A new survey into the nation’s TV viewing habits reveals that, on average, Edinburgh viewers currently spend 28 hours of every week glued to their tellies, clocking up to 112 hours a month.
Commissioned by Samsung UK, the research shows that as many as 82 percent of those in the area surveyed said having good things to watch this January and February would help them get through the bleaker winter months.
With 80 percent of the British nation having enjoyed watching more TV during 2020, the research reveals that, in Edinburgh, the average household is set to enjoy 22 box set episodes, 10 sit-coms, six soap opera episodes and four football matches per month. Over a quarter of those polled said that in 2021 they could not live without their TVs.
In an average month this year, viewers in Edinburgh will also enjoy 14 reruns of their favourite shows, nine films, seven game shows and five reality shows – as well as a staggering 73 YouTube videos.
The research also uncovers that over the period of a month, people in Edinburgh will fall asleep in front of the TV three times, have four family feuds over what to watch, snuggle up with a furry friend five times and spill something on the carpet at least four times.
The True Crime genre TV capital of the UK is revealed to be London, with Brits in the city set to enjoy eight episodes each month.
Moreover, the research into TV habits reveals that the soap opera capital of the UK is officially Bristol, where residents will indulge in nine episodes of their favourite soap each month.
Meanwhile it was revealed that hardcore football fans are most likely to be found in Newcastle upon Tyne, watching up to six matches a month.
The research also found that Edinburgh is shifting from watching traditional terrestrial TV to using more modern streaming platforms.
Overall, 46 percent of the nation favours Netflix and this rings true for Edinburgh households, as 38 percent prefer to use this platform over anything else to get their entertainment fix.
Other popular streaming platforms across Edinburgh include Amazon Prime (10 percent), Disney+ (six percent) and BBC iPlayer (eight percent).
The old saying “Laughter is the best medicine” certainly rings true across the nation, as over half of Edinburgh based participants (68 percent) will be watching comedy shows to help keep spirits up throughout the beginning of the year.
In fact, viewers in the UK will laugh until they cry at least five times a month, with 66 percent of Edinburgh based adults admitting comedy is their favourite type of programme to watch. This was closely followed by documentaries (46 percent) true crime (36 percent), game shows (34 percent) and light entertainment (32 percent).
Deep Halder, Head of TV/AV Retail & Content Services, Samsung Electronics UK Ltd said: “As the nation is set to spend even more time at home this year, many of us will be turning to our TVs to provide some comfort and light relief during these times.
“At Samsung, we’re always listening to what our customers desire from their viewing experiences and with almost half turning to comedy shows, we’re proud to have recently launched Samsung’s own Comedy channel via Samsung TV Plus – our exclusive service which offers Smart TV owners instant access to over 80 live and on-demand TV channels for free, guaranteeing endless entertainment options.”
The survey also showed that selecting what to view on TV isn’t always plain sailing, with the average Edinburgh household spending 10 minutes per day bickering over what to watch and 15 minutes flicking through the channels.
One of the biggest frustrations, however, is often finding the remote in the first place, with the research revealing that they spend seven minutes every day searching for the elusive item.
To find out more about Samsung’s TV portfolio, from its pioneering QLED 8K TVs offering state-of-the-art technology, to its impeccably stylish range of lifestyle TVs with innovative features, please visit www.samsung.com/uk/.