Tag: Bridgestone

Bridgestone makes New Year resolution suggestion for Scottish motorists

Bridgestone has come up with a timely New Year Resolution suggestion for Scottish motorists, after more than half failed to recognise an ‘extremely serious’ risk associated with illegal tyre usage.

The tyre manufacturer is urging drivers across the country to check their tyres regularly throughout 2024, after 58% of Scottish motorists didn’t regard driving on illegal tyres as being potentially life threatening, with only 12% describing them as the most important safety feature on their cars, according to latest research1.

A survey amongst 1,000 drivers across Scotland revealed that despite tyres being the only contact points between a vehicle and the road – and responsible for 159 deaths or serious injuries from defective tyres related accidents2 – 81% admitted to never checking their tyresfor signs of wear or damage.

The Bridgestone results tie in with a recording of 4,596 total casualties from tyre-related incidents on roads in the past years2  and there being in the region of 10 million illegal tyres on Britan’s roads each year2 With all this in mind, Bridgestone’s North Region Vice President Andrea Manenti has come up with a New Year Resolution suggestion.

He said: “Regular tyre checks, preferably once a fortnight, is a great resolution, as it can be the difference between life and death.

“Periodically check traction, or available grip, when driving in challenging conditions. Apply the brakes with moderate pressure to determine the available grip and modify your driving, if needed, to respond to ever-changing road conditions.

“The legal minimum tread depth is 1.6mm. Insert a 20p coin in the tread; if you can see the border, it’s time to change the tyres. Thereafter, maximise available grip by separating driving manoeuvres when negotiating a curve.

“Brake to an appropriate speed while travelling in a straight line prior to a curve. This allows you to use all the available grip for negotiating the curve. Accelerate gradually when you are able to straighten the steering wheel at the exit of the turn.

Bridgestone’s New Year’s Resolution suggestion represents part of its mission to continue to provide social and customer value as a sustainable solutions company.

It also embodies Bridgestone’s E8 Commitment – a set of eight commitments (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, Empowerment) which provide a compass to guide their strategic priorities, decision making and actions throughout every area of the business and operations.

Bridgestone’s road safety tips provides Ease, by bringing comfort and peace of mind to mobility life and Extension, by committing to nonstop mobility and innovation that keeps people and the world moving ahead.

For more information and advice about tyre safety from Bridgestone, visit:

https://promotion.bridgestone.co.uk/bridgestone-tyre-care-guide/. 

Bridgestone survey: Scottish motorists charging towards EV travel

A survey of 200 motorists by Bridgestone has confirmed that Scottish consumers are beginning to accelerate towards electric vehicle travel, with 70% preparing to ditch their petrol and diesel cars for good. 

The UK YouGov survey commissioned by Bridgestone confirms that transition is in the air, with over two-thirds stating that they’ll make the change and will not be keeping a standard vehicle (petrol/diesel) alongside it when they do. 

The research confirmed that the majority see and acknowledge the benefits of EV travel, with  

  • 62% citing environmental positives and 
  • 48% looking forward to making fuel savings. A further 23% reference tax benefits as a reason for the switch and  
  • 7% are looking forward to a reduction in noise emissions as their primary reason. 

In addition,  

  • 41% are keen to know more about EV maintenance and how it differs to standard makes and models. 

Bridgestone has already developed its tyre technology to ensure that EVs can travel further between charges whilst prolonging battery life, and has also committed to install up to 3,500 new charging points across Europe over the next five years through a partnership with EV Box, with plans for the first of the EV Box roll-out in the UK set to be announced soon. 

Bridgestone’s ENLITEN Technology, reduces the rolling resistance of a tyre by up to 30%, and weight by up to 20%.  It extends the driving range of EVs and also contributes to reducing environmental impact thanks to improved resource productivity.

This not only ensures that less raw materials are used to manufacture the tyres, but also contributes to the reduced rolling resistance, meaning electric vehicles can do more miles per range and be recharged less. 

And its TECHSYN technology extends the designed lifespan of a tyre by up to 30 per cent3. As a result, TECHSYN reduces overall fuel consumption and CO2 emissions5, enhances tread mileage6 to extend a tyre’s designed life and cuts raw material consumption in the long term. 

The YouGov survey also suggests that Scottish motorists are well informed on changes ahead, with  

  • 58% aware that all new car sales must be zero emission by 2035.  
  • Of that figure, 23% are keen to see this target brought forward to 2030.  
  • 27% would also like to learn new driving tips to help them get more from their electric vehicle. 

Bridgestone North Region Vice President Andrea Manenti said the results offered further justification for the company’s commitment to EV travel: “We are investing in our mobility solutions like never before, with new products, charging points and training in place for the full integration of EV travel. 

“With this in mind, it is great to see that Scottish motorists are also on board with the technology and the huge changes that are beginning to be seen. Our original tyre fitments specifically engineered for EVs will reach 20% of our overall portfolio by 2024. 

“We are investing to make electric mobility more efficient and accessible by pioneering premium tyres and tyre technologies for EVs and dedicated fleet and mobility solutions. We’re also partnering with leading EV manufacturers and developing an EV-ready retail and service network.” 

“The survey tells me that we’re all moving in the same direction when it comes to EV travel and we’ll continue to push the boundaries to ensure that Bridgestone is a pioneering company in this area of mobility solutions.”