Tag: national campaign

New youth-led campaign launches across Scotland to tackle peer sexual abuse and harassment

NSPCC Scotland and The Young Women’s Movement have launched a national campaign this week to tackle peer sexual abuse and harassment across Scotland.

Young Women Know, is a youth-led campaign that began in Tayside with the ‘Oor Fierce Girls’, ‘Bold Girls Ken’, and ‘Brave Lassies Blether’ projects, which focussed on young women creating resources on healthy relationships, safe spaces, and consent.

Following the success over the past four years of these local campaigns, supported by Angus Council, Perth and Kinross Council and Dundee City Council, the Scottish Government’s ‘Delivering Equally Safe’ fund has been extended to roll-out the work nationally.

The young women involved have been at the heart of leading these campaigns over the past few years. Highlights have included hosting and speaking at many high-profile events including at the V&A in Dundee, Perth Art Gallery, Montrose Football Club and Angus Town and County Hall in Forfar and widespread media coverage by newspapers, TV, and radio.

Seven new Young Women Know ‘Champions’ have been appointed from across Scotland to lead the new national roll-out of the campaign, alongside some of the young women who led the Tayside campaigns. They will host workshops in schools, colleges, and youth groups to share the co-designed resources and raise awareness of what a healthy relationship looks and feels like.

In addition, a special event, sponsored by MSPs Maggie Chapman and Monica Lennon, was held at the Scottish Parliament this week (Tuesday, April 30) to celebrate the extension of Young Women Know from Tayside to the rest of Scotland.

Ashley Henderson, who has been involved with Oor Fierce Girls from the beginning, was thrilled to be chairing the Parliament event.

Ashley (19) from Dundee, who is now studying English and journalism at Strathclyde University, Glasgow, said: “I jumped at the chance to be involved in a campaign to encourage healthy relationships, it’s a cause that has always been and still is very close to my heart.

“It was such an honour to be asked to chair because I feel so passionately about this and can talk about it for hours.

“Being involved with Young Women Know and the NSPCC has made me to gain way more confidence and helped me to get into university.

“Before I joined, I was a terrible public speaker and now I can do TV interviews with journalists I’ve never met before and speak in front of large audiences!

“This has been such a big part of my life, so I plan to stay involved with the rollout of the national campaign in Glasgow.”

Carla Malseed, NSPCC Scotland Local Campaigns Officer, said: “We launched this during the pandemic, when everything was online, so it’s all changed dramatically since then.

“One thing that hasn’t changed is how confident and articulate the young people are and the high standard of their work. It has been incredible to see what they have achieved.

“Getting to this stage is amazing, it’s nice to see so many of the young people grow in confidence.

“I’ve been completely blown away by how much they have been able to do, how confident and knowledgeable they have been and how well they have worked together to go out and deliver change.

“They have never been frightened to have uncomfortable conversations within school settings and with politicians.

“It’s so exciting to see the campaign being rolled out nationally now. We have some strong messages from these young people and brilliant resources and this next stage will be about testing these and finding out what works best across Scotland.”

Jenni Snell, CEO of The Young Women’s Movement (YWM), said: “Peer sexual abuse and harassment continues to harm young women and girls’ lives across Scotland. Working with young women to lead the campaign development and delivery has been pivotal to ensuring that the content is engaging, relevant and impactful.

“The roll-out of the campaign nationally by the Young Women Know Champions will enable us to reach a wider audience of young people, parents and educators to effectively tackle this issue and create a safer Scotland for young women and girls.”

For more information visit: https://www.youngwomenscot.org/young-women-know  

Young people looking for support on any of the issues mentioned, can contact Childline on 0800 1111 or visit Childline.org.uk. Childline is there for all young people up until their 19th birthday. Call the police on 999 if you suspect someone is in immediate danger.

Over 190,000 disabled people in Scotland are eligible for worry-free motoring

The Motability Scheme looks to increase awareness in the county as it pilots its first ever national campaign

Everyday activities like going to the supermarket, visiting friends or popping out for a change of scenery can often require a car and 191,860 people with disabilities in Scotland could benefit from the everyday freedom offered by leasing a vehicle on the Motability Scheme.

In response to this, the Motability Scheme has launched its first ever national television advert alongside a print, digital and PR campaign. This ‘Everyday Freedom’ campaign aims to boost awareness and understanding of the Scheme amongst those who are eligible to join and their families.

The Motability Scheme has spent over 40 years supporting people to maintain their independence by providing affordable, reliable cars to those with disabilities. In Scotland, 64,431 people are already enjoying the benefits of a worry-free lease package through the Motability Scheme.

After a successful regional pilot, the national pilot sees the Motability Scheme’s television advert run across ITV, Channel 4 and selected Sky channels for around three months and can be viewed here.

This is being supported by radio, print, digital and PR activity with a range of related content on social channels.

https://youtu.be/AAQg-OXej1E

Delia Ray, head of marketing for Motability Operations, which operates the Scheme under contract to Motability, a national disability charity, said: “We are proud to be providing worry-free mobility to over 630,000 customers across the UK. However, we know that over a million more people with qualifying allowances could also benefit from the Scheme, but many are unaware of how it could help them. This includes the 190,000 eligible people in Scotland.

“This campaign therefore aims to showcase what the Scheme offers to many more people with disabilities, and their families and carers, encouraging them to find out more. And television, with its powerful impact and potential to reach many thousands of viewers, is at the heart of this. 

“When customers talk about the impact of the Scheme, they frequently use words such as independence and freedom. It is this essence that has inspired our Everyday Freedom campaign, and we’re excited to be sharing it with more people this spring.”

Through the Motability Scheme, recipients of the Enhanced Rate of the Mobility Component of Personal Independence Payment, Higher Rate Mobility Component of Disability Living Allowance, War Pensioners’ Mobility Supplement or Armed Forces Independence Payment can choose to exchange their weekly allowance to lease a new vehicle. 

Leasing a car, scooter or powered wheelchair through the Motability Scheme is simple and affordable. The three-year vehicle lease package includes insurance for up to three named drivers, RAC breakdown assistance, vehicle servicing and maintenance, as well as tyre and windscreen repair and replacement.

Motability Operations, the company which operates the Scheme under contract to Motability, the Charity, offers affordable, convenient, worry-free motoring to over 630,000 disabled customers and their families.

It has built a strong reputation, achieving high standards for customer service and engagement, and provides cars, powered wheelchairs and scooters that lead the way in value-for-money, effectiveness and reliability. It pays no shareholder dividends, meaning that all profits are reinvested for the benefit of people with disabilities.

Please visit motability.co.uk for more information or call 0800 953 7000.