The Curiosity Shop: Scottish start-ups showcased at Virgin Hotels Edinburgh

Welcome to The Curiosity Shop – Virgin Hotels’ first curation of Virgin StartUp products

·        Virgin Hotels has teamed up with Virgin StartUp to launch The Curiosity Shop at Virgin Hotels Edinburgh. 

·        The six businesses are all sustainably focussed offering guests products to make their stay even more luxurious with an offering spanning skincare, apparel, gin and even silk pillowcases. 

·        The Curiosity Shop features six Scottish start-up businesses whose founders have all received funding and mentoring support from Virgin StartUp. 

·        The area is exclusive to Hotel guests who can explore and purchase products from the businesses. 

·        All the brands featured are purpose-driven with a focus on sustainability. 

Six Scottish start-up businesses have secured a place in The Curiosity Shop, a new space at Virgin Hotels Edinburgh, dedicated to showcasing sustainable Scottish businesses. 

Created in partnership with Virgin StartUp, Virgin’s not-for-profit incubator for entrepreneurs, The Curiosity Shop features a wide range of beautifully crafted Scottish products, all from businesses whose founders have been supported by Virgin StartUp to start-up and thrive.  

The Curiosity Shop is exclusively available to Virgin Hotels’ guests and offers them the opportunity to discover and support new Scottish brands. All the companies featured in The Curiosity Shop have considered sustainability throughout their manufacturing and packaging processes.

From wild-harvested Hebridean seaweed to Scottish spun yarns and hand-crafted gin; The Curiosity Shop is full of Scottish treasures ready to explore. 

Andy Fishburn, Managing Director of Virgin StartUp, explains: “Virgin has always been entrepreneurial at its heart, so it’s great to see Virgin Hotels providing this space to showcase Virgin StartUp companies, particularly those that are making sustainably-driven products right on the doorstep here in Scotland.” 

Scott McArdle, General Manager at Virgin Hotels Edinburgh, comments: “We are proud to have a space of the hotel dedicated to championing small Scottish businesses and we have already received great feedback from hotel guests who are enjoying exploring the shop and discovering new sustainable Scottish products.

“All Virgin Hotels are unique and draw inspiration from their location, so the Curiosity Shop is one of many things we are doing at Virgin Hotels Edinburgh to tell the story of this spectacular country.” 

Rutland Square Gin is one of the six businesses featured in the Curiosity Shop. Nishant Sharma, the Founder, says: “We launched Rutland Square Gin last year in November with a vision to make small batch artisan gin that has Scottish spirit with an Indian soul.

“Each batch is distilled in the heart of Edinburgh, with inspiration from the far east.

“The support we have received from Virgin StartUp has been brilliant from the beginning and now, to get this opportunity to share our products with international visitors at a landmark new hotel in the city is incredible.

“We are really excited to see what interest it generates in our products.” 

The Curiosity Shop Businesses 

1.      Doctor Seaweed’s Weed & Wonderful – Founded by a Scottish marine biologist, a wide range of seaweed supplements made using organic Hebridean seaweed that is sustainably wild-harvested from pristine Scottish waters. 

2.      Genevieve Sweeney – Timeless knitwear, made in Scotland with both traditional artisan and innovative knitting techniques that showcase the natural beauty of Scottish spun yarns. 

3.      Meander Apparel – Edinburgh-based outdoor clothing brand. Around 90% of the collection is made using natural or recycled, low-impact materials. 

4.      Rutland Square Gin – Small batch craft gin, handcrafted by most talented and experienced master blender in the heart of Edinburgh. Rutland Square Gin makes the world’s first oolong white tea infused Chai Spiced Scottish Gin made using sustainably sourced oolong white tea from Assam, India. 

5.      Seilich – A small, family-run company based in the Lothians and created by botanist, Dr Sally Gouldstone. Inspired by a passion for Scottish wildlife, the family sell an award-winning range of natural skincare products, made using ingredients grown in their wildflower meadow.  

6.      Sensi – launched in 2022 by 25-year-old Jennifer Norrie. Jennifer discovered a love of silk when she tried sleeping on silk pillowslips for the first time and found that her skin was glowier and her hair less frizzy. 

Give the gift of a happy dance by shopping with East Lothian independents this Christmas

Shop smart, shop local – give the gift of a happy dance, by shopping with East Lothian independents this Christmas 

The gift of a happy dance. That’s what you will be giving the owners of Buck & Birch, Seilich and Yummikeys, if you shop with them this Christmas.

Three East Lothian businesses with three real-life stories; stories that took them from kitchen-table ideas to beloved Scottish names, all with the support of a local community. 

And what do they want this festive period? For you to keep it East Lothian. 

Stocked, sold and in many cases, created locally, each brand offers a touch of Scottish magic, intertwining a respect for their hometown with products that keep customers returning again and again. 

These labours of love not only supply the best of the best, but continue to support their East Lothian by connecting and collaborating with other businesses, hiring local talent and promoting seasonal produce. Buck & Birch. Seilich. Yummikeys. The only brands to be shopping if you want to give back to your highland home. 

So, what can Santa bring you from East Lothian this year… ?

Boozy bounty from Buck & Birch 

The ethos of Buck and Birch is to go back to the source, hand harvesting ingredients when they are at their best, just like the old days. The founders are driven by passion and inquisitiveness, constantly exploring the full potential of the enigmatic ingredients found along Scottish shores, and in the local woodlands and hedgerows.  

For those who want a luxurious taste of the wilds of Scotland, the Aelder Amarosa Gift Set (£25 for 2 x 200ml bottles wrapped up in a classic box) contains two delectably fruity liqueurs to liven up any cocktail.

Aelder Elixer Elderberry Liqueur and Amarosa Aromatic Rosehip Liqueur give the sweet and spicy edge to your Christmas day. 

For the gin connoisseur? The Botanist Gin Wild Cocktail Collection (£29). 

A collaboration with Botanist Gin, the Wild Gin Cocktail Collection offers a limited-edition range of three pre-bottled cocktails, just ready for the drinking. Inspired by their shared knowledge and passion for the place they call home, flavours in The Ramble, The Amigroni and The Plants & Quincidence will never fail to transport you back to your Scottish roots.  

Something sweet from Seilich  

Skin-saving botanists, Seilich grows all plants themselves in a meadow in Scotland, creating lotions, sprays and balms utilising flower waters from native produce. Harvested organically, at least 50% of each product comes from the Seilich meadow and the rest from other vegan, organic and natural sources. The first company to gain Wildlife Friendly certification in the UK, each item is nourishing and made to suit every skin care addict, ensuring there is something sweet-smelling for everyone on your list. 

Perfect for those dipping their toe into the natural beauty world, the Complete Cleansing Set (£23) offers everything needed to create the most luxurious cleansing routine. A Wild Carrot and Camomile Cleansing Lotion and Peppermint and Camomile Gel Cleanser are paired with a sumptuously soft Tabitha Eve Organic Bamboo Flannel, to leave your face glowing and rejuvenated. Use the zingy gel morning and night, followed by the soothing cleansing lotion and finish off with a hot cloth to ensure that your favourite part of wearing make-up, will be taking it off.  

Combining Wildlife Friendly floral waters with moisturisers and botanical extracts of oat and comfrey, the divine Face Mist Set (£28) not only smells incredible but offers three skin-friendly additions to your regime. Soothing, hydrating and refreshing, each face mist can be used morning or night to add a delicate sheen and boost your skin’s moisture levels. Containing Rose and Mallow Face Mist, to nourish, Mint and Yarrow to refresh and Wild Carrot and Camomile to calm, the hardest part will be choosing which one to spritz! 

Yuletide calm from Yummikeys 

Created following a bill for lost car keys, Yummikeys is taking on the world of single-use plastic, one family at a time. With over 90% of toys ending up in landfill, founder Elspeth Fawcett’s mission was to make a toy that was not only un-put-downable for baby, but also a treasured keepsake for parents; a family heirloom to be loved from generation to generation. Safe, recyclable, engravable and most importantly, FUN, the stainless-steel teethers have garnered awards and attention along the way.   

A set of three stainless-steel animal Yummikeys interlocked with bright silicone beads, these cooling accessories are perfect for the ‘obsessed with car keys’ stage, but without all the worry. Safe, hygienic and not the predecessor to a large motor bill if lost, these keys offer hours of fun and are perfect for newly emerging teeth. For mamas who want to cherish the memories of baby for a little bit longer, keys can be engraved with name and birthdate too. Dishwasher proof and recyclable – Christmas music to our ears. £24.50 (£34.50 engraved). 

Made with mum in mind, each Ultrasound Scan Necklace is delicately engraved with your personal ultrasound image; a cherished keepsake of the time when it was just you and them. Carefully designed, each elegant disc, which comes with one scan engraving as standard, is available in silver plated stainless steel or rose and yellow 18ct gold plate (all £39.50 each).

On the back, optional dates, names and number of weeks can be added (£10 for up to 20 characters) and each necklace has the option to add more discs (£30 per), meaning you can hold all your babies close to your heart.  

Get all wrapped up, shop local and have a very, merry East Lothian Christmas!