The EDINBURGH CHEER campaign has received the backing of the Scottish Government’s Minister for Public Health and Sport, Aileen Campbell, who said: “It is tremendous to see two of Scotland’s biggest clubs, city rivals, coming together to promote such a positive message and to help create such a tremendous spirit at Christmas. Football – our national sport – can be a powerful force for good, and this initiative further highlights the great impact it can have in communities.”
Hearts Chairwoman and Big Hearts Trustee Ann Budge said: “The city’s two major football clubs coming together to lead this campaign will, we hope, encourage lots of people to get behind us to deliver Edinburgh Cheer this Christmas. While the two clubs are fierce rivals on the pitch, off the pitch we share similar values and a similar determination to use football to create better outcomes for people.
“Although we do have lots of passionate supporters, we really are only rivals for 90 minutes three or four times a season. Otherwise both clubs are totally committed to doing what they can for the community and to help the people of Edinburgh.”
Hibernian Chief Executive Leeann Dempster said: “We are delighted to be working with Heart of Midlothian to launch this campaign to make Edinburgh the Capital of Goodwill this Christmas, harnessing the power of football to deliver positive benefits. We are also thrilled that so many other organisations have expressed a desire to support the Edinburgh Cheer campaign, and we hope that supporters and all other citizens will sign up to help make Christmas a little kinder for all the people of Edinburgh.”
NHS Lothian Chief Executive Tim Davison said: “Football is Scotland’s national game, and we know the huge interest there is in the game and the influence that football can have. We are delighted to be working with the clubs on a campaign designed to help the well-being of all the people of Edinburgh, and to work with the Evening News to promote positive health messages.”
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