Tag: Children and Families

Artwork by young Scottish artists to be showcased in Scotland’s National gallery

Your Art World

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National Galleries Scotland: National

10 May – 2 November 2025

A colourful exhibition, showcasing the artwork of creative 3–18-year-olds from across Scotland is due to open at the National gallery on 10 May. 

Your Art World encourages young people across the nation to get creative, with the opportunity of having their work displayed in Scotland’s National gallery, which is home to iconic works such as The Monarch of the Glen and works by Scottish artists including William McTaggart and Phoebe Anna Traquair.

The young people are invited to be as imaginative as they liked and use any type of materials for their creations. From drawings, paintings, 3-D sculptures or video – there were no limitations on what they could make.

Plus, there is still time to submit works for display! All 3-18 year olds living in Scotland are invited to send their art for inclusion in the exhibition, all you need to do is photograph their work and upload it to the National Galleries of Scotland’s online gallery, then come along to the exhibition and see their creations featured proudly on digital screens at the National! Your Art World is a celebration of what happens when young people are encouraged to be wildly imaginative, so why not see what’s possible.

Discover physical installations created by community and school groups who have been working with the National Galleries of Scotland over the last few months. Groups involved include Redhall School in Edinburgh, Victoria Primary and Nursery in Falkirk, Oban High School and North Edinburgh’s LIFT Kids’ Club (Low Income Families Together).

The groups worked to create extraordinary displays ranging from drawings and embroideries engaging with social issues, to 3D sculptures, sensory works and vibrant abstract paintings.

Siobhan McConnachie, Head of Learning and Engagement, National Galleries of Scotland, said: ‘I’m so excited and proud to be showcasing the artwork of the talented young artists of Scotland.

“The response so far has been truly inspiring and we have been so impressed with everyone’s creativity. We can’t wait to see what else is still to come! Your Art World is incredibly important to us at the National Galleries of Scotland as it hands over the creative process to young people and celebrates their work.

“Art has its place in every school, home and young person’s life, whether that be encouraging people to think creatively, use it as an expressive outlet or simply for some fun. This project and exhibition truly celebrates that art really is for everyone.’

New entries will be accepted throughout the exhibition and added to the rolling display on the digital screens every month until the end of September. All submissions can be made online.

The exhibition is part of a wider Your Art World project, designed to inspire and engage young people in art. With online resources available for teachers and families, the project supports children in creative activities. By providing tools and guidance, Your Art World demystifies the creative process and invites everyone to explore and enjoy art.

The exhibition is made possible thanks to funds raised by players of People’s Postcode Lottery.

Children in Scottish hospitals deprived of mental health support

Charity Starlight highlights the need for play to reduce healthcare-induced trauma

Only one in four (25%) health boards in Scotland report having budgets for essential mental health play services for seriously ill children, according to a freedom of information request carried out by Starlight, the national charity for children’s play in healthcare. 

Areas with the most children living in areas of highest deprivation tended to have less or no resourcing. As noted in Starlight’s recent report2, these children are most at risk of trauma.     

Cathy Gilman, chief executive of Starlight said: “Play services, which include evidence-based activities, games and toys, are one of the most effective ways to reduce trauma in children undergoing healthcare treatment.

“It can explain complex procedures in child-friendly ways, distract children from pain and help professionals do their jobs by reducing children’s stress. 

“The lack of budget for this vital support in Scotland is as shocking as it is sad, with so many children facing incredibly harrowing circumstances without support.” 

Starlight’s research also revealed that even those trusts with budget for play services did not extend support to evenings and weekends – quiet periods that can be hardest of all for children to face. 

Claire’s daughter Lucy, 12, has had a rare condition affecting her oesophagus and trachea since birth. Claire said: “We live two hours away from Aberdeen and Lucy’s dad is in the RAF, so it’s hard for him and Lucy’s two siblings to visit when we are staying there, and other family are five hours away.

“This means it’s usually just me there, so having the play workers in hospital organising fun things to do, for example face painting and having visits from exotic animals, means that Lucy can have some fun, and I can do things such as have a shower, and not have to worry about her being alone in hospital, as I know she is with the play workers and having fun.” 

Heather Beattie, play service manager at Royal Aberdeen Children’s Hospital, said: “I genuinely believe that a paediatric hospital couldn’t function properly without a solid, well-trained play team.

“Play is such a vital component of creating a positive experience for both the child and their family and is an inseparable part of their treatment journey. 

“You can’t separate children from play, it’s inherent to who they are. But it’s crucial that this play is appropriate and provided by trained professionals who understand the unique needs of these young patients.” 

In October 2024, Heather’s team won Play Team of the Year award at Starlight’s annual Play in Healthcare Awards. 

Children’s Classic Concerts: Out of this World!

🚀 Soar ‘Out of this World’ with CCC’s 20-piece Essential Orchestra this March!

We’re blasting to Edinburgh’s Usher Hall on March 15 for an intergalactic musical odyssey.

Including an exciting programme of music ranging from Holst and Debussy to John Williams (no space-themed concert would be complete without certain alien-inspired music!) and a new piece from the exciting young composer, Aileen Sweeney, it really is the perfect introduction to orchestral music.

Book your space on the CCC Enterprise below…👇

https://www.usherhall.co.uk/…/childrens-classic…

New Play and Connect service launched for young children with vision impairments

Sight Scotland and Hearts and Minds are delighted to announce the launch of Play and Connect, an innovative play-based service designed for children aged 0-3 with vision impairments and their families.

This pioneering programme, currently piloting in Edinburgh and Glasgow, provides a supportive and engaging environment tailored to address the unique challenges faced by these children and their parents.

Play and Connect combines the expertise of Sight Scotland’s specialist QVTI teachers and habilitation experts with Hearts and Minds’ renowned Clowndoctor approach.

This collaboration, which draws on over a decade of partnership between the two organisations, creates a nurturing space where families can engage in sensory play, involving rhythm, music, stories, and sounds.

The sessions focus on building confidence in non-verbal communication and creative play, while also fostering connection and support among families.

At the end of each session, a debrief is provided, giving parents the chance to reflect on the session, discuss any concerns, and receive practical tools to support their child’s development at home.

Lucy Chetty, Head of Learning at the Royal Blind School, comments: “This service is a crucial step in ensuring that children with vision impairments and their families receive the early support they need.

“Scotland has over 4,500 young people with vision impairments, yet the condition is often misunderstood, especially in preschool children. Early intervention is vital for these children’s development, as it helps lay the foundation for their future education, social interaction, and well-being.

“Parents of children with vision impairments often feel overwhelmed and isolated, which can be exacerbated when attending traditional baby and toddler groups. These families frequently face feelings of loneliness and a lack of support. Play and Connect offers an inclusive, relaxed environment where families can bond, share experiences, and feel understood. The sessions are tailored to each child’s needs, providing them with specialised stimulation and creative play to thrive.”

Lucy Chetty adds: “The feedback we’ve received so far has been incredible. Parents have been emotional when they see their child beginning to interact with their environment differently, recognising sounds, responding to stimulation, and improving communication skills.

“It is so heartening to watch the children grow in confidence and engage with their surroundings. There’s nothing else quite like this available in Scotland; there is no pressure, no stress, just a relaxed atmosphere where all interaction is led by the child’s preferences and what stimulates them.”

Lucy McGreal from Hearts and Minds says: “Hearts & Minds are delighted to have the Clowndoctors work with Sight Scotland on the pilot project, Play & Connect.

“Clowndoctor visits offer authentic connection and imaginative engagement, responding to how the child or young person is feeling at that moment.

“Throughout our long-standing relationship with the Royal Blind School, they have seen first-hand the impact that the Clowndoctors have had with their young people and together we identified an opportunity for preschool children with visual Impairment and their families to engage with a Clowndoctor visit.

“Clowndoctor visits are accessible to children of all ages and abilities and are performed on their terms. The space that has been created during the start of Play & Connect has highlighted the opportunity for their unique voice, unique humour, unique imagination and their unique self to be valued, validated and amplified at times when they might be feeling powerless, anxious, lonely, or bored.

“This has also been seen within the families that have attended the sessions.”

For more information please visit sightscotland.org.uk

Funding SOS: Public meeting at Muirhouse Millennium Centre

LIFT: SAVE OUR CENTRE – SIGN THE PETITION

WEDNESDAY 26th FEBRUARY from 6 – 7.30pm

Please see above a poster from our Parents who attended and delivered the deputation to the Councillors yesterday. We had some mums in the gallery who behaved extremely well but were disheartened by the sheer ignorance of over half the councillors who didn’t look up nor listen to many of the deputations being delivered.

They feel they have no choice but to ask for community support and a petition to ask for funding to keep their centre open not just for one year but for longer term funding for us and other community-owned community centres who are delivering some amazing work.

We have enough funding to the end of the year and depend on room hire and fundraising to keep us open.

Why do we have to every few years have to go cap in hand to the councillors we elected to ask for funding for vital resources based within our community?

We hope to have some councillors to sit on a panel and answer some questions but if they do not come we will have a panel of local people who will take questions and make sure these are sent to our local councillors and politicians.

Look forward to seeing you next week.

Thank you

The Parents from LIFT@ Muirhouse Millennium Centre

More than 3,000 child sexual abuse image crimes recorded by Police Scotland in past five years

  • NSPCC sends letter to Home Secretary and DSIT Secretary of State urging action to strengthen Ofcom’s current approach to private messaging.
  • Other signatories include Barnardo’s and the Marie Collins Foundation

The NSPCC is urging the UK Government to ensure children are better protected in private messaging environments, as Scottish Government data reveals that 3,419 child sexual abuse crimes have been recorded by Police Scotland since 2019.

In the last two years they have reached record levels, with more than 700 offences being logged each year (748 in 2023/24 and 765 in 2022/23).

A separate Freedom of Information request submitted to police forces across the UK by the NSPCC showed that where law enforcement recorded the platform used by perpetrators, exactly half (50%) took place on Snapchat and a quarter on Meta products – 11% on Instagram, 7% on Facebook and 6% on WhatsApp[1]. 

In response, a joint letter from charities, including the NSPCC, Marie Collins Foundation, Lucy Faithfull Foundation, Centre of expertise on child sexual abuse, and Barnardo’s, has been sent to Home Secretary Yvette Cooper and Secretary of State for Science, Innovation, and Technology Peter Kyle.

The letter expresses collective concern regarding Ofcom’s final Illegal Harms Code of Practice published in December 2024. The charities argue that as it stands, children will not be protected from the worst forms of abuse on private messaging services under Ofcom’s plans, despite this being a core aim of the Online Safety Act.

Ofcom has stated that user-to-user services are only required to remove illegal content where it is ‘technically feasible’. This exception creates an unacceptable loophole, allowing some services to avoid delivering the most basic protections for children.

Data from police forces on the number of recorded offences where the platform was known indicates private messaging sites are involved in more crimes than any other type of platform, with perpetrators exploiting the secrecy offered by these spaces to harm children and go undetected.

The NSPCC wants the UK Government to push Ofcom to review and strengthen their most recent codes of practice on tackling this threat to children’s safety online.

The charity is also calling for private messaging services, including those using end-to-end encryption, to make sure there are robust safeguards in place to ensure their platforms do not act as a ‘safe haven’ for perpetrators of child sexual abuse.  

End-to-end encryption is a secure communication system where only communicating users can participate. This means that service providers can be blinded to child sexual abuse material being shared through their platform.

Aoife, 21, from East Kilbride, an NSPCC Lived Experience Advocate, has shared her advice to any children who experience online harms.

Aoife was exploited online when she was 15 by a man, she met online on Yubo. He pretended to be a teenager around her age and convinced her to download another app, Telegram, and then asked her to send him images of herself. Then he blackmailed her with these, threatening to share them with all her friends and family on Facebook, to control her behaviour.

When his demands became increasingly intense and frightening, Aoife recalled being told about the Child Exploitation and Online Protection Command (CEOP) at school and reported the images. Through this, her school and then her parents were informed and supported her with reporting what happened to the police. The perpetrator was eventually sentenced in 2022 following an investigation by the National Crime Agency (NCA).

She said: “If a young person is asked to share an explicit image of themselves with someone online, I would say don’t do it! You might want to and think you know what you are doing, and that you’ll be safe but if you met them online you don’t know who that person is. For all you know they could be the opposite of who they say they are, so I would say – just don’t do it. It’s not worth the risk.

“If a young person has shared an image and they are being threatened tell someone you trust whether that’s a parent, teacher or neighbour because they will look out for you and help.

“I would also say to anyone who experiences this – it’s not your fault. You are the victim. You might be thinking how could I be so silly and put myself in this position but when you are young it’s perfectly normal to make mistakes – you’re still learning – so don’t be hard on yourself. You have been taken advantage of, and they are to blame, not you.”

Insight from NSPCC counselling service, Childline, provides further evidence of how young people are being targeted or blackmailed to share child abuse images via the calculated use of private messaging apps.

Last year, Childline delivered 903 counselling sessions to children and young people relating to blackmail or threats to expose or share sexual images online. This was a 7% increase compared to 2022/23.

Chris Sherwood, NSPCC Chief Executive, said: “It is deeply alarming to see thousands of child sexual abuse image crimes recorded by Police Scotland in the past five years. These offences cause tremendous harm and distress to children, with much of this illegal material being repeatedly shared and viewed online. It is an outrage that in 2025 we are still seeing a blatant disregard from tech companies to prevent this illegal content from proliferating on their sites.

“Having separate rules for private messaging services lets tech bosses off the hook from putting robust protections for children in place.

“This enables crimes to continue to flourish on their platforms even though we now have the Online Safety Act.

“The Government must set out how they will take a bold stand against abuse on private messaging services and hold tech companies accountable for keeping children safe, even if it requires changes to the platform’s design – there can be no excuse for inaction or delay. “

Jeanette crowned Great British Grandparent 2024

Doting grandmother Jeanette Townsend from West Sussex has been named the Great British Grandparent 2024, following an extensive nationwide search which received over 650 entries from loved ones nominating a family member or friend for the prestigious title.

Grandmother to eight grandchildren and another eight great-grandchildren (plus one more on the way), Jeanette, who is affectionately known as ‘Nan’, is overjoyed (if not a little overwhelmed) with the news.

On National Grandparents Day in October, Ambassador Cruise Line launched its search for the UK’s Grandparent of the Year. The initiative was conceived as a heartfelt tribute to the unsung heroes who give so much of their time, consideration, emotional and, in some cases, financial support to their nearest and dearest, day in, day out.

Jeanette was nominated for the title of Great British Grandparent by her granddaughter, Chloe.

Chloe’s submission included details outlining the incredible support Jeanette has provided to all generations of her family, notably during a difficult time when Chloe’s mother fell ill before sadly passing away.

The entry also included fond memories of how Jeanette has actively contributed to quality family time over the years, including teaching those close to her how to bake, go fishing or spending hours with the children while they played games in the back garden. Chloe also described how Jeanette is unconditionally ‘always there’ and come what may – both during times of need and in day-to-day life.

Despite facing extremely tough competition from other nominees, many of whom would have proved worthy winners of the title, Chloe’s nomination truly moved Ambassador’s expert judging panel headed-up by Ambassador’s CEO, Christian Verhounig, and the decision was unanimous in voting Jeanette the Grandparent of the Year.

After being named Great British Grandparent 2024, Jeanette said: “I was shocked by the news, because everything that I do I simply do because that’s what you do for your family.

“I always love having the grandchildren at my place, whether that’s playing in the garden, going down the beach, or cooking together. I consider myself very lucky to have such an amazing family.”  

Granddaughter Chloe said: “I didn’t really believe it when we found out the news. I’ve never nominated someone for an award like this before, but everything that I said is true – I don’t know any grandparent more deserving than her.

“Nan is the ‘hub’ of the family, she gets us together and we all cherish the family moments we have at her place. She has gone through so much over the years that most people should never have to. Thanks so much to Ambassador for hearing her story and recognising our incredible Nan in this way. She really deserves this.”

In recognition of her achievement, Jeanette will be treated to a complimentary week-long, full-board Ambassador sailing for two to enjoy at a time of her choosing.

Jeanette said: “I’ve never been on a cruise – I’ve never been that fortunate!

“I’m really looking forward to it.”

Christian Verhounig, CEO of Ambassador Cruise Line and Head Judge of the voting panel, says: “On behalf of all of us at Ambassador, heartfelt congratulations go to Great British Grandparent 2024: Jeanette Townsend.

“The dedication and ongoing support you provide to your grandchildren and great-grandchildren is truly incredible, and you are a wonderful example of just how important grandparents are to the family unit.

“Ambassador is proud to champion the Silver Generation, whose support, friendship and companionship plays such a key role in bringing families the length and breadth of the country together. On behalf of all those friends and relatives who benefit from the unconditional love you provide, we wish to thank grandparents across the country for all that you do, every day of the year.”

As part of the campaign, the over 50’s cruise line commissioned a survey that looked at the intergenerational dynamic, with findings suggesting that grandparents remain the backbone of the family unit.

Research revealed that grandparents are viewed as both generous and reliable, providing an average of 24.6 hours a month of childcare to their grandchildren, even if over a third (38%) receive nothing in return.

Grandparents are also considered the most trustworthy people to look after children, with almost two in three (62%) of people saying they trust them most with childcare duties.

Grandparents are stepping in with financial support too – the research shows that two in five (40%) Brits have turned to their grandparents for money, and that grandparents are understood to be sacrificing on their own lives – including giving up on holidays (16%), holding back on doing things with friends (12%) and remortgaging their home (8%) – to ensure their grandchildren thrive.

Ambassador Cruise Line will begin its search for the Great British Grandparent 2025 later this year on National Grandparents Day, which falls on Sunday 5 October.

New report reveals long-term outcomes for UK care-experienced children

NatCen has published a report in collaboration with ADR UK exploring children and young people’s experiences with social care

The National Centre for Social Research (NatCen) has published a report in collaboration with Administrative Data Research (ADR) UK exploring children and young people’s experiences with social care. 

The report pulls together administrative data from the four UK nations for the first time and the combined data reveals insights into the care experiences of children. It looks across systems and services showcasing valuable long-term data analysis across inequalities, regional variation, evolving care practices and long-term impacts.

The report explored factors that lead children into care: 

  • A child’s postcode in Northern Ireland can affect their chances of entering care: in 2010, children from the most deprived 10% of areas were four times more likely to end in care than those from the least deprived 10%. By 2020 this disparity doubled. 

As well as their journeys through care: 

  • Data from Wales found that 63% of voluntary arrangements became compulsory within two years, a trend occurring more frequently and rapidly over time. In around 1 in 2 cases, care proceedings were issued within four weeks of initial voluntary arrangements.
  • Placement stability is a concern with 30% of infants experiencing three or more placements within two years.
    • Infants entering care through voluntary arrangements experienced fewer placements than those subject to care orders.
  • Data from Scotland found kinship care has become the most common arrangement with 34% living in kinship care in 2023 compared to 13% in 2006.
    • Children with experience of kinship care continue to experience lower attendance rates, higher exclusion rates, and lower qualification attainment compared to the general population.
  • Of those with youth justice involvement, care experienced children, on average, had four times the number of cautions or convictions than non-care experienced children. 

The report examines long-term outcomes for those who have had contact with social services:

  • In the eight years after leaving school, 25% of care experienced children in England had never been in employment or education compared to 4% among all school leavers.
  • In Northern Ireland, young adults with a history of care had almost 9 times the risk of death by suicide compared to those who had no social services contact in childhood.

Sarah Cheesbrough, Director of the Policy Research Centre at the National Centre for Social Research (NatCen) said: “This vital report showcases the transformative potential of administrative data in generating critical insights to improve the lives of care-experienced children and young people. 

“It highlights why policymakers should demand more from their evidence base—using data to pinpoint system shortfalls, assess long-term service impacts, and identify successful practices.”

ADR_UK_NatCen_report_infographicDownload

Professor Karen Broadhurst of Lancaster University and ADR UK Ambassador said: “By linking data from different parts of government, and opening up secure access to the de-identified, population-level linked datasets,

“ADR UK is creating unprecedented opportunities for researchers to advance our knowledge. For the first time, we can look across systems and services using datasets where every child is counted. 

“The studies included in this report published today, provide robust empirical evidence of pathways into care, care experience, and life beyond care. As a society, we must ensure we have the conditions in place for every child to have the opportunity to flourish, including those in the care of the State.”  

Care_experience_Research_insights_from_administrative_dataDownload

Sensory Room available at Royston Wardieburn Community Centre

A few months ago, we were lucky enough to receive a Scotmid coop Community Grant to improve our Sensory room. We are pleased to announce that our Sensory Room is now complete and available to book!

Designed to support those with sensory processing disorders, this is a great place to relax and relieve stress in a safe space

We also have ear defenders available if required

Contact the centre for full details or to book your time slot:

Telephone: 0131 552 5700

Email: CLD-RoystonWardieburn@ea.edin.sch.uk

Infant formula: CMA outlines clear path forward to help parents save hundreds of pounds a year

The Competition & Markets Authority has set out comprehensive proposals to deliver better outcomes for parents in the infant formula market – both in terms of the choices they make and the prices they pay

  • CMA infant formula study finds that a combination of factors is leading to poor outcomes for parents, who could be saving around £300 a year by switching to a lower priced brand
  • Issues include the design and operation of current regulations and the responses of consumers to advertising which emphasises branding when, in fact, all infant formula will meet babies’ full nutritional needs
  • CMA heard concerns that parents on lower incomes are disproportionately affected due to higher rates of formula feeding
  • CMA final recommendations cover standardised packaging in hospitals; providing clear information to parents in healthcare and retail settings on the nutritional sufficiency of all infant formula; making it easier to compare prices of different brands; extending the ban on advertising to include follow-on formula; and allowing parents to use vouchers and loyalty points to buy infant formula
  • Given the steer from governments that regulatory restrictions on price promotions of infant formula support breastfeeding, the CMA is not recommending removing this ban at this stage, but stands ready to support further consideration of this option if asked

Following a market study into the infant formula and follow-on formula market, the Competition and Markets Authority (CMA) has issued its final recommendations.

Sarah Cardell, Chief Executive of the CMA, said: “Every parent wants to give their baby the best possible start in life. Many whom need, or choose, to formula feed, pick a brand at a vulnerable moment, based on incomplete information, often believing that higher prices must mean better quality. This is despite NHS advice stating that all brands will meet your baby’s nutritional needs, regardless of brand or price.

“Governments across the UK are committed to the tight regulation of infant formula for public health reasons. So, our proposals are designed to help parents make the best choices for them and their babies, with access to better information, while sharpening the effectiveness of the existing rules.

“Our proposals will also make it easier for regulations to be properly enforced, while ensuring manufacturers and retailers can be more confident in what they can and can’t do according to law.

“We strongly encourage governments to act on the recommendations to stop well-intended regulation driving poor outcomes for consumers. We’re ready to help implement the changes and support thinking around further measures, including removing the ban on price promotions, should governments consider it necessary at a later stage.”

CMA findings

Advertising and labelling of infant formula is strictly regulated. For example, advertisement and promotion, including price reductions or deals, is restricted so as not to discourage breastfeeding.

Many parents choose a brand for the first time in vulnerable circumstances – often in hospital immediately after birth – and frequently without the clear, accurate and impartial information needed to make informed decisions. People often feel under pressure, naturally wanting to do what is best for their baby. Many actively choose a more expensive product, assuming this means better quality.

However, NHS advice makes clear: “It does not matter which brand you choose, they’ll all meet your baby’s nutritional needs, regardless of price”.

Against this backdrop, rather than competing strongly on price, manufacturers place significant emphasis on building brand awareness to secure customers. For example, some regularly supply the NHS with below cost formula to reach new parents – and once parents have found a brand that works for their baby, they rarely switch.

Regulation states that the labelling and presentation of infant and follow-on formulas should be ‘clearly distinct’. Despite this, manufacturers use similar branding and labelling – including similar colour palettes, fonts and imagery – across infant and follow-on formulas. When combined with large marketing budgets, this approach indirectly supports the sale of infant formula, with CMA evidence indicating that parents are disproportionately influenced by such branding practices (be it in hospitals, online or in store).

The CMA heard concerns that parents on lower incomes are more likely to formula feed so are disproportionately impacted by infant formula pricing. While some government support is available to those eligible, most infant formulas exceed the weekly value of benefits available through schemes such as the Healthy Start and Best Start Food. This can lead to parents foregoing food in order to provide for their babies.

On pricing, differences between brands can have a sizeable impact on parents’ finances. Evidence reviewed by the CMA shows that they could make a saving of around £300 over a baby’s first year of life by switching from a popular mid-priced product to a low-priced brand.

Recommendations

The 4 recommendations from the CMA are:

  1. Removing brand influence in healthcare settings: Parents should be provided with timely, clear, accurate and impartial information on nutritional sufficiency of all infant formula products as early as possible. Where parents are given infant formula in healthcare settings, labelling should be standardised to reduce the influence of branding on their decision making. For example, branded formula could be put into non-branded containers, or the NHS could have a white-label formula.
  2. Equipping parents with the right information when they are shopping: Information about nutritional sufficiency should be displayed clearly and prominently on shelves and when buying online. In store, all brands of infant formula should be displayed together and in a separate cluster from other formula milks to enable quick and easy price comparisons.
  3. Strengthening labelling and advertising rules: All packaging should clearly display information on nutritional sufficiency. Claims that are intangible, or cannot be easily checked by parents, should be banned. Like infant formula, advertising (including price promotions and deals) for follow-on milks should be banned. To help shops, manufacturers and enforcers, government should clarify what constitutes ‘advertising’, outlining exactly what shops and manufacturers can and cannot do regarding formula milks. Parents should be allowed to use gift cards, vouchers, loyalty points, and coupons to purchase infant formula.
  4. Effectively enforce current and future rules: Strengthen the roles played by relevant authorities so they must approve the packaging of all infant formula products before sale. At present, companies can put products onto the market before the relevant authority has reviewed the label.

Public Health Minister, Ashley Dalton, said: “I welcome this report and would like to thank the Competition and Markets Authority for their thorough investigation.

“There are many benefits of breastfeeding but for those families that cannot or choose not to breastfeed, it is vital that they can access formula that is affordable and high quality. Families should not be paying over the odds to feed their babies because of outdated regulation.

“As part of our Plan for Change, we’re determined to ensure every child has the best start to life. We will carefully consider these recommendations and respond fully in due course.”

Competition and Markets Minister Justin Madders said: “The government has been clear through our new Strategic Steer to the CMA that competition and consumer protection will drive economic growth.

“That work to drive better outcomes for consumers across the infant formula market delivers on this priority. We look forward to working closely with the CMA across government to continue to deliver growth as part of our Plan for Change.”

Next steps

Recommendations are made to UK, Northern Irish, Scottish and Welsh governments, working in collaboration with other organisations, where appropriate. The CMA will now engage to explain these measures and support their implementation.

For more information on the CMA’s market study, visit the Infant formula and follow-on formula market study.