Edinburgh College has been shortlisted for three prestigious marketing awards, recognising achievements in marketing courses, catering for students’ needs and communicating with staff.
The College Development Network (CDN) Marketing Awards 2015 – which take place next Wednesday (25 February) – are designed to recognise and celebrate the excellent marketing and communication practice taking place in colleges across Scotland.
The college is shortlisted for the following awards:
- The Internal Communications Award, for communications around the college’s first staff conference in June 2014. The staff conference brought all the staff together to take part in workshops around the theme of innovation, covering technology, sustainability, teaching and learning, the workplace of the future and outward innovation.
- The Customer Experience Award, for the college’s Centre for Creative Industries student Employability Day. The day was designed to develop students’ understanding of employers’ needs, give them insight into how they can make themselves as employable as possible, and promote positive destinations. Professionals from a wide range of creative industries ran workshops, talked to groups of students and shared their expertise.
- The Integrated Marketing Campaign Award, in recognition of the success of marketing campaign held to promote, and increase, applications for college courses starting in January 2014. The campaign used the theme ‘Of course you can’ and achieved the highest attendance recorded for an open day at Edinburgh College or at any of its legacy colleges.
Edinburgh College interim principal Elaine McMahon said: “Being shortlisted for these awards is a great achievement and our staff deserve huge congratulations. It’s fantastic to see the creative work put into supporting, encouraging and communicating with students and staff being recognised in this way.
“The Creative Industries Employability Day was a fine example of the focus college staff put upon preparing students for working life in a competitive market and was so successful that the event will run again in February.
“The nomination for the staff conference is a welcome credit for the work done to build a sense of community in the still newly merged Edinburgh College.
“It is also satisfying to see that the work of our marketing and communications staff to promote the range of courses on offer at the college has been recognised. Their hard work led to a highly successful open day and the college meeting student recruitment targets for the year.”
Last year, Edinburgh College achieved a silver award in the Internal Communications category and bronze in the Event category in the CDN Marketing Awards 2014.
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