Ice Cream is now Sipped! Pepsi® has unveiled its new Ice Cream Zero Sugar Flavour range, with three new delicious cola flavours, made to refresh you with a smooth taste and zero-sugar sweetness—perfect for a summer treat. Should you lick it, bite it, scoop it? No, you sip it!
The new flavours are set to launch exclusively in Tesco from 18th May, with Cherry & Vanilla Ice Cream Flavour and Raspberry Ripple Ice Cream Flavour rolling out nationwide from 14th July onwards.
This trio has been meticulously crafted for a generation that has mastered the art of intentional treating. In an era defined by constant hustle, Pepsi is reframing the ‘Treat’ moment.
Pepsi’s unique new flavours double up as the ultimate sweet treat to cool the summer heat. Cold, bold and surreal, the new flavours reimagine and remix the ice cream and Pepsi combination, bringing a whole new vibe to treating yourself – with zero sugar. With a classic Pepsi base, the new flavours add a creamy, sweet kick to the iconic cola recipe, twisting your senses.
Life today is lived in micro-moments, those blink and you’ll miss it victories – like finally hitting “send” on an email, replying to those messages that have been on read for weeks, or simply making it through a long Monday. These quiet wins are the real status symbols of Gen Z culture, and Pepsi is here to make sure they don’t go unnoticed, by redefining the treat moment for a new generation.
The new trio of delectable new zero sugar flavours include:
- Cherry & Vanilla Ice Cream Flavour: A smooth, sweet, and totally indulgent taste sensation
- Raspberry Ripple Ice Cream Flavour: A tangy, creamy, nostalgic dream – in a can.
- Salted Caramel Ice Cream Flavour: The ultimate flavour flex. Sweet meets salty in a fizzy, treaty collision!
Natalia Fillipociants, SVP and General Manager Europe International Beverages, PepsiCo , said: ‘’At Pepsi, we know it’s the small moments that can feel like a win and deserve something refreshing.
“Our new ice cream-inspired flavours are made to be a fun, zero-sugar summer treat that’s a little unexpected in the best way. We hope people enjoy cracking one open, trying something different, and making it their go-to refreshment this summer’’.
The new Ice Cream flavours come as an expansion of Pepsi’s Treats range, following the craze surrounding the launch of Strawberries & Cream and Cream Soda flavours last year.
The irresistible new range will be available to buy in four different formats – individual 330ml cans, an 8 can multipack, plus 500ml and 1.5 litre bottles.
For more information on the new flavours and brand news, visit Pepsi UK on Instagram, Youtube, Tiktok and X.