The First Minister’s Start Up Challenge

Backing young people to become entrepreneurs

Young entrepreneurs will be supported to turn their ideas into successful businesses through a new Scottish Government programme. The First Minister’s Start Up Challenge will empower young people aged 18 – 30 from disadvantaged or underrepresented backgrounds to start innovative businesses.

Delivered in partnership with The King’s Trust and social enterprise Dechomai, around 20 participants will be selected for a six-month accelerated entrepreneurial apprenticeship. This will provide tailored support and access to masterclasses, workshops and hands-on experience.

Participants will receive a £500 “Test Your Business” grant, with those ready to launch eligible to apply for a £5,000 start-up grant. At the end of the programme, one winner will be awarded £30,000 to dedicate a full year to developing their business.

First Minister John Swinney said: “I am unashamedly ambitious for Scotland’s young people and want to ensure my government leaves no stone unturned in supporting them to achieve their ambitions.

“That is why I am excited to be launching the First Minister’s Start Up Challenge which will help unearth and expand the creative entrepreneurial spirit that stretches across Scotland.

“This will provide vital support, including mentorship from those who have built their business, and funding to young people to set up their own business.

“It will not only be life changing for the young people taking part but will have a ripple effect across the country – inspiring entrepreneurial spirit, creating a constant flow of future founders and strengthening Scotland’s’ position as a nation of innovation and enterprise.  

“Attracting investment into the country whilst reinforcing Scotland’s emerging reputation as a fast-growing entrepreneurial economy, will be crucial to achieving my key priority of growing the economy while also ensuring we can invest in our other vital priorities such as eradicating child poverty. We’ve long been an innovative and entrepreneurial country and this investment will ensure the next generation can set up the businesses of tomorrow.”

The Kings Trust Director of Delivery (Scotland) Lou Goodlad said: “”The King’s Trust is delighted to partner with the Scottish Government and Dechomai to deliver The First Minister’s Start Up Challenge.

“This programme builds on our collective experience supporting young people to start their own business, and together, it will empower young people facing barriers to self-employment. Participants will benefit from a bespoke programme and access to grant funding to help scale their businesses.

“This unique initiative will make a significant contribution to Scotland’s economy, offering young people an incredible opportunity to unlock their entrepreneurial potential. We’re excited to play a key role in the First Minister’s Start Up Challenge and to support the next generation of entrepreneurs in Scotland.”

Founder of Dechomai Bayile Adeoti: ““Working alongside The King’s Trust to deliver the First Minister’s Start-Up Challenge for the Scottish Government is an incredibly exciting opportunity for Dechomai and for the work we do across Scotland.

“At Dechomai, we believe that real and lasting impact happens when founders, educators, communities and institutions come together to build collaboratively.

“The Start-Up Challenge represents what’s possible when we invest in young people and take a genuinely place based and person-centred approach to enterprise and opportunity.

“Partnering with The King’s Trust is also a deeply personal milestone for me. As a former Prince’s Scottish Youth Business Trust grant recipient, this feels like a full circle moment and a powerful reminder of the importance of belief, access and collective effort. We’re excited to help shape a future where more young people across Scotland can see themselves as founders, leaders and changemakers.”

Celebrating Mamba Sounds, Scotland’s most promising culturally innovative music start-up 

Foysol Choudhury MSP Celebrates Scotland’s Most Promising Culturally Innovative Music Start-Up

On Friday, April 25, Mamba Sounds, a creative-tech company based in Edinburgh, celebrated the launch of its groundbreaking music streaming platform and company at the RBS building in St Andrews Square, Edinburgh.

The event marked a significant milestone for the company, which has already achieved remarkable success in the music industry, spearheading collaboration with top African talent. 

With over 2 billion cumulative streams driven through its playlisting network, Mamba Sounds has proven the commercial viability and global reach of its platform model. Artists promoted via Mamba Sounds, including artists such as ‘BoyBreed’, ‘Kokoë’, and ‘Eugy’, have reached audiences in more than 190 countries, including key streaming markets such as the UK, US, Nigeria, France, and Brazil.

They are driven by their work in building infrastructure for the future of African and global music and supporting artists through tech-enabled tools, curation, and fair growth strategies. 

To date, the collective has generated over 10 million streams, secured 335+ major playlist placements, and reached 9.66 million+ listeners. Campaigns have delivered 115 chart placements, 14.6K+ Shazams, and over 1.48 million video views across key platforms. 

The company has curated and supported the careers of over 300 artists across genres and geographies through its platforms like Afrolister and internal campaigns. Notably, 70% of the talent supported identifies as Black or multicultural, reflecting Mamba Sounds’ core mission to amplify underrepresented voices in music. 

Mamba Sounds is backed by Innovate UK’s Creative Catalyst Grant and the RBS Entrepreneur Accelerator, positioning it as one of Scotland’s most promising creative startups. At the launch event, the company unveiled two scalable tools designed to empower artists with development resources, music distribution insights, and analytics to grow their careers independently. 

Looking ahead, Mamba Sounds has been invited to showcase its work at the Scottish Parliament on 19 June, 2025, further highlighting its cultural relevance and policy-aligned innovation, sponsored by Foysol Choudhury MSP. 

This recognition underscores the company’s impact not only within the music industry but also in shaping conversations around creative entrepreneurship and representation. Founder Leo Fakhrul is also set to speak at the All Africa Music Awards (AFRIMA) at the African Union in Addis Ababa on May 13, further spotlighting Scottish creative innovation on the global stage. 

The launch event was a celebration of Mamba Sounds’ achievements and its commitment to driving change in the music industry. With its innovative platform, global influence, and dedication to supporting diverse talent, Mamba Sounds is set to redefine the landscape of artist development and music distribution.

This is the type of work that should be supported and championed. Congratulations to the whole team, especially Leo Fakhrul and Ziyad Alrasbi for their leadership and dedication to their craft.  

Commenting, Foysol Choudhury MSP said: “I am proud to offer my support to this dedicated group of young entrepreneurs, who truly are paving the way for this new wave of Scottish innovation and creative-tech companies to thrive with inclusivity at the forefront of their mission.”