Calling All Musicians * Calling All Musicians * Calling All Musicians
Tuesday the 21st of June will be Make Music Day and Edinburgh City Libraries are calling out to all musicians, groups, ensembles, choirs, orchestras to join us. The service will be putting together a varied program to fill midsummers day with music:
‘In 2019 we ran successful programs of events in Central, Morningside, Craigmillar and Stockbridge Libraries (see poster below).
With a range if groups performing Opera to Klezmer, recorder solo’s to the Rolling Hills Chorus. In 2020 and 2021 we were forced online with a curtailed but no less interesting program of events with choirs, instrumentalists and the Libraries staff singing the Make Music Day anthems Bring Me Sunshine and Stand By Me.
Make Music Day started life 40 years ago in 1982. In France under President Mitterrand’s Socialist Party Maurice Fleuret , was appointed as Director of Music and Dance at the French Ministry of Culture with a responsibility for festivals and events.
He immediately saw that there was a discrepancy in the number of children and adults able to play musical instruments and the numbers who actually participated in any form of music making.
Fete da la Musique was born. His, Fleuret’s, statement rang loud “Music is everywhere and the concert is nowhere” and mission statement for day became, amateur and professional musician should give of their time freely and that all performances should to be free to attend, forty years on those statements are pretty much the same.
Year on year the festival grew and not just in France, by the early 90s the festival had become an event in approximately 80 countries and this year that number stands at 126 countries around the world. The 21st of June was chosen as it is normally the longest day of the year or the summer solstice.
If you wished, and some people do, you could have musical events from the early hours when the sun rises to when it sets late in the evening, and those performances could be anywhere street corners, driveways, concert halls, Libraries, Bandstands, telephone boxes. Anywhere and everywhere, performed and watched by anyone and everyone.
In that spirit, this year we are back and able to welcome musicians into the building to perform and we will welcome audiences to the Library to watch live music.
Please get in touch with us and give us a description of what you do or what you would like to do on the 21st of June, if you are able to link us to any online examples of your previous work, would be useful, but certainly not essential.
* Calling All Musicians * Calling All Musicians * Calling All Musicians!
There are just two weeks left to have your say on the governance, scope and operation of the Edinburgh Integration Joint Board.
The Edinburgh Integration Joint Board (EIJB) for Edinburgh Health and Social Care Partnership is made up of representatives from City of Edinburgh Council and NHS Lothian, Third Sector representatives, service users and carers.
The Edinburgh Integration Joint Board, through its Chief Officer has responsibility for the planning, resourcing and the operational oversight of a wide range of health and social care services.
The City of Edinburgh Council and NHS Lothian are consulting on a general update to the Scheme of Integration – the document which outlines the governance, scope and operation of the Edinburgh Integration Joint Board.
The consultation is being conducted to help further inform and finalise this revision of the scheme.
You are invited to participate in the consultation, by providing your views on the revised Scheme of Integration:
A programme which provides paths to employment for disabled young adults has returned, with new opportunities for internships in the Capital.
Edinburgh’s Project SEARCH has been helping people to gain vital employment skills and prepare for work since 2014 and is back after a two-year hiatus during the pandemic.
This year, 21 young people will be able to take forward placements, including roles with the City of Edinburgh Council and NHS Lothian. For the first time, seven of these positions will be available with Virgin Hotels Edinburgh, which has signed up to become the programme’s first new employer in seven years.
Internships will be complemented with additional training and a ‘ready for work’ qualification from Edinburgh College.
Councillor Kate Campbell, Edinburgh’s Housing, Homelessness and Fair Work Convener, said: “Our goal is that 100% of the people who join Project SEARCH find employment before the end of the course or quickly after graduating.
“It’s an opportunity to support young people so that they can build confidence and learn the skills they’ll need to have fulfilling careers. But it’s also an opportunity for organisations to learn how they can become better employers, providing opportunities for young disabled people who may face additional barriers, and even more so with the pandemic.
“As employers learn more about the benefits to their organisation from becoming a disability confident employer, I hope opportunities for young disabled people will increase across the city.
“So, it’s fantastic to have private sector, as well as public sector, employers involved this year.”
Mandy Watt, Housing, Homelessness and Fair Work Vice Convener, added: “Some of the young people applying to Project SEARCH have graduated from school virtually – and now they face the prospect of not knowing how to take their first step into the world of work.
“Disability shouldn’t be a barrier to entering employment, but we know that all too often it is. Programmes like this are working to change things and open learning and employment opportunities for our young people, allowing them to work towards their own futures.
“The addition of Virgin Hotels to the list of employers on board is really welcome news. It sets a new standard for other organisations to consider signing up. As one of the city’s newest hotels, the partnership will create even more diverse roles for people to try out and learn from.”
Adam Gray, Regional Director of People, Scotland for Virgin Hotels said: “We are really looking forward to being the first hospitality organisation to take part in Project SEARCH in Edinburgh.
“Our new hotel opening creates lot of opportunity for employment in Edinburgh and we feel the young people from Project SEARCH are a great fit for Virgin. We pride ourselves on creating an open, diverse culture for our teammates where they can come to work and be their true self.
“We cannot wait to get started meeting the young people and creating meaningful placement opportunities for them.”
Rory Young, a Project SEARCH graduate who now works full time for the City of Edinburgh Council, said: “I joined Project SEARCH in August 2019 and completed three placements during my internship.
“The Project really helped me to gain a variety of office-based work experience and increase my confidence within a workplace and I was supported with job seeking and job skills.
“I’ve now working as a Licensing Support Assistant. I do a variety of tasks such as dealing with all mail, printing, and issuing licenses, updating licence records, and supporting colleagues who are managing applications. I’m really enjoying the job and have fitted in really well with all my colleagues.”
The Project SEARCH course has been designed to support young people to learn relevant and transferrable skills while working in a business environment. Participants will take part in three internships where they can learn new skills and improve their confidence, while gaining over 800 hours of work practice.
Everyone enrolled will be supported by an employment specialist and a learning and engagement officer and all study works towards an SQA Employability Award that demonstrates job readiness to employers.
Types of internships available previously have included administration, reception, mailroom, catering, hospitality, librarian, portering, domestic assistant, stores department and clinical support work.
To be eligible for Edinburgh Project SEARCH you must:
Be between 16 and 29 years old
Want to secure a full-time job (16+ hours)
Be based in the Lothians
Have a recognised disability
Be willing to commit to the programme full-time for one year
Be able to travel alone or learn how to do this by the time the course starts.
Council Leader Adam McVey has written to the Russian Ambassador in London to state that Russia’s Consulate is no longer welcome in Scotland’s Capital city.
In line with the decision made by Council on 17 March, the strongly worded letter to Mr Andrey Kelin says the City of Edinburgh Council has severed all existing and future engagements with the Russian Consulate, until Russia withdraws from Ukraine.
In it, the Leader clarifies that this move is a measure against Russia’s war and it’s ruler – and does not oppose Russian citizens, many of whom have expressed opposition to their country’s territorial policies.
Council Leader Adam McVey said: ““Countless Russians around the world and here in Edinburgh have spoken out against this war – but it isn’t these courageous people of conscience the Russian Consulate or Russian Ambassador stand for. Their offices represent Putin’s tyrannical regime and the horrific war crimes being made against Ukraine.
“Our ties will be severed for as long as this illegal invasion persists and our solidarity will remain with the people of Ukraine, many of whom have fled their home country to seek refuge here in Edinburgh. We will continue to do everything within our power to ensure they feel safe, heard and welcome in our city from the moment they land.”
Depute Leader Cammy Day commented: “As a city, we condemn the actions of Putin’s regime and all those who support it by remaining silent. This includes the Russian Consulate and Russian Ambassador, which are no longer welcome in Edinburgh, and I hope this letter spells out our stance loud and clear.
“It’s one of many symbolic actions we are taking against Russia’s war on Ukraine, alongside giving the Freedom of the City to Ukraine’s heroic political leaders Volodymyr Zelensky and Vitali Klitschko, flying the Ukrainian flag above the City Chambers and lighting up the Granton gasholder blue and yellow.
“Our most vital work, however, is taking place on the ground. We’re supporting aid efforts to Poland and Ukraine and helping refugees settle into new lives. We are working closely with partners across all sectors on this and have allocated £100,000 of Council funding to support it.”
The letter in full:
Dear Mr Andrei Kelin,
At the City of Edinburgh Full Council meeting on March 17th 2022, Councillors from all parties voted unanimously to condemn the brutal war perpetuated by Russia and made clear that the Russian Consulate is no longer welcome in Edinburgh until Russia stops this illegal war and Russian troops leave Ukrainian soil.
The Council also agreed to sever all existing and future engagements with the Russian Consul.We are joining many others in opposing this Russian invasion and the murder of innocent Ukrainians.
However, even as those measures are taken, we make clear that our city is not an enemy of the Russian people, we recognise the courageous actions across the Russian population who have expressed opposition to this war at great cost to themselves at the hands of their own Government in Moscow.
We are witnessing the actions of the Government you represent, and the murder of brave Ukrainian civilians and soldiers- which will be investigated as war crimes in due course. Our wholehearted sympathy and thoughts are with the Ukrainian people is resisting the Russian Government’s illegal and senseless war.
Until Russia withdraws from Ukraine, I reiterate that we will not be accepting any civic invitations or collaborations of any kind and I ask that you withdraw the Consul from our City immediately- they are not welcome in Edinburgh.
A milestone for Edinburgh’s City Centre ‘Transformation’ has been reached as final designs for the Meadows to George Street (MGS) scheme are published.
The Meadows to George Street (MGS) project will overhaul conditions for walking, wheeling and cycling on some of Edinburgh’s busiest and most iconic streets, as well as enhancing public spaces.
Changes made along the route via Teviot Place, Forrest Road, George IV Bridge, the Mound and Hanover Street will be made in a way which respects and enriches the World Heritage Site.
Plans include segregated cycleways, wider pavements and pedestrian priority areas and have drawn on feedback received through various stages of public and stakeholder engagement since 2018.
The council aims to begin construction in early 2024 and once complete, MGS will integrate with the forthcoming George Street and First New Town (GNT) scheme at Hanover Street, which is scheduled for a construction start later in 2024.
Amongst these, the two-way cycle track at Hanover Street is changing to one-way cycle lanes on either side of the road to better tie in with the proposed George Street junction under GNT.
A bus gate is also being introduced on Market Street to reduce through-traffic in the area, while footways along the route have been widened further and a new safe cycle crossing over Princes Street tram tracks has been added.
Councillor Lesley Macinnes, Transport and Environment Convener, said: “The transformation of Edinburgh’s city centre will lead to a truly connected, people-friendly place to live, work and spend time in.
“The Meadows to George Street project is one of the first steps to achieving this, as well as supporting our net zero goals by promoting sustainable travel, so it’s really exciting to see the final designs.
“We’ve worked hard over recent years to develop proposals which balance the needs of all those who use the street while prioritising safe and accessible travel by foot, wheel or bike. These plans provide a snapshot of how the route will look and operate in the near future, as part of our broader ambitions for the city.”
Councillor Karen Doran, Transport and Environment Vice Convener, said: “Our plans for Meadows to George Street are key to creating a Capital fit for the future, where healthy, active and sustainable travel is supported, and public spaces are opened up for socialising and relaxation.
“This is one of many projects to transform the way we use our city centre and I look forward to seeing it progress in the coming years.”
The MGS project is principally funded through Sustrans’ Places for Everyone programme, via Transport Scotland. This links in with other major Places for Everyone projects in Edinburgh, including the GNT project and City Centre West to East Link (CCWEL) which is already under construction.
Simon Strain, Head of Programme, Places for Everyone, at Sustrans said: “Sustrans have been working closely with The City of Edinburgh Council over the last few years to ensure designs for the MGS project meet the wants and needs of the people of Edinburgh. It’s great to see the final designs for the MGS project now shared.
“Once complete, the MGS project will make walking, wheeling, and cycling across Edinburgh city centre a safe and enjoyable experience for everyone, connecting the Old Town to the New like never before.”
By transforming walking, wheeling and cycling through the busy heart of Edinburgh, MGS will make it easier and more attractive for people to choose travel by foot or bike as part of their everyday journeys. Improvements to the streetscape will create a safe, vibrant place for people to live in and for all to enjoy.
MGS will be central to the broader transformation of the city centre, which will reshape Edinburgh by significantly improving public spaces and prioritising movement on foot, by bike and by public transport.
It will connect to several other major schemes already underway or in development, such as CCWEL, Meadows to Union Canal and, with cleaner air and a more a more pleasant and attractive city centre to spend time in, the Low Emission Zone.
The council plans to begin the statutory processes required to carry out the proposed changes to the road layout in May.
The final designs for George Street are due later this year.
Find out more about the Meadows to George Street project and view the final designs online.
Posters designed by primary and secondary school pupils in Edinburgh are to front a city-wide campaign aimed at boosting recycling rates in classrooms.
The six striking and colourful designs were chosen from more than 900 entries to a poster competition run by the City of Edinburgh Council for P4-S2 pupils.
And, as well as encouraging recycling, the posters highlight the benefits that recycling food, paper and plastics brings to Edinburgh and the natural world.
Posters by Kayleigh Mok from James Gillespie’s Primary School, Coral Creswell from St Thomas of Aquin’s RC High School and Charlotte McPhail from Flora Stevenson Primary School, will be displayed in all primary and special education needs schools across the city.
Artwork by Arran Smith from Davidson’s Mains Primary School, Arla Howe-Speirs from East Craigs Primary School, Elise Ballinger from Preston Street Primary School, will feature in all Edinburgh secondary schools.
The posters are part of a move by the City of Edinburgh Council to ensure a consistent approach to waste management in schools across the city.
From after the Easter holidays (April 25th) dry-mixed recycling and food bins will be offered to all primary, secondary and special education need schools in the capital.
Schools will be supported with information and materials helping to show what items can be placed in each bin, as well as materials, including lesson plans, aimed at raising awareness of the benefits of recycling as the city moves towards its target of net zero emissions by 2030.
The move follows on from a primary school Youth Climate Summit held in the run up to COP26 last year, which found that pupils overwhelmingly wanted more recycling facilities in their schools, to help tackle waste and support climate action.
Leader of the Council, Adam McVey said: “We know for many schools in Edinburgh, taking steps to become more sustainable and cutting our carbon footprint has become part of daily life.
“These fantastic posters really help to highlight the importance of recycling and the benefits that it can bring to Edinburgh, from helping to protect our wildlife, to turning food waste into electricity.
“And, we hope this campaign will help to provide schools who just need a little extra support, to make it as easy as possible for pupils, teachers and school staff to make changes, that make a difference and help create a cleaner, greener city.”
Deputy Leader of the Council, Cammy Day said: “Highlighting the environmental and social benefits of cutting down on waste and making it even easier to recycle in schools across the city, will help introduce green habits to Edinburgh’s young people which will last a lifetime.
“It’s really important we all get in the habit of disposing of our waste correctly and reusing and recycling where we can. Making sure there are the same systems and approach to waste in schools across the city will make it even easier for pupils and school staff to help Edinburgh reach its climate targets.”
Help us create a vibrant, welcoming, inclusive centre at the Heart of Newhaven, Edinburgh. We have the funds to buy the site, and the City of Edinburgh Council has agreed to sell it to us, and we will have the keys soon but we need your help to make the vision a reality.
The former Victoria Primary School site IS going to be the Heart of Newhaven Community. The Heart of Newhaven (HoN) will be a brand new intergenerational centre for the whole community to enjoy. The Scottish Land Fund (SLF) has awarded us £792,000 and we were given permission to purchase the site. Victoria Primary School has moved to a new building on a different site and we will be taking over the building SOON.
We will have the building soon but now we need YOUR help to refurbish, furnish and heat it and get it properly up and running, while we build sustainable fundraising and other income.
There is more information about how you can donate here:
The first ever North Edinburgh Community Festival will be a free, family friendly community-led day full of fun and entertainment with the opportunity to find out about learning new skills in a relaxed and interactive way.
The day will feature performances from local groups and there will be stalls and activities for all ages. There will also be local organisations, the emergency services, Edinburgh College, community groups and employers giving young people and their families an insight into the work they do and the opportunities they have to offer.
The programme was launched this afternoon at an event in West Pilton Neighbourhood Centre.
Depute leader Cammy Day said: “This is going to be a great day for the North Edinburgh community to come together and learn more about what local groups and organisations can offer people of all ages in the area. They’ll be loads happening to make the festival fun as well as having educational elements with local employment opportunities being showcased.
“If you live in or around the area, I’d encourage you to come along to enjoy the local bands and find out more about local groups and organisations offering a whole range of activities from Arts for Grown-ups to nature play activities and storytelling.
“The day is being organised by the community and a dedicated group of local organisations and groups and I’d like to thank everyone involved.
“It’s also part of our £1.3bn project to regenerate Granton Waterfront and transform currently unused land to become a new sustainable neighbourhood.
“This will be a key part of our network of 20 minute neighbourhoods across the city, with affordable environmentally friendly homes, excellent transport and active travel links and access to lots of open and green space, arts, sports and culture.”
Willie Black North Edinburgh Community Festival Planning Committee Chair said: “I’m proud to be part of the planning committee for the Festival, creating a celebration of North Edinburgh and its place in our Capital city.
“The Festival is open to all ages. It’s going to be massive a boost to the area bringing our community together and is particularly welcome as we all start to recover from the Covid pandemic.”
Michael Jeffrey, Edinburgh College Vice Principal, said: “We are delighted to be a part of the North Edinburgh Community Festival and look forward to working with all the partners to showcase the fantastic talent, opportunities, and facilities on offer in the local community.
“We encourage everyone to come along and enjoy the day with us.”
Jed Milroy Assistant Director Tinderbox Orchestra said: “Tinderbox Orchestra is thrilled to add North Edinburgh Community Festival to kick off our Summer touring schedule.
“There is so much creativity in this brilliant community and it will be a real joy to see everyone coming out to celebrate it all together.
“We’re especially excited about young people from Tinderbox Music Club and Granton Youth performing on stage, many for the first time ever! It’s never been more important to come together as a community and look at all the positive things that are going on. Get it in your diary!”
Highlights of the programme include:
A music line-up featuring local acts and performers including local youth orchestra Tinderbox Orchestra, young musicians from the Granton Youth Mixtape Music Club, a fun and energetic concert for all the family from Fischy Music, a family rave from Big Fish Little Fish, a musical medley from the Forth Children’s Theatre, performances from local schools including Broughton High School, St David’s R. C. Primary and Pirniehall Primary School and performances from local punk rock band Yer Local Bams, DJ Dynamite and Newhaven Community Choir.
Family events and activities will include Bookbug with Muirhouse Library, nature play activities led by The Green Team, storytelling and book making with the Super Power Agency and arts and activities curated by North Edinburgh Arts.
Workshops for all ages including an Arts for Grown Ups drawing class led by artist Alice Betts and drumming and rhythm workshop with Moving Music. As well as a parade led by Low Income Families Together.
Stalls featuring around 30 locally based groups and third sector organisations.
Learning and upskilling opportunities from local employers and employability support organisations, including course taster sessions from Edinburgh College Granton Campus, employability advice and support from Robertson Partnership Homes, CCG Construction and Crudens, as well as advice and support from Capital City Partnerships and Smart Works Edinburgh.
Food demos and “pay what you can” food available from Edinburgh College, local charity Empty Kitchens, Full Hearts and social enterprise Scran Academy.
Festival Programme: Tinderbox Orchestra, Fischy Music, Big Fish Little Fish, Yer Local Bams, Granton Youth Mixtape Music Club, DJ Dynamite, Broughton Music School Jazz Quartet, Rai Williams, Newhaven Community Choir, St David’s R C Primary and Pirniehall Primary School Music Club, Forth Children’s Theatre, Ama-zing Harmonies, Pulse of Place Samba Band, Bookbug, arts and crafts, The Green Team, Super Power Agency, Moving Music, Play Rangers, Arts and Dance classes, Art Bugs in Muirhouse, Spartans Community Football Academy, Low Income Families Together Parade.
Community Stalls: West Granton Community Trust, Muirhouse Library, Project Esperanza, Lothian Breastfeeding Buddies, Pennywell Pantry, Community Renewal, Venture Scotland, Vocal, Fresh Start, Edinburgh and Lothians Greenspace Trust, Granton Goes Greener, NHS Lothian, Pilton Equalities Project, Learning Disability team and NHS Lothian, Drylaw Neighbourhood Centre, the City of Edinburgh Council’s Active Travel Team, Police Scotland, U-Evolve, Wasps, Girlguiding Edinburgh, Pilton Youth and Children’s Project, ESES Communities, Muirhouse Housing Association, Grassroots Remedies and much more.
Jobs and Skills: Edinburgh College, Capital City Partnerships, Smart Works Edinburgh, Robertson Partnership Homes, CCG Construction, Edinburgh Health and Social Care Partnership, Royal Navy.
About North Edinburgh Community Festival Planning Committee: The event is being run in partnership with a consortium of organisations who meet fortnightly, including: The City of Edinburgh Council, West Pilton Neighbourhood Centre, North Edinburgh Arts, Edinburgh College, Police Scotland, Low Income Families Together (LIFT), Granton Youth, Tinderbox Orchestra and Drylaw Neighbourhood Centre.
Funders and Sponsors: The City of Edinburgh Council, Police Scotland, Edinburgh College Development Trust, Muirhouse Resident Association and Immediate Waste.
“Our Capital’s much-missed buzz is back” – Council leader Cllr. Adam McVey
Forever Edinburgh, the city’s official destination guide, has secured a further £90k from VisitScotland’s Destination and Sector Marketing Fund to continue amplifying promotional activity.
This follows a successful first year of ‘The Story Never Ends’ campaign, which promotes the Capital as the UK’s top city break and shares the unique stories and experiences visitors can discover around every corner.
Delivered jointly by the City of Edinburgh Council, ETAG, VisitScotland and private sector partners, the campaign showcases the attractions, shops, bars, events and restaurants. It was launched as lockdown was easing in April 2021 to target domestic leisure visitors in Scotland and England encouraging people to meet up safely and spend time together once again.
At a local level a new Resident Rewards Edinburgh scheme was also launched in 2021 as part of the campaign. It aims to help residents to re-discover all the city has to offer by benefitting from a high-value reward or discount with a new business every month.
The funding secured from Scotland’s national tourism organisation will support the next phase of campaign activity over summer 2022 and adds to £50k set aside in the City of Edinburgh Council’s budget to develop the Forever Edinburgh website, helping to strengthen the Scottish Capital’s shop window to visitors from across the globe.
Council Leader, Adam McVey said: “The Forever Edinburgh campaign has been a vital piece of partnership working, helping encourage residents back into our city centre after attractions and businesses had dealt with the challenges of COVID restrictions. And its success is clear to see; our Capital’s much-missed buzz is back.
“After a hugely difficult time for our hospitality industry, it has been crucial to safely welcome visitors back into our city centre to support local businesses. Everything we’ve achieved with our City partners with the campaign demonstrates what we can do when we work together, and I’m grateful to everyone who has stepped up to support it.
“While we’ve come far, the impact of the pandemic will be felt for a long time to come so it’s important that we keep up the momentum. This latest funding boost from VisitScotland is hugely welcome and, alongside £50,000 from the Council, will be used to encourage even more residents and visitors to enjoy our beautiful Capital and rediscover all it has to offer this summer.”
Depute Leader Cammy Day said: “Forever Edinburgh has been a true partnership and this additional money from VisitScotland recognises how well the campaign is working. It also demonstrates how important it is that we continue to work together to reinvigorate tourism in the Capital, and we will use the funding to leverage the partnerships we have in place.
“In this next stage of the campaign there will be a focus on our live music scene and all the events lined up to take place over Spring and Summer. The city’s calendar is building back up and there is no shortage of places to see, restaurants and shops to enjoy and arts and culture at every turn.
“As we move forward, I’m sure residents and visitors will continue to lend their support to businesses which were hit hard by the pandemic and feel inspired by the Forever Edinburgh campaign.”
Neil Christison, Regional Director at VisitScotland, said: “Forever Edinburgh has been a fantastic platform for businesses and the tourism industry to engage with residents and visitors during an incredibly challenging time.
“While the return of international visitors will be important for the long-term recovery of the industry, domestic visitors will continue to play a key role in helping businesses get back on their feet.
“The award from the Destination and Sector Marketing Fund will ensure the Forever Edinburgh campaign continues to extend the benefits of tourism to the capital and the surrounding region in a sustainable and responsible way.”
Campaign highlights
‘The Story Never Ends’ featured a series of summer and winter-themed films showcasing Edinburgh’s broad product offer and unique stories, radio advertising, paid media partnerships, new content and itineraries created for the Forever Edinburgh website and new photography of the city. As a result of this activity the website saw page views increase by 460% year on year during campaign period April-February, with users accessing the site saw a rise of 174% compared to the previous year (2020/21).
A consumer PR campaign complemented this activity including travel journalists and social media influencer visits to the city to experience what Edinburgh has to offer first-hand. Global media coverage was secured for a new video promoting dog-friendly Edinburgh, reaching over 1billion readers through media coverage, and a competition prize package with multi award-winning author, Ian Rankin OBE reached nearly 250million readers online.
As a result of this participating businesses have reported a rise in bookings due to the media coverage. Further celebrity endorsement was given by Gail Porter for the city’s spooky stories while there is still more in the pipeline to promote the Capital’s live music scene and sustainability credentials.
https://youtu.be/GUxTzvFM8Z0
The new resident focused initiative, Resident Rewards Edinburgh, was launched in December 2021, with promotion on social media and YouTube as well as a partnership with The List and ForthFM.
Working in partnership with the city’s tourism businesses, residents of Edinburgh are enjoying high-value rewards and discounts with a new business every month. The dedicated Resident Rewards section has become the second most popular page on edinburgh.org since it launched (December-February) with 33,000 page views and 2,279 referral clicks.
This activity was all supported though both Scottish Government’s Regional Recovery Fund and VisitScotland’s Destination and Sector Marketing Fund and Market Readiness Fund money.
