NSPCC calls for early years support  for children to be election priority

Over 25 Years of Early Years

NSPCC Scotland is urging politicians in all parties to help prevent harm to children and prioritise early support for families in future plans and investment decisions, as the charity publishes an overview of early years policies since devolution.

The report calls for a strategic, long‑term commitment to the early years to ensure every child in Scotland has the best possible start in life.

Published on the NSPCC Learning website it provides a descriptive summary of early years policymaking in Scotland over the past 25 years.

The NSPCC believes there are clear opportunities for improvement in current early years policy and is calling on the next Scottish Government to prioritise it. This is one of the charity’s five priority areas for child protection that it will be setting out next month in the run up to the Scottish Parliament elections.

Early years – the period from pregnancy until a child turns five – is widely recognised as a critical stage in child development during which the foundations of learning, behaviour and lifelong mental and physical health are established.

In 2024, nearly half (45%) of the children on the child protection register in Scotland were under the age of four. This consisted of 93 unborn children and 913 aged newborn to four years old.1

Despite the youngest children in Scotland being the most vulnerable to harm, the 0-3 age group in particular can often be overlooked. It’s been called the ‘baby blindspot’.

Babies and very young children rely on sensitive and responsive care to grow and thrive. Evidence shows that investing in children’s earliest years not only reduces the need for costly interventions later in life but also helps tackle inequalities and ensures every child has the opportunity to reach their full potential.

In this report, the NSPCC sets out how the Scottish Government’s strongest focus on the early years can be traced back to 2011–12, with multi-agency initiatives that were designed to improve outcomes for children, reduce inequalities for those who were particularly vulnerable, and shift services toward prevention and early intervention.

However, the charity’s analysis reveals that strategic focus on the early years has not been maintained as attention shifted toward tackling the poverty-related attainment gap and addressing the long-term effects of childhood adversity in adulthood.

This has meant that targeted support for families and children, from pre-birth to age five, to prevent problems from developing or getting worse, has inadvertently declined.

The NSPCC’s view is that these days early years policy is too often viewed by the Government as meaning early learning and childcare provision, rather than as a broader agenda, which focuses on supporting families to build nurturing, responsive caregiving relationships.

Rachel Love, NSPCC Scotland Senior Policy Officer and report author, said: Investing in early childhood provides significant long-term benefits for children, their families, and communities, including improved educational attainment, reduced health inequlaities and economic returns. 

“Our analysis shows that prioritisation of early years has been inconsistent, leading to gaps in service planning and delivery; and when it has been a priority, funding and resourcing has not matched ambitions.

“As we approach the Scottish Parliament elections, all political parties have an important opportunity – and responsibility – to place the early years at the heart of future policy and public investment in Scotland.   

“The NSPCC wants the new Government to give families the support they need, so every child gets the best possible start – ensuring Scotland keeps The Promise to its youngest children.”

The charity wants the new Government to:

  • Reestablish early years as a cross-party priority, with a clear focus on parent–infant relationships and holistic family support that prioritises prevention and early help.
  • Create a dedicated Early Years Strategy, led by a Minister for Early Years, to ensure focused and sustained national leadership.
  • Strengthen statutory guidance on Children’s Services Planning to reinforce its emphasis on early years prevention and intervention, and introducing long-term, ringfenced funding so local areas can deliver high-quality family and parenting support.
  • Advance implementation of The Promise and Children’s Rights, making sure the needs and rights of babies and under-fives are central to decisions about policy, legislation and practice. 

For the full report visit: 

https://learning.nspcc.org.uk/research-resources/2026/over-25-years-of-early-years

NSPCC launches virtual assembly with guest hosts Ant & Dec

  • With children back at school in Scotland, monthly referrals from the NSPCC helpline continue to be significantly higher than pre-lockdown levels.
  • The NSPCC made the decision to produce an online assembly so they can still be in schools. 
  • Primary Schools can sign up, for free, to access the assemblies and resources via NSPCC Learning.

With referrals from the NSPCC helpline remaining more than 30% higher than pre-lockdown levels since schools returned in Scotland, the charity has teamed up with Ant & Dec to make sure children know what to do and who to speak to if something is worrying or upsetting them.

The celebrity duo is hosting a new virtual version of the NSPCC’s Speak Out. Stay Safe assembly, which – before lockdown – the charity had delivered to millions of pupils across the UK.

NSPCC experts reported that the risk of abuse and neglect increased during lockdown, and in the period April to July, the NSPCC helpline saw a 50% increase in its average number of monthly referrals to agencies in Scotland.

Today, the charity can reveal that in August and September, as children have returned to school in Scotland, the number of referrals were 38% and 61%, respectively, above the average monthly figure before lockdown this year. There were 157 referrals in August and 184 in September.

Last month NSPCC Scotland launched a social media campaign with CPC Scotland, Barnardo’s Scotland and Police Scotland asking people to keep an eye out for unusual behaviours or signs that something was not right for a child, and to speak up so that children who might have had adverse experiences during lockdown could be supported.

The national lockdown left many children trapped indoors with their abusers for months on end, and the main issues the helpline heard about were physical and emotional abuse and neglect.

It is vital that children know what to do and who to speak to if something is happening in their life which is making them feel scared or anxious.

Before the pandemic NSPCC Scotland delivered its assembly face-to-face, in more than 96% of all primary schools across the country, and in 2019/20 the charity visited 833 schools, speaking to more than 145,000 children, before lockdown was imposed.

At this current time, NSPCC school volunteers can no longer deliver the assembly in person, so instead the organisation has made a 30-minute online Speak Out. Stay Safe assembly available to all primary schools in the UK.

In an accessible and age appropriate way, the assembly helps children understand how to recognise different forms of abuse, and how to speak out if they need to.

The NSPCC is also offering supporting teaching materials with plenty of engaging activities. The assembly and resources are also available in British Sign Language (BSL).

As well as this, it also focuses on some of the additional worries that children are experiencing due to the COVID-19 pandemic.

Hosts Ant & Dec, who’ve been supporting the NSPCC for many years said: “We’re thrilled to be involved with the online version of the NSPCC’s Speak Out. Stay Safe assembly and we’ve had great fun filming with Buddy, the NSPCC mascot.

“We know that the lockdown will have been a difficult time for some children and others may be struggling with being back at school.”

Dec added: “This is why the NSPCC’s Speak Out. Stay Safe assembly is so important as it reminds children that no matter what may be worrying them, there is always someone who can help.

“It is a real privilege to be supporting the NSPCC with this online assembly and we want all children to remember that difficult times never have to be dealt with alone.”

In all Speak Out. Stay Safe assemblies children are taught to speak out if they are worried, either to a trusted adult or Childline.

The assemblies help to reinforce key lessons about abuse and neglect that are compulsory for all primary schools.  

Alan Stewart, NSPCC Scotland schools service manager, said: “Because of measures put in place to control the spread of Covid-19, children have had months of staying at home; away from school and cut off from their usual support networks.

“At the NSPCC, we know for some children home isn’t always a safe place and that many will have faced increased risk of harm.

“As the pandemic continues we all need to be there to support children, and equipping them with the knowledge and understanding they need to speak out is one vital way we can help ensure their safety.

“I encourage all primary schools to sign up, so that we can work alongside teachers to help as many children as possible to recognise and report any worries they have.”

To sign-up visit nspcc.org.uk/speakout

Adults concerned about a child can contact the NSPCC helpline seven days a week on 0808 800 5000, or email help@nspcc.org.uk.

Children can call Childline on 0800 11 11 from 7.30am to midnight from Monday to Friday or 9am to midnight on weekends.

Or they can get in touch via www.childline.org.uk