The theme for World Sleep Day yesterday (17th March) was ‘Sleep is Essential for Health’. Poor sleep can negatively impact our heart health, along with many other areas of our physical and mental wellbeing.
Prioritising your seven to nine hours shut eye every day is one of the best things you can do to support your health. During sleep, our body gets to work helping us to recover both mentally and physically, which helps us feel energised, alert, and ready for the day.
Sleep isn’t something to overlook, so here are some tips for helping to improve your sleep:
Limit caffeine
Who doesn’t love a morning cuppa? Whilst a small amount of caffeine early in the day is unlikely to impact our sleep, caffeine can stay in our blood stream for many hours after consumption.
This can negatively impact the quality of our sleep and ability to fall asleep. So, say no to caffeine after lunch!
Turn off the screens
Melatonin is our sleepy hormone, and we need to allow our body to produce lots of it to ensure a good night’s sleep. Bright lights in our environment can reduce the production of melatonin, specifically the blue light from computer screens, tablets, and mobile phones.
Try switching off screens an hour before sleep time and read a book or have a bath instead.
Spend time outdoors
Research shows that simply being inside during the day, rather than spending time outdoors, reduces our melatonin production at night by 50%!
Grab your trainers and hit the pavement for a walk or run outdoors for at least 20 minutes every day.
Create a routine
Humans are creatures of habit, and we thrive on routine. Creating a bedtime ritual can help signal to our bodies that it’s time for sleep.
Try to choose low stimulation activities like reading, listening to music, or even having a cup of (caffeine free!) tea such as camomile.
Heart Research UK Healthy Heart Tip, written by the Health Promotion and Education Team at Heart Research UK
Healthy Heart Tip: Sleep is Essential for Health
It’s World Sleep Day on 17th March and the theme this year is ‘Sleep is Essential for Health’.
Poor sleep can negatively impact our heart health, along with many other areas of our physical and mental wellbeing. Prioritising your seven to nine hours shut eye every day is one of the best things you can do to support your health.
During sleep, our body gets to work helping us to recover both mentally and physically, which helps us feel energised, alert, and ready for the day.
Sleep isn’t something to overlook, so here are some tips for helping to improve your sleep:
Limit caffeine
Who doesn’t love a morning cuppa? Whilst a small amount of caffeine early in the day is unlikely to impact our sleep, caffeine can stay in our blood stream for many hours after consumption. This can negatively impact the quality of our sleep and ability to fall asleep. So, say no to caffeine after lunch!
Turn off the screens
Melatonin is our sleepy hormone, and we need to allow our body to produce lots of it to ensure a good night’s sleep. Bright lights in our environment can reduce the production of melatonin, specifically the blue light from computer screens, tablets, and mobile phones. Try switching off screens an hour before sleep time and read a book or have a bath instead.
Spend time outdoors
Research shows that simply being inside during the day, rather than spending time outdoors, reduces our melatonin production at night by 50%! Grab your trainers and hit the pavement for a walk or run outdoors for at least 20 minutes every day.
Create a routine
Humans are creatures of habit, and we thrive on routine. Creating a bedtime ritual can help signal to our bodies that it’s time for sleep. Try to choose low stimulation activities like reading, listening to music, or even having a cup of (caffeine free!) tea such as camomile.
Sterling Home Edinburgh is encouraging customers to invest in their rest for 2023, with the new year’s fresh start the perfect time to create your very own sleep sanctuary at home and make nodding off a dream.
Often the first step in improving physical and mental health, a good night’s sleep is only a few steps away, with Sterling Home Edinburgh partnering with renowned Scottish yoga instructor and self-love guru, Jess MacKenzie (aka Jess Yoga) to bring expert advice to the masses on how to create your perfect sleep sanctuary at home.
With the average person expected to spend over 26 years of their lives sleeping (HuffPost), investing in your rest has never been more important. Sterling Home stores across Scotland boast an extensive range of top quality divans, mattresses, bedding and bed brands, with an expert team on hand with tips and suggestions on how to transform your sleeping space for the new year.
Featuring everything from bed frames and mattresses to luxury bedding sets and bedroom furnishings, Sterling Home Edinburgh will encourage customers to get comfy and try before they buy – the perfect opportunity to test out what works for you, and finally replace that old mattress! Sterling Home’s winter sale is now live, online and instore, with up to 25% off selected bed ranges.
With research proving that replacing an uncomfy bed can result in an extra 42 minutes of sleep per night, there’s no better time to find your perfect sleep set up. And that starts with a good bedtime routine. Sterling Home has worked with Jess Yoga to help their customers perfect some snoozy rituals to make the most of new bed purchases.
Try out some of Jess’ top tips to prepare for a great night’s sleep below:
Strike a pose: Use calming breathing exercises or simple yoga poses to lower your heart rate and calm your busy mind.
Ditch the tech: Don’t use your smartphone 30 mins before bed – pick up a book or do try some light journaling.
Create a sleep sanctuary: Create a space that feels safe and relaxing – light a candle, use essential oils or massage in your favourite skincare.
Jess has also created a simple, easy to follow bedtime yoga sequence to help improve sleep.
Customers can transform their bedroom from dreary to deluxe in 2023, with Sterling Home’s collection of crisp, luxurious bedding, feather pillows and calming accessories.
Featuring world leaders in sustainable luxury brands including Harrison Spinks, memory foam experts Tempur and exquisitely stylish Hypnos, customers are guaranteed to find a mattress to suit their every need at Sterling Home Edinburgh with exclusive ranges from top bed brands.
Lee Johnston, Sterling Home said: “We’re encouraging customers to ease the pressures of everyday life in 2023 and ensure they can easily create their very own sleep sanctuary at home.
“Whether it’s a new and improved mattress to alleviate any aches and pains, hypoallergenic bed linen, or ambient room lighting, you’ll find it all at Sterling Home. Don’t be shy – come along and test out our new displays and take home a great night’s sleep!”
Jess Mackenzie, yoga instructor and self-love guru said: “I’m so excited to partner with Sterling Home to share my top tips for a better night’s sleep in 2023. Sleep is something which can aid every aspect of our lives – from physical health to mental, mood to productivity and energy levels, it’s something we all need to prioritise.
“I’ve loved creating a new bedtime routine with Sterling Home and can’t wait to see how my easy-to-follow, at-home bedtime yoga routine works for others.”
Sterling Home’s sleep experts are on hand in all stores across Scotland, encouraging customers to ‘try before they buy’ and test out mattresses to find their perfect comfort and support level.
Sleep experts at Bestmattress-brand analysed multiple scientific studies that have been medically reviewed and found three fruits that aren’t just good for improving your health but also improving your quality of sleep.
With 40% of the UK and 35% of America suffering with symptoms of insomnia there are growing nationwide health concerns. This is due to the range of mental and physical issues that can arise from a lack of sleep.
Diet and sleep are both complex, and every individual responds differently to foods and other remedies that are supposedly good for sleep. However, through meticulous testing these foods have been proven to help give people a great night’s sleep.
Tart Cherries
Tart cherries (Montmorency cherries) or tart cherry juice have been found in studies to have great sleep benefits. In one study It was discovered that consuming two one-cup portions of tart cherry juice daily resulted in the ability to fall asleep faster, more overall sleep time and significantly less awakenings. Thus, the outcome is overall increased sleep efficiency. The same effects have been reported in other tests as well.
The benefits mentioned in these studies may come from the fact that tart cherries have higher concentrations of melatonin, which is a hormone that regulates circadian rhythm (the natural, internal process that regulates the sleep–wake cycle) and promotes healthy sleep. Tart cherry juice also increases the bioavailability of tryptophan which has been found to decrease the time taken to fall asleep. The enzymes within the cherries keep the tryptophan in the body longer so not only do you fall asleep quicker but stay asleep longer.
It’s important to note that tart cherry juice can contain added sugar, when too much sugar is incorporated into a diet can be harmful, so it’s recommended to choose no added sugar options if available. However, the pure fruit is full of antioxidants, vitamins and fibre so can offer many other health benefits such as
Reduces muscle soreness
Reduces inflammation
Improves brain function
Strengthens immune system
When adding the fruit or the juice into your bedtime routine it’s advised to consume daily in the morning and 1-2 hours before bedtime for optimal effect.
Kiwi
Kiwifruit are well known for their significant number of nutrients and antioxidants as well as high levels of fibre, folate and potassium. However beyond just their health values, kiwis have been said to have sleep inducing qualities, allowing those who eat it before bed to fall asleep faster and for longer. It’s been hypothesized that the high antioxidant capacity, serotonin and folate content of kiwifruit may contribute to the observed sleep benefits of kiwifruit consumption.
Serotonin is one of the key chemicals that is found in high doses in kiwis. It is an end product of L-tryptophan metabolism, which is related to rapid eye movement (REM) sleep and low levels may cause insomnia.
Folate deficiencies can also lead to symptoms of insomnia and fatigue, thus the levels of folate in kiwis could improve sleep quality for those who suffer with sleep conditions. It’s also been suggested that the anti-inflammatory antioxidants in kiwis, such as vitamin C and carotenoids, may be partly responsible for their sleep-promoting effects as well.
The research shows in this study that when kiwi was consumed over a period of 4 weeks it was found to improve sleep onset, duration and efficiency. Although it’s been noted more research is currently required into kiwis, the current studies suggest that eating 1-2 kiwis an hour before bed may help people to fall asleep faster and stay asleep longer.
Bananas
Along with being a good source of magnesium, vitamin B6, and protein, Bananas are widely known for having a lot of potassium. The hormones serotonin and melatonin that are produced as a result of these nutrients are key to falling asleep faster and staying asleep longer.
Tryptophan, an important amino acid that can be found in bananas, has been shown to enhance the quality of sleep. Since tryptophan cannot be produced by the body, eating a banana helps to increase levels of the amino acid. Serotonin is a neurotransmitter that promotes relaxation by slowing down signals to nerve cells, and tryptophan aids in the production of serotonin. Melatonin, a hormone that induces sleep and regulates our circadian rhythm, often known as the sleep-wake cycle, is regulated by serotonin.
Bananas are also a good source of magnesium, which supports a healthy circadian cycle, the body’s internal clock. Magnesium also impacts the hypothalamus, a region of the brain that regulates the pituitary and adrenal glands. These glands enhance the stress hormones when magnesium levels are low. A banana can be the ideal food to help you relax before bed because stress and worry are frequently linked to sleep issues including insomnia.
Given that bananas are among the top sources of potassium, it is important to note the health advantages of potassium. Low potassium levels make your muscles rigid, which leads to cramps and spasms, making it difficult to get a good night’s sleep. A banana’s additional potassium aids in successfully stopping and starting muscle contractions, reducing the likelihood that cramps and spasms may keep you awake.
The combined nutrients and chemicals, and impacts these have on the body, make bananas a great bedtime snack to help those who struggle to sleep.
A spokesperson from Bestmattress-brand commented:“With a growing number of people suffering from sleep related medical issues it’s important that people are aware of small lifestyle and diet changes that could potentially help them get the sleep that they need.
“These foods are not only delicious but can be incorporated easily into any diet for kids and adults, with studies and research proving that it’s not just quality of sleep that is enhanced but overall health as well.
Diet can be an excellent tool in managing mental and physical health issues and it has been extensively documented by researchers and medical professionals, in many cases diet being proven to offer great natural remedies to health issues including sleep. Although it’s worth consulting your GP before making any drastic changes to your diet.”
Sleep experts Bed Kingdom have highlighted some tips and tricks to get the children to sleep well on Christmas Eve:
Fill the morning with exercise
Whether it’s a family walk or perhaps their favourite sport, taking the little ones for some morning exercise will promote better sleep at night by burning off energy. If you’re lucky enough to see some sunshine, this is a bonus, as it helps to set the body’s natural clock for better sleep.
Keep them away from sugary foods after midday
While it may seem a tricky task, it will prove much more of a challenge trying to get the children to sleep if they’ve had high-sugar foods near bedtime. By causing excess energy production, they will be overstimulated and therefore be kept awake resulting in disruptions during the night. Instead, try sugar-free jelly or juice with no added sugar if you need to satisfy their sweet tooth after midday.
Keeping them up late will prevent a good night’s sleep
While it may seem like a later bedtime will help your child to sleep better at night, it will in fact do the opposite. Young children who are overtired will find it much more difficult to get some shut eye, and it will only prevent them from getting enough sleep if you plan on waking up particularly early on Christmas Day.
Give them a sleep-inducing snack before bed
It’s a must to make sure your child isn’t going to sleep on an empty stomach – and if you have many activities planned on the day, they may be too occupied to realise just how hungry they are. A late-night snack will ensure they don’t have any awakenings during the night, but it’s important to choose something that induces sleep rather than fights it, like fatty and sugary foods. Bananas are both healthy and sleep-inducing as they calm the body and relax the muscles; pair it with a glass of milk, as this will make it much easier to rest due to containing tryptophan, a sleep promoting amino acid.
Keep things calm on the evening
If your way of celebrating the festivities as a family includes lots of activities, it will work in your favour to keep these for the afternoon and have a calm atmosphere for the evening. Having an earlier dinner than usual will not only help the little ones prepare for bedtime, but it’s one way to keep them occupied without having to get them too excited – and having bath time afterwards is an extra way to fill the time and relax them.
Don’t alter their night-time routine
Your children will be aware that something is missing if you alter their night-time routine. You may think that sacrificing something like a bedtime story so that they can stay up for a little while longer will help to ease the excitement out of their system, but their routine becomes a signal for sleep – so it’s vital to not make any drastic changes.
Avoid using technology too close to bedtime
If you plan on watching a Christmas film together as a family on the evening to keep things calm, it’s best to switch the screens off around two hours before your children’s bedtime. Blue light, which is emitted from technology screens like mobile phones, laptops, and TVs, can suppress the body’s hormone melatonin which is responsible for making us sleepy. So, it’s best to complete any technology related activities before the bedtime routine.
Don’t forget to countdown before bedtime
Counting down until bedtime allows your kids to prepare for sleep, for example an hour, then half an hour, and fifteen minutes prior. Not only will you avoid the protest to staying up for longer, but it helps them transition into their bedtime routine easily.
A spokesperson from Bed Kingdom commented: “Spending Christmas with the family is something that many of us look forward to all year, but having little ones around makes it that little bit more special.
“However, it can sometimes feel as though there’s nothing to prepare them for bedtime on Christmas Eve, resulting in a restless night’s sleep. Thankfully, there are several tips and tricks to keep them calm and avoid any tired children on Christmas Day.”
Heart Research UK Healthy Heart Tip, written by the Health Promotion and Education Team at Heart Research UK
Healthy Heart Tip: Sleep
Poor sleep can negatively impact our heart health, along with many other areas of our physical and mental wellbeing. Prioritising your seven to nine hours shut eye every day is one of the best things you can do to support your overall health.
During sleep, our body gets to work helping us to recover both mentally and physically, which helps us feel energised, alert, and ready for the day. Sleep isn’t something to overlook, so here are some tips for helping to improve your sleep:
Limit Caffeine
Who doesn’t love a morning cuppa? Whilst a small amount of caffeine early in the day is unlikely to impact our sleep, caffeine can stay in our blood stream for many hours after consumption. This can negatively impact the quality of our sleep and ability to fall asleep. So, say no to caffeine after lunch!
Turn off the Screens
Melatonin is our sleepy hormone, and we need to allow our body to produce lots of it to ensure a good night’s sleep.
Bright lights in our environment can reduce the production of melatonin, specifically the blue light from computer screens, tablets, and mobile phones. Try switching off screens an hour before sleep time and read a book or have a bath instead.
Spend time Outdoors
Research shows that simply being inside during the day, rather than spending time outdoors, reduces our melatonin production at night by 50%!
Grab your trainers and hit the pavement for a walk or run outdoors for at least 20 minutes every day.
Create a Routine
Humans are creatures of habit, and we thrive on routine. Creating a bedtime ritual can help signal to our bodies that it’s time for sleep.
Try to choose low stimulation activities like reading, listening to music, or even having a cup of (caffeine free!) tea such as camomile.
For more tips on how to stay healthy, sign up for our weekly healthy tips at www.heartresearch.org.uk/healthy-tips.
Seasonal shifts can cause sleeping patterns to fly off the rails, which can cause a lack of energy, reduced concentration and many other inconveniences. Luckily, there are many ways you can get this essential function back on track.
Medical cannabis experts at Leafwellhave revealed a list of top tips on how to get the perfect night’s sleep during the summer months.
How does the temperature and summertime effect lack of sleep?
There are a few reasons why temperature affects how we sleep and how many hours we get of it at night.
Comfort is the main issue when it comes causes of irregular sleeping patterns due to the inability to find comfortable positions, and ensuring your body temperature is right inevitably affects how relaxed you drift off.
Another essential component of comfort when sleeping is room temperature which shares a strong relationship with body temperature; this is why many struggle to find the perfect match for the perfect level.
The second issue when it comes to sleeping in the summertime is delayed melatonin release, which is when melatonin secretion ends for our bodies to prepare for the next day. In the summer, our bodies are exposed to extra sunlight in comparison to what it does in the winter months, meaning that a more extended period of light ends up suppressing the melatonin production in our bodies; this is the hormone that signals our brain and body that it is ready to sleep.
Top tips on how to make sure you get a great night sleep:
Reduce the use of blue light exposure in the evenings
Dimly lit environments are ideal when settling down for the evening, and without this lower light, melatonin will struggle to release, causing us difficulty when it comes to sleeping.
It is suggested to avoid soaking up the sun and staying clear from using artificial lighting and electronic devices (blue light) for a few hours before you go to sleep – but if putting the phone down seems almost impossible, it could be beneficial to invest in blue light glasses which filters out blue and green wavelengths which keep the brain active.
Try using CBD
Struggling to relax and fall asleep is nothing new and is an extremely common experience. Lack of sleep and disturbance to a regular pattern can cause stress and anxiety, so with many struggling with this nightly problem, it is comforting to know there are ways in which you can reduce these anxious feelings.
Not only could CBD support healthy wake and sleep cycles, but introducing CBD into your daily routines could help reduce stress and anxiety considerably due to the substance activating serotonin receptors in the brain, alleviating anxiety and initiating relaxation.
Studies like the Cannabidiol in Anxiety and Sleep: A Large Case Series showed that adults taking part saw a significant decrease in anxiety and sleep within the first month of use (72.2%), proving just how beneficial the natural substance can be.
‘Alongside eating well and exercising, getting a good night’s sleep is one of the most important things you can do to keep healthy. Medical cannabis – and cannabinoids and terpenes like THC, CBN, and myrcene in particular – is well-noted for its sedative properties and can aid a person’s sleep.’
While there are many reasons why medical cannabis could aid in a healthy sleep cycle, one of the most important benefits of medical cannabis is that it is also a great alternative to sleeping sedatives that are highly addictive.”
Relax and clear your mind in the evening
The stresses of day-to-day life tend to stick with us even through to bedtime, making it harder to stop our minds from racing and shaking the everlasting feeling of worry. That is why unwinding before bed can have many benefits, like preventing anxiety and depression as well as lowering the risk of heart attacks.
Therefore, it is essential to figure out the right way in which your body responds to relaxation by trying out a few methods:
Take a hot bath/shower – Along with being a fantastic way to ease muscle tension, by taking a hot bath or shower the hot water will stimulate blood flow in our hands and feet, causing heat to leave the body easily, therefore, allowing the body to cool down and be the perfect temperature for sleeping.
Unwind without a screen – Taking around an hour before bedtime to reduce any activity is a great way to make sure you can drift off with no distractions by the time you are ready to sleep. By turning off your phone, laptop or TV during this time, you are also eliminating artificial light.
Study reveals two in five (40%) of us admit to not regularly getting a good night’s sleep
Dr Sarah Brewer, a GP, shares the health benefits of sleeping in the nude
New expert guide offers tips on how to get the best night’s sleep possible
Now that summer has begun in earnest, research reveals why ditching your PJ’s before bed could be more beneficial than you think.
In the summer months, the average household temperature in the UK rises to 20 degrees. With this in mind, online furniture retailer, Furniture Choice, polled the British public to find out how this could affect their sleeping habits, revealing that one in four (23%) Brits already choose to sleep in the nude, which doctors claim can result in significant health benefits.
The study also found that 40% of Brits don’t generally have a good night’s sleep, with nearly a quarter (24%) stating they only get six hours of sleep a night – despite the recommended 7-9 hours.
But the sleep issues don’t stop there as over a third (36%) reported waking up in the morning feeling tired, with a sore back (32%) and a sore neck (27%).
Dr Sarah Brewer, a general practitioner, explains that sleeping in the nude may not cure those aches and pains, but it does have other significant health benefits to consider, especially during the summer months: “Sleeping naked means that your body remains cooler during the night, which is important as overheating is a common cause of disturbed sleep.
“Being over-hot in bed by even 3-4 degrees changes brain-wave patterns, reduces the amount of time you spend in REM sleep, increases the chances of waking up and reduces deep sleep.”
Dr Brewer states there are five key benefits of sleeping naked:
Aids weight loss If sleep is disrupted from being too warm, your body produces more cortisol than usual, leading to an increased appetite.
Improves skin problems Overheating at night can worsen many skin conditions, such as eczema, so sleeping naked can help prevent this.
Reduces risk of fungal skin infections Candida yeast cells change from the superficial ‘harmless’ cell form, to invading threat form, when conditions are warm and moist. Sleeping naked and airing areas susceptible to thrush can lead to fewer recurrent Candida infections.
Improves relationships with significant other Sleeping naked gives a sense of freedom and may help couples feel more loving. Humans are highly-tuned to the sight of bare skin, which acts as a signal for sexual arousal.
Improves male fertility Testosterone hormone is secreted at night and rises in certain stages of sleep. If a man feels too hot and his sleep is disturbed as a result, his testosterone production may be reduced. Sleeping naked helps to promote a healthier sleep pattern, so normal testosterone production occurs.
With this in mind, experts at Furniture Choice developed a comprehensive guide to help people get the best night’s sleep possible. To find out more, visit:
Rebecca Snowden, Interior Style Advisor at Furniture Choice, said: “It’s shocking to see how many Brits aren’t currently getting a good sleep every night. Our bodies repair themselves during sleep so a good night’s rest is crucial to a happy and healthy life.
“If thinking more about your bedroom attire, or lack thereof, is one way of fixing your sleeping pattern this summer, we think it’s definitely worth trying for those struggling to get some shut-eye.
“Staying away from blue-screen light a couple of hours before bed, and taking a bath, are also great ways to prepare our bodies for going to sleep. It’s also important to have a mattress and pillows that are designed to your requirements, ensuring you have a comfortable night’s sleep. Take a look at our sleep guide to get the most out of bedtime.”
To find out even more about how to improve your night’s sleep with the correct mattress choice, please visit:
A powerful new campaign by The Scottish Government and Road Safety Scotland* to tackle the serious issue of driver fatigue, launched today with a clear message for all drivers – Driving Tired Kills.
Fatigue is a contributory factor in crashes which kill or seriously injure around 50 people every year in Scotland.1
In 2018, 14 people died on Scotland’s roads due to fatigue (nine per cent of all road deaths),2 however experts estimate that the real figure is much higher, with up to 30 per cent of all collisions involving driver fatigue.3
Sleep related collisions are around 50 per cent more likely to result in death or serious injury as they tend to be high speed impacts.4
Cabinet Secretary for Transport, Infrastructure and Connectivity, Michael Matheson said: “We are committed to achieving safer road travel in Scotland for everyone. Driver fatigue is a severe problem that causes too many serious and fatal road collisions each year.
“Drivers should plan their journeys well in advance, ensure they are well rested before setting out and take breaks every two hours. It’s simple yet powerful advice which can help save many lives on Scotland’s roads.”
Many of the counter measures drivers use (opening a window, turning up the radio) have been shown to be ineffective. A two second micro-sleep at 30 mph can result in complete transition from one lane to the next and you will be unable to notice or react to a child stepping out on the road5.
Sleep expert Christine Poulter, honorary strategic clinical advisor, Society of Occupational Medicine said: “Fatigue is a major safety issue on our roads. Sleep deprivation can result in micro-sleeps at the wheel causing fatalities for the driver, passengers and other unsuspecting road users or pedestrians.
“Most adults require between seven to nine hours sleep every night; five hours sleep is not enough to function safely. It’s important to keep regular sleep patterns when you can, especially if you are working shifts. Going to bed and getting up at roughly the same time, will programme your body to sleep better to help combat fatigue.”
Drivers often experience early signs of feeling tired such as yawning, eyes dropping and head-nodding, and should stop for a rest as soon as it’s safe to do so.
Blair Boyd, workplace fatigue expert and chartered health and safety practitioner said: “Having felt the effects of fatigue while working shifts, I would never get behind the wheel when tired. The consequences are just too great.
“The effects of fatigue are comparable to driving under the influence of alcohol, which we would not accept in society. With better education and understanding, employers can work to reduce the risk of driver fatigue by planning and managing workloads and shift patterns.”
The new multi-media marketing campaign will run on multiple channels including TV, digital, outdoor, radio, PR and social media.
The thought-provoking advertising features a striking close-up of a tired driver’s eye, with the road ahead reflected in it. After a long blink, the road reappears in the eye, however the car drifts towards the centre of the road as the eye droops further and finally remains closed, resulting in a head on collision with another car and devastating consequences.
For more information visit roadsafety.scot/fatigue or check out the Road Safety Scotland Facebook and Twitter (@roadsafetyscot) pages.
Max Richter’s eight-hour epic SLEEP, his ‘lullaby for a frenetic world’, returns to BBC Radio 3’s airwaves this Easter weekend in a simulcast with the European Broadcasting Union – uniting quarantined nations across the continent in moments of meditative stillness.
The BBC will join with broadcasters across Europe and beyond, including USA, Canada and New Zealand, for the live simulcast of Richter’s eight-hour lullaby, a re-broadcast of the world premiere from 2015.
The premiere, recorded at The Wellcome Collection, became the longest single continuous piece of music ever broadcast live on the radio, and the work has since been performed around the world in a variety of iconic venues including the Sydney Opera House, Grand Park in Los Angeles, Kraftwerk Berlin, the Philharmonie de Paris and most recently at the Great Wall of China.
SLEEP has been hugely successful worldwide – praised by critics and garnering over 350 million streams. In a sign of the work’s timely appeal, Richter’s Deutsche Grammophon album of SLEEP has recently returned to number one in the USA Billboard classical album charts.
SLEEP seeks to examine the relationship between music and the subconscious mind, and to foreground the communal aspect of music performance and listening. This remarkable broadcasting moment aims to bring together listeners around the world in a collective moment of musical reflection.
The piece indeed provides an apt soundtrack for these times of lockdown – when hours seemingly stretch into the distance. Sleep offers a mindful way to forget everything going on around us.
Sleep was composed in consultation with American neuroscientist David Eagleman. In Max Richter’s words: “Five years ago I wrote SLEEP as an invitation to pause our busy lives for a moment.
“Now we are all facing an unexpected and unwelcome pause. It is far from easy to adjust to this new normal, which daily brings fresh anxiety and suffering to our communities, to those we love, and to ourselves.
“At this time the magical ability of creativity to elevate our days and to connect us with one another is more valuable than ever, and I’m really happy that BBC Radio 3 and the EBU will allow us to listen all together across the world. Please stay home, stay safe, and enjoy this 8-hour place to rest with those you love”.
Radio 3’s original eight-hour live broadcast broke two Guinness World Records – for the longest broadcast of a single piece of music, and the longest live broadcast of a single piece of music.
The original world premiere performance will be rebroadcast overnight on BBC Radio 3 from 11pm on Saturday (April 11) to 7am on Easter Sunday (April 12) as part of ‘Slow and Mindful’ series, BBC Radio 3’s offering of music for the mind in the time of lockdown.
Meanwhile, the European Broadcasting Union (EBU) will bring together radio members across the globe to air the full 8-hour piece – with in Europe and beyond, including USA, Canada and New Zealand. They will all broadcast SLEEP during the Easter weekend.
