Hold the front page: Rebrand for Scottish Newspaper Society

The trade association for Scotland’s news publishers, the Scottish Newspaper Society, has been renamed Newsbrands Scotland, dropping “newspaper” from its title for the first time in a history stretching back 108 years.

While printed newspapers remain an important part of news publishers’ operations, the name change reflects modern newsrooms which reach far bigger audiences through digital platforms, with news operations working round the clock to deliver news to readers in the format they want, when they want it.

Newsbrands Scotland’s inaugural president, National World plc’s chief commercial officer Mark Hollinshead, said: “Our newsbrands reach more people than they ever did in the print-only days and the new name of our trade association reflects the multi-platform reality of the modern newsroom.”

Industry research [TGI, December 2022] shows that nine out of ten adults in Scotland engage with print or digital newsbrands at least once a week and are seven per cent more likely to rely on newspapers to stay informed than UK adults. And according to the latest JICREG analysis, 96 per cent of Scots read a local brand once a month.

Mark added: “Ever since the advent of the internet, Scottish news publishers have been evolving and innovating to keep their audiences well-served with up-to-the-minute, trusted information and analysis, and the audience figures speak for themselves.

“Scottish newsbrands keep communities across the country well-informed and connected, have a vital role to play in holding national and local politicians to account for the decisions they make, and are an essential means for services, businesses and charities to communicate with their users and customers.”

Further research from the news industry marketing body Newsworks reveals people are 2.4 times more likely to find news brands reliable than social media, and three-quarters believe it is important their news comes from a respected and recognised news provider.

Newsbrands Scotland director John McLellan said “Our titles continue to provide a depth and breadth of coverage that few, if any, networks can match, and the fact that all our members are independently regulated is also vital for maintaining public trust.

“Readers want to know they are being provided with professionally produced news, and our commercial partners benefit because readers recognise they are in a trusted environment.

“News publishers also continue to support and train the journalists of the future, and it’s important for our name to reflect an industry that is always looking forward.”

The rebranding project was a collaborative effort across member companies, with the branding design produced by DC Thomson and the marketing campaign devised by National World, with input from News UK and Newsquest Scotland.

“This was a very good example of publishers working together for the benefit of the whole sector in Scotland, whether society members or not,” added John McLellan.

Shortlist revealed for 44th Scottish Press Awards

The shortlist for the 44th Scottish Press Awards has been announced, recognising excellence in national, regional and digital journalism from across the country.

With 34 categories this year, the judges have received a flood of entries, representing the finest talent from across the industry, with 145 finalists will be hoping to scoop an award in a range of categories including politics, business, sport and the arts. 

The categories are:

  • Arts and Entertainment Journalist of the Year
  • Best Coverage of a Live Event
  • Campaign of the Year
  • Columnist of the Year
  • Feature Writer of the Year
  • Financial/Business Journalist of the Year
  • Food and Drink Writer of the Year
  • Front Page of the Year
  • Interviewer of the Year
  • Journalism Team of the Year
  • Local Campaign of the Year
  • Local Feature Writer of the Year
  • Local Reporter of the Year
  • News Photographer of the Year
  • News Website of the Year
  • Nicola Barry award
  • Podcast of the Year
  • Political Journalist of the Year
  • Regional Feature Writer of the Year
  • Regional Reporter of the Year
  • Reporter of the Year
  • Scoop of the Year
  • Specialist Reporter of the Year
  • Sports Columnist of the Year
  • Sports Feature Writer of the Year
  • Sports News Writer of the Year
  • Sports Photographer of the Year
  • Student of the Year
  • Young Journalist of the Year
  • Weekly Newspaper of the year
  • Daily Newspaper of the Year 
  • Sunday Newspaper of the Year
  • Journalist of the Year
  • Chairperson’s Award

Shortlists for the sought-after Daily Newspaper of the Year, Sunday Newspaper of the Year, Journalist of the Year and Chairperson’s Award have not been announced, as the winners will be announced on the night of the ceremony. The shortlist for the Weekly Newspaper of the Year will be revealed in May.

This year’s judging panel was led by Richard Neville, former Head of News Brands at DC Thomson and current Director of Neville Robertson Communications.

Richard Neville, chair of the Scottish Press Awards judges, said: “The pressure on journalists and news organisations continues to grow every year and, despite the incredible challenges the industry faces, the quality of entries to The Scottish Press Awards continues unabated.

“This year has been one of further diversification with digital content becoming the central feature of many newsrooms. At the heart of every entry, however, is simple good storytelling, digital or otherwise.

“While selecting the winners has been as difficult as ever, it has been clear throughout the process that Scotland is being well served because of the value our journalists and editors are placing on telling great stories, in every format.”

The 44th Scottish Press Awards are sponsored by Royal Bank of Scotland, Diageo, VisitScotland, Edrington, Openreach, Glenmorangie, The Law Society of Scotland, Muckle Media, Women in Journalism Scotland, BIG Partnership, Registrars of Scotland. Event Consultants Scotland and Scottish Newspaper Society.

The awards ceremony and dinner will take place at the DoubleTree by Hilton Glasgow Central on Wednesday 7 June 2023.

For more information and to view the (not-so-short!) shortlist, visit: 

https://www.scotns.org.uk/2023/04/21/scottish-press-awards-shortlist-announced/

It’s The Scottish Sun wot won big at Scottish Press Awards

The Scottish Sun swept the board at the 42nd annual Scottish Press Awards last night as the industry celebrated the very best of Scotland’s journalism.

The Glasgow-based titlescooped the prestigious Newspaper of the Year Award, Journalism Team of the Year and News Website of the Year accolades, for its coverage of the Coronavirus pandemic.

It was also a triumphant year for the publication’s Political Editor Chris Musson, who was named Journalist of the Year, Reporter of the Year, and Scottish Political Journalist of the Year.

He also secured Scoop of the Year with colleague Graham Mann for their shocking expose that saw Finance Secretary Derek Mackay quit in 2020 after revealing he sent hundreds of messages to a schoolboy, aged 16, 

Chair of judges Denise West, chief commercial officer at DC Thomson Media and ex-Trinity Mirror (North) managing director said: “Journalists dig up stories, but their titles have to know what to do with them, and with its usual panache, The Scottish Sun knew exactly what to do when the good were delivered.

“Our daily paper of the year has lost none of its style and vigour and resisted political pressure to deliver one of the most important stories of 2020 and to keep well ahead of the pack when it came to the big political scoops.”

Denise said the decision to give Chris Musson Journalist of the Year was one of the “easiest decisions” judges have had to make in the awards’ recent history.

She added “Chris was involved in scoop after scoop which made the political weather week after week and even cost a Scottish cabinet minister his job.”

Sunday Times Scotland became the first Sunday Newspaper of the Year as judges praised the publication for its “agenda-setting news stories” as well as hard-hitting commentary and analysis.

And the Lennox Herald was chosen as the Weekly Newspaper of the Year by a panel of Scottish daily newspaper editors.

A total of 33 awards crediting the vital work of print and digital journalism were announced, with The Daily Record scooping the Campaign of the Year title with its ‘Addicted: What Do We Do About Scotland’s Drugs Deaths” series.

The Press and Journal’s Julia Bryce won the first ever Food and Drink Writer of the Year award, Gabriella Bennett of The Times won the Travel Writer category and DC Thomson’s Lesley-Anne Kelly was named Specialist Reporter of the Year.

The Nicola Barry Award, which was introduced in 2018 in honour of the late award-winning columnist and feature writer, was awarded to The Sunday Post’s Laura Smith.

Alan Muir, the ex-editor of The Scottish Sun who recently left after 34 years at the newspaper. received the prestigious Lifetime Achievement award.

And The Orcadian received the inaugural Chairperson’s Award for how they’d served their local community and “stood up for its readers” during the pandemic.

Denise praised the newspaper, adding: “This one small title went out of its way to do its bit with tangible help for its community by giving up vital revenue to reduce advertising rates so small local companies could market their services cheaply and rebuild.”

This year’s judging panel comprised 37 independent judges compromising 21 women and 15 men drawn from across the Scottish media, communications, and public affairs industries.

The event at the DoubleTree by Hilton Glasgow Central was hosted by former BBC Scotland newsreader Jackie Bird.

The 42nd Scottish Press Awards are sponsored by VisitScotland, Royal Bank of Scotland, Diageo, Johnnie Walker Princes Street, Openreach, BIG Partnership, Women in Journalism Scotland, DoubleTree by Hilton Glasgow Central, Event Consultants Scotland and SGN.

Scottish Newspaper Society Director John McLellan said: ““There is no question that 2020 was the most difficult year news publishing has ever faced, keeping readers properly informed through the biggest crisis any of us have ever known at the same time as the revenues on which all titles depend all but collapsed.

“But as an industry we were more than up to the challenge, as all our entries and our growing audiences clearly demonstrate.

“It has been brilliant to have our first in-person awards since the pandemic began and it’s a clear statement of intent that the sector will recover and continue to serve our communities.”

More information about all Scottish Press Awards winners can be found at: 

https://www.scotns.org.uk/awards/