Tag: creativity

Four Edinburgh College design students have won commendations in the Young Creative Network (YCN) Student Awards, which celebrate creative excellence.

The students, who are all on the first year of the HND Visual Communication: Graphic Design, competed against students from around Europe and from second-year HND and degree courses.

The YCN Student Awards shine a light on emerging creative excellence from leading universities, colleges and art and design schools in Europe and North America. Students are given live creative briefs from a range of partnering organisations.

Liam Henderson and Aiste Piechaviciute won for their entry for the brief set by drinks brand J2O. They were asked to redesign J2O to become more appealing to adults, while bringing through the brand’s personality and communicating the key message that the juice is a blend of two fruit juices.

Liam and Aiste approached the brief by producing designs inspired by J2O’s play on the chemical formula H2O, under the title ‘the element of…’. So, orange and passionfruit juice became OgPa, and apple and mango ApMg, with the tag line ‘life is an experiment, so live it’.

Annabel Gibb and Kirsten Bell also received commendations for the submission for a brief from Topdeck travel. They were tasked with presenting the travel company’s trips to a UK audience, to make 18-30s consider trips they may not usually consider.

Annabel and Kirsten were inspired by the company’s tag line #livelikealocal, and produced designs for posters that juxtaposed photos of the usual tourist haunts, such as the Eiffel Tower and the Parthenon, with the side streets and cafes that mean more to locals. They also came up with a design concept for a Topdeck app, paired with crosses to be placed on the pavements outside local people’s favourite places as a play on ‘x marks the spot’.Helena Good, design lecturer at the college, said: “I am delighted with our students’ success in the YCN Awards. This is a real achievement, given that they were competing directly with final-year degree students. The professional quality of the work they have produced is testament to their skills and I look forward to watching them continue to develop through the second year of the course.”

The students’ work will feature in the YCN Student Annual, with 15,000 copies distributed across education and creative industries organisations internationally. They will be presented with their awards at a ceremony in London this September.