Back-to-school moments ‘a heartbreaking reminder’ for families affected by pregnancy and baby loss

Amanda Holden joins bereaved parents backing charity campaign

As thousands of parents share back-to-school snaps of their children, pregnancy research charity Tommy’s is highlighting the heartbreak of ‘missing milestones’ for those who live with the shadow of baby loss. 

Tommy’s supports families affected by pregnancy complications and loss, and its groundbreaking research has helped many bereaved parents go on to bring home a baby after loss.  

Its new campaign features the image of a shadow on a front door, in memory of children who are not here to start the school year. 

Tommy’s Ambassador Amanda Holden is among those sharing the image on social media.

Amanda’s son, Theo, was stillborn in 2011 when she was 28 weeks pregnant. She has previously marked on social media what would have been his milestone moments, including a tribute last year which said: “You would have become a teenager today”. 

Kath Abrahams, Chief Executive of Tommy’s, said: “The start of a new school year is a proud milestone for so many families, and celebrated quite rightly with shared photos and stories. 

“But it’s important to remember that for those affected by pregnancy or baby loss – including parents, grandparents and siblings – this time of year can be intensely difficult. There is a gap that can never be filled. 

“Our research into pregnancy complications and loss is already saving babies’ lives but our goal is to make pregnancy and birth safe for everyone, so that more families are spared the lifelong sadness of asking ‘what if?’

In a report published earlier this year, the Sands and Tommy’s Joint Policy Unit estimated that at least 2,500 fewer babies would have been lost since 2018 if the government had achieved its ambition of halving the 2010 rates of stillbirth, neonatal and maternal deaths in England.

That equates to around 100 primary school classrooms left unfilled in England since 2018 because of pregnancy losses that would not have happened if targets had been met. 

Across the UK, half of all adults have either experienced pregnancy or baby loss themselves or know someone who has.

Further Infohttps://www.tommys.org/change-lifetime-of-loss

tommys.org

Charity spotlights long shadow of pregnancy loss

Pregnancy and baby charity Tommy’s brought its Projecting Life campaign to London yesterday, highlighting the impact of pregnancy loss and the need for more research to save babies’ lives. 

The campaign features children and their shadows in different scenarios, always with at least one more shadow than there are living children.

Millions in the UK are touched every year by pregnancy complications and baby loss.

But in a recent YouGov survey for Tommy’s, 53% of respondents said either they ‘would not know what to say’ or ‘would worry about saying the wrong thing’ to a friend, family member or colleague who had experienced a loss.2   

Only 12% were ‘very confident’ they would know what to say to someone whose pregnancy ended in loss, or who had a premature baby in need of hospital care.

Tommy’s – the UK’s leading charitable funder of pregnancy research – has developed a guide to help people begin conversations with others who have been affected.  

Dr Jyotsna Vohra, Director of Research, Programmes and Impact at Tommy’s, said: “The trauma of pregnancy loss or giving birth prematurely is too often compounded by a sense of isolation and even shame. 

“We must end the silence around these experiences, and move further and faster towards our goal of making pregnancy and birth safe for everyone. 

“Projecting Life shows very powerfully that children who are lost are never forgotten. It encourages us all to recognise that and to talk about it without fear.  Through those conversations and by raising awareness, together we can drive the change needed to save more babies’ lives.”