Samaritans: The Blue Monday Myth

The myth that the third Monday of January is the ‘most depressing day of the year’ seems to pop up every year and we’ve honestly had enough of it. It’s just a completely made up marketing gimmick – there’s no science to back it up!

Our bad days aren’t for the calendar to decide and people can feel low any time of the year, but checking in with our friends and having a proper chat can make a real difference. It’s a small but mighty way we can all look out for each other 💚

Get your cuppas at the ready, and help us kick the myth of ‘Blue Monday’ to the curb where it belongs by joining us for ✨Brew Monday ☕ instead.

Samaritans: Dispel the myth of Blue Monday – let’s celebrate Brew Monday!

Samaritans Scotland will host an event at Glasgow Central Station today (Monday 16 January) in a bid to dispel the myth of ‘Blue Monday’.

The third Monday of each year is often referred to as the most depressing day of the year and falls on January 16 in 2023.  

To debunk the idea of ‘Blue Monday’, Samaritans runs an annual Brew Monday campaign throughout the UK which emphasises the importance of talking and encourages people to reach out to family and friends and have chat over a cuppa.  

This Brew Monday, Samaritans Scotland has teamed up with Scotland’s Railway to hold an event at Glasgow Central Station. Volunteers and staff will be on hand from 8am to 2pm offering tea, coffee and biscuits to commuters and passers-by.  

AG Barr has kindly donated cans of Irn Bru for the event, meaning visitors can cheers to ‘Bru Monday’ too! There will also be a selection of sweet treats thanks to Lees of Scotland.  

Danielle Rowley, Influencing Manager at Samaritans Scotland, said: “At Samaritans, we know there’s no such thing as ‘Blue Monday’. We all have our good days and our bad days, these aren’t for the calendar to decide. 

“Our dedicated listening volunteers all over Scotland are consistently busy 24/7, 365 days a year, picking up a call for help every 10 seconds. 

“The simple act of having a chat with someone over a coffee can have a huge impact – it could even save a life. 

“It’s time to stop the myth about this Monday being ‘blue’ and instead start a conversation over a brew – or Bru!” 

Anyone can contact Samaritans for free any time from any phone on 116 123, even on a mobile without credit. Or you can email jo@samaritans.org.

Join Samaritans for Brew Monday

Brew Monday kicks off on 18 January, the third Monday of the month, which is usually known as ‘Blue Monday.’ We’ll be turning Blue Monday on its head and into something positive by encouraging people to reach out and catch up over a virtual cuppa because now, more than ever, it’s important we stay connected.

Reach out to a friend, colleague, or family member for a cuppa and a chat. It doesn’t have to be on a Monday or a cup of tea, just taking time to really listen to another person could help them work through what’s on their mind. ​

PS: Don’t forget to join us on Twitter and Instagram on the 18th. Our plans are top-secret for now, but we’ll be joined by some special celebri-tea guests and sharing tips to make your virtual gathering brew-lliant!

Have a virtual Brew Monday