Edinburgh Style’s back at St James Quarter

Because you kow Style when you see it 

Edinburgh’s most stylish event is back as St James Quarter announces season two of its highly sought after ‘Edinburgh Style’ event, in partnership with Grazia magazine, that is set to inspire people across the city.  

From Thursday 3rd to Sunday 6th November, Edinburgh’s fashionistas and beauty buffs can expect an explosion of unmissable events, insightful masterclasses and in-store offers and experiences 

Across the long weekend, guests can attend style sessions and workshops with the Grazia team and brands including John Lewis, Kiehl’s, Neom, designers Ro & Zo and Dyson, and immerse themselves in H beauty’s exclusive Carnival – the ultimate beauty party of masterclasses, influencer meet and greets and live performers. 

And it doesn’t stop there, St James Quarter will host a series of dramatic fashion shows live from the level 5 rooftop on Saturday 5th November showcasing seasonal trends styled by Grazia and featuring some of the most exciting and stylish brands in The Quarter.

Tickets are available on a first come, first served basis and can be purchased online here

To celebrate the upcoming event, St James Quarter is placing four giant mirrored frames at some of Edinburgh’s most Instagrammable locations for you to show us your STYLE to be in with a chance of winning £250 to spend at Edinburgh Style.  

The giant mirrored frames will be located at St Andrews Square, Portobello Promenade and Potterrow Plaza from Monday 24th to Sunday 30th October, while the final one will be at Calton Hill from Friday 28th to Sunday 30th October.  

Style icons are encouraged to share a selfie on Instagram or Facebook and tag and follow @StJamesQuarter to be in with a chance of winning the prize. The competition will run from Monday 24th to Sunday 30th October with the winner being announced on Monday 31st October. 

Susan Hewlett, Brand and Marketing Director at St James Quarter, said: “Edinburgh Style will bring an amazing line-up of fashion talks, in-store experiences and of course a spectacular fashion first catwalk show on Level 5 of St James Quarter.   The event further cements the Quarter’s reputation for creating unexpected, exciting and vibrant events and experiences.   

“Edinburgh is a city filled with style and we want everyone to show us their fashion creds and have some fun with our giant mirrored frames and flaunt their own individual looks ahead of the event.   

“We are also thrilled to be collaborating with Grazia, inviting their team to Edinburgh and the Quarter to experience the amazing fashion and style on offer in the city. If you’re in Edinburgh from the 3rd – 6th November, make sure to come down and check out everything we have going on – it’s not to be missed!”  

For more information on the events taking place from Thursday 3rd November to Sunday 6th November and to buy tickets, visit St James Quarter’s event page at: https://stjamesquarter.com/event/Edinburgh-style 

T&Cs for the competition can be found on the St James Quarter social channels.  

St James Quarter Instagram – https://www.instagram.com/stjamesquarter/ 

St James Quarter Facebook – https://www.facebook.com/StJamesQuarter/  

Lights, camera, fashion at St James Quarter

Last night, the St James Quarter car park was transformed as the fashion districted hosted its first ever runway show, in partnership with Edinburgh College of Art.

The 45-minute show marked the penultimate day of The Quarter’s Edinburgh Style event programme, which ran from Thursday 14th – Sunday 17th October.

2021 graduates from Edinburgh College of Art showcased their latest fashion collections. The designers were joined by fellow 2019 alumni and St James Quarter tartan designer, Rosie Baird, who unveiled her stunning collection on the models, along with her hand-designed St James Quarter tartan.

Rochelle Weir, brand and marketing director at St James Quarter, said: “St James Quarter is renowned for its fashion, beauty and lifestyle offering. We loved being able to showcase this in a new way at Edinburgh Style.

“We’re proud to have an ongoing partnership with Edinburgh College of Art and provide a platform for local talent to shine. We were blown away by the pieces displayed at the fashion show – I’m in no doubt that we’ll be hearing the names of the graduates within the industry soon!”

Mal Burkinshaw, Head of Design at Edinburgh College of Art, said: “We are delighted to partner with St James Quarter not only for last night’s fashion show, but for our Degree Shows too.

“The runway provided our graduates with a platform within a high-end retail context and will be an invaluable experience for them.”

For more information, please visit www.stjamesquarter.com