THE ONLY PRODUCT OF ITS KIND ON UK SUPERMARKET SHELVES
Sirloin Steak and Black Tiger Prawns for £7.00 or £12 for two
Morrisons is launching a new Surf & Turf pack, perfect for luxury dinners at home or grilling up on the BBQ.
Featuring a British Sirloin steak and four black tiger prawns, the pack is the only one of its kind currently available in UK supermarkets and is priced at just £7.00, or two for £12 – customers will have to be quick though as the packs will be limited.
While restaurants remain closed, Morrisons Surf & Turf is the perfect option for customers looking to upgrade weekend dinners in. Alternatively, with the weather warming up and days getting longer, the new launch offers the perfect excuse to dust off the BBQ, fire up the coals and tuck in alfresco.
Those going down the outdoor route can pick up disposable BBQs from Morrisons; choose from a small disposable BBQ for £2.50 or a party disposable BBQ at £5.50, both available in stores and online.
Josh Brockbank, Beef Buyer at Morrisons said: “We always aim to offer customers the best produce at great prices, and there’s no better example than this affordable deal for high-quality steak and seafood.
“With BBQ season round the corner we hope people will be enjoying this both in, and outdoors with family.”
The Surf & Turf pack will be available in stores and online from the 15th March, priced at £7.00 or two for £12.
– Works out at just 66p a can, saving customers over £6! –
– Offer available in store now meaning customers can take advantage for St Patrick’s Day –
Morrisons are helping Guinness fans to party like the Irish, from the comfort of their own living rooms, this St Patrick’s Day with customers able to get their hands on 15 cans of the Irish national tipple of choice for just £9.99.
The famous stout – best served cold – works out at just 66p a can, and saves customers more than £6 off the RRP.
St Patrick’s Day (17 March) takes place just three days before a battle of the titans in the 6-Nations Cup, with Ireland taking on England on home turf which is sure to be an explosive clash.
Customers will need to be quick to bag this deal – which is the cheapest available in the UK supermarkets as the deal is running from the 11th until 21st March, in-store while stocks last*.
Callum Keaney, Senior Buying Manager at Morrisonssaid:“With St Patrick’s Day just around the corner and a massive showdown coming up between Scotland and Ireland in the 6-Nations tomorrow there’s no better way to celebrate than with an ice-cold Guinness.
“We’ll still be raising a glass at home so we’re pleased to be offering our customers the best price out there!”
Aldi has been named the UK’s favourite in-store supermarket in Which?’s annual satisfaction survey, while Ocado slipped down the online grocery rankings after shoppers struggled to secure delivery slots during the coronavirus pandemic.
The consumer champion surveyed more than 3,000 members of the public about their experience with supermarkets, asking customers to rate their shopping experience in a range of categories such as in-store appearance and layout, quality of produce, availability of online delivery slots and value for money.
German discounter Aldi emerged as the top in-store supermarket in the UK after receiving a five-star rating for value for money – the only supermarket to achieve this in the survey – and a 73 per cent customer score.
While Aldi received mediocre ratings across all other categories, including two stars for store layout and three stars for the quality of its own-label products and fresh food, price was the most important consideration for customers when choosing where to shop.
In 2020, Aldi was the cheapest supermarket to shop in six of the eight months it was included in Which?’s monthly supermarket price analysis.
In this year’s online supermarket survey, Ocado fell to joint-fifth place alongside Waitrose and Morrisons. It struggled to meet demand when the pandemic hit and was ultimately forced to close its website and app – the latter for several months. Perhaps unsurprisingly, it received just two-star ratings for the availability of delivery slots.
It also received two-stars for value for money, reflecting its regular appearance as the second-most expensive supermarket after Waitrose in our monthly analysis.
One Ocado customer told Which?: “During [the first] lockdown I really struggled to get delivery slots, despite being officially classified as vulnerable and having a monthly delivery pass.”
Sainsbury’s was the highest-scoring online supermarket with an overall customer score of 71 per cent and a four-star rating for the availability of delivery slots.
It was also named a Which? Recommended Provider (WRP) for its online service. The company’s high standards for food hygiene and clear nutritional labelling on its own-brand products also contributed to the decision to name it a WRP.
M&S came second in the in-store supermarkets table after receiving a five-star rating for the appearance and layout of its stores and the quality of its own-label and fresh products.
In joint-third place were Lidl, Tesco and Waitrose. Much like its rival Aldi, Lidl performed well when it came to value for money, achieving four-star ratings, but it failed to impress customers in other categories.
Despite receiving five stars for store layout and food quality, Waitrose was let down by its two-star rating for value for money.
Co-op finished bottom of the in-store shopping table as it failed to impress customers in key categories. It received just one-star for value for money, and two-stars for its store layout and food quality.
Harry Rose, Which? Magazine Editor, said:“Many households have felt the pinch during the pandemic, and value for money was the most important factor when shopping in-store in our annual supermarket survey – which explains why Aldi came out on top.
“Online supermarkets have also been a lifeline for many people during the pandemic, and while Sainsbury’s rose to the challenge by massively increasing its delivery capacity, Ocado’s reputation took a hit after the scale of demand meant it stopped accepting new customers and shut down its app at the height of lockdown.”
Aldi, the UK’s lowest priced supermarket, is to invest more than £6.7 million in two new stores in Edinburgh and Midlothian this year, creating 42 jobs.
The supermarket will open a new store at Hermiston Gait in Edinburgh and Thornybank Industrial Estate in Dalkeith before the end of the year.
Aldi continues to lead the way on championing great quality Scottish produce with twenty five percent of its range now locally sourced in Scotland. The supermarket now has 96 stores throughout Scotland and is set to reach its 100th store milestone by the end of the year. This investment is part of the supermarket’s long-term target to reach 1,200 stores in the UK by 2025.
Giles Hurley, Chief Executive Officer, Aldi UK and Ireland, said:“With shoppers increasingly looking to make sure they get unbeatable prices on their weekly shop without compromising on quality, our stores are becoming ever more popular.
“This investment in Aldi stores over the course of this year will help make the UK’s lowest-priced supermarket more accessible to even more people, and bring us closer to our long-term goal of having 1,200 stores across the UK by 2025.”
“We have been investing in Britain for more than 30 years now, but we know that there are still areas that either don’t have an Aldi at all, or that need another store to meet customer demand.
Last summer, Aldi announced it was looking for new store locations in 19 towns and cities across Scotland – including Stonehaven, Castle Douglas, and Peebles – as part of its longer-term expansion plans.
Aldi has recently increased its minimum hourly rates, paying a minimum hourly rate of £9.55 nationally, up from £9.40. Store colleagues will now be able to earn up to £10.57 after three years nationally and £11.32 after two years in London. The new rates of pay are also boosted by the fact Aldi is still one of the only UK supermarkets to pay for breaks taken during shifts, which means Aldi colleagues remain the best-paid in the sector.
The supermarket, which opened new stores in Livingston and Stewarton during 2020, has also announced plans to increase the amount of food and drink it buys from British suppliers by £3.5bn a year by 2025, as it continues its rapid expansion across the UK.
Aldi is widely recognised as the biggest supporter of local suppliers and has already put plans in place to expand its Scottish range to hit 500 locally sourced product lines in the next two years.
Aldi is also investing £500m in new and upgraded stores, distribution centres and its supply chain in 2021, which will create over 4,000 jobs as well as new opportunities for British food and drink producers.
Use of Snappy Shopper increased 43% during previous Tier 4 lockdown
Shoppers are turning to convenience stores to plug gaps in their shopping deliveries during lockdown, according to a Scottish national retailer.
Scotmid has seen a 43% increase in orders using its Snappy Shopper service during the first lockdown and has been working hard to respond to the continued growth in demand for the service at a time when full lockdown restrictions are back in place.
The rise in use of the Snappy Shopper service – which delivers to customers from as little as 30 minutes – comes at a time when consumers are increasingly switching their shopping habits from in store to online – and finding delivery slots from the bigger supermarkets have been booked up sometimes weeks in advance.
Since launching online delivery through the Snappy Shopper app in Edinburgh last year, the service has benefited many individuals during the COVID-19 crisis, including those considered high-risk and having to shield.
Kevin Plant, Head of Food at Scotmid said: “With competition for online shopping slots fierce, Snappy Shopper is filling a much-needed gap for many residents in Edinburgh.
“Feedback from the community has shown us how important this service is – especially for people who are shielding – and we’re pleased to expand our service in the community, especially as Tier 4 restrictions are taking hold.”
The first delivery for every customer is free when they sign up on the app*, with subsequent deliveries in Edinburgh costing just £3.50.
There is a £10 minimum basket spend with a limit of 25 products per delivery.** Deliveries are available to order between 10am and 8pm, with the last delivery at 9pm.
Morrisons has announced it will set aside a further £5 million of food supplies to help keep the nation’s food banks stocked up this year.
Last year, Morrisons led the charge to restock Britain’s food banks, who found themselves struggling with unprecedented demand for their services. Through Morrisons network of Community Champions, £10 million of stock was delivered direct to food banks across the UK.
As the UK’s largest fresh foodmaker, Morrisons ran its bakery, egg and fruit & veg packing site for an extra hour every day to make, prepare and pack food required to restock the food banks – with over 2 million eggs and over 300,000 loaves of bread distributed through Morrisons own manufacturing sites.
Morrisons also focused on the essential products food banks were calling out for supplying 1 million packets of pasta, 1.5 million litres of long life milk and over 800,000 tins of beans to those in need. Other treats to help bring joy to families included 1 million Easter Eggs and 50,000 packs of McVities Victoria Biscuits through an innovative buy one, donate one campaign in November.
Food was then distributed locally through Morrisons network of local heroes – the community champions – who work closely with food banks on the ground to ensure they’re getting the vital stock that they need.
Food banks continue to play a vital role in the pandemic for many of the most vulnerable people in communities, with research by the Trussell Trust forecasting a 61% increase in food parcels needed across its UK Network this winter – and six emergency food parcels given out every minute.
The £5 million donation by Morrisons will continue to distribute food to those most in need this year.
Morrisons Chief Executive, David Potts said: “As food banks continue to face the extremely challenging times they find themselves in, it is only right that we continue to play our full part at Morrisons in feeding the nation.
“As a business our priority remains to be kind and support those in society who find themselves struggling through this very difficult time; all of us working together means no-one need be left behind”.
Morrisons customers have also played their part throughout the pandemic, contributing over £180,000 to the Trussell Trust through Morrisons.com and donating hundreds of thousands of products in store through the Morrisons Pick Up Packs.
A scheme where customers can select a small paper bag filled with a number of items needed specifically by their local food bank labelled with a price at the front of store, pay for the items and drop off their bag on their way out.
New minimum hourly rates for Store Assistants of £9.55 nationally, rising to £10.57
All Scottish store colleagues to receive hourly pay increases
New minimum hourly pay exceeds the Living Wage Foundation’s latest recommended pay rates
Aldi is one of the only supermarkets to offer paid breaks, which means its colleagues remain the best-paid in the sector
Aldi is recruiting for 335 new store colleagues in Scotland in 2021
Aldi has recognised the amazing contribution of its store colleagues by giving them a New Year’s pay rise and increasing its minimum hourly rates from 1 February 2021.
All of Aldi’s 1,500 Scottish Store Assistant colleagues will benefit from the pay rise, with Aldi paying a minimum hourly rate of £9.55, up from £9.40.
The new rates of pay are also boosted by the fact Aldi is still one of the only UK supermarkets to pay for breaks taken during shifts, which means Aldi colleagues remain the best-paid in the sector. When paid breaks are included, Aldi’s minimum hourly pay rate for store colleagues, based on an average six-hour shift, will be £10.11*.
These changes mean that Aldi store colleagues across Scotland will earn a minimum of £0.83 more per hour than the current National Living Wage.
The pay rise follows bonuses that were awarded to store colleagues in April and December 2020, in recognition of their efforts throughout the pandemic.
Giles Hurley, Chief Executive Officer, Aldi UK and Ireland said: “I want to express my sincere thanks to every single Aldi colleague, who stepped up when it mattered and helped us succeed in our most important mission of all – feeding the nation.
“That is down to our people. Their outstanding efforts have ensured that our customers continue to have access to fresh affordable food, every single day. It has never been more important to ensure that our colleagues are rewarded fully for their immense contribution during a challenging period for everyone.”
This year will see Aldi open its 100th Scottish store in Scotland. Currently, the retailer has 96 Scottish stores stocking some of the finest and best value locally sourced food and drink.
This year it will invest a further £20 million in four new stores, which include Hermiston Gait in Edinburgh, Thornybank Industrial Estate in Dalkeith, Portlethen Retail Park in Aberdeen and J24 Retail Park in Govan, while a new store in Gateside Commerce Park, Haddington will open to replace the existing store.
To support this growth, Aldi is recruiting 335 store-level positions in Scotland this year. For the latest vacancies, please visit https://www.aldirecruitment.co.uk/.
Lidl has narrowly beaten Aldi to be named the cheapest supermarket of 2020, according to Which? analysis.
The consumer champion tracked the price of 45 popular branded and own-label products such as Hovis bread, Knorr stock cubes and free-range eggs in eight major supermarkets for at least 100 days between January and December 2020.
In a year when saving money became more important than ever for many households, Which? calculated the average price of each item over the year and the total average cost of all 45 items in the trolley. Lidl was the cheapest, with the basket costing £42.67 on average.
Aldi, where the same basket of items cost £43.01 on average, was the second cheapest – with just 34p separating the German rivals
In recent years, Aldi and Lidl have significantly grown their market share in the UK, but this is the first time they have been included in Which?’s annual study, which now includes own-label items as well as branded ones.
Asda was the third-cheapest supermarket with the same basket of items costing £48.71 on average, however this is still over £5 more than Aldi and Lidl.
Waitrose was the most expensive supermarket in 2020. The average cost of the 45 items on Which?’s shopping list was £68.69, around 60 per cent (£26.02) more than a similar shop at Lidl.
Which? found there were stark price differences between popular own-label products at Waitrose and Lidl. For example, Waitrose’s own-label cooked and peeled cold water prawns would set customers back £4.60 on average, however the equivalent at Lidl only cost £1.99.
Waitrose’s own-label six pack of very large free-range eggs would cost customers £2.47 on average, whereas a similar product is almost half the price – £1.27 – at Lidl.
Ocado was the second most expensive supermarket of 2020 (£66.83), while Sainsbury’s was the third-priciest retailer (£56.38). Asda (£48.71), Morrisons (£53.61) and Tesco (£53.30), as well as the discounters, all came in cheaper.
The pandemic caused a huge upheaval for supermarkets in 2020, as they had to adapt quickly to supply issues caused by panic buying, staff absences in stores and further up the supply chain, and expanding online delivery services.
Neither Aldi nor Lidl offer a full delivery service and would have struggled to compete with supermarkets who ramped up their delivery service at the start of the pandemic, however Aldi offered food parcels for home delivery to help vulnerable people get essential goods.
Natalie Hitchins, Head of Home Products and Services at Which?, said: ““Many households have been under financial pressure due to the pandemic, so getting value for money on their weekly shop has become more important than ever.
“Our analysis shows that customers do not have pay over the odds for their groceries.
“Customers looking to save money this new year and cut down on the cost of their weekly shop should consider shopping around for the best prices.”
Supermarket
Average cost of trolley (45 items)
Lidl
£42.67
Aldi
£43.01
Asda
£48.71
Tesco
£53.30
Morrisons
£53.61
Sainsbury’s
£56.38
Ocado
£66.83
Waitrose
£68.69
Which? also conducts a monthly price analysis for all the major supermarkets. In 2020 Aldi was the cheapest supermarket for six out of the eight months it was included in the price analysis, whereas Lidl was the cheapest supermarket twice.
However, Lidl narrowly beat Aldi to be crowned cheapest supermarket of the year as the methodologies differed. For the monthly price analysis, Which? tracks the price of a range of products, which vary each month, and uses an average to find the cheapest supermarket for the month.
To determine the cheapest supermarket of the year, Which? tracked a selection of 45 items available for at least 100 days in 2020 and added the individual averages.
– All supermarket colleagues to receive at least £10 an hour from April –
– First major UK supermarket to reach key pay milestone –
Morrisons is today announcing a new pay deal for its store colleagues, becoming the first UK supermarket group to guarantee pay of at least £10 an hour.
The new deal will start in April and will mean a significant pay increase for nearly 96,000 Morrisons colleagues. For the majority of colleagues the pay increase is approximately 9%.
Morrisons minimum hourly pay currently stands at £9.20 an hour***. Today’s announcement means that since 2015, Morrisons pay has increased by over 46%.
Three quarters of the costs of the increase will be met by direct payroll investment and a quarter by changing the discretionary annual colleague bonus scheme. Having listened hard to colleagues, they said they would prefer to have a guaranteed amount in their hourly rate and receive it more regularly. So, the annual budget for the discretionary bonus scheme is being rolled into colleagues’ hourly rate, which is paid every four weeks.
David Potts, Morrisons CEO, said: “It’s great to be able to say that in the UK from April this year, if you work at Morrisons supermarkets, you will earn at least £10 an hour. It’s a symbolic and important milestone that represents another step in rewarding the incredibly important work that our colleagues do up and down the country.
“Over the last year we have seen renewed and widespread appreciation in the UK for our colleagues who have had an incredibly tough 2020, working tirelessly so Britain could eat well and shop safely throughout the pandemic. Morrisons colleagues have earned their status as key workers, and this pay increase, many times over.”
Joanne McGuinness, Usdaw National Officer, said: “The new consolidated hourly rate is now the leading rate of the major supermarkets, which is paid every hour and removes the uncertainty of a bonus payment.
“It is a big step forward, shows that Morrisons is prepared to invest in the staff to help grow the business and I hope that the deal is supported by our members in the ballot.
“It’s been a tough time for food retail staff who have worked throughout the pandemic in difficult circumstances. They provide the essential service of keeping the nation fed and deserve our support, respect and appreciation. Most of all they deserve decent pay and this offer is a welcome boost.”
The pay deal announced today is subject to a ballot opening on 27 January 2021.
Which? reveals the grocery products that you could be paying too much for
Shoppers who regularly buy Persil laundry detergent, Andrex toilet paper and Kenco Millicano coffee could be overpaying by up to £3 per item as a new Which? investigation reveals the shocking price differences between supermarkets on popular products.
The consumer champion analysed thousands of prices across six months at major UK supermarkets – Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose – including both own label and branded items.
Which? experts found big variations in the price of the same branded groceries at different supermarkets. The pricing analysis also showed how prices on some items fluctuate dramatically even at the same supermarket chain – exposing one of the most common tricks of supermarket pricing.
Persil non-biological washing liquid had the biggest price difference of any branded product in the investigation, and was on average £2.98 more at Morrisons than at Lidl.
Andrex Supreme Quilts toilet tissue had the second biggest average price difference, costing £2.60 more at Waitrose than at Morrisons, which offered the cheapest average price.
Waitrose and Ocado were the most expensive on average for Kenco Millicano coffee, which was £2.06 less on average at Aldi. Waitrose also charged the most for Hellmann’s Real Squeezy Mayonnaise, which was £1.87 less at Sainsbury’s, and PG Tips Pyramid Tea Bags, which were £1.87 less at Asda.
Out of all the products Which? included in its pricing analysis, Persil non-bio also had the biggest price variation within the same supermarket chain – alternating fairly regularly between £5 and £10 at Morrisons across the six month period. Which? found the price also varied at several other supermarkets – by as much as £4 at Tesco, £3.50 at Asda and £3 at Ocado.
Other products that varied significantly at the same retailer included PG Tips Pyramid tea bags, which fluctuated by £2.77 at Ocado, and Twinings English Breakfast and Twinings Every Day Tea Bags, which both changed by £2.65 at Sainsbury’s. Andrex Supreme Quilts toilet tissue paper fluctuated by £2.65 at Waitrose.
By dropping a price on a popular item and advertising it as a discount before raising it for a short while and then dropping it again, supermarkets give the illusion that shoppers are making a saving. In reality, shoppers buying at the higher price are paying more than they should to compensate for the times the price is lower.
When it came to non-branded items, Which? found price differences that were even more stark. Own-brand prawns were on average £3.28 more at Ocado and Waitrose than at Aldi – the biggest price difference across supermarkets of any product in Which?’s investigation.
There were also yawning gaps between the supermarkets on prices for own-label salmon fillets which varied by £2.26 on average between Waitrose and Aldi.
Olive oil varied by £1.81 between Ocado and Waitrose where the price was the same, and Aldi. Beef sirloin steak was around £1.72 more at Ocado than Lidl and Aldi where the price was also the same. Similarly an equivalent ready meal of chicken korma with pilau rice was £1.51 more at Ocado than at Aldi and Lidl, where the price was also the same.
While Which? used experts to ensure that the own-brand products were as comparable as possible based on a range of factors including weight, quality and other industry data, they will inevitably differ in terms of quality, freshness, and taste across different supermarkets.
Quality, range, customer service, store layout and convenience are also important factors, and may lead some consumers to choose a more expensive supermarket for their weekly shop.
Despite often being the most expensive supermarket, Waitrose topped Which?’s annual supermarket survey. Customers gave the high-end store full marks for the appearance of its stores and range of products although perhaps unsurprisingly it did not do well for value for money.
Meanwhile, despite low scores on product range and store appearance, Aldi was also rated highly in Which?’s survey by shoppers who value low prices.
For shoppers watching their purse strings, Which? recommends keeping an eye out for fluctuating prices and dodgy special offers.
Natalie Hitchins, Head of Home Products and Services at Which?, said:“While prices will inevitably vary between different supermarkets, shoppers might be shocked to see that they could be overpaying by such significant margins for exactly the same products.
“Most supermarkets use some sneaky pricing tactics from time to time, so pay attention to the prices of your favourite products – and don’t assume you’re getting a good deal just because the item is on offer.”
