Empowering people to change the world’s relationship with alcohol, Edinburgh-based One Year No Beer saw its biggest intake in 2020, following an unprecedented year that drove many out of their comfort zones and into the arms of unwanted habits.
Scooping Spectators Economic Innovator of the Year Award, and Great British Entrepreneur for Scotland and Northern Island, the behaviour change programme and online toolkit for surviving modern society alcohol free, is working tirelessly to support people towards making positive lifestyle choices.
With over 80,000 members in 90 countries, last year the platform witnessed an increase of 287% in searches for coaching and quadruple the number of courses purchased.
Ruari Fairbairns, Co-Founder and CEO of One Year No Beer, explained: “We help people change their relationship with alcohol which, leads to most of them fundamentally transforming their lives – for the better.
“We are developing technology that will enable members to connect over the common goal of changing behaviour, be that caffeine, sugar, gambling, social media and ultimately empowering our members to help the world, live life better.”
Currently One Year No Beer is a content and digital publishing business with the backing of a powerful global following. The intention now is to pivot into a technology business scaling the proven model to become a global wellbeing brand that will help people reduce unnecessary anxiety they have in life enabling them to be the best version of themselves.
Ruari Fairbairns explains what they have done to keep up with demand: “We have stripped out cost, optimised customer journeys and done an enormous amount of foundational work in preparation for scaling even further.
“Due to the pandemic, we are all having to work remotely, but this has only strengthened our offering, allowing us to focus more money into the platform and its abilities. On top of everything we did to prepare for another year like last, we will also soon be launching our long-awaited Web App and, we also have a few secrets up our sleeve that are going to make 2021 one to remember, for all the right reasons!”
OYNB is not an abstinence programme; it is not about eliminating alcohol entirely. It’s about empowering people to break down old habits and build new ones, creating a positive mindset that lets the individual take back control and make clear-sighted decisions.
For more information visit https://www.oneyearnobeer.com
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