MND Scotland will be proudly worn on the front of Hearts’ home shirt for season 2021/22 as part of an innovative two-year sponsorship deal with Dell Technologies.
Following its groundbreaking partnership with Save the Children that saw the charity’s name being sported on the first team shirts over 6 seasons, the Club will now be promoting and supporting the work of MND Scotland in Season 21-22.
The Club and its supporters have undertaken several fundraising activities on behalf of the charity over the past year as a tribute to Club legend and former captain, Marius Zaliukas, who tragically lost his fight to the disease in 2020.
This landmark sponsorship deal will help to raise awareness of the work undertaken by MND charities throughout the UK and support those living with MND in Scotland. Funds raised will also enable pioneering research into MND, such as the projects taking place at the Euan MacDonald Centre for MND Research at University of Edinburgh.
Once again, the Club has sought out an innovative way of securing sponsorship funding whilst providing a platform for a cause that is dear to supporters’ hearts.
In a pioneering approach, Dell Technologies will work with Hearts over the next 2 years on a programme that will transform the Club’s digital estate in the long term. As part of this new partnership, Dell Technologies funded the front of the home shirt on behalf of MND Scotland. Hearts will, in turn, make a contribution to MND Scotland and MND Association for every home shirt sold in the season ahead.
Dell Technologies was a founding partner of the Heart of Midlothian Innovation Centre in 2019, providing equipment that has enabled over 700 young people to benefit from free Digital Education. The company’s commitment to diversity and equal opportunity was also echoed in the decision to become principal partner and shirt sleeve sponsor of Hearts Women in 2020.
Dell Technologies will also appear on the back of the men’s home shirt when the new season starts.
Commenting on the new partnership, CEO of Hearts, Andrew McKinlay said: “We are delighted to announce this amazing partnership with Dell Technologies and MND Scotland.
“Dell Technologies has been pivotal in supporting pioneering community initiatives run by the Club and our charity, Big Hearts. As a principal partner of Hearts Women, they also helped to fund the initiative to sport the name of Scotland Women in Technology on the women’s shirts. This announcement represents a significant deepening of the relationship between the company and Hearts.
“We have spent the last 4 years enhancing the physical infrastructure of the Club providing some of the most modern facilities in Scottish football. Our sponsorship deal with Dell Technologies will underpin a long-term transformation of the logical infrastructure, modernising our systems and enhancing the experience we provide for supporters.
“Ann Park, Hearts’ Director of Partnerships and Community, has been working over the past few months to develop what is one of the most innovative sponsorship deals in football. Ann was the driving force behind our six-year relationship with Save the Children and has once again delivered a partnership of which we can all be very proud.
“We dedicate this initiative to our former captain Marius Zaliukas and to Robert Wilson, whose work behind the scenes and on the board of the Club helped rescue Hearts from administration.”
Iain McWhirter, MND Scotland’s Interim Chief Executive, said: “We are very excited to be partnering with Heart of Midlothian FC this season. This fantastic opportunity will honour the memory of former captain Marius Žaliūkas who passed away last year after a brave struggle against motor neurone disease.
“Dell Technologies has supported our sister charity, MND Association of England, Wales and Northern Ireland, for 2 years, and we are thrilled to now be working with them to raise funds and awareness here in Scotland.
“We hope this boost will enable us to speak to even more people about our cause, and that the funds donated through sales will help us reach our ultimate goal of finding a cure. Until that day we will continue supporting families affected by MND in Scotland, so they do not have to go through the devastation alone.
“We’re really looking forward to seeing the new strips out on the pitch very soon and hope fans will join our movement to end MND.”
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