As the CEO of a company that operates its entire workforce remotely, I’m not sure why there is such a sense of urgency from employers to get their staff back into the work place, especially if they still feel so uncomfortable returning to work at this stage of the pandemics lifecycle.

“With so much access to technology and productivity software, there is no need to be sitting in an office with each other right now (or ever) and the flexibility and freedom that working from home affords, by far outweighs any benefits of working in an office.

“We are personally urging CEO’s to review their thought processes and empower their staff to work from which ever location makes them feel safest and most comfortable.”

The same survey also revealed that nearly three-quarters of UK drinkers were drinking the same (45%) or more (29%) during lockdown, leaving only 25% drinking less. 18% believed they would emerge from lockdown drinking more than they did pre-lockdown.

Fairbairns continues, “I think a lot of people will have formed habits during this time they wouldn’t have before, and some may be challenging to shake.

“In hard times it’s easy to let things creep in that you wouldn’t normally do and if people are anxious about returning to work, the concern here is that they will start to lean more so on alcohol as a coping mechanism.”

Passionate about transforming the world’s relationship with alcohol and helping people, ‘Live Life Better’ One Year No Beer is a digital network, which has been designed to transform behaviour and support mental health.

Fairbairns concludes: “At One Year No Beer we focus on the habit-changing process, rather than just deleting alcohol from your life.

“We’ll help you break down and rebuild new habits as well as develop a new mindset that gives you complete control, something that will last way past finishing your challenge.”

For more information visit https://www.oneyearnobeer.com/