Core-Asset recognised as one of the top 200 women-powered businesses

Female-led Scottish scale-up crowned one of the UK’s best

SCOTLAND’S leading financial services recruiter has been identified by JP Morgan Private Bank as one of the top 200 women-powered businesses in the UK. 

Founded by respected entrepreneur Betsy Williamson in 2005, Core-Asset Consulting receives the accolade shortly after being named a leading trailblazer at the end of 2022.  

The firm – which now turns over £26.5m a year – places a strong focus on diversity, equity, inclusion and progressive working practices for both men and women. 

Louise Powrie, co-Managing Director of Core-Asset Consulting, said: “This year’s standings perfectly reflect our continually growing upward trajectory which has seen us truly excel as a business.

“We place inclusion at the heart of what we do and have recently launched a new initiative to help improve socio-economic diversity in the sector – this accolade from JP Morgan highlights that we are more than meeting these goals.

“As an Edinburgh-based business that has grown from a start-up into Scotland’s leading financial services recruiter, the report – which celebrates women-powered businesses – should serve as a driver for all companies across the country which are fuelling female ambition and advancing financial equality. 

“We are delighted to be a part of underlining the incredibly diverse role that women play in impacting and shaping British businesses and the economy.

“Each and every one of the top 200 businesses deserve their recognition – it’s fantastic high-growth businesses like these that will fuel our future.”

Core-Asset was born out of Betsy’s desire to take the best of her experience of large corporate recruiters, applying the focus on infrastructure and training to a more sector-specialised business.

It ranked 38 out of 200 in the third instalment of the annual JP Morgan report. It analysed over 46,000 companies that together form the UK’s high-growth ecosystem, revealing 13,255 women-powered businesses founded, led, owned, or managed by women.

Charlotte Bobroff and Stephanie Khalef-Wassmer, Co-heads of UK Women & Wealth and Executive Directors at J.P. Morgan Private Bank said: “Investing in the advancement of women is a focus of our firm that we believe is critical. 

“Over the years, we have developed and launched a range of resources, networks and tools that enable women to progress in their career journeys as despite their impressive performance, women-powered companies still face the challenge of being underrepresented compared to their male counterparts.”

Core-Asset Consulting is Scotland’s pre-eminent recruitment and headhunting agency dedicated to financial and professional services. 

Based in Edinburgh, the firm employs 24 people and works across the entire financial services sector, from the smallest boutiques to the biggest global players.

Initially the firm carved its reputation in Scotland’s globally-renowned asset management sector. However, the success of its model allowed it to expand across the wider financial services market. It now boasts dedicated accounting, investment operations and finance teams and also works in Scotland’s thriving legal sector.

New stress reduction initiative has paw-sitive impact on staff!

AN EDINBURGH-based financial services recruitment firm has enlisted some four-legged volunteers to help reduce stress and increase activity amongst its staff while raising money for charity.

The 22 strong team at Core-Asset Consulting will be walking 100km for MacMillan Cancer Support throughout the month of November with the help of the team’s various office dogs.

Kicking off during International Stress Awareness Week at the beginning of November, the fundraising initiative will run throughout the month, encouraging staff to take short walking breaks from their desk with one of the eight canines who regularly frequent the office.  

Coinciding with the recent introduction of a Friday morning canine running club, the walking challenge is hoped to boost morale, decrease stress and encourage healthy habits amongst staff.


Rachael O’Neill, Associate Director of Investment Operations and owner of one of the dogs taking part, Luca, said: “Stress can have a massive impact on mental wellbeing and one of the best ways to combat it is through exercise.

“We already have a regular running club on a Friday morning – wanted to encourage everyone to move more and take regular breaks from their desks throughout the week.

“Staff can take part as little or as often as they like and can walk for as long as they like too. Each distance will be added to an overall tally so it will be a real team effort.

“Our office is dog friendly and a lot of staff take advantage of this. We have Loki, Atlas, Pluto, Shadow, Ruby, Maggie and Cookie as well as my dog Luca. While they’re not all in at once, on any given day you’ll find at least one or more wandering about the office!

“Luca is in every day and Pluto is in most regularly. They both take part in our Friday running club and are loving the attention and the extra walks.

“Luca is very much a lockdown pup so the extra socialising has been great for her. It’s such a weight off not having the pressure of leaving her at home or finding a dog sitter too.”

In addition to the walking challenge, Rachael has been providing staff with stress balls, dedicated stress awareness podcasts and Ted Talks to help her colleagues manage their stress effectively.  

Core-Asset Consulting is Scotland’s pre-eminent recruitment and headhunting agency dedicated to financial and professional services.

Formed in 2005, it was born out of Betsy’s desire to take the best of her experience of large corporate recruiters, applying the focus on infrastructure and training to a more sector-specialised business.

Based in Edinburgh, the £14m firm employs 22 people and works across the entire financial services sector, from the smallest boutiques to the biggest global players.

Initially the firm carved its reputation in Scotland’s globally-renowned asset management sector. However, the success of its model allowed it to expand across the wider financial services market. It now boasts dedicated accounting, investment operations and finance teams and also works in Scotland’s thriving legal sector.

 To find out more about Core Asset visit: https://core-asset.co.uk/