Stores across the country have been overwhelmed by the generosity of customers who donated at the Tesco Winter Food Collection.
An incredible 1.9 million meals’ worth of long-life food items were donated at the collection between 25th November and 30th November in all the retailer’s large and Express stores.
In Edinburgh, the collection saw customers donate 24,451 meals to make a difference in their local community.
Every item donated provides much-needed support for charities FareShare and Trussell in the run up to Christmas.
Donations to Trussell help food banks to provide emergency food parcels to people who cannot afford the essentials, while donations to FareShare support thousands of frontline local charities in communities across the country.
This winter will see heightened levels of need for both charities’ services with the Christmas holidays being a particularly difficult time for families due to the increased costs that occur at this time of year. With this in mind, Tesco provided an extra £500,000 of funding to FareShare and Trussell to meet this acute need.
Tesco CEO Ken Murphy said: “I just want to say a huge thank you to every single person who donated items at this year’s Winter Food Collection. Their generosity is always so amazing and really helps to make a huge impact in communities across the UK supported by Trussell and FareShare.”
Throughout the year Tesco donates unsold food to FareShare as part of its Community Food Connection scheme. That means so far this year Tesco and its customers have given the equivalent of more than 39 million meals to both charities.
In addition to the donations of food, the pre-Christmas Winter Food Collection saw more than £340,000 donated to the charities by customers rounding up their bills at the till and donating through a link from Tesco’s online groceries website.
Kristopher Gibbon-Walsh, CEO at FareShare, said: “Every year, we are blown away by the generosity of Tesco customers at the Winter Food Collection, and this year is no exception.
“Thank you to every single person that volunteered in store, donated an item of food, topped up their shopping bill, or made a donation to FareShare. Your kind support will ensure we can continue getting food out into the community, bringing people together and strengthening communities this winter.”
Emma Revie, CEO of Trussell, said:“We are so grateful to Tesco for supporting food banks to get through this season by organising this year’s Winter Food Collection.Thank you to Tesco customers for coming out in support of your local food bank, to ensure they can continue helping everyone in your local community who is facing hunger and hardship this winter.
“Thanks to your efforts, we have collected 1.8 million meals to support people who need a food bank this winter. Thank you for your generosity – together we can end hunger for good.
“Food banks in the Trussell community are a last resort for people who’ve been left facing hunger and hardship. They’re a lifeline, offering a warm welcome and space to be heard. But with so many people unable to afford the essentials right now, food banks continue to provide exceptionally high levels of emergency food, with many telling us they are at breaking point.
“Just over 1.4 million emergency food parcels were provided across the UK by food banks in our community, between April and September this year.”
With both charities continuing to need support, Tesco shoppers can continue to donate food at permanent collection points at every Tesco store in the UK or make a donation after their online shop.
The tie-up will create up to 40 jobs and ‘make stop smoking services more accessible in communities across the country‘
VPZ, the UK’s leading vaping retailer, is set to open 10 new stores by December 2024 as part of a groundbreaking partnership with the supermarket chain Morrisons, with plans to expand further during 2025.
The new in-store outlets will expand the brand’s presence in communities throughout the UK, with seven key locations in Leeds Hunslet, Birmingham Stirchley, Glenrothes, Peterhead, Darlington, Stratford and Grantham.
The collaboration will also introduce a new innovative mobile pod concept for customer parking areas, with two planned for Nottingham and one in Rotheram.
The partnership will drive positive change by making stop smoking services more accessible in communities throughout the country, whilst educating smokers on the benefits of more sustainable vaping products.
The new sites will help expand and complement VPZ’s mission to help people on their journey to quit smoking by improving access to expert stop-smoking advice and education.
VPZ stores offer a dedicated one-to-one service to help smokers quit. VPZ specialists are trained and have expert knowledge, engaging with smokers to educate them on the health and financial benefits of switching to vaping.
Furthermore, as a part of their shared commitment to environmental responsibility, all new stores will include VPZ’s comprehensive recycling programme. The service is open to all vapers, as anyone can visit the new stores and dispose safely of their vaping devices or e-cigarettes.
Greig Fowler, Director at VPZ, said: “Our partnership with Morrisons to open 10 new stores is a pivotal step in our mission to transform the health of our nation by empowering more people to become smoke-free.
“I believe that together we will be making it easier for smokers to access the resources, help and education they need to quit smoking, while also offering a convenient and sustainable shopping experience.”
He added: “We are looking forward to launching our new in-store locations, pod concepts and exploring further growth in 2025.”
VPZ has recently voiced concerns that the newly announced vape tax increase will unfairly impact the most vulnerable and set back the UK’s 2030 smoke-free targets. As vaping remains one of the most effective methods to quit smoking, VPZ has warned that higher taxes on vaping products could discourage smokers from switching, undermining both health and financial benefits.
VPZ also supports plans to ban disposable vapes across the UK and Scotland by June next year, however they have highlighted the rise of ‘Big Puff’ disposable vapes which threaten to bring a new youth vaping epidemic and even greater damage to the environment.
The imported products are exploiting a loophole in regulations to create a new and larger single-use vaping product ahead of the disposables vape ban.
Greig Fowler added: “These illegal ‘Big Puffs’ undermine our objectives and are poised to create a public health crisis with unregulated products flooding the marketplace.
“At the current moment, data shows that more than ever there is a need for the Government to step in to support trading standards and local authorities to keep up with the scale of the ‘Big Puff‘ epidemic.
“We urge for a better collaboration between the industry and regulatory bodies to address this arising issue promptly and ensure that these vapes do not flood the UK market even further and endanger the quit-smoking progress that has been achieved so far.”
To date, Edinburgh-based VPZ has already helped over 1 million smokers in the UK quit since it was established in 2012.
Aldi Scotland is set to sell the cheapest real Christmas trees this festive season, as it announces the return of its freshly cut Nordmann Fir trees, with prices starting from just £13.99.
The festive trees will be sprouting into stores from Thursday 21 November for medium trees, with large trees following on Sunday 24 November, offering customers a chance to get their hands on a fresh Christmas centrepiece as the countdown to Santa Claus ramps up.
Priced at £13.99 medium (5-6ft) or £19.99 large (6-7ft) trees, the hand-selected Nordmann Firs are available across Aldi’s 107 Scottish stores while stocks last.
Grown in the heart of Aberdeenshire by Lovania Nurseries, the Nordmann Fir trees are renowned for their glossy pines, strong branches and symmetrical shape, making them ideal for decorating with festive frills.
Sustainability is at the root of it all, with Lovania planting more than two trees for every tree harvested, ensuring these festive favourites are as environmentally friendly as they are beautiful.
Graham Nicolson, Group Buying Director, Aldi Scotland, said: “Having proven a great hit in recent years, we’re excited to bring back our Scottish-grown Nordmann Fir Christmas trees this year and provide our customers with the cheapest real Christmas trees available.
“Christmas is an expensive time of year for families, so we’re proud to offer outstanding value on our products that allow our customers to get into the festive spirit without having to sacrifice on quality.”
Aldi recommends placing your tree in a bucket of water to keep it hydrated and letting the branches settle before decorating them with ornaments or baubles. It’s also best to keep trees away from radiators or any other heat source.
You can find your nearest Aldi here.
As part of its commitment to supporting customers this Christmas, Aldi Scotland is also assisting shoppers this year through its ‘Heidspace’ campaign, which offers handy tips and tricks on getting prepared for the festivities early, to ensure the day is as stress-free and merry as possible.
Heidspace assets are all available to download for free from Aldi Scotland’s Instagram and Facebook, with more being added throughout the season.
M&S takes the crown for the most winners in this year’s Good Food Christmas Supermarket Taste Awards, scooping seven of the 21 categories, with Waitrose winning five categories.
Over 185 products from 13 supermarkets were blind-tasted, and anonymously rated by a panel of expert judges overseen by an independent adjudicator, winners include Morrisons £3.25 pigs in blankets, and Asda £5 mulled wine.
The UK’s number one food media brand, Good Food, has announced the results of its Christmas Supermarket Taste Awards, judging the best festive foods from 13 supermarkets across 21 categories, from smoked salmon to Christmas cake, pigs in blankets and mulled wine.
To arrive at the winners list, over 185 products were blind-tasted by Good Food’s expert panel, overseen by an independent adjudicator. All packaging was removed and food prepared and cooked following pack instructions and presented by an independent home economist. The judges submitted comments and a score out of 10 for each product in the category via anonymous online judging forms.
The full results are in the iconic Good Food Christmas issue which is on sale now with a “Make Christmas memories” message, packed with over 90 thoroughly tested recipes for memorable celebrating, entertaining and gift-giving, plus features on reducing food waste and tips for using up leftovers.
Of the thirteen supermarkets, M&S won the most, scooping seven wins out of the 21 categories, including Best cranberry sauce and Best classic mince pies.
Waitrose was awarded five wins including: Best turkey crown, Best Christmas cake and Best Christmas pudding. Asda and Aldi tied for third place with three wins each, while Morrisons won the coveted Best pigs in blankets category and Co-op Best showstopper dessert.
Lily Barclay, Content Director, Good Food, says: “Good Food celebrates its 35th anniversary this year, which means 35 years of Christmas memories.
“Our iconic Christmas issue will help create more memories with reinventions of retro classics and ideas for meaningful home-baked Christmas gifts.
“The Good Food team of experts started testing in August for the mammoth Good Food Christmas Supermarket Taste Awards, creating the ultimate guide to festive food buys.
“This Christmas the supermarkets have outdone themselves with the range and quality on offer, and our selection of winners will help save time in the kitchen, so you can focus on celebrating the festive season with family and friends..”
The results of the Good Food Christmas Taste Awards 2024, with judges’ comments:
Starters
Best smoked salmon Winner: Booths Strong Oak Smoked Scottish Salmon, 200g (£8.00)
Judges’ comments: “This has nice thick slices with a classic, crowd-pleasing smoked flavour that would work well in sandwiches.”
Best hot canapé Winner: M&S Collection Barber’s Extra Mature Cheddar & Ham Hock Scone, 290g (£7.50)
Judges’ comments: “The scone has a great flavour and a lovely, crispy texture. The ham works beautifully with the creamy roux and buttery, cheesy notes – it’s easy to eat and perfect for nibbles with drinks.”
Judges’ comments: “This juicy turkey has excellent flavour, complemented by the herby chestnut stuffing and a lovely saltiness from the bacon.”
Best alternative Christmas main Winner: Aldi Specially Selected Wagyu Wing Rib, 1.8-2.8kg (£24.99 per kg)
Judges’ comments: “This impressive-looking joint would make a fantastic showstopper. The meat has a good texture, and the outside sears well.”
Best gammon Winner: Aldi Specially Selected Sugar Baked Crackling Gammon Joint, £18.99
Judges’ comments: “A clear winner for the judges – this centrepiece gammon is complete with crunchy crackling and juicy, tender meat.”
Best pigs in blankets Winner: Morrisons The Best pigs in blankets, 210g (£3.25)
Judges’ comments: “Caramelised onions give these a touch of sweetness, with pleasing crispy bacon and good texture to the sausage-meat.”
Best cranberry sauce Winner: M&S Cranberry Sauce (fresh), 400g (£3.25)
Judges’ comments: “This cranberry sauce has a nice sweetness, a distinct cranberry flavour and a pleasing tartness. It’s perfect for making sandwiches with your Christmas leftovers.”
Best vegetarian main Joint winner: Waitrose Ultimate Plant-based Festive Wellingtons, pack of two (£7.50)
Judges’ comments: “This vegetarian mushroom wellington has a flavourful umami kick, crispy pastry, lovely mushroom and thyme notes, and warming gravy.”
Judges’ comments: “This hearty galette impressed the judges: it is incredibly flavoursome, enjoyably cheesy and has plenty of veg.”
Best vegan main Joint winner: Tesco Finest Roasted Vegetable & Cranberry Star, 340g (£6)
Judges’ comments: “This attractive centrepiece features beautifully nutty and umami flavours with notes of thyme, marjoram and sweet onion. It has buttery, flaky pastry and festive star shapes.”
Joint winner: Aldi Plant Menu Vegan No Turkey Crown, 490g (£4.99) This no-turkey crown does a great job of replicating the texture of meat quite well. It would go down extremely well with roast potatoes and a generous helping of gravy.
Festive desserts
Best Christmas cake Winner: Waitrose No.1 Hand-Decorated Matured Rich Fruit Cake, 1.5kg (£18.50)
Judges’ comments: “This Christmas cake has a generous amount of marzipan, a slightly crumbly texture – which guests might take as homemade – and a pretty, impressive appearance with good, solid icing.”
Best alternative Christmas cake Winner: Asda Ginger and Caramel Snow Cake, serves 16 (£12)
Judges’ comments: “The gingerbread and caramel cake captures the festive spirit beautifully. Its appearance is charming, both as a whole and when sliced, making it an attractive addition to any holiday spread. The cake boasts a strong gingerbread flavour that is nicely balanced, and the sponge is wonderfully soft and spongey.”
Judges’ comments: “This Christmas pudding has a rich flavour, a pretty fluted shape, lots of cherries and whole almonds, and a nice spiced citrussy note.”
Judges’ comments: “This golden sponge crown boasts a lovely gingerbread flavour with warming ginger and cinnamon notes, complemented by a rich caramel sauce and toffee drizzle. It looks impressive, is easy to serve, and has a homemade, festive taste.”
Best trifle Winner: M&S Sticky Toffee Trifle, 1kg (£15)
Judges’ comments: “This trifle features a delightful blend of caramel, gingerbread and butterscotch flavours, beautifully paired with whipped cream and luscious custard. The layers are clear and well-textured, with attractive toppings.”
Best free-from dessert Winner: M&S Chocolate & Orange, Fruit & Nut Brownie, 630g (£12.50)
Judges’ comments: “This gluten-free brownie tastes like it is made from quality chocolate, and the hint of orange isn’t overbearing.”
Festive bakes
Best classic mince pies Winner: M&S Collection Mince Pies, pack of six (£4)
Judges’ comments: “These classic mince pies have a beautiful, unique design with a well-patterned top, buttery pastry with a good mouthfeel, and a nicely spiced filling with discernible fruit.”
Best flavoured mince pies Winner: Morrisons The Best Cherry Bakewell Mince Pies, pack of four (£2.75)
Judges’ comments: “These Bakewell-flavoured mince pies feature a pretty flaked almond topping and a well-balanced frangipane that’s not too sweet. The mincemeat is moist and fruity, creating a pleasant hybrid of a classic mince pie with a nutty, crumbly twist.”
Best gluten-free mince pies Winner: Waitrose Mince Pies, pack of four (£2.90)
Judges’ comments: “These gluten-free mince pies have a nice texture that holds together well without crumbling too much.”
Best vegan mince pie Winner: Asda Free From 4 Mince Pies 220g (£2)
Judges’ comments: “These vegan mince pies have a beautiful, uniform appearance with a simple star decoration and feature a lovely, juicy filling. The pastry is crisp with a good crumbly texture and a nice sugary top, making them a delightful treat.”
Best biscuit tin
Winner: M&S Collection Shortbread Tin, 400g (£10) Judges’ comments: “These Christmas shortbreads are melt-in-the-mouth buttery, with a good salty hit and a rich, milky chocolate coating. Their soft, crumbly texture makes them a true winner.”
Best mulled wine Winner: Asda Extra Special Mulled Wine, 75cl (£5)
Judges’ comments: “This mulled wine offers a delightful boozy flavour with a rich ‘mulled’ quality, making it a standout choice for a sweet, spiced experience.
All prices correct at time of publishing.
The Christmas issue of Good Food is out now, get your copy in store or order direct from www.MagsDirect.co.uk
Customers can bring a taste of the German festival home with Aldi Scotland’s latest release
Aldi Scotland is bringing the excitement of Oktoberfest to its customers with its latest release of Scottish beers, featuring a Bavarian-inspired brew from Cold Town.
As thousands around the world raise a toast to celebrate the annual German festival, Aldi’s Scottish Beer Festival range promises to put a tartan tint on proceedings and showcase the diversity of the nation’s brewers with an exciting lineup of delicious beers.
Edinburgh brewers Cold Town are leading the party with their new Bavarian Pilsner (£1.89, 440ml, 5.2% ABV), putting their own unique take on the traditional festival tipple with a clean and malty brew. This will be joined by the re-release of their Topic Thunder (£2.15, 440ml, 7.0% ABV), a full-bodied stout packed with caramel, dark chocolate and hazelnut flavours.
Peterhead’s Brew Toon are also on the guestlist with re-releases of their El Juicy (£2.15, 440ml, 7.1% ABV), a double dry hopped New England IPA, and The J’Ale (£1.89, 440ml, 5.5% ABV), a punchy riot red ale bringing an earthy, hoppy character.
Black Isle are also joining the party, making a welcome return to Aldi Scotland after five years with their Red Kite (£1.89, 440ml, 4.2% ABV) organic red ale, bringing a rich but malty character and their flagship Blonde (£1.79, 440ml, 4.5% ABV) organic lager, providing its unique crisp refreshment.
Graham Nicolson, Regional Managing Director, Aldi Scotland, said: “Putting a uniquely Scottish twist on Oktoberfest gives us a great opportunity to celebrate and shine a light on the brilliant local brewers we have at our doorstep.
“We’re fortunate to have developed strong relationships with some of Scotland’s most innovative suppliers and this gives us a fantastic platform to provide our customers with new and exciting products at affordable prices.”
With a wide range of permanent store positions available, Aldi is seeking team members to help replenish stock, assist customers, and maintain its high standards of service during the festive period and beyond.
Roles on offer in Edinburgh and the Lothians include Assistant Store Manager, Stock Assisant, Store Assistant and Store Cleaner.
Starting pay for Store Assistants at Aldi remains the best in the industry at £12.40 per hour nationally, and £13.65 per hour inside the M25. Aldi continues to be the only UK supermarket to offer paid breaks, which is worth more than £900 a year for the average store colleague.
These opportunities form part of Aldi’s continued growth plans to open a further 17 stores before the end of the year. This is in line with Aldi’s long-term commitment to expand its footprint to 1,500 stores in the UK to meet increased customer demand.
Kelly Stokes, Recruitment Director at Aldi UK, said:“Our mission is to make affordable, high-quality food accessible to everyone, and that is even more important at this time of year.
“Our colleagues are essential to ensuring Aldi shoppers have a great experience in store, and we’re once again closing our stores on Boxing Day to give them a well-deserved break as a thank you for their dedication.”
Those interested in applying for a role with Aldi this Christmas can visit www.aldirecruitment.co.uk for more information.
Firrhill High School is celebrating after being selected by a Tesco customer to receive a £5,000 donation.
On Saturday 21st September, Tesco customers in Edinburgh were given the chance to take part in a lucky dip to find a specially created gold version of Tesco’s famous blue voting token.
Firrhill High School was one of three local charities that customers could vote for to receive the £5,000 Golden Grant as part of Tesco’s Stronger Starts scheme.
Alexa Brown, Pupil Support Officer at Firrhill High School, said: “£5000 will make an enormous difference to us – it will mean security for the Breakfast Club and the ability to continue providing a healthy and nutritious breakfast to ensure the best start to the day for all our pupils.”
Over one hundred Tesco stores across the country took part in the Golden Grants event, with £500,000 in total being donated to good causes that help children and young people.
Golden Grants are awarded twice a year as part of Tesco’s £8 million Stronger Starts grant programme, in partnership with the charity Groundwork UK.
Stronger Starts grants help schools and children’s groups provide nutritious food and healthy activities that support young people’s physical health and mental wellbeing, such as breakfast clubs or snacks, as well as purchasing equipment for healthy activities.
Claire De Silva, Tesco Head of Communities said: “We know that £5,000 can make a huge difference to a school or community project, so we are incredibly proud to have been able to award Golden Grants to over one hundred schools and local projects to support the vital work they do for our children and communities.
“Our Stronger Starts programme continues to support our local communities year-round, and we encourage all customers to get involved by using a blue token to vote for a local project they feel will benefit people in their community.”
Since Tesco launched its Community Grants programme in 2016, more than £120 million has been given to more than 67,000 local schools and community groups.
MORRISONS TOURS TO TAKE CUSTOMERS TO MEET THE FOODMAKERS
New Farm Tours will bring to life Morrisons close relationship with British Farmers
First stop: Barrack End Farm in Cumbria at the start of British Food Fortnight
Morrisons is trialling a ‘British farm bus tour’ with the first tour taking place this week, hosted by Cumbrian farmer Paul Coates who has been supplying beef to Morrisons for over ten years.
The trips will offer customers a unique behind-the-scenes perspective of working farms and the chance to meet the makers of their food. Passengers on the Morrisons Farm Bus Tours will have the chance to see the day-to-day operations of farms and learn more about sustainable agricultural practices.
Morrisons is British farming’s biggest customer – supporting, growing and championing more farmers than any other supermarket, working directly with 2,500 farmers and growers all year round.
The first trip is touring the 420-acre Barrock End mixed cattle, sheep and crops farm which is on top of Barrack Fell in the North Pennines. Paul and his father Peter run the farm at Armathwaite, near Carlisle, where Morrisons has helped the family build their herd of 250 Beef Shorthorn cattle – a foraging, hardy and feed-efficient pedigree known for exceptional eating quality.
The Coates family farm also produces lamb from over 1,000 grazing sheep and arable crops which complement each other to aid self-sufficiency.
Sophie Throup, Technical and Sustainability Director at Myton Food Group for Morrisons, said: “The Morrisons Farm Bus Tours will set off from stores to take the mystery out of where and how Morrisons food is produced.
“We’re proud of our amazing farmers and want to show our customers the care that goes into producing the high-quality, fresh produce, dairy, and meat products that stock the shelves of Morrisons stores across the country. We are looking forward to hearing the feedback from our first bus trippers.”
Rosie Fielder, Customer that attended the first Bus Farm Trip in Penrith, added: “Getting to see where Morrisons produce comes from as well as the different animals and how they are kept was a great learning experience.
“It was clear to see that the cattle have a good, happy life, and I would recommend more customers to visit their local farms to get a better understanding of the journey of food from farm to plate. It’s a great family day out!”
The first Morrisons Farm Bus Tour coincides with British Food Fortnight which takes place between 20th September and 6th October.
Morrisons is the exclusive retail partner and is supporting the event in all its supermarkets and online with a celebration of the best of autumn’s British produce, meat and fish on its Market Street with great value prices and in store marketing displays.
Morrisons has pledged to become the first supermarket to be completely supplied by ‘zero emission’ British farms by 2030 – five years ahead of the industry and is working directly with its farmers to create affordable zero emission produce.
It was the first supermarket to introduce its own carbon neutral egg and has partnered the NFU, Harper Adams University, and McDonald’s UK to launch the first UK School of Sustainable Food and Farming aiming to embed new sustainable farming methods.
Its partnership with The Institute for Agriculture and Horticulture (TIAH) and DEFRA also supports its farmers on the journey to net zero and helps address the skills gaps in agriculture.
Aldi Scotland’s much-loved Supermarket Sweep challenge has been all over Scotland this year, and after being chosen to take part in the gameshow inspired activity, a lucky local winner has raised £809.18 for a foodbank of their choosing, while picking up £404.59 in Aldi favourites for herself.
The lucky sweeper, Laura Robertson, was selected from thousands of applicants as part of a competition at this year’s Royal Highland Show. She selected Aldi’s Chesser store to take part in the five-minute trolley dash on Tuesday 13 August.
As well as taking home a trolley full of goodies, Laurasuccessfully found the hidden inflatable in store, meaning Aldi Scotland doubled the total value of her haul and donated the lump sum to her nominated charity, The Salvation Army.
Aldi Supermarket Sweep winner, Laura Robertson said:“The Supermarket Sweep was a brilliant experience. I had so much fun running around the store with my husband and Aldi staff cheering me on.
“It’s a lot harder than I thought it would be, and the time goes by so quickly, but it’s an experience I’ll remember forever. I’m so glad I was able to raise so much money for my local foodbank, as it will help so many people in need.”
Elizabeth Young, Community Programme Coordinator, The Salvation Army, said:“I would like to say a massive thank you to Aldi for the substantial donation to our foodbank.
“Life is very tough for lots of the people visiting our foodbank, and this donation will go a long way to help us provide food parcels and spread a little love and kindness through this generosity.”
Graham Nicolson, Regional Managing Director, Aldi Scotland, said: “We know that the Aldi Supermarket Sweep is a firm favourite with shoppers across the country, so we were delighted to bring it back for another year.
“Congratulations to Laura who managed to raise an incredible £809.18 for The Salvation Army and snap up a whole load of Aldi treats for herself.”
LIDL LAUNCHES 1,000 ‘MYSTERY BOXES’ EACH WORTH OVER £100
The supermarket is launching its first ever series of ‘Mystery Boxes’, packed full of characteristically random Middle of Lidl items for just £20
Fans will be able to get their hands on a wide selection of cult items, collectively worth over £100, from ukuleles to sandwich toasters and swimming goggles
Of the 1,000 limited edition boxes up for grabs, 50 lucky shoppers will also receive a high-value bonus item worth up to £199; anything from a swimming pool, to a dehumidifier, lawnmower or even a paddle board!
The Lidl Mystery Box will be available to purchase for £20 from 10am Thursday 15th August via www.lidlmysterybox.co.uk – but be quick!
The secret is out – Lidl is launching its first ever series of ‘Mystery Boxes’, each stuffed full of weird and wonderful ‘Middle of Lidl’ items, from coffee machines, ukuleles, goggles, crochet kits, massage guns and more!
Worth over £100 each, the launch will see just 1,000 limited edition boxes up for grabs, priced at just £20 each. The question is, what will be inside the box?
For 50 lucky dippers, a shiny Bonus Item Coupon will be hidden inside, unlocking a bigger bonus item worth up to a whopping £199. Coupon holders could receive anything from a Grillmeister 2-Burner Gas Barbeque to a Tower Air Fryer 5 in 1 Smokeless Grill, a Livarno Garden Furniture Set or even an Inflatable All-Round Stand-Up Paddle Board – so run don’t walk!
With Mystery Boxes bursting on to the scene with brands such as Candy Kittens* and Nike** jumping on the trend, the launch of the Lidl Mystery Box is a celebration of the beloved cult classic ‘Middle of Lidl’ which regularly grips the nation’s attention with its unpredictable product offering.
They have recently gained significant traction online, with #MysteryBoxes trending on social media with a whopping 175.9M posts***. Shoppers are clearly looking to add some additional Middle Aisle pizzazz to their shopping sprees, and Lidl’s latest drop provides just that.
In true ‘Middle of Lidl’ fashion, each box presents different surprises; fans could receive a Silvercrest Slushie Maker in one, whilst in another, shoppers could channel their inner Arnold Schwarzenegger and get DIY savvy with Parkside Spanners, or even learn a few chords with a Clifton Ukulele. Each box is a mystery just waiting to be solved…
Hopeful mystery-solvers can head to www.lidlmysterybox.co.ukto purchase one of the 1,000 Lidl Mystery Boxes from 10am Thursday 15th August for just £20 – available while stocks last.
All proceeds of the Mystery Boxes will be donated to the NSPCC.
