Shine a light on litter this winter

Dog owners urged to support litter picking and put a ‘paws on plastic’

Recent research from environmental charity Keep Scotland Beautiful shows that 88% of Scots agree that litter is a problem across Scotland.   Litter causes so much harm to our people, animals and our beautiful, natural environment. 

Winter is a time of darkness but one in which we traditionally celebrate with various winter light festivals.  So, we have joined forces with new charity Paws on Plastic to urge dog owners across the country to keep the issue of litter in the spotlight; tackling it head on to improve the health, cleanliness and safety of all of Scotland’s people, animals and environment.

We are asking dog owners to ‘shine a light on litter’ by highlighting the problems litter causes, encouraging others not to drop it, and picking up a few pieces on each daily dog walk.  We’d also like people to share their images on social media as they shine a light on litter.

Heather McLaughlin, Campaign Officer with Keep Scotland Beautiful said: “Our evidence shows that the number of recorded dog fouling incidents increases in the darker colder months, and we suspect littering levels creep up too as people feel, under the cover of darkness that they can get away with illegal behaviours.  

“However, we along with the thousands of Paws on Plastic members who regularly pick up a piece of litter when out with their dog, are watching, and shining a light on the issue.  Please help us this winter to raise awareness of litter, and the good work that you do to pick it up.  We want to make litter picking the social norm, not dropping it.”

It is important to stay safe, visible and take care when picking up litter and we have guidance on how to do this as part of our Clean Up Scotland campaign.

Marion Montgomery, founder of the online community Paws on Plastic, which now has over 21,000 members across 70 countries, said: “Paws on Plastic encourages all dog owners to join the campaign to help protect animals and our precious environment.  

“It only takes a minute to pick up a couple of pieces of litter when we’re out walking anyway but, with 1 million dogs in Scotland, 12 million in the UK, if we all take a minute, it adds up to a huge impact!

“It even has the double effect of reducing the amount of litter dropped as studies show that fewer people actually drop litter in clean areas. Pledge your support on our new website www.pawsonplastic.org.uk .”

Scottish SPCA chief superintendent Mike Flynn said: “We are delighted to support this wonderful initiative and to stand alongside Keep Scotland Beautiful and Paws on Plastic to highlight the dangers litter can pose and reduce the amount of litter in our communities.

“Unfortunately, we see first-hand the damaging effect litter can have on animals.  We are called out to jobs after animals and birds have become trapped in fishing line or wire. Discarded rubbish can also pose a threat to animals after they ingest it and it becomes a choking hazard or affects their ability to eat.

“People should always dispose of their rubbish responsibly. No matter how small, it has the potential to be hazardous or lethal to pets, wildlife and farm animals.  Shine a light on litter’ will help people respect the environment and protect animals from the risks of discarded rubbish.”

With Keep Scotland Beautiful’s annual Spring Clean Scotland set to make a comeback in March next year, supporting people across the country to carry out litter picks, and the Scottish Government currently consulting on a new National Litter and Flytipping Strategy for Scotland which will allow the public to have #YourSayOnLitter until 31 March 2022, this winter campaign will ensure litter doesn’t get lost in the dark!

Reusable face coverings will help stamp out litter caused by the coronavirus pandemic

The Face It: Reuse Beats Single-Use campaign returns as evidence from Keep Scotland Beautiful discovered two face masks are found littered per one kilometre across Scotland, and new data from the Marine Conservation Society’s Great British Beach Clean found Covid-related litter on a third (33 percent) of surveyed Scottish beaches. 

Now, with the festive season fast approaching – when more people are expected to be out-and-about seeing friends and loved ones, eating out, or going to events where face coverings will be required – the environmental bodies have joined forces again to urge people to ‘choose to reuse’, wherever possible, to mitigate waste and protect our beautiful landscapes. 

Wearing a face covering or mask helps to reduce the spread of Covid-19 and reusable face coverings are the most environmentally friendly option. They help us protect ourselves, our loved ones, and our planet, by reducing the amount of single-use plastic waste being created.

But, currently, over a third (37 percent) of Scots use a disposable face covering which cannot be recycled – these should always be placed in the general waste bin after use.

Iain Gulland, Chief Executive of Zero Waste Scotland, said:  “The Covid-19 pandemic has meant that we are now getting used to living a slightly different way of life. One of these changes is the continued use of protective gear, specifically face coverings.

“It’s easy to carry a reusable face covering and using them regularly will save you money in the long run. One small act can help protect Scotland’s pristine landscapes. 

“The littering of single-use face coverings represents our throwaway society fuelled by our current mode of consumption. By shopping smarter, reusing more, and wasting less, we can help protect the environment. Be safe and sustainable when you’re out and about this Christmas by investing in a good quality, reusable face covering and making them part of your daily routine. That way you’ll be protecting yourself, your community, and the planet.”

Catherine Gemmell, Scotland Conservation Officer at the Marine Conservation Society, said: “Almost all the litter our volunteers find on beach cleans demonstrates the damaging throwaway culture we’re currently living in.  

“The increase in COVID-related litter on Scottish beaches is of real concern for the environment, and wildlife. We can all play our part in stopping this sort of litter reaching the beach in the first place. If you can choose to use reusables, please do so, and if you use single-use please dispose of it responsibly.

“Next year, we’d like to see this type of litter declining instead of rising. Our ocean was struggling as it was, we can’t afford to make the situation worse.”

Barry Fisher, CEO of Keep Scotland Beautiful, said:  “Our surveys across Scotland have recorded more than two facemasks per one kilometre which is completely unacceptable. This Covid litter highlights our complete disregard for each other and our communities.

“ It is vital that people bin their litter and wear a reusable face mask when possible. By choosing to reuse, you are reducing your consumption, decreasing the chance of contributing to our looming litter emergency and you are helping to tackle climate change – it is a triple win for our environment.” 

Reusable face coverings should be washed on the highest setting suitable for the fabric, preferably 60 degrees centigrade, after every use.   

Shop-bought and homemade reusable face coverings, as well as other items (such as snoods), can all be effectively used to slow the spread of the virus. These should be at least two (preferably three) layers thick and tight to the face. 

Reducing the demand for single-use face coverings is one way to tackle the problem of consumption, after it was found that around four-fifths (80 percent) of Scotland’s footprint comes from the products and materials we manufacture, use and throw away. 

Zero Waste Scotland is encouraging Scots to reduce their consumption where possible. In a circular economy, existing materials are kept in use for as long as possible, and nothing is wasted. 

Litter emergency looms closer as 9 in 10 people agree it is a problem

Litter levels highlight scale of our selfish behaviour

At a national seminar on Scotland’s local environmental quality environmental charity, Keep Scotland Beautiful revealed data from its national surveys which further warn of a looming litter emergency.

  • 88% of people agree litter is a problem across Scotland.
  • More than two PPE litter items per 1km surveyed.
  • Five out of six sites surveyed are littered.
  • 1 in 10 sites had unacceptable litter levels.
  • Smoking related litter is the most commonly observed – present at 64% of sites.
  • More than half surveyed sites were littered with food and drink items.

Cigarettes, food-on-the-go litter and drinks related litter top the tables once again, but the pandemic has highlighted a new litter type – masks which have never featured in previous years. 

The scale of the challenge Scotland faces as we collectively act to tackle the behaviours that are leading to a looming litter emergency is not to be underestimated. 

Despite last year being an exceptional one, where data cannot really be compared with our historic trends, and when cleansing services were under extreme pressure, the stats taken from almost 11,000 surveyed sites speak for themselves. 

It is clear that litter levels and the littering behaviours highlighted in our report – Time for a new approach to tackling litter last year, need urgent attention.

Mairi McAllan, Minister for Environment, Biodiversity and Land Reform gave the key note address at Scotland’s Local Environmental Quality Seminar, at which the data was shared with key stakeholders and partners. 

The event has kickstarted a programme of online events focusing on the key strands of the proposed new National Litter and Flytipping Strategy which will go out for consultation this winter.

Barry Fisher, CEO of Keep Scotland Beautiful said, “There is no doubt that the COVID-19 pandemic has brought new challenges for those who work hard to keep our country litter free. 

“And, it is clear, that for many, the impact that litter, dog fouling and graffiti, has on their communities and neighbourhoods is unacceptable, particularly in our most deprived communities.

“Our latest survey results again highlight that where there are people in large numbers, there are unacceptable levels of litter.  While no one organisation can solve this issue, individually we can all take responsibility and bin our litter or take it home and treat our country with respect.

“Alongside The Scottish Government and Zero Waste Scotland we are committed to continuing efforts to support communities, local authorities, businesses, and national agencies to reverse the decline in environmental quality across Scotland.

“We must now build on the collaborative work we have started over the past 18months, to eradicate the selfish behaviours that impact our neighbourhoods and the places we visit.

“We’re calling for everyone in Scotland to join us on our collective mission to make all of Scotland beautiful again”

Despite the continuing increase in litter levels there is a clear, collective ambition to tackle litter and we are working with others to ensure that the positive action, carried out by volunteers who pledged 1.5million minutes to litter pick during our Summer Clean this June, and positive momentum of the national ‘Scotland is Stunning’ litter campaign really makes a difference.  

Everyone needs to step up to the challenge.  Litter should be one of the easiest environmental problems to solve – everyone is able to bin their litter or take it home.

Silent disco dancers help clean up Portobello Beach

A band of 18 enthusiastic dancing volunteers joined environmental charity Keep Scotland Beautiful at Portobello Beach on Sunday (12 September) to rid the beach of litter and kick off the charity’s ‘Source to Sea’ week. The litter-picking crew donned their headphones, tuned-in and removed rubbish from the seaside.

They removed lots of small plastics, including cigarette butts, as well as broken glass and bits of clothing left in the sand – a common issue on popular beaches. As well as removing litter from the beach, the purpose of the litter picking party was to raise awareness of how litter left on land can make its way into the sea to pollute our oceans.

The event was organised as part of the charity’s My Beach Your Beach and Treasure your River campaigns, in partnership with Keep Porty Tidy, who go out daily to blitz litter from the beach and prom. 

Treasure Your River, created by environmental charity HUBBUB and delivered by Keep Scotland Beautiful, has been targeting litter from source to sea along the River Forth this summer.

The event was also supported by Oscar’s Gelato on the Porty prom, with complimentary gelato and other refreshments offered to volunteers.

Now in its fourth year, the My Beach Your Beach campaign aims to support bathing water quality at a selection of beaches, including Portobello, Fisherrow Sands and Kinghorn Harbour beach on the east coast.

The campaign does this by promoting beach stewardship among locals and visitors and encouraging good habits that can affect bathing water quality, both at the beach and indoors.

This summer’s pre-season litter survey, carried out by Keep Porty Tidy for the My Beach Your Beach campaign, found over 110 items of litter along a sample 100m stretch of beach and prom. 

The majority of this litter was drinks and food related rubbish, highlighting the need for people to bin their ‘on the go’ food packaging or take it home.

Greta Elliott, from Keep Porty Tidy, said: “The silent disco litter pick was a lot of fun and a great way to get people involved in keeping our beautiful beach clean and litter free. 

“Hopefully it will help encourage others to do the right thing and make sure their rubbish ends up in the bin rather than polluting the beach.”

Georgina Massouraki, Campaigns Officer at Keep Scotland Beautiful, said: “Beach litter is a huge environmental issue, not only blighting our communities but also washing out to sea, where it breaks down into microplastics, harming wildlife and marine ecosystems. This silent disco litter pick was a fun way to draw attention to this issue and hopefully reach a wider range of people.

“Our My Beach Your Beach campaign is designed to help improve the quality of bathing waters by asking people to bin their litter, bag and bin their dog poo and not to feed the gulls.

“We have been delighted to work with Keep Porty Tidy on the campaign in Portobello and hope that beach users will take notice and be more thoughtful about the impact they can have on the sand and sea.”

Cllr Lesley Macinnes, Environment Convener at The City of Edinburgh Council, said: “We’re proud of Edinburgh’s beautiful beaches and so we’re very grateful to the litter pickers who worked so hard at the weekend to help us to keep Porty beach clean. I love that they had fun in the process of keeping fit and entertaining visitors as they danced along the beach.

“Our cleansing teams provided them with the equipment they needed to safely remove discarded litter and we’ve made sure the waste collected has been taken away. Our teams have been extremely busy throughout the pandemic working to keep Porty and the rest of Edinburgh clean and tidy and it’s great to see the Porty community taking pride in their area and helping them out.  

“I’d ask everyone visiting any of our beaches to respect our local communities and environment by using the bins provided or by taking your litter home with you.”

Read more about My Beach Your Beach: 

https://www.keepscotlandbeautiful.org/community-and-place/my-beach-your-beach/

Read more about Treasure Your River: 

https://www.keepscotlandbeautiful.org/treasure-your-river/

Join the Great Granton Clean Up!

Granton Goes Greener are very excited to be part of North Edinburgh Active Travel weekend (25-26/09) supported by @SustransScot .

Organising COMMUNITY RUBBISH PICKING on a Saturday-25/09 (11am-1pm) with FREE LUNCH.

To register, follow the link; https://eventbrite.co.uk/e/granton-goes-greener-litter-pick-tickets-169875589461… or email us/Facebook

Doing our bit towards Granton Going Greener – join the Hub to Station Litter Pick on Saturday 25th September at 11am.

Join us under the Granton Goes Greener feather flag outside the Granton Hub at Maldevic House – We’ll provide the equipment if you come and provide the enthusiasm!

Together let’s clean up our community space.

We’ll be picking litter on the route from Granton Hub along past Caroline Park and up to the old Granton Gasworks Station.

Edinburgh’s Tap Trail inspires new workout challenge

Edinburgh’s network of distinctive Scottish Water Top up Taps has inspired a new outdoor workout challenge with a difference. Kieron Ross, Head Coach and founder of city-based Race Fitness, has plotted a 15.5 km route that people can either run or cycle between the six refillable water points across the city.

And to encourage more people to try out the new tap trail, Kieron is challenging fitness enthusiasts to try to beat his running time of 64 minutes for the circuit.

The Top up Taps are part of Scottish Water’s Your Water Your Life campaign which means people keen to stay hydrated on the go can do so free of charge, saving money as well as being kinder to the environment by reducing litter and waste.

Edinburgh was home for the first tap – at the Scottish Parliament – and capital now leads the way in Scotland as the first city to have six taps, with the five other taps located at Leith Links, Portobello, Royal Mile, West End and Grassmarket.

Kieron said: “Four members of my fitness club and I have all ran and cycled the route a few times already. We just thought that we are always looking for new great places to run to, so why not do it between the taps?

“The route takes you to parts of the city you don’t normally go to and you get to see more of Edinburgh, and even better, do it from an entirely different perspective. We’ve also created two other variations of the challenge for those who want to explore specifically the city centre.

“We frequently use the Top up Taps to refill our water bottles and they are especially useful when we go up and down the steps through West End, The Royal Mile and the Holyrood Parliament”

“We’re really pleased to be playing a part in helping people join the wave in learning more about taps – and the benefits they bring. Every Wednesday morning, during my most popular class, we go to some of the taps around the city centre and the new members really value discovering the different tap locations.”

With a focus on running mixed with bodyweight exercises, Kieron Ross has built a fitness group oriented around getting fit in the great Edinburgh outdoors – with the tap trails providing the latest inspiration.

As well as the six-tap route, Kieron has also conceived two others runs – The Royal Mile Dash, a 3.5km run between the Parliament tap and the Grassmarket tap and back; Advocate’s Close Step Challenge, a 10 lap circuit which starts at the Royal Mile Fountain, downhill to Cockburn Street, then turn left up the Advocates Close steps to the Royal Mile. 

Kieron added: “I would be thrilled if anyone decides to challenge me on my time between the taps. It’s always great to have some healthy competition. The ultimate challenge is to do it under the hour.

“Staying hydrated when you go for a run is essential, and I can plan a run from my house to Portobello beach without having to worry about having water on me. I can just go and use the taps and move on with my run.

“More people should know about the Top up Taps as they always prove to be so useful. I always make sure to share the route with all of my group members, and everyone has always had a great response to them.”

Brian Lironi, Director of Corporate Affairs at Scottish Water, said: “Our Top up Taps mean people out and about can stay hydrated by filling up for free with high quality public tap water – this is ‘your’ water after all, so we want to make sure you can enjoy it as easy and often as possible.

“We know there’s a growing appetite from the public to fill up their reusable bottles – so it’s great that fitness enthusiasts in Edinburgh have another reason to visit and use our taps in the capital, thanks to Kieron’s new route.”

The Your Water Your Life campaign was launched in June 2018 to emphasise the vital role water plays in the lives of people across Scotland.

The first of the Top up Taps was installed in Edinburgh outside the Scottish Parliament in October 2018 and Scottish Water already has 58 situated across Scotland with more to be installed over the rest of the year.

Each of the distinctive, high-tech water stations is plumbed directly into the public water supply and each has digital tracking technology which logs how much water is being used and how much plastic potentially saved.

A full list of the current and planned Top up Taps is available on a dedicated website https://www.yourwateryourlife.co.uk/

Let’s all play our part for the safe return of Edinburgh’s festivals

As Edinburgh’s summer festivals begin in the Capital, the City of Edinburgh Council’s Culture Leaders have welcomed their return, though urge everyone to play their part for a safe, enjoyable August.

In preparation for the launch of the Art, Book, Fringe, Film and International Festivals, robust plans have been drawn up to allow their safe return. Council officers have worked closely with Festivals Edinburgh, the Summer Festivals, the Scottish Government, Event Scotland and other stakeholders to support the staging of programmes within the latest safety guidance.

Culture Leaders have also thanked all those who have made Edinburgh’s festivals possible in 2021, recognising teams from across the Council, from licensing, events, environmental health and public safety to roads teams, noise and waste services.

This is in close partnership with festival operators, the Scottish Government, NHS, Essential Edinburgh and the Emergency Services, who have collaborated to bring festivals back safely and with a new emphasis on outdoor venues.

Citywide planning began in February with the approach continuously updated and adapted to remain up to date with the latest clinical advice and guidance from the Scottish Government.

While Scotland will move out of COVID level 0 on Monday, festival-goers are being reminded that for this first weekend of celebrations level 0 restrictions will remain in place, and that they should continue to follow the guidance.

From Monday, everyone is still encouraged to take care, practice hand hygiene and give one another space, as well as observing mask-wearing rules.

While delighted to welcome the festivals back, safety has remained a priority for the Council. A wider, more detailed planning process has involved different Event Planning and Operation Group meetings for each festival, all feeding into a citywide forum for overview. This year venues will be spread throughout the city and while traditional venues are being used again, a range of exciting new settings will be brought to life this year.

As in previous years, joint inspections between the Council and Scottish Fire and Rescue Service are now underway ensuring safety at all venues. Throughout the festivals, spot checks will take place as well as daily multi-agency meetings to ensure the safe continued running of the festival.

In addition to safety plans the Council is working with Fringe organisers, as always, to make sure the High Street is kept clean and well managed and would remind everyone that when they’re out and about to always bin litter or take it home.

This summer the Council has added 30 additional litter bins to parks and open spaces across the city, including BBQ bins at Inverleith, Portobello Beach and Leith Links. Additional public toilets have also been installed in six parks and new signage placed on 90+ litter bins in hotspot parks and waterside locations.

Culture and Communities Convener Cllr Donald Wilson said: “We’re incredibly proud to be known as the world’s Festival City and recognise the extremely positive contribution our festivals make to our lives, bringing the arts to Edinburgh in a way no other city on the planet enjoys.

“We are delighted see their return this year but want to assure citizens that public health remains a priority and all the Festivals have planned with this in mind. We’ve been working closely with all the organisers and our partners to ensure they can be enjoyed safely and would remind everyone to follow health advice and keep everyone safe. Please remember that for the first weekend of the festivals, we’re still in level 0 of the restrictions framework, so please observe the guidance in place.

“The city and events sector has responded to the crisis with determination and innovation with either hybrid models of delivery or the creation of outdoor/online programmes and whilst this year sees a much smaller offering it will be fantastic to see some of the buzz return to the city.”

Councillor Amy McNeese-Mechan, the City of Edinburgh Council’s Culture and Communities Vice Convener, said: “The return of live August festivals events and performances truly reflects our city’s ongoing recovery and, of course, our cultural DNA.

“There’s no doubt our festivals were greatly missed last year and it’s going to be fantastic to welcome back audiences and to those visiting we ask them to continue to follow the safety guidance and please enjoy this year’s offering safely.

“The planning for the festivals has been an enormous task especially under the ongoing pressures of the pandemic and I would like to thank all the teams and partner organisations who have worked together throughout to bring some of that festival magic back to the city this year.”

Janey Godley fronts new litter prevention campaign

Capital backs Scotland is Stunning campaign

The city council is supporting the second phase of the award-wining Scotland is Stunning – Let’s Keep It That Way litter prevention campaign.

First launched last year to coincide with tourism re-opening in Scotland, the campaign by Zero Waste Scotland, in partnership with the Scottish Government and Keep Scotland Beautiful, aims to raise awareness of the harm done by littering, encouraging Scots to change their habits by taking their litter home or binning it. 

Scotland is Stunning – Let’s Keep It That Way aims to encourage people in Edinburgh who are eager to go out and enjoy Scotland’s natural beauty and wildlife to bin their litter or take it home with them.

Cllr Lesley Macinnes, Environment Convener, said: “We’re supporting this campaign as Edinburgh is a stunning city and we want to keep it that way.

“If you’re out enjoying our beautiful parks, beaches and other open spaces please respect the environment and other people who love the city as much as we do by picking up after your pooch and binning your litter or taking it home with you.

“It’s more important than ever that we all remember to do this over the summer months when our fantastic city can become very busy. We’re doing our bit by targeting at least ten ‘hot spot’ areas with campaign materials like bin stickers and social media messaging to encourage everyone to keep our much loved Capital city clean.”

The campaign, in which popular Scottish comedian Janey Godley lends her voice to radio and online adverts, reminds Scots out enjoying themselves to leave a green or rural space exactly the way you found it.

Janey Godley, said: “It’s no secret that I love Scotland and all the goings on, and I don’t understand why people would want to destroy our wee beauty spots with their rubbish.

“When I’m taking my wee sausage dog out for a walk or dragging my daughter on a day trip, I don’t want to be dodging coffee cups, plastic water bottles or sandwich packets.

Take your rubbish home with you or bin it, ye’ve been tellt!”.

As Scotland takes another step back to normality, rural and green spaces and urban parks are expected to see a flurry of visitors in the coming months, raising concerns about littering. In fact, most people in Scotland are concerned about litter levels in their local area, with research carried out by Zero Waste Scotland indicating that a majority (89%) see it as a problem in their area. Recently, a third (34%) of the population have seen an increase in litter since the pandemic.

As well as being an eyesore, dropping litter is a criminal offence. Discarded waste can harm wildlife and be a danger for children.

This campaign also leads the way for behaviour change ahead of the expected ban on certain problematic single-use plastic products. As Scotland moves away from single-use items and increases recycling through the new Deposit Return Scheme for drinks cans and bottles, this will ultimately result in less litter, making a good case for systemic change.

https://youtu.be/mpIwSyFe0QY

Iain Gulland, Chief Executive, Zero Waste Scotland, said: “As restrictions ease and many of us can once again return to our favourite Scottish beauty spots, we are asking everyone to take their litter home or bin it.

“Visitors to green and rural areas will be keen to make up for lost time and we don’t blame them. We’re joining forces with brilliant partners once again to remind everyone to respect our hills, lochs, parks, and woodlands. Now is the time to enjoy the great outdoors but please leave Scotland as stunning as it was when you found it.”

Michael Matheson, Cabinet Secretary for Net Zero, Energy and Transport, said: “We want everyone to have the chance to enjoy Scotland’s stunning outdoors this summer.

“Litter isn’t just an eye sore – it harms our wildlife, contributes to the climate crisis and impacts on our health and wellbeing. To make sure people can enjoy our parks, beaches and countryside after you leave, please put your rubbish in the bin, recycling it if you can.”

Barry Fisher, CEO, Keep Scotland Beautiful said: “We know from our work with communities across Scotland that most people want to do the right thing and take action to make all of Scotland stunning again. 

“Our evidence shows that we’re facing a looming litter emergency across Scotland, so we’re delighted to support this campaign.  We all can, and should, do more to tackle litter. And while some people need to change their behaviour, thousands of people have pledged to litter pick as part of our Summer Clean this month, helping them turn their anger into action.”

The Scotland is Stunning – Let’s Keep It That Way campaign will be rolled out across social media channels and outdoor advertising over the summer holidays. Partners, businesses, local authorities, and community groups are encouraged to download the free campaign toolkit, which includes digital tools and posters.

The campaign will involve close working with partners across different industries, from tourism to transport, building on the strong performance of the initial campaign in 2020, which achieved backing of over 100 organisations and positive feedback from those surveyed.

To support the campaign and encourage others to do the same, please download the campaign toolkit, or visit www.managingourwaste.scot/litter for further details.

Come Forth: Treasure Your River!

Scottish communities called on to join UK’s largest ever collaboration to reduce river litter

Keep Scotland Beautiful are delighted to be part of a the new Treasure Your River, campaign, wich launched this week. The campaign will help reduce the huge amount of litter entering the River Forth and subsequently the sea.

We are working with Hubbub to call for businesses, community groups, residents and other organisations situated along the River Forth and its estuary – from Stirling, down to Edinburgh and along the Fife and East Lothian coastline – to get involved.

The campaign will run over the next six months and the programme of activities includes visiting robot boats and a recycled fishing for litter punt, an exciting art installation and litter surveys and clean up activity.

Organisations across the UK, including the Angling Trust, Scottish Canals, Canal & River Trust, Keep Wales Tidy, Mersey Rivers Trust, Sustainable Hive, Thames 21, The Rivers Trust and companies like Coca-Cola and Costa have already pledged to do their bit.  Now, in Scotland we are on the look-out for volunteers to support the campaign.

In 2019, Hubbub’s polling1 found that 75% of UK adults wanted to do more to help tackle marine litter. After a year of lockdown people’s appreciation of nature has risen further and Treasure Your River will provide more opportunities for people around the UK to get involved and help protect our rivers and seas.

Treasure Your River will engage the public on how they can make a difference through simple changes such as taking their rubbish home with them, providing tools and guidance for litter picks and responsible disposal of fishing tackle. 

As well as tackling littering behaviour with eye-catching bins and activities, the campaign aims to create a legacy for each river, with an army of regular volunteers and litter-clearing infrastructure.    

Barry Fisher, KSB CEO said: “We’re delighted to be working with Hubbub to bring ‘Treasure Your River’ to the communities along the River Forth. This exciting campaign complements our source-to-sea litter activity on other iconic Scottish rivers. 

“Our data shows that we are facing a litter emergency in Scotland, and with 80% of marine litter coming from land, often via our waterways, we are looking forward to collaborating with others across the UK to tackle this global issue.

“Increasing awareness of lockdown litter levels have galvanised action across Scotland and we have seen an upsurge in positive activity as people pledge to litter pick the places they love – now we’re eager to build on this by supporting those living and working along the Forth to unite with others to take collective action to stop litter entering the sea via the river and its tributaries.”

Gavin Ellis, Director and Co-founder of Hubbub said: “As lockdown restrictions are lifted there is increased concern about the amount of litter in our public and green spaces. Treasure Your River aims to make the connection between litter in our towns and cities and plastic in the oceans, and to offer people something positive they can do about it.

“The majority of plastics in the oceans are carried there by rivers; the River Mersey for example has proportionately higher levels of microplastic pollution than the Great Pacific Garbage Patch. We invite any individual or organisations along these rivers to come together and help halt the flow of litter into the sea. 

“There’s something for everyone, whether you’re a local business, a sailing club, a school, a charity or a resident.”  

Treasure Your River aims to be the UK’s largest ever collaborative effort to prevent and reduce the amount of litter in our waterways, tackling six of the UK’s largest river systems: the Avon, Forth, Mersey, Severn, Thames and Trent and their tributaries. 

The campaign is being run by environmental charity Hubbub with funding from the Coca-Cola Foundation. It will initially focus on preventing litter from entering the rivers and clean-up activities in seven major cities based on these rivers and the waterways that flow into them – Bristol, Cardiff, Edinburgh, Liverpool, London, Manchester and Nottingham, which between them are home to 1 in 6 of the UK population. 

Check out our Treasure Your River webpage for more details. 

Keep Scotland Beautiful: Give your litter a lift!

Scotland is a beautiful country. Our roads are how we travel and explore it. So we know that as travel restrictions ease this Friday, individuals and families across Scotland will be excited about exploring our countryside, parks and beaches once again.

Over recent years our annual litter surveys have highlighted that our throw-away society has resulted in an increase in litter nationally and many of our roadsides are blighted by a jumble of cans, bottles, cups, crisp packets, and food wrappers, tubs and boxes, flung from the windows of passing vehicles.

As travel restrictions are lifted this weekend, it is more important than ever that we all play our part in looking after our country and our roadsides. 

Catherine Gee, KSB’s Deputy Chief Executive said: “Prior to lockdown more than 50 tonnes of litter was thrown onto Scotland’s roadsides each month. 

“This litter is difficult, dangerous and expensive to clean up and ruins the view for locals and visitors alike – with 91% of people believing roadside litter creates a negative impression of our country.

“During lockdown our polling indicated that 30% of people believed the overall condition of their local neighbourhoods had deteriorated. 

“Over the last twelve months local authorities and road operating companies across the country have been under pressure to adapt services due to the health crisis and prioritise essential services to protect public health.

“Now, as we emerge from lockdown, we want to work with all of the main stakeholders – the road operating companies with responsibility for litter removal on the motorways about their deep cleans scheduled for this spring and summer, local authorities who have responsibility for all other roads, and retailers – about possible interventions we can support them with to raise awareness of the illegal behaviour of tossing litter from a vehicle and the impact it has on our environment.”

Litter ruins the view for locals and visitors alike. It is harmful to wildlife and environmental quality.

With our Summer Clean coming up between May 28 and June 20 we are asking people across Scotland to pledge to pick up litter, but cleaning up on the roadsides is dangerous – cleaning up is not the answer, prevention is.

You can download our campaign materials so that you can also spread the message and help us clean up Scotland. 

The solution is simple, we need to encourage everyone to: Give your litter a lift, take it home!