– New products include a Pig in Duvet Croissant, a Festive Turkey Slice and a Christmas Dinner Pasty with a whole pig in blanket hidden in the middle –
– Prices start from just £1.25 –
– Available in store now on Morrisons Market Street –
Morrisons has revealed our much-anticipated festive menu at our Market Street Pie Counter.
Available now, new additions on offer this year are a Pig in Duvet Croissant, a Christmas Dinner Pasty and a Festive Turkey Slice. We’re also bringing back our customer favourites: Pork and Bramley Apple Sausage Rolls, Pork and Black Pudding Rolls and Brie and Cranberry Rolls.
Prices for our festive Market Street Pie Shop menu start at just £1.25 – cheaper than other similar options available in high-street bakery chains.
Our foodmakers have been busy ensuring that there are no soggy bottoms, getting the perfect ratio of sauce to filling to pastry and hand-crimping each product.
Highlight products include:
MorrisonsMarket Street Christmas Dinner Pasty (£2): British turkey breast, Cornish potatoes, Brussels sprouts, cranberries, sage and onion stuffing, a whole hidden pig in blanket and rich turkey gravy are all packed into flaky pastry – making it the ultimate Christmas dinner on the go.
Morrisons Market Street Pig in Duvet Croissant (£1.50): British pork sausage, wrapped in bacon, topped with cranberry sauce and nestled in a delicious pastry duvet. This twist on a Christmas classic is the perfect breakfast pick-me-up.
Morrisons Market Street Festive Christmas Slice (£1.25 each or two for £2): British turkey, sage and onion stuffing, cranberry sauce, and potato and encased in a golden pastry.
Mark Pearson, Buying Manager at Morrisons, said: “We believe it’s never too early to get into the festive spirit. We’ve listened to customer feedback on the products we offered last year and have spent the last 12 months developing these exciting additions to our pie shop menu which we hope our customers will love.
“The range is great for purchasing on the go, or as a treat to share with friends and family to spread some Christmas cheer.”
Our Pie Shop Festive Christmas range is available nationwide in all Morrisons stores with a Market Street.
Morrisons Market Street is what helps make us unique. On Market Street, customers can find products freshly prepared in store, butchers who will cut their meat just how they like it, fish fresh from the boat and bread baked from scratch.
From bakers, to butchers, to fishmongers and florists, we consider our foodmakers and shopkeepers to be the best in the business and they are happy to offer customers lots of tips and advice on how to prepare and cook the ingredients they’re buying.
– At a fraction of the price of other retailers, the festive bottle will add a touch of sparkle this Christmas –
– The ideal stocking filler for the gin lover in your life –
– Press the button and let the bottle light up! –
Morrisons has launched The Best Orange & Gingerbread Gin Liqueur Snow Dome; a glittering tipple that is perfect for enjoying this Christmas. At just £15, the bottle costs a fraction of the price of high street alternatives and is now available in stores, soon to go online.
The new gin liqueur offers delicately spiced flavours of ginger and cinnamon topped with orange notes. Simply mix with your favourite tonic, or to add a festive touch to classic gin cocktails such as a French 75, a Negroni or a citrussy Gin Fizz.
The eye-catching bottle features a beautiful festive scene with added sparkle, making for a beautiful addition to the Christmas drinks trolley or as a gift for discerning drinks lovers. What’s more, switching a button on the bottom of the bottle will make it light up; offering a Christmas decoration that will last for years to come.
Morrisons The Best Orange & Gingerbread Gin Liqueur (70cl) is available in stores and online now for £15. ABV 20%.
– Morrisons aims to be the first supermarket to develop a seaweed supplement for beef cattle using seaweed sourced by UK fishermen –
– Early findings indicate that UK seaweed reduces methane emissions and is preferable to imported red seaweed tested in other studies –
– Morrisons is funding a PhD project at Queen’s University Belfast as part of the three-year trial –
Morrisons is working with Queen’s University Belfast on a three-year trial looking at the use of seaweed from the UK in helping to reduce methane production in cattle.
The innovative research programme is being led by Professor Sharon Huws and Dr Katerina Theodoridou of the Institute for Global Food Security (IGFS) at the university and is testing indigenous seaweed from the Irish and UK coastlines.
The aim is to evaluate the nutritional value of seaweed and assess its potential to reduce methane emissions, improve animal health, and enhance meat and milk quality.
The research is yet to be published, but early signs are promising and indicate that seaweed from the North and Irish Seas is not only effective in reducing methane, but potentially preferable to the imported red seaweed tested in other studies which contains the ozone-destructive compound bromoform.
Scientific research earlier this year found that cows belched out 82 per cent less methane after putting a small amount of red seaweed in their feed. Indigenous UK sourced seaweed contains active compounds called phlorotannins which are safe and often found in red wine and red berries. Phlorotannins are also anti-bacterial and improve immunity and so have additional health benefits for cows.
Working with its beef farmers, Morrisons will take the learnings out of the lab and put them to practice in the fields. It plans to work with UK fishermen who already supply its stores, to source seaweed which would then be converted into a supplement.
Morrisons is funding and supporting the programme and a PhD research project at IGFS. A significant part of this is providing access for a PhD student to manage trials in methane reduction on commercial partner farms.
Cows produce methane via microbes in their stomachs as they digest fibrous food in a process similar to fermentation. Methane is a major greenhouse gas.
It does not last as long as carbon dioxide in the atmosphere but is more than 30 times as effective in trapping heat.
UK agriculture currently accounts for 10 per cent of all UK greenhouse gas emissions. Within this, beef farming is the most carbon intensive – generating 45 per cent of carbon emissions for only five per cent of products sold. Nearly half of this is down to methane produced by cattle.
Professor Sharon Huws, Professor of Animal Science and Microbiology of IGFS and who is leading the research programme at Queen’s University Belfast, said: “We are excited to publish our lab research in due course. This is showing that, of several UK seaweeds tested in the lab, at least one is indicating a reduction in methane production.
“The next step will be to trial the effective seaweeds as nutritional supplements for cows and this will be managed by a Morrisons-funded PhD student. This is a truly innovative partnership between a retailer and researchers.
“The involvement of Morrisons means that effective methane reduction can be rolled out to Morrisons farmers’ herds of beef cows, and the seaweed needed can be sourced through its relationships with fisheries.”
Sophie Throup, Head of Agriculture at Morrisons, said: “As British farming’s biggest customer, we’re very mindful of our role in supporting and inspiring the farmers we work with to help them achieve goals in sustainable farming.
“With our own livestock experts and direct relationships with farmers we’re able to make changes quickly.
“By supporting this PhD studentship and wider research we are trialling this natural approach to reducing the environmental emissions caused by burps and flatulence from cows – as well as improving the quality of beef products.”
Morrisons has already embarked on a programme to be completely supplied by net zero carbon British farms by 2030, five years ahead of the market. Over the next nine years, Morrisons is working with its 3,000 farmers and growers to produce affordable net zero carbon meat, poultry, fruit and vegetables.
As part of the programme, Morrisons will also work with universities, farming and countryside organisations and carbon experts.
In 2020 Morrisons set a business target to be net zero by 2040 and set an ambition to be net zero within its UK agriculture supply chain from the farmers who supply Morrisons directly by 2030.
IGFS at Queen’s University is at the forefront of international research into reducing GHG emissions from food systems, including providing science to help UK farmers move towards a zero-carbon model, in line with the UK’s overall ambition of carbon neutrality by 2050.
As Cop26 continues to debate methane – with the US And EU having pledged to reduce agricultural methane outputs from ruminant livestock by upwards of 30% by 2030 – scientists at the Institute for Global Food Security (IGFS) at Queen’s University Belfast are to feed seaweed to farm animals in a bid to slash methane by at least 30%.
Seaweed has long been hailed a ‘superfood’ for humans but adding it to animal feed to reduce methane gas released into the atmosphere by ruminants’ burping and flatulence is a relatively new idea. Early laboratory research at IGFS has shown promising results using native Irish and UK seaweeds.
Previous research in Australia and the USA generated headline results – up to 80% reductions in methane emissions from cattle given supplements from a red seaweed variety. These red seaweeds grow abundantly in warmer climates; however, they also contain high levels of bromoform – known to be damaging to the ozone layer. Seaweed indigenous to the UK and Ireland tends to be brown or green and does not contain bromoform.
UK and Irish seaweeds are also rich in active compounds called phlorotannins, found in red wine and berries, which are anti-bacterial and improve immunity so could have additional health benefits for animals.
Now the IGFS science is moving into the field, with trials on UK farms about to begin, using seaweed sourced from the Irish and North Seas as a feed supplement for cattle.
One 3-year project is in partnership with the UK supermarket Morrisons and its network of British beef farmers who will facilitate farm trials. The project also includes the Agrifood and Biosciences Institute (AFBI), in Northern Ireland, as a partner.
A second project sees IGFS and AFBI join a €2million, international project – led by Irish agency An Teagasc – to monitor the effects of seaweed in the diet of pasture-based livestock. Seaweed will be added to grass-based silage on farm trials involving dairy cows in NI from early 2022.
As well as assessing methane emissions of the beef and dairy cattle, these projects will assess the nutritional value of a variety of homegrown seaweeds, their effects on animal productivity and meat quality.
IGFS lead Sharon Huws, Professor of Animal Science and Microbiology within the School of Biological Sciences, said she expected the combined research to evidence a reduction in GHG emissions of at least 30%.
She said: “The science is there. It’s simply a matter of providing the necessary data and then implementing it. Using seaweed is a natural, sustainable way of reducing emissions and has great potential to be scaled up. There is no reason why we can’t be farming seaweed – this would also protect the biodiversity of our shorelines.
“If UK farmers are to meet a zero-carbon model, we really need to start putting this kind of research into practice. I hope IGFS and AFBI research can soon provide the necessary data and reassurance for governments to take forward.”
Agriculture accounts for around 10% of all UK GHG emissions. Within this, beef farming is the most carbon-intensive, with methane, which cows produce as they digest, a major component.
At a NI level, methane accounts for almost a quarter of GHG emissions, with 80% of that from agriculture.
The above projects form part of the Queen’s-AFBI Alliance – a strategic partnership between Queen’s University and AFBI to maximise science and innovation capacity in NI to meet global challenges, such as carbon-neutral farming.
Morrisons supermarket plans to be completely supplied by net-zero-carbon British farms by 2030. Sophie Throup, Head of Agriculture at Morrisons said: “As British farming’s biggest customer, we’re very mindful of our role in supporting and inspiring the farmers we work with to help them achieve goals in sustainable farming.
“By supporting this research at Queen’s and AFBI, we are trialling this natural approach to reducing environmental emissions and improving the quality of beef products.”
Customers’ hopes of a white Christmas have been answered this week as Morrisons launches its new festive pizza range – including a Chocolate Gingerbread pizza (£2.89) hand-topped with snow-shaped marshmallows to create a mini snow scene.
The decadent toppings make for the ultimate dessert pizza, with salted toffee sauce, milk chocolate chips, mini white mallows, double chocolate chunk cookie dough and six mini gingerbread men. A luxurious choice for sweet pizza lovers and perfect for sharing with friends and family.
Available from Morrisons in-store pizza counters, the pizza is part of a new limited-edition range for customers to enjoy in the run up to Christmas.
New festive flavours include The Caramelised Biscuit pizza (£2.89) which has been created with biscuit and pizza fans in mind. The 10-inch pizza base is coated with a generous serving of caramelised biscuit spread and topped with white chocolate chips and caramelised biscuits.
And for those who can’t wait until the 25th for their Christmas dinner, the Pigs in Blankets pizza (£3.89) is topped with classic Pigs in Blankets, chicken and cranberry sauce – on a 14-inch stonebaked base with tomato sauce and cheese. The ultimate way to enjoy these festive favourites ahead of the big day.
Mark Pearson, Buying Manager at Morrisons, said: “Our customers love Christmas and they love pizza. So we challenged our foodmakers to come up with three festive flavours to spread some Christmas cheer amongst customers and get everyone excited for the festive season.”
The new Christmas pizzas will be available at pizza counters in Morrisons stores across the country. The Pigs in Blankets and Chocolate Gingerbread pizzas are available until Friday 24th December, priced at £3.89 for Pigs in Blankets & £2.89 for Chocolate Gingerbread Pizza.
The Caramelised Biscuit pizza will be available from Monday 15thNovember until Sunday 28thNovember, priced at £2.89.
– Great seasonal pork deals for customers during November –
Morrisons is lending a helping hand to struggling pig farmers by reducing the price our customers pay for pork and increasing the amount of meat we prepare. The measures are aimed at helping to alleviate the current pressures faced by pig farmers.
Morrisons is cutting the price of seasonal cuts of pork – such as joints, chops, bellies and steaks – to encourage customers to support farmers and buy more pork products.
Throughout November, the following special prices will be running across Morrisons Market Street counters:
Product
Price per k/g
Morrisons British Bone In Pork Loin
£3 per k/g
Morrisons British Bone In Pork Loin Chop
£3 per k/g
Morrisons British Pork Shoulder Steaks
£2 per k/g
Morrisons British Bone In Pork Shoulder
£2 per k/g
Morrison British Bone In Pork Belly
£3 per k/g
Morrisons The Best Thick Pork Butcher Counter Sausages (six pack)
£1 per pack
Morrisons Thick Pork Sausages (20 pack)
£2 per pack
Britain is a significant exporter of pork. However, in recent months a labour shortage of skilled workers, as well as increased difficulties in exporting, has left the industry with a growing backlog of pork.
Morrisons understands the issues faced by farmers because we are a producer of meat as well as a retailer. Alongside the industry, in recent weeks, we have already changed our meat cuts because stock is growing larger on farms before reaching our meat preparation sites.
We have also invested in automating our sites and are adopting new ways of working to enable us to take up to 3,000 more animals per week.
In addition, to speed up the process and get pork to our customers quickly, our in-store butchers will now be receiving more bone-in pork joints from our own sites – and then using their skills to finish the products ready for customers in store.
Morrisons is committed to only selling 100% fresh British meat. As the only major UK supermarket with our own meat preparation sites, we are continuing to invest in our butchers – both in our sites and stores. This September, 75 colleagues joined our 18 month butchery apprenticeship programme.
In addition to supplying pork to our own stores, throughout November our meat sites will also be supporting the wider pig industry by supplying additional pork for sale outside of Morrisons. This meat will either be exported outside of the UK or sold domestically to smaller butchers as whole carcasses.
Sophie Throup, Head of Agriculture at Morrisons, said: “The British pig industry is struggling at the moment. As a meat producer as well as a retailer we believe we are well placed to help.
“We will therefore be offering our customers great deals on pork throughout the month, as well as trying to help the whole industry to prepare more meat.”
Rob Mutimer, Chairman of The National Pig Association, said: “The National Pig Association is delighted that Morrisons continues to support the British pig sector with their proactive approach in finding solutions to help alleviate the significant difficulties our farmers still face. Anything retailers can do to promote British pork to their customers is warmly welcomed.”
Morrisons is British farming’s biggest supermarket customer with our own Livestock and Produce Teams. We work directly with farmers, and take meat, fruit and vegetables direct from farms to our meat, fruit and vegetable preparation sites around the UK.
Seasonal pork recipes from Morrisons chefs can be found on:
National Craft Butchers (NCB), the trade body representing quality independent retail butchers, launched their first ever survey of British Butchers in July 2021, reaching out butchery businesses across Britain. The results are now out and demonstrate just why butchers are the first choice for consumers concerned about climate change.
Sustainability and provenance are growing concerns for consumers and for British Butchers alike. Reducing food miles and supporting regenerative farming practices and the rural economy is ‘meat and drink’ to the majority of craft butchers:
87% of respondents prioritise local produce in their shops
6 out of 10 prefer to sell Grass fed, Organic or Free-Range meat
38% will buy animals live direct from market for full traceability
Two-thirds rely on a small local abattoir to supply their meat
Over the last 18 months shopping habits have changed, with the survey revealing that
60% of butchers have experienced changes in their usual customer profile since March 2020 – the biggest change being the arrival of younger shoppers who want to shop locally and care about where their meat comes from.
Red meat produced in the UK is amongst the most sustainable in the world, so consumers can be confident that British livestock production is part of the solution not the problem. Recent information from AHDB, QMS and HCC points out that 65% of farmland in the UK is unable to sustain food crops but is ideal for grazing cattle and sheep and that the UK Climate is also ideal for growing grass for animals to eat.
In other words, ‘It’s not the cow but the how.’
Richard Stevenson, Technical Manager of National Craft Butchers commented: “As COP26 continues the results of our first Butchers Survey are a timely reminder that British Craft Butchers, like the farmers that supply them, take climate change seriously.
“They sell high quality, responsibly farmed British meat because they believe it’s the best, and so, in increasing numbers, do their customers. ”
National Craft Butchers encourage customers who care about where their meat comes from and how it is produced to visit their local craft butcher.
Trick or Treat: Morrisons launches two Halloween-themed pizzas
– Morrisons Dirt ‘n’ Worms Pizza is a sweet treat –
– Morrisons Spicy Fright Feast Pizza has hidden layers of Scotch bonnet chilli sauce –
– Freshly made from Morrisons in-store pizza counters –
Morrisons has launched a Dirt ‘n’ Worms Pizza – which is sure to have families and friends up and down the UK squirming as they tuck in this Halloween.
The Dirt ‘n’ Worms Pizza has a 10 inch stonebaked base and is topped with squidgy chocolate soil cookie dough, chocolate chunks and strawberry worms. The perfect sweet treat to share.
Morrisons pizzas are a customer favourite and priced at just £2.89, the Dirt ‘n’ Worms is a fraction of the cost of similar limited-edition or sweet pizzas from other high-street chains.
For those who dare, Morrisons is also launching a 14 inch Spicy Fright Pizza for just £3.89.
The Spicy Fright Feast Pizza has a stonebaked base with hidden layers of Scotch bonnet hot chilli sauce, slices of jalapeño pepperoni, spicy chicken breast, chilli cheese and is topped with hot chillies for spice fang-atics to enjoy.
Mark Pearson, Buying Manager at Morrisons, said: “These pizzas are two of the spookiest we’ve ever made. Whether sweet or savoury is your thing, both are sure to be crowd pleasers and will keep everyone happy this Halloween.”
Morrisons foodmakers will prepare the pizzas fresh in-store every morning for trick or treating customers to pick up throughout the day from Morrisons in-store pizza counter.
Morrisons The Best Deep Filled All-Butter Mince Pies have been crowned the Best Supermarket Mince Pie in Good Housekeeping’s annual Christmas food review.
Morrisons scored more points than any other supermarket – including M&S – to take the coveted title of Best Supermarket Mince Pie and was placed higher than luxury offerings from Harvey Nichols and Prestat as well as brand-favourite Mr Kipling.
Morrisons also saw off competition from Abel & Cole mince pies, priced at £6.15 for six – more than three times the price of the Morrisons treat.
The Morrisons pies cost £2 for a pack of six – less than 35p per pie. Customers can also buy two packs for £3 resulting in an even better bargain of 25p per pie.
All the mince pies were blind tasted by a panel of experts at Good Housekeeping. The judges scored the Morrisons pies 77/100, the highest of any supermarket tested and commented that:
“The chunky filling is made up of apple, vanilla, mixed spice and orange oil, which creates a marmalade-esque appeal. Add to that a warming touch of alcohol, sweet pastry and festive star-shaped lid, and we can see why Morrisons scored so highly with our testers.”
From the Morrisons test kitchen, to zoom meetings and back to the test kitchen, Morrisons team of expert foodmakers have spent months developing the recipe to create the perfect product customers will love this Christmas.
Gareth Colling, Mince Pie Developer at Morrisons, said:“We know our customers love a classic mince pie and this year we’ve developed our recipe to include just the right balance of tangy mincemeat versus sweet shortcrust pastry.
“We’re thrilled to have been named the Best Supermarket Mince Pie by Good Housekeeping and look forward to our customers enjoying them throughout the festive season.”
Morrisons also topped the flavoured smoked salmon category with The Best Smoked Salmon with Orange Oil (scoring 79/100) and was named a runner up for Meat-Free Mains with its The Best Vegan Vegetable Wellington (scoring 78/100).
Morrisons The Best Deep Filled All-Butter Mince Pies are available in stores nationwide and online now for £2.00, or 2 packs for £3.00.
As part of Morrisons The Best event – a fortnight of offers in store across The Best range – Morrisons has paired a selection of top-rated wines with standout cheeses from The Best range.
The pairings will help customers host the perfect cheese & wine night for friends as the nights draw in.
Some of the wines are currently on offer:
The Best Pinot Grigio – £8 reduced from £10 until the 2nd November
The Best Gavi di Gavi – £9 reduced from £11 he 2nd November
The Best Marques de los Rios Rioja Reserva – £6 down £8.75 from until the 19th October
– Customers can choose from over 134 items including turkeys, award-winning wines, showstopper desserts and a full vegan range –
– Orders can be placed now for collection between the 21st and 24th December –
Morrisons has announced that its much anticipated Christmas Food to Order service has launched.
Customers can now browse a range of starters, mains, sides, desserts, party food and drinks as well as vegan and gluten free options. Collection slots are available between the 21st and 24th December with 463 stores to choose from.
Morrisons wants to help customers spend as much quality time with friends and family this festive season, so whether it’s an epic brunch, a turkey roast or a Christmas party, its range of delicious food makes it easy to whip up a feast in no time.
Morrisons team of chefs and foodmakers have spent the last twelve months testing and crafting the perfect Christmas range. Highlights include The Best Scottish Smoked Salmon which is triple smoked over oak and cask chippings for 14 hours in Morrisons’ own kilns in Grimsby and The Best Fully Trimmed Scottish Wild Venison Loin that has been expertly trimmed and hand cut by Morrisons Butchers.
Also available in Morrisons Food to Order range are turkeys starting from just £13.96, award-winning vegan options including The Best Vegan Vegetable Wellington and showstopper desserts such as a Fresh Cream Strawberry Gateau.
Customers can also reserve some of Morrisons award-winning wines including The Best Barolo which picked up a coveted gold medal at the International Wine & Spirits Competition and is perfect for pairing with Christmas dinner.
Hannah Kilburn, Buying Manager at Morrisons, said:“We know how early some of our customers like to plan for Christmas and our festive Food to Order service is going to help them do just that.
“Customers will be able to find everything they need from feasts to feed the family, intimate dinners with a loved one or parties with friends.”
To place an order, customers need to head to the website, or visit the customer services point in their local store. They choose their collection store, date and time for delivery, and pay a small deposit*.
Orders can be placed now, right up until the 14th December and customers pay the balance of their order on collection.
– Morrisons has cut the price of a range of toys until the end of October –
– Parents can save as much as £55 on some of this season’s must-have presents –
– Morrisons hopes the deals will help more customers get their hands on much-wanted gifts for Christmas –
Morrisons has launched a mega sale on toys in store, to help customers prepare for Christmas. The supermarket has cut up to 50% off products from popular household brands including Disney Princess, Lego, Peppa Pig and Mario Kart.
Morrisons customers will also be able to get their hands on a LOL Surprise Mega Remix Set – tipped to be one of this season’s hottest gifts – for just £75, 50% off the RRP and much cheaper than available elsewhere.
The majority of the deals, which also include a Peppa Pig Playhouse that has been reduced from £110 to £55 and Lego sets for £17.50, will be available until the 2nd November.
Unlike other supermarket toy sales, the deals will be available to all customers, without the need to sign up to any loyalty schemes.
With less than three months to go until the big day, Morrisons hopes that the deals will help customers who want to get presents sorted early.
David Catton, Toys Buyer at Morrisons, said: “At Morrisons, our shelves are fully stocked with Christmas gifts. We want to help customers bag a bargain and get the Christmas shopping sorted early so they can focus on spending quality time with friends and family during the festive season.”
Morrisons toy deals are available in selected Morrisons stores now while stocks last.
