Good Food reveals winners of Christmas Supermarket Taste Test Awards 2024

  • M&S takes the crown for the most winners in this year’s Good Food Christmas Supermarket Taste Awards, scooping seven of the 21 categories, with Waitrose winning five categories.
  • Over 185 products from 13 supermarkets were blind-tasted, and anonymously rated by a panel of expert judges overseen by an independent adjudicator, winners include Morrisons £3.25 pigs in blankets, and Asda £5 mulled wine.

The UK’s number one food media brand, Good Food, has announced the results of its Christmas Supermarket Taste Awards, judging the best festive foods from 13 supermarkets across 21 categories, from smoked salmon to Christmas cake, pigs in blankets and mulled wine.

To arrive at the winners list, over 185 products were blind-tasted by Good Food’s expert panel, overseen by an independent adjudicator. All packaging was removed and food prepared and cooked following pack instructions and presented by an independent home economist. The judges submitted comments and a score out of 10 for each product in the category via anonymous online judging forms.

The full results are in the iconic Good Food Christmas issue which is on sale now with a “Make Christmas memories” message, packed with over 90 thoroughly tested recipes for memorable celebrating, entertaining and gift-giving, plus features on reducing food waste and tips for using up leftovers.

Of the thirteen supermarkets, M&S won the most, scooping seven wins out of the 21 categories, including Best cranberry sauce and Best classic mince pies.

Waitrose was awarded five wins including: Best turkey crown, Best Christmas cake and Best Christmas pudding.  Asda and Aldi tied for third place with three wins each, while Morrisons won the coveted Best pigs in blankets category and Co-op Best showstopper dessert.

Lily Barclay, Content Director, Good Food, says: “Good Food celebrates its 35th anniversary this year, which means 35 years of Christmas memories. 

“Our iconic Christmas issue will help create more memories with reinventions of retro classics and ideas for meaningful home-baked Christmas gifts.

“The Good Food team of experts started testing in August for the mammoth Good Food Christmas Supermarket Taste Awards, creating the ultimate guide to festive food buys.

“This Christmas the supermarkets have outdone themselves with the range and quality on offer, and our selection of winners will help save time in the kitchen, so you can focus on celebrating the festive season with family and friends..”

The results of the Good Food Christmas Taste Awards 2024, with judges’ comments:

Starters

Best smoked salmon
Winner: Booths Strong Oak Smoked Scottish Salmon, 200g (£8.00)

Smoked salmon on a plate

Judges’ comments: “This has nice thick slices with a classic, crowd-pleasing smoked flavour that would work well in sandwiches.”

Best hot canapé
Winner: M&S Collection Barber’s Extra Mature Cheddar & Ham Hock Scone, 290g (£7.50)

M&S-Collection-Barber's-Extra-Mature-Cheddar-&-Ham-Hock-Scone

Judges’ comments: “The scone has a great flavour and a lovely, crispy texture. The ham works beautifully with the creamy roux and buttery, cheesy notes – it’s easy to eat and perfect for nibbles with drinks.”

Mains

Best turkey crown
Winner: Waitrose Glorious Treacle Glazed Turkey Crown, 2.5kg (£60)

Turkey crown on a plate wrapped in bacon

Judges’ comments: “This juicy turkey has excellent flavour, complemented by the herby chestnut stuffing and a lovely saltiness from the bacon.”

Best alternative Christmas main
Winner: Aldi Specially Selected Wagyu Wing Rib, 1.8-2.8kg (£24.99 per kg)

Aldi specially selected wagyu wing rib

Judges’ comments: “This impressive-looking joint would make a fantastic showstopper. The meat has a good texture, and the outside sears well.”

Best gammon
Winner: Aldi Specially Selected Sugar Baked Crackling Gammon Joint, £18.99

Aldi specially selected sugar baked crackling gammon joint on a platter with vegetables

Judges’ comments: “A clear winner for the judges – this centrepiece gammon is complete with crunchy crackling and juicy, tender meat.”

Best pigs in blankets
Winner: Morrisons The Best pigs in blankets, 210g (£3.25)

Morrisons The Best Pigs in Blankets

Judges’ comments: “Caramelised onions give these a touch of sweetness, with pleasing crispy bacon and good texture to the sausage-meat.”

Best cranberry sauce
Winner: M&S Cranberry Sauce (fresh), 400g (£3.25)

M&S Fresh cranberry sauce

Judges’ comments: “This cranberry sauce has a nice sweetness, a distinct cranberry flavour and a pleasing tartness. It’s perfect for making sandwiches with your Christmas leftovers.”

Best vegetarian main
Joint winner: Waitrose Ultimate Plant-based Festive Wellingtons, pack of two (£7.50)

Waitrose ultimate plant based festive wellingtons

Judges’ comments: “This vegetarian mushroom wellington has a flavourful umami kick, crispy pastry, lovely mushroom and thyme notes, and warming gravy.”

Joint winner: M&S Collection Handcrafted Honey Glazed Vegetable & Barber’s Cheddar Galette, 400g (£12.50)

M&S Collection handcrafted honey glazed vegetable barbers cheddar galette

Judges’ comments: “This hearty galette impressed the judges: it is incredibly flavoursome, enjoyably cheesy and has plenty of veg.”

Best vegan main
Joint winner: Tesco Finest Roasted Vegetable & Cranberry Star, 340g (£6)

Tesco finest roasted vegetable cranberry star

Judges’ comments: “This attractive centrepiece features beautifully nutty and umami flavours with notes of thyme, marjoram and sweet onion. It has buttery, flaky pastry and festive star shapes.”

Joint winner: Aldi Plant Menu Vegan No Turkey Crown, 490g (£4.99)
This no-turkey crown does a great job of replicating the texture of meat quite well. It would go down extremely well with roast potatoes and a generous helping of gravy.

Festive desserts

Best Christmas cake
Winner: Waitrose No.1 Hand-Decorated Matured Rich Fruit Cake, 1.5kg (£18.50)

Iced fruit cake with a slice cut out

Judges’ comments: “This Christmas cake has a generous amount of marzipan, a slightly crumbly texture – which guests might take as homemade – and a pretty, impressive appearance with good, solid icing.”

Best alternative Christmas cake
Winner: Asda Ginger and Caramel Snow Cake, serves 16 (£12)

ASDA gingerbread and caramel snow cake

Judges’ comments: “The gingerbread and caramel cake captures the festive spirit beautifully. Its appearance is charming, both as a whole and when sliced, making it an attractive addition to any holiday spread. The cake boasts a strong gingerbread flavour that is nicely balanced, and the sponge is wonderfully soft and spongey.”

Best Christmas pudding
Winner: Waitrose No.1 Jewelled Cointreau & Cranberry Christmas Pudding, 800g (£15)

No.1 Jewelled cointrau cranberry Christmas pudding

Judges’ comments: “This Christmas pudding has a rich flavour, a pretty fluted shape, lots of cherries and whole almonds, and a nice spiced citrussy note.”

Best showstopper dessert
Winner: Co-op Irresistible Spiced Gingerbread Crown, 600g (£8)

Co-op irresistible golden sponge crown

Judges’ comments: “This golden sponge crown boasts a lovely gingerbread flavour with warming ginger and cinnamon notes, complemented by a rich caramel sauce and toffee drizzle. It looks impressive, is easy to serve, and has a homemade, festive taste.”

Best trifle
Winner: M&S Sticky Toffee Trifle, 1kg (£15)

M&S Sticky toffee trifle

Judges’ comments: “This trifle features a delightful blend of caramel, gingerbread and butterscotch flavours, beautifully paired with whipped cream and luscious custard. The layers are clear and well-textured, with attractive toppings.”

Best free-from dessert
Winner: M&S Chocolate & Orange, Fruit & Nut Brownie, 630g (£12.50)

Chocolate & orange fruit & nut brownies on a plate and the counter

Judges’ comments: “This gluten-free brownie tastes like it is made from quality chocolate, and the hint of orange isn’t overbearing.”

Festive bakes

Best classic mince pies
Winner: M&S Collection Mince Pies, pack of six (£4)

Stack of mince pies on a plate with one open mince pie in front

Judges’ comments: “These classic mince pies have a beautiful, unique design with a well-patterned top, buttery pastry with a good mouthfeel, and a nicely spiced filling with discernible fruit.”

Best flavoured mince pies
Winner: Morrisons The Best Cherry Bakewell Mince Pies, pack of four (£2.75)

Mince pies with one cut in half

Judges’ comments: “These Bakewell-flavoured mince pies feature a pretty flaked almond topping and a well-balanced frangipane that’s not too sweet. The mincemeat is moist and fruity, creating a pleasant hybrid of a classic mince pie with a nutty, crumbly twist.”

Best gluten-free mince pies
Winner: Waitrose Mince Pies, pack of four (£2.90)

Waitrose Mince Pies

Judges’ comments: “These gluten-free mince pies have a nice texture that holds together well without crumbling too much.”

Best vegan mince pie
Winner: Asda Free From 4 Mince Pies 220g (£2)

ASDA free from mince pies

Judges’ comments: “These vegan mince pies have a beautiful, uniform appearance with a simple star decoration and feature a lovely, juicy filling. The pastry is crisp with a good crumbly texture and a nice sugary top, making them a delightful treat.”

Best biscuit tin

Winner: M&S Collection Shortbread Tin, 400g (£10)
Judges’ comments: “These Christmas shortbreads are melt-in-the-mouth buttery, with a good salty hit and a rich, milky chocolate coating. Their soft, crumbly texture makes them a true winner.”

Best mulled wine
Winner: Asda Extra Special Mulled Wine, 75cl (£5)

Asda extra special mulled wine

Judges’ comments: “This mulled wine offers a delightful boozy flavour with a rich ‘mulled’ quality, making it a standout choice for a sweet, spiced experience.

All prices correct at time of publishing.

The Christmas issue of Good Food is out now, get your copy in store or order direct from www.MagsDirect.co.uk

All Aboard the British Farming Bus!

MORRISONS TOURS TO TAKE CUSTOMERS TO MEET THE FOODMAKERS

  • New Farm Tours will bring to life Morrisons close relationship with British Farmers
  • First stop: Barrack End Farm in Cumbria at the start of British Food Fortnight 

Morrisons is trialling a ‘British farm bus tour’ with the first tour taking place this week, hosted by Cumbrian farmer Paul Coates who has been supplying beef to Morrisons for over ten years. 

The trips will offer customers a unique behind-the-scenes perspective of working farms and the chance to meet the makers of their food. Passengers on the Morrisons Farm Bus Tours will have the chance to see the day-to-day operations of farms and learn more about sustainable agricultural practices.

Morrisons is British farming’s biggest customer – supporting, growing and championing more farmers than any other supermarket, working directly with 2,500 farmers and growers all year round. 

The first trip is touring the 420-acre Barrock End mixed cattle, sheep and crops farm which is on top of Barrack Fell in the North Pennines. Paul and his father Peter run the farm at Armathwaite, near Carlisle, where Morrisons has helped the family build their herd of 250 Beef Shorthorn cattle – a foraging, hardy and feed-efficient pedigree known for exceptional eating quality.

The Coates family farm also produces lamb from over 1,000 grazing sheep and arable crops which complement each other to aid self-sufficiency.

Sophie Throup, Technical and Sustainability Director at Myton Food Group for Morrisons, said: “The Morrisons Farm Bus Tours will set off from stores to take the mystery out of where and how Morrisons food is produced.

“We’re proud of our amazing farmers and want to show our customers the care that goes into producing the high-quality, fresh produce, dairy, and meat products that stock the shelves of Morrisons stores across the country. We are looking forward to hearing the feedback from our first bus trippers.”

Rosie Fielder, Customer that attended the first Bus Farm Trip in Penrith, added: “Getting to see where Morrisons produce comes from as well as the different animals and how they are kept was a great learning experience.

“It was clear to see that the cattle have a good, happy life, and I would recommend more customers to visit their local farms to get a better understanding of the  journey of food from farm to plate. It’s a great family day out!”

The first Morrisons Farm Bus Tour coincides with British Food Fortnight which takes place between 20th September and 6th October. 

Morrisons is the exclusive retail partner and is supporting the event in all its supermarkets and online with a celebration of the best of autumn’s British produce, meat and fish on its Market Street with great value prices and in store marketing displays. 

Morrisons has pledged to become the first supermarket to be completely supplied by ‘zero emission’ British farms by 2030 – five years ahead of the industry and is working directly with its farmers to create affordable zero emission produce.

It was the first supermarket to introduce its own carbon neutral egg and has partnered the NFU, Harper Adams University, and McDonald’s UK to launch the first UK School of Sustainable Food and Farming aiming to embed new sustainable farming methods.

Its partnership with The Institute for Agriculture and Horticulture (TIAH) and DEFRA also supports its farmers on the journey to net zero and helps address the skills gaps in agriculture.

Local Charities to benefit from Morrisons’ £1 Million Community Fund

In celebration of Morrisons 125th Anniversary, the Morrisons Foundation is delighted to launch the ‘Community Spaces Fund’.

The fund will see 125 charities receive a share of £1 million with grants of up to £8,000 each to enhance community spaces and local facilities, helping them to make a difference for many more years to come.

To benefit from the fund, charities need to be recommended by one of the supermarket’s Community Champions.  Each Morrisons store has a Community Champion whose role it is to support local good causes that are close to customers’ hearts. 

Until the 13th July Community Champions will be looking for suitable charities to be considered for support from the fund.

Tess, Community Champion at Edinburgh Gyle said: “The Community Spaces Fund is a great opportunity for local charities to bid for funding that could improve our community

“There are lots of community spaces and facilities that would benefit from this funding boost. It will be a difficult choice to make, but I’m excited about the positive impact this fund will make.”

Recommended charities will be invited by their local Morrisons Community Champion to submit an application by 14th July, with the £1 million given away to the final 125 successful applicants being held at the end of August.

David Scott, Morrisons Foundation Trustee said: “Morrisons has always sought to give back to the communities it serves. So it’s fitting that as Morrisons celebrates 125 years, the Morrisons Foundation is launching this special fund which will improve community spaces and local facilities up and down the country.”

The Morrisons Foundation was set up by Morrisons supermarket in 2015 and awards grants for charity projects which help improve people’s lives.  Since launching, over £41 million has been donated to hundreds of charities across England, Scotland and Wales.

Morrisons cuts the price of festive favourites

– Prices will be locked at new price until 31st December –

– Morrisons is investing over £4 million in these new price reductions –

Morrisons is cutting the price of 58 popular festive items and is committing to keeping the prices low until the end of the year.  The cuts are being made well in advance of December 25th so that customers can stock up and spread the cost of their Christmas grocery shopping.

Key festive items such as stuffing, roast potatoes, cranberry sauce and tin foil have been cut in Morrisons latest wave of price activity – its tenth of the year.  

Morrisons is investing over £4 million to cut the price of the products by an average of almost 20 per cent from current prices. The items have all been chosen because they were particularly popular at Christmas last year – with an average uplift in sales of over 90 per cent throughout the festive period.  

The total price of all 58 items in Morrisons festive basket is nearly two pounds cheaper than the same basket of items would have cost in Christmas 2022, despite the significant inflation over the last year.

The cuts cover Christmas dinner must-haves and trimmings as well as drinks and nibbles including Bucks Fizz, tonic and peanuts.  Festive hosts can also stock up on kitchen essentials such as kitchen foil and napkins while key ingredients needed to create seasonal bakes have also been cut such as mincemeat, sultanas and pastry – as well as cream. 

These lower festive prices introduced in Morrisons supermarkets and online this week are on top of  further 62 price cuts made last week on items such as chicken wings & drumsticks, frozen chips, bread and smoked fish.  Those prices will be held for at least eight weeks and form part of the commitment Morrisons has upheld since January to always have over 1,000 prices lowered and locked each week. 

Rachel Eyre, Morrisons Chief Customer and Marketing Officer, said: “We know that Christmas is an expensive time of year and that our customers are having to make tough choices about what to put in their baskets. 

“We are working hard to help them when it comes to their festive grocery shopping and want to protect them from rising costs so despite the significant inflation we have seen over the last twelve months, our basket of 58 festive items is cheaper than it was in 2022.” 

KEY DEALS ON CHRISTMAS FAVOURITESWASNOW
Morrisons Cocktail Prawns 300g£4.30£3.59
Morrisons Raspberry Sherry Trifle 900g£4.00£2.99
Winter Warmer Mulled Wine 75cl£3.00£2.50
Morrisons Cranberry Sauce 200g£1.09£0.59
Morrisons Mincemeat 822g£2.79£2.15
Morrisons Dry Roasted Peanuts 450g£2.50£1.59
Morrisons Yorkshire Wensleydale with Cranberries 200g£2.19£1.99
Morrisons Kitchen Foil 300 mm wide 10 Metres£1.80£1.45
Morrisons Sage & Onion Stuffing 170g£0.75£0.49
Morrisons Potatoes 1kg£1.25£0.95
Harveys Bristol Cream 1l£12.00£10.00
Morrisons Bucks Fizz £3.00£2.50

Feliz Navi-Dog: Morrisons unveils biggest supermarket festive pet range

– Morrisons has the largest supermarket Christmas pet range this year –

– The dog and cat range will include almost 30 products, from advent calendars to Christmas dinners and festive jumpers –

– 10% of sales of the Morrisons Rudi Reindeer Iced Dog Cookies go to charity partner Together for Short Lives –

– The range is available in-store and online now nationwide –

With more than half (57%) of British households owning a furry friend, animal companions are an integral part of Christmas festivities for much of the nation. Morrisons is making sure Christmas 2023 is the ulti-mutt celebration for pets as it unveils its biggest festive pet range to date.

Comprising nearly 30 products, pet owners will be able to pick up advent calendars, Christmas dinners, jumpers and more so furry friends don’t miss out on the festive fun. With prices starting from just £1.49, there’s a pocket-friendly treat for every pet owner to pick up.

For those looking to share the Christmas countdown with their pets, shoppers can grab the Morrisons Pawsome Meaty Christmas Dog Treat Advent Calendar and Morrisons Purrfect  Meaty Christmas Cat Treat Advent Calendar, both £3.99, filled with tasty treats for pets to enjoy each day.

Customers can also kit their pets out in the finest festive wear with the Gifts for Pets Dog Festive Jumper (£4.99) and Gifts For Pets Reindeer Headband for Dogs & Cats (£2.99).

For a delicious Christmas Eve treat, pups can chow down on Morrisons Rudi Reindeer Iced Dog Cookies (£3.99), adorably shaped like festive reindeer. 10% of sales from the Rudi range go to charity partner Together for Short Lives, giving shoppers even more reason to pick up the tasty treats.

Pets don’t need to miss out on the big day itself either, as the range boasts all of the ingredients needed for a paw-sitively delicious pooch Christmas dinner. Customers can choose from Morrisons Turkey and Bacon Hot Dogs for Dogs (£1.99), Morrisons Sausages in either Christmas Dinner or Pork & Apple Stuffing Flavour for Dogs (£1.99), Morrison Pigs in Blankets for Dogs (£2.99), and of course Morrisons Mince Pies for Dogs (£2.99) to top it all off.

The range also includes plenty of treats purr-fect for stocking fillers, such as the Morrisons Merry Poochmas Rawhide alternative Chew sticks (£1.99), available in the shape of Christmas trees, or Gingerbread people. Cats can tuck into the Morrisons Tasty Tuna Meowy Christmas Cat Sticks or Morrisons Delicious Duck Christmas Quackers Cat Treats, just £1.49 each, and there are pet safe crackers for both cats and dogs (£2.49).

Andy Whiteman, Product Developer at Morrisons, said: “Santa Paws is truly coming to Morrisons this year as we introduce our biggest and best Christmas pet range.

“We know pets are an important part of so many families, so now shoppers can pick up everything they need to share the celebrations with their cuddly companions, without breaking the bank.”

For more information on the wider Morrisons Christmas range, visit: 

https://groceries.morrisons.com/browse/christmas-189206

Dare to spin the Spice Wheel?

MORRISONS LAUNCHES WICKEDLY HOT WING ROULETTE FOR HALLOWEEN

Morrisons is turning up the heat this Halloween with the release of their sizzling sensation – the limited-edition, Wickedly Hot Wing Roulette – perfect for anyone looking to spice up their Halloween party. 

Inviting all spice lovers who dare to spin the wheel of flavour, each pack of Wickedly Hot Wing Roulette contains 10 chicken wings, split between two flavour coatings – but which is which?!

First up is ‘Hot as Hell’, with a 4-chilli rating – these wings aren’t for the faint-hearted and are eye-wateringly hot according to the Scoville Heat Scale which measures the pungency of peppers and chillies. Next is described as ‘Hot and Spicy’, with a tingling 3-chilli rating that provides a perfect blend of heat and flavour.

Nicole Olive, Buyer of Poultry & Turkey at Morrisons, said: “We know our customers love our extra spicy creations and the new Wickedly Hot Wing Roulette will not disappoint – they pack a punch!

“Perfect for Halloween parties, these chicken wings are a great way to bring together friends for a bit of fiery fun!” 

The Wickedly Hot Wing Roulette costs £4.45 and is available in Morrisons stores and online now. 

Morrisons launches half price sale to help families get ahead for Christmas

– Customers can save up to 57% off select toys with savings of up to £60 –

– Barbie, Disney, Pokemon, Hot Wheels & Lego all included in giant toy sale –

– Toy sale available while stocks last –

Morrisons has today launched a huge toy sale across over 50 products with savings of up to £60, to help customers spread the cost over the Christmas period.  

Customers can bag a bargain on Squishmallows Stackers which are reduced to £12 from £20 – alongside up to 50% of must-have toys this year from Barbie, Pokemon, Hot Wheels & Lego .

Following the release of Greta Gerwig’s Barbie movie earlier this year, it’s predicted that Barbie will be the top toy seller this festive period.

Morrisons shoppers can bag some Barbie bargains with 57% off the Dream Camper Playset, £60, down from £140 , 50% off the Barbie Best Friend Fairy £15, down from £30, and 30% off the Barbie Pet Supply Playset £25, down from £37.50

For mini musicians, customers can snap up the Academy of Music 54 key keyboard for just £20 reduced from £40, making a saving of 50% as well as nearly 30% off the Mi-Mic Mini Karaoke Speaker With Microphone, £17, down from £23

50% savings are available on other big brands including the Cocomelon Pram for £30 (normally £60), Hotwheels Rhinomite/Bone Shaker for £35 (normally £70) and Peppa Pig Wooden Playhouse for £52.50 (normally £105).

David Catton, Toy Buyer at Morrisons says: “We’re excited to offer our customers 50% off a range of must-have toys.

“With the festive season fast approaching, we hope this huge sale will help customers spread the cost of purchasing Christmas gifts this year.”

Morrisons toy sale is available now in 423 stores while stocks last. 

Edinburgh to celebrate Armed Forces Day with city centre parade

Military bands, veterans, and senior Armed Forces personnel will join a parade through Edinburgh’s city centre on Saturday to show support for our Armed Forces and their families.

The Lord Provost Robert Aldridge will take part in the event to celebrate Armed Forces Day, organised by Legion Scotland in partnership with the city council.

The parade will commence on George Street close to St Andrews Square, led by the Band of The Royal Regiment of Scotland and Legion Scotland standard bearers, starting at 10:30 am. The route will follow George Street until reaching the saluting dias which will be outside the Assembly rooms. From there, it will make a left turn onto Castle Street and conclude.

Afterwards, the parade will move towards Princes Street Gardens West, where the Lord Provost and Air Officer Scotland Air Vice Marshal Ross Paterson CB OBE ADC DL will deliver speeches.

The Band of The Royal Regiment of Scotland will begin the programme of entertainment, followed by Legion Scotland Sweetheart Amy Hawthorn, Maria Townsley, Stuart McLean, and Angus Munro.

Formerly known as “Veterans Day”, this annual event is observed across the UK as an opportunity to pay homage to the Armed Forces community.

Dr. Claire Armstrong, Chief Executive of Legion Scotland, emphasised the significance of the occasion, stating that it is a time for unity and appreciation for all those who have served, both past and present, and their families.

It serves as a reminder of the sacrifices made by the Armed Forces every day, highlighting their dedication and commitment.

Dr. Armstrong said “We hope this event will be a good opportunity for veterans and serving personnel to reunite acquaintances and comradeship and will also be a fitting tribute to everyone who serves in our Armed Forces and will also recognise the continued sacrifices that our servicemen and women make today.”

She encouraged residents of Edinburgh and beyond to attend the event, show their support, and enjoy a memorable day out.

ATTENTION! Veterans can celebrate Armed Forces Day with 50% off in Morrisons Cafes

Morrisons has announced that it is offering those in the armed forces and veterans 50% off in cafés nationwide for Armed Forces Day. 

On Saturday June 24th, anyone who comes into a Morrisons café dressed in their armed forces uniform or with a valid form of ID or a medal/badge can receive 50% off all hot meals, hot drinks and cakes. 

Available for one day only, this heroic deal is to thank the thousands of military personnel who have gone above and beyond for their country. 

Military personnel can enjoy hot menu favourites including a Roast Beef or Half Roast Chicken Dinner for just £3.74, Fish and Chips for £3.49 or Bangers and Mash for just £2.49.  

To make the deal even sweeter, those in the forces and veterans can choose from a selection of cakes such as Victoria sponge or Chocolate Fudge cake for just £1.44.

Chris Strong, Morrisons Café Buying Manager, says: “We’re honoured to be offering those currently serving in the armed forces and veterans 50% off all hot meals, hot drinks and cakes in our cafés as a thank you for all that they have done and continue to do for us all.”

Customers who scan their Morrisons More card at the till will also receive 600 points when spending £6 or more in a Morrisons café.

Morrisons Armed Forces Day deal will be available in all Morrisons cafés on Saturday June 24th and can’t be used with any other offer or promotion. 

Daddy of all Burgers: Morrisons launches giant burger in cafes for Father’s Week

– The Big Daddy Burger costs just £5 for More Card holders –

– Available for a limited time only from Monday 12th to Sunday 18th 

Meat your heart out! Morrisons has announced the launch of its latest meaty feast for Father’s Week – The Big Daddy Burger. 

The Big Daddy Burger will be available in Morrisons Cafés in the week leading up to Dads’ special day and costs £7.99 or just £5 for More Card customers – from Monday 12th to Sunday 18th June.   

As well as 100% British beef, the two Big Daddy Burger patties are layered with a double serving of cheese and bacon, a hash brown, burger sauce, lettuce, tomatoes and onion rings. The burger is served with a side of chips and portion of coleslaw making it the perfect way to treat the father figures in your life . 

The tasty treat is sure to make Dads across the UK feel full of love (and food) on their big day and those looking for a vegetarian option fear not as Morrisons has created The Big Daddy Veggie Burger too.

Served with chips and coleslaw, The Big Daddy Veggie Burger consists of three meat free patties, double cheese, a hashbrown, burger sauce, tomatoes, lettuce and onion rings for £7.99 or £5 for More Card Customers.

To make the celebration even better value, families can enjoy the Kids Eat Free offer including all-time favourites like Bangers and Mash and Fish and Chips, when purchasing The Big Daddy Burger or any meal costing £4.49 and over. 

Chris Strong, Morrisons Café Buying Manager, says: “We’re working hard to serve our customers great-value, tasty meals whether it’s a midweek lunch or a special occasion such as Father’s Day. 

“We’re confident that The Big Daddy Burger and The Big Daddy Veggie Burger will be a firm favourite with customers so we’re adding them to the menu for the whole week and More Card customers can grab it for just £5 while kids can eat for free when an adult meal is purchased.”

Both burgers are available to order for home delivery, through JustEat and Deliveroo* and are subject to availability.

For a limited time only, The Big Daddy Burger and The Big Daddy Veggie Burger is available in all Morrisons cafés nationwide.

To find your local café, visit: https://my.morrisons.com/storefinder/.

Bone Appetit! Morrisons launches pet Easter eggs!

Morrisons launches £3 Easter egg range for cats and dogs

Made from pet friendly dairy alternatives, including carob and yoghurt

Available in-store and online now

Morrisons has added Easter eggs for cats and dogs to its range – for just £3.

With more and more customers celebrating special moments with their animals, Morrisons has come to the rescue to ensure pets can also enjoy this Easter with their very own eggs made from Carob, a pet-friendly alternative to chocolate.

The Webbox Easter egg for dogs and Easter egg for cats are a paw-sitively wonderful treat for furry friends this Easter and are crafted using delicious dairy alternatives – sure to set tails wagging.

Stephanie Milner, Morrisons pet food Buying Manager commented: “This is a first for Morrisons and we’re thrilled to be putting these on our shelves so even pets can enjoy a classic Easter treat.

“We know what a big part pets play in our customers’ lives so we’re excited to be able to include them in our Easter celebrations.”

The Webbox Easter egg for dogs and Webbox Easter egg for cats are both available now for £3 each in-stores and online.