Kat Brogan, the visionary leader behind one of Scotland’s most progressive tourism businesses has been named as the winner of one of the country’s most prestigious tourism and events awards.
The Managing Director of Mercat Tours took home the Scottish Thistle Awards’ highest accolade, the Silver Thistle, at the national final held at the Hilton Glasgow on Thursday 21 November.
Delivered by VisitScotland, the Scottish Thistle Awards, with headline sponsors Johnstons of Elgin, celebrate the very best of the tourism and events industry. They have become an annual celebration of excellence, collaboration, and innovation within one of the country’s most important sectors.
The Silver Thistle is awarded in recognition of an outstanding contribution to tourism, an honour bestowed by the industry to someone who delivers stand out work and inspires excellence in others.
Judges said Kat Brogan represented the ‘very spirit of the Silver Thistle Award; a leader whose passion, vision, and commitment to excellence has left a lasting impact on Scottish tourism.’
Business Minister Richard Lochhead who presented the award said: “It was a privilege to award Kat Brogan the coveted Silver Thistle award, celebrating her commitment to inclusivity and sustainability while showcasing the best of our capital city.
“Tourism is vital to Scotland, providing jobs and highlighting the diversity of Scotland’s offer to global audiences.
“And it is a sector which is passionate about driving positive change on behalf of communities across the country. The Scottish Government is committed to supporting the industry at every step.”
Among the other Edinburgh winners were The Scotch Whisky Experience which took home the award for Best Visitor Attraction, sponsored by Jacobite Loch Ness Cruises. The popular attraction which is based on the Capital’s famous Royal Mile impressed judges with its clear culture for innovation including several examples such as tasting and story-telling experiences.
Susan Morrison, Chief Executive, said: “We are thrilled and honoured to receive the award for Best Visitor Attraction.
“A huge thanks to our amazing customer-facing and support teams. This award is truly the culmination of everyone working together to welcome the world and help them on their journey to fall in love with Scotch whisky.”
Meanwhile, nearby Camera Obscura & World of Illusions, was named Tourism & Hospitality Employer of the Year.
Judges commended the attraction for its diverse workforce which fosters an atmosphere of dignity, honesty and response. It was also praised for having regular dialogue with staff with lots of opportunity for innovation, training, sharing of ideas and providing feedback.
Andrew Johnston, General Manager, said: “We are very grateful to the judges for this prestigious award and to our dedicated team for their tireless efforts.
Their commitment to enhancing our facilities and visitor experience has been invaluable. Thank you to our visitors for continuing to enjoying our unique offer of interactive fun.”
Finally, Business Events Shaping Tomorrow ‘BEST’ Business Event – ACNAP 2023 which took place at the Edinburgh International Conference Centre (EICC) was named Best Business Event.
Held in June 2023, the event welcomed 450 delegates to the Association of Cardiovascular Nursing & Allied Professions’ Annual Conference, bringing together cardiovascular nurses, allied professionals, pharmacists and health care scientists in cardiovascular care.
The conference was praised for contributing to Scotland’s Cardiovascular Nursing expertise, advancing the quality of life for the people of Scotland, and for showing excellent alignment to Scottish Government Policy aims, sustainability and legacy.
EICC Chief Executive, Marshall Dallas said: “At the EICC, we’re dedicated to hosting impactful business events. ACNAP’s 2023 conference is a brilliant example of how a business event can be a catalyst for positive societal impact, by raising public awareness and driving policy change.
“We’re really proud to see this legacy work recognised with a Thistle Award.”
Steven Walker, Chair of the Scottish Thistle Award Industry Panel, said: “My sincerest congratulations to Kat Brogan, The Scotch Whisky Experience, Camera Obscura & World of Illusions, the EICC and the Association of Cardiovascular Nursing & Allied Professionals, on being crowned winners at this year’s Scottish Thistle Awards national final.
“This is a remarkable achievement and shines a spotlight on the excellent tourism offerings available in the city.
“Earning recognition as one of the best in the country is a fantastic accomplishment. It not only shines a spotlight on the city but also underscores the positive impact our tourism and events industry has on Scotland as a whole.
“Winning a Scottish Thistle Award means joining a prestigious roll of honour, placing these winners among the country’s finest and opening doors to new opportunities.”
The Scottish Thistle Awards champion innovation, collaboration and sustainable practices, in line with the ambitions of the national tourism strategy, Scotland Outlook 2030.
2024 saw more than 700 entries submitted by individuals, businesses, events and community organisations in the bid to be recognised for the role they play in making Scotland a must-visit, must-return destination.
The Scottish Thistle Awards are delivered in partnership with Highlands & Islands Thistle Awards (HITA), the Aberdeen City and Shire Thistle Awards (ACSTA) and the South of Scotland Thistle Awards, supported by a panel of industry representatives.
This year’s national sponsors of the Scottish Thistle Awards include headline sponsor, Johnstons of Elgin, as well as Abbey UK, Jacobite Loch Ness Cruises, The Macallan Estate, LNER, STV, SLTA, Historic Scotland and Fishers. The Scottish Thistle Awards also includes a media partnership with News Scotland including The Times Scotland and the Scottish Sun.
Full list of winners:
| Category | Winners |
| Best B&B or Guest House Experience – sponsored by Abbey UK | Glenegedale House, Isle of Islay |
| Best Bar or Pub – sponsored by Scottish Licensed Trade Association | The Cross Keys Inn, Ettrickbridge |
| Best Business Event | Business Events Shaping Tomorrow ‘BEST’ Business Event – ACNAP 2023, Edinburgh |
| Best Eating Experience | The Globe Inn, Dumfries |
| Best Hotel Experience – sponsored by Fishers | Apex City Quay Hotel & Spa, Dundee |
| Best Luxury Experience – sponsored by The Macallan Estate | Trump Turnberry, Girvan, |
| Best Outdoor or Adventure Experience | Nevis Range, Torlundy |
| Best Self Catering or Unique Stay | Kabn, Loch Fyne |
| Best Visitor Attraction – sponsored by Jacobite Loch Ness Cruises | The Scotch Whisky Experience, Edinburgh |
| Celebrating Thriving Communities – sponsored by The Scottish Sun | Friends of Dundonald Castle SCIO, Dundonald |
| Climate Action Award – sponsored by LNER | Glasgow Science Centre, Glasgow |
| Inclusive Tourism Award – sponsored by Historic Scotland | Trimontium Museum, Melrose |
| Innovation in Tourism – sponsored by The Times Scotland | Loch Ness Hub and Travel, Drumnadrochit |
| Outstanding Cultural Event or Festival – sponsored by STV | Wigtown Book Festival, Wigtown |
| Outstanding Sporting Event | World Athletics Indoor Championships, Glasgow |
| Rising Star Award | Hannah Cochrane – Scottish Event Campus, Glasgow |
| Tourism & Hospitality Employer of the Year | Camera Obscura & World of Illusions, Edinburgh |
| Tourism Individual of the Year | Russell Fraser, Loch Ness Hub and Travel, Drumnadrochit |
| Silver Thistle | Kat Brogan, Mercat Tours, Edinburgh |
