Royal Life Saving Society UK – The NEN

Water safety charity issues warning as survey shows most parents mistake baby bath seats as safety devices

According to a new eye-opening survey from the Royal Life Saving Society UK (RLSS UK)*, there is a worrying misconception among parents that a baby bath seat is a safety device.

The survey showed that almost three quarters of parents (72%) believe a baby bath seat is designed to keep a baby safe. This is not the case. Research published in RLSS UK’s Child Drowning Update (2019-2023) revealed that out of ten children under one that drowned in the bath, seven were using a baby bath seat.

Figures also revealed that 88% of parents have used a baby bath seat, and almost two-thirds (64%) of those with children under one currently do so. RLSS UK is therefore working to increase parents’ understanding of the purpose of baby bath seats to help promote safer bathtimes for all families.

Matt Croxall, Charity Director at RLSS UK, said: “We find it heartbreaking to learn that child drownings in the bath are continuing to take place – and it is concerning to learn that in many of these instances, there was a bath seat involved.

“Seeking to shed light on the major misconception that bath seats can be used as a safety device, we want to educate more families to be aware of the risks, so they are able to stay safe.

“Of ten infants that drowned in the bath in the last four years, seven were using a bath seat. Regardless of whether you are using a bath seat during bathtime, we always advise parents and carers to keep young children within arm’s reach in water. And if you do need to leave the bathroom at all, take the child with you. Whilst bath seats can provide support for your baby during bath time, bath seats are not a safety device.”

Splash Safety in Bath Seats forms part of RLSS UK’s brand-new campaign, Splash Safety at your Pad, which seeks to raise awareness among parents and carers of young children about the importance of water safety when at home, with a particular focus on bathtime.

Matt added: “In response to these tragic findings, we are pleased to introduce our educational Splash Safety at your Pad campaign, which aims to share important water safety messages with families across the UK and Ireland in a fun and engaging way.

“We hope this campaign has a positive impact on families with young ones and makes all the difference.”

Vital key safety advice when bathing your child:

Children should always be within arm’s reach – regardless of using a baby bath seat.
Get everything you need ready to go before filling the bath – from towels to pyjamas.
Avoid distractions and leave your phone outside the bathroom.
Check that the water has fully drained after emptying the water in the bath.
When not in use, keep the plug and toys out of reach and shut the bathroom door to limit children’s access without a grown-up.

*Consumer survey (September 2024), geographically representative sample of n=1,003 parents of children under five years from across the UK.

For more information around RLSS UK’s 2024 Child Drowning Update, please visit our website: www.rlss.org.uk/splash-safety

Water safety charity issues warning after shocking report shows one child drowns EACH MONTH at home

The Royal Life Saving Society UK (RLSS UK) has published a Child Drowning Update for 2024 which highlights that in the last four years, on average, at least one child a month drowned at home in England.

This shocking statistic follows earlier findings from the charity, which used data from the National Child Morality Database (NCMD), underlining that child drowning deaths in England have doubled since 2019-20.

Matt Croxall, Charity Director at RLSS UK, said: “We find it heartbreaking to learn that one child a month is drowning at home.

“In a bid to reduce the number of young lives lost, our latest report seeks to help shed light on the factors contributing to child drownings, so that we can help more families be aware of the risks and stay safe.”

The report highlights that 2 out of 3 drownings that occurred at home did so in the bath, and that most of the children affected were aged under five.

Matt added: “In 86% of child drownings, the child was unsupervised by an adult at the time of the incident. In some cases of bath drownings, the parent had only left the bathroom for a moment, and this emphasises just how quickly and silently a child can drown – in a matter of minutes.”

RLSS UK is keen to change the misconception held by 55% of parents, according to a new survey from the charity*, who believe that they would hear thrashing and a lot of noise if their child was struggling in the bath – which is not the case.

RLSS UK’s survey also revealed that 59% of parents of children under five said they had left the bathroom at least once in the last month whilst their child was in the bath – and for most, this was down to them forgetting something, such as a towel.

Matt continued: “We always advise parents and carers to keep young children within arm’s reach in water. And if you do need to leave the bathroom at all, take the child with you.”

In response to these findings and to dispel harmful myths around bathtime, RLSS UK is launching a brand-new campaign, Splash Safety at your Pad, which will run from 1-31 October 2024.

The campaign seeks to raise awareness among parents and carers of young children about the importance of water safety when at home, with a particular focus on bathtime. As leading experts in water safety education, RLSS UK will share hints and tips to help families enjoy water safely.

Matt said: “We are pleased to introduce our Splash Safety at your Pad campaign, which aims to share important water safety messages with families across the UK and Ireland in a fun and engaging way. We hope this campaign has a positive impact on families with young ones and can help promote fun and safe bathtimes for all children.

“Splash Safety at your Pad launched on Tuesday 1 October so keep your eyes peeled on our social channels for more!”

*Consumer survey (September 2024), geographically representative sample of n=1,003 parents of children under five years from across the UK.

For more information around RLSS UK’s 2024 Child Drowning Update, please visit our website: www.rlss.org.uk/splash-safety

For more information or media enquiries, please contact Simrit Mann by emailing simritmann@rlss.org.uk or calling 07890 900 508.

Water safety charity issues warning as floods continue to pose a risk to life

The Royal Life Saving Society UK (RLSS UK) is issuing safety advice as people take risks as severe floods continue to cause disruption

As Storm Henk continues to affect large parts of the UK and causes ongoing severe weather conditions, there have been an increasing number of incidents reported involving driving through and entering flood water.

The media has also reported incidents of people falling on slippery banks into open water, with these events sadly resulting in the loss of lives; including three male victims named in North Yorkshire and one woman in Scotland.

With the increase in number of weather-related accidents, there have also been hundreds of rescues as emergency services have been enlisted to help navigate the stormy conditions.

And with harsh weather set to continue and more serious flood warnings expected, safety around floodwater could mean the difference between life and death.

Due to the hazardous weather conditions, RLSS UK is urging people to use its water safety advice in a flood:

RLSS UK’s quick advice tips for staying safe during times of flooding:

Never try to walk or drive through floodwater – six inches of fast flowing water can knock an adult over and two feet of water will float a car.
Never try to swim through fast flowing water or flood water – you may get swept away or be struck or caught up in an object in the water. If stuck, call 999 and wait for help.
If you see someone in trouble in the water – do not go in yourself to attempt to rescue them – shout for help, call 999, and find a nearby rescue device such as a life buoy. If there is no water rescue equipment nearby – try and find something that floats and throw it to them if possible.
Get to the highest level if trapped in a building – only get on the roof if necessary and signal for help. Do not climb into a closed attic to avoid getting trapped by rising floodwater.
Keep an eye on weather reports for flooding in your area. Do not travel in heavy rainstorms unless necessary.
Once flood water has rescinded stay well clear of the water’s edge as it is likely to be extremely slippery and prone to erosion in places.

Charity expands partnership with GoodSAM to save more lives

Royal Life Saving Society UK (RLSS UK) has worked with GoodSAM since 2018, helping to connect responders to patients in those critical moments when they are experiencing a medical emergency.

The partnership has now taken another step to help save even more lives within local communities by launching a new part of the GoodSAM app – to help support rescue efforts in water emergencies.

RLSS UK has worked with GoodSAM to further develop the app to not only include locations of those registered as responders on the app, but also lifesaving equipment in and around towns and cities, which can prove vital in rescuing someone who is in difficulty in the water.

An average of 308 UK and Irish citizens lose their lives to accidental drowning each year, with more people drowning inland than at the coast, so responders knowing exactly where water rescue equipment is vital.

Vicki Jones, the mother of student Tom Jones who sadly drowned in the River Severn in Worcester in 2018, has spoken of her support for the initiative: “This is a subject so close to my heart after losing Tom and we have been working with the Royal Life Saving Society UK. This is such a positive step to further raise awareness of the importance of water safety.

“Water rescue equipment can and does save lives. Every second is critical during a rescue; this map will help make communities safe and ensure the equipment is rescue-ready when needed. The app will enable everyone to get on board and play a part to ensure all water safety equipment is logged and to report it if missing or damaged.

“I will get involved and register water safety equipment when and where possible and I hope you will too.”

Various water rescue equipment is located along and near waterways, including lifebuoys and throw ropes, to help members of the public who find themselves in difficulty in the water get help as soon as possible.

However, RLSS UK and GoodSAM identified that not all first responders will be aware of where these vital pieces of equipment are located, especially when they are needed in an emergency.

The app will now allow members of the public to plot where pieces of equipment can be found to allow quick and easy access by first responders when they are needed.

As well as this, the app critically allows people to report if a piece of equipment is missing or damaged. This report on the GoodSAM app will then be sent to RLSS UK who will liaise with landowners and local authorities to rectify the issue and ensure the equipment can save lives if and when it is needed.

Professor Mark Wilson from GoodSAM said, “We are delighted for RLSS UK to be collaborating with us on the water rescue equipment map; they have been at the forefront of lifeguard training, lifesaving and water safety education for a very long time and by working together, we can build on the excellent work that they already do and make rivers, lakes and bodies of open water even safer for all.”

RLSS UK is encouraging its members, volunteers and lifesavers, as well as members of the public who have appropriate qualifications and knowledge, to register on the GoodSAM app to become a first responder.

As well as this, the charity and GoodSAM are asking members of the public to submit any water rescue equipment within their local community to ensure that it is logged on the app to help people when in need.

Nick Grazier, Senior Head of Commercial Projects & Partnerships at RLSS UK, said: “This map is a game-changer for open water rescue; not only does it support the emergency services and GoodSAM responders to assist in the case of an emergency, but with the opportunity for app users to report damaged or broken water rescue equipment, we can work with landowners and local authorities to ensure that the equipment is fit for purpose and rescue-ready.”

Jo Talbot, Commercial Director at RLSS UK, added, “We are incredibly proud to partner with GoodSAM and add to the vital work already achieved by the army of volunteers contributing worldwide.

“This type of project has been a desire for the charity for a long time, and it is so rewarding that it is coming to fruition.”

To find out more about how to register on the app and how to register water rescue equipment, visit www.rlss.org.uk/goodSAM.

If you would like to become a first responder, RLSS UK offers first aid qualifications and further details can be found on the RLSS UK website.

Be a Mate this Christmas

Your Presence is worth more than presents, charity says

The Royal Life Saving Society UK (RLSS UK) is running its annual Don’t Drink and Drown campaign this week – December, 11-17 – to encourage festive partygoers to Be a Mate and ensure their friends make their way home safely after a night out.

The campaign targets individuals to be responsible for their friends if they have had too much to drink; helping them to return home safely. As work Christmas parties and gatherings with friends and family for the festive period begin to take place, the charity fears that this could result in accidental fatalities as people walk home near the water.

On average 73 people lose their lives each year through a substance-related drowning, this is more than a quarter (29%) of UK annual accidental drowning fatalities.

Lee Heard, Charity Director at RLSS UK said, “Research indicates that among those aged 16-25 who lost their lives to accidental drowning, 44% had alcohol and/or drugs in their bloodstream.

WAs well as this 81% weren’t with friends at the time of drowning, which is why our key message is ‘Be a Mate’ to encourage everyone to look after their friends and ensure that everyone gets home safely to their families this Christmas.

“We know that alcohol and drugs have a number of different effects on the body including lowering inhibitions, which leads to impaired judgment, and this is where we see people taking risks and getting themselves into trouble in and around water.

“In line with this, the data also reveals that when under the influence of alcohol or drugs, accidental drowning victims are much more likely to have unintentionally fallen into the water; 55% compared to 36% for those who were not under the influence.”

Further analysis among alcohol/drug related drownings highlighted that, where known, over half of drug and alcohol related drownings take place between 11pm and 5am, the time which many people may be walking home from nights out. RLSS UK wants to reinforce the message of safety in numbers, be a mate, and stay together to make sure everyone makes it home safe.

Lee said: “We have seen cases where people walk home after a night out, and for various reasons get too close to the edge and end up in the water.

“At this time of year, the water is colder than it looks and cold water shock is a significant factor, and paired with alcohol numbing senses, limiting muscle ability and slowing down reactions, it makes it extremely difficult to be able to swim and self-rescue.

“As we see mainly young men, walking home alone, sadly in these cases there is nobody around to help, we see nights out turn into tragedies. We are encouraging everyone to remember that their presence with their family and friends this Christmas is worth much more than presents, so stay safe and stay away from the water after drinking.”

For further detail on RLSS UK’s Don’t Drink and Drown campaign visit

www.rlss.org.uk/dont-drink-and-drown

where you can also download resources to spread the word and help keep your friends and family safe this winter.

Parents of children who drowned back school water safety initiative

The Royal Life Saving Society UK (RLSS UK) has developed the Water Smart Schools Accreditation, which launched in time for the new academic year, to facilitate classroom-based Water Safety Education.

And the mothers of Joe Abbess and Sunnah Khan who tragically lost their lives at Bournemouth beach in May this year, have recently advocated for the programme.

The RLSS UK initiative has been designed especially for schools to help their students develop water safety skills for life in the classroom environment, in recognition of the fact that not all schools can access pool-based safety education.

A cross-section of schools have piloted and successfully completed this new initiative, and now over 100 schools have signed up to the programme to ensure their students are educated on water safety.

Joe, 17, and Sunnah, 12, tragically drowned on 31 May this year when a suspected rip current caused sea conditions to change.

Joe’s mum, Vanessa Abbess, said, “I am keen to support the RLSS UK Water Smart School initiative to educate and raise awareness to improve water safety, in memory of our son Joe.

“Joe and Sunnah lost their lives despite being only waist high in the water, on a lifeguarded beach.

“Joe was sensible, healthy, and strong but taken from us, due to the ferocity of the sea that day. I am certain that if Joe had survived, he would definitely want to warn others of the dangers, as he was a very caring young man.

“I feel education is the key to get water safety to be broadly discussed and thus potentially save lives.”

Drowning is one of the leading causes of child trauma-related deaths in the UK (National Child Mortality Database, Deaths of children and young people due to traumatic incidents thematic report, July 2023) and is largely avoidable through education and positive experiences around water.

Sadly, access to swimming tuition and water safety education differs across the UK and there is often disparity for those from low-income and ethnically diverse family groups. The most recent data shared through the 2022 Active Lives Survey shows that only 34.7% of children from low-affluence families are able swim 25 metres unaided, compared with 76.4% children from high-income families.

RLSS UK’s Water Smart Schools accreditation aims to improve this by providing schools with a framework and all necessary resources to facilitate this vital learning.

Sunah’s mother, Stephanie Williams, said “”I think educating our children on water safety is incredibly important. The very least we can do is give all children an equal opportunity to access information that could potentially save their life one day. You never think it will happen to you until it happens to you.

“Knowledge is power, let’s give our children the knowledge and start the conversation that may one day save their life. Sunnah had her whole life ahead of her and it was so brutally torn away from her that day, I want to do everything I can to prevent this from happening to other children.”

RLSS UK launched the free Water Smart Schools programme in line with the start of Autumn term and all educational settings are being encouraged to sign up and take part during the 2023-24 school year.

Flexibility is at the heart of the programme and the charity is proud that Water Smart Schools can be applied to any learning environment including further education and SEND settings. The charity has already seen lots of enthusiasm from a number of schools and they want to ensure all school children have the vital water safety knowledge needed to stay safe in and around water.

RLSS UK’s Education Manager Andy Lane said, “We are excited to already have over 100 schools on board but want to grow this and get even more schools on board to ensure more children have the much-needed knowledge around water safety.”

If you are interested in taking part to become a Water Smart School, please email education@rlss.org.uk.

RLSS UK conduct lifesaving drone trials on a Cornish beach

The Royal Life Saving Society UK (RLSS UK) is working with the RNLI to test the use of a new Emergency Response Drone Pilot rescue service which they have developed with Eagle Eye Innovations (EEI).

The drones, manufactured by Swell Pro, are waterproof and capable of improving observation of people in the water, broadcasting pre-recorded and live messages via a Tannoy system, and have the potential to deploy lifesaving items such as inflatable buoys.

To test the use of the drones as part of an operational lifeguard service, the RLSS UK is working with the Royal National Lifeboat Institution (RNLI), to trial their use at Crantock Beach in Newquay.

Peter Dawes, RNLI Lifeguard Operations Manager, said, “The River Gannel that runs through the middle of Crantock Beach and, particularly at low tide, makes access across the broad expanse of beach and to the water’s edge difficult for our patrol vehicles.

“The drone will allow the lifeguards to undertake rapid observations across a wide area, and the integrated speaker system allows the lifeguards to help inform and give proactive safety advice to the public.

“RNLI lifeguards play a vital role in keeping the public safe when they are visiting the beach. We welcome the opportunity to be part of the RLSS UK’s trial and help them develop this lifesaving equipment within an operational beach set-up.”

Robert Gofton, CEO at RLSS UK said, “We are excited to see how this trial develops drones becoming a piece of equipment to support the lifeguards of the future.

“Drones have been around for a while, and we are constantly looking for ways to use their capabilities in helping to keep people safe on our very busy beaches.”

Tim Mitchell, Head of Academy for EEI, said, “As one of the UK’s leading drone training organisations, it was a natural fit to build a training programme with the Royal Life Saving Society UK which is the leader in beach lifeguard training.

“Working with the RNLI will give a real opportunity to see how the capabilities of the drone can help meet the RNLI’s mission of saving lives at sea.”

About the Emergency Response Drone Pilot Award, including A2 C of C and GVC : https://www.rlss.org.uk/emergency-response-drone-pilot-award

About the RNLI: https://rnli.org/

About EEI https://eeinnovationsltd.com/
About RLSS UK https://www.rlss.org.uk/

New report shows more than a classroom of children died from accidental drowning in 2022

An event at Westminster last month saw the launch of the inaugural National Drowning Report from the Water Safety All Party Parliamentary Group (APPG) authored by the Royal Life Saving Society UK (RLSS UK), and supported by the National Water Safety Forum (NWSF).

The report highlighted some shocking statistics relating to the number of accidental fatalities in 2022, with a section of the report focusing on child drownings.

The report showed that in 2022, 35 children died from accidental drowning, the equivalent of more than a classroom of children. Comparing this to the 5-year average, there was a huge 46% increase in the number of accidental fatalities amongst children in 2022.

The report documents that in 2022, 226 people lost their lives to accidental drowning, with 83% of those being male.

We have already seen a number of people tragically lose their lives to accidental drowning in 2023 and the report looks to provide recommendations for the UK Government to how this can change.

Lee Heard, Charity Director at RLSS UK, commented “We know that for anyone to drown is a complete tragedy, but when we see the amount of children drowning increasing by 46% we know that things need to change urgently.

“Within the report, we have worked with various organisations to put forwards a number of key recommendations for the UK Government to enable all young people to have the opportunity to learn about water safety.

“We want the UK Government to find innovative solutions to better deliver school swimming; mandate that every child has a class-based water safety lesson at each key stage; and to invest in initiatives to address the increase in child drowning fatalities.

“Drowning, for the large part, is highly preventable. Education and supervision in particular reduce the likelihood of an incident turning into a sudden and devastating tragedy.

“We have been asking the question of the UK Government for many years as to why classroom-based water safety is not on the curriculum.

“We recognise that getting all our children in the water is critical but teaching water safety in the classroom removes existing barriers and gives every child an understanding of safety, risk, and the chance to learn how to stay safe in and around the water, no matter their background.”

National-Drowning-Report-UK-2022 Download

“This report is a step in the right direction to give MPs and the UK Government the facts and statistics they need to make a change to prevent losing even more children to accidental drowning. We at RLSS UK will work with our partners and the National Water Safety Forum to endeavor to deliver the necessary change.”

The launch of the report coincided with RLSS UK’s annual Drowning Prevention Week campaign where the charity was able to educate over 1.8million children through its free resources to schools and leisure centres.

To view the report visit the RLSS UK website.

Inaugural National Drowning Report launched today

The UK National Drowning Report from the Water Safety All Party Parliamentary Group (APPG), authored by RLSS UK and supported by the National Water Safety Forum (NWSF), has launched today.

The report will be shared with MPs at Westminster this evening as representatives from the Royal Life Saving Society UK (RLSS UK) to launch the National Drowning Report during their annual Drowning Prevention Week campaign.

The launch event, sponsored by TWF (The Wetsuit Factory), will see RLSS UK Charity Director, Lee Heard talk through the report findings, highlighting to MPs the recommendations of the report to move forwards with drowning prevention.

Former professional swimmer and Speedo ambassador, Michael Gunning will also be in attendance and is due to speak about his challenges within the aquatics community.

MPs will also have the opportunity to meet with organisations who contributed to the report such as RNLI, Speedo, Water Babies, RoSPA, the National Child Mortality Database (NCMD), the Maritime Coastal Agency (MCA), amongst other key organisations in the industry.

Water Safety APPG chair Giles Watling is due to open the launch event.

The report provides a real picture of accidental drownings in the UK and uses data from the Water Accident Incident Database (WAID) and other data sources to provide the UK Government with evidence backed data on why the approach to drowning prevention needs to be improved.

National-Drowning-Report-UK-2022 Download

Lee said: “We are looking forward to being at Westminster this evening to launch the inaugural National Drowning Report. The report demonstrates not only the great work which is already being done to combat accidental drowning, but provides a clear picture of where improvements can be made.

“We are hoping to meet with many MPs this evening in a bid to highlight the importance of water safety education in the hope they return to their own constituencies with a plan to begin thinking of how they can improve education and awareness around the UK.”

“The report has been launched during RLSS UK’s Drowning Prevention Week campaign, and therefore helps amplify the messages we have been sharing this week in a bid to reach even more children and their families than ever to provide them with free water safety education ahead of the summer holidays.”

To view the report visit www.rlss.org.uk/national-drowning-report-uk.

Drowning Prevention Week provides free resources to families to provide education for all. Visit www.rlss.org.uk/DPW for further information.

A quarter of adults would panic if they saw someone struggling in the water

Research from a national charity, the Royal Life Saving Society UK (RLSS UK), shows that one in four adults in the UK would panic if they saw a stranger had fallen into open water, was having difficulty and might drown.

The charity is asking the public if they would know what to do if they saw someone in difficulty in the water. With a number of high-profile drowning cases hitting the media in the last year, the charity is looking to educate more people on the Water Safety Code to ensure everyone can stay safe around the water.

With the summer holidays just around the corner, the charity’s annual Drowning Prevention Week campaign (17-24 June) will be sharing vital messages with the public to ensure that people understand how to stay safe, and if they do see someone in difficulty, that they know what to do.

The research from the Royal Life Saving Society UK also showed that one in four UK adults would enter the water to try and help a stranger who has fallen into open water and was having difficulty. The charity also noted that a further 25% would not be sure whether to enter the water or not.

Lee Heard, Charity Director at RLSS UK said: “With June, July, and August proving to be the months with the most fatalities, it is vitally important that everyone has an understanding of water safety, especially during the summer months.

“We might see people heading to the various waterways in the UK and Ireland on warm summer days and entering the water to cool off. We want people to enjoy the waters that the UK and Ireland has to offer but to do so with the right knowledge and to do so safely.

“We often see that people see someone else in difficulty in the water and they try to help by entering the water themselves, this often results in them getting into difficulty too. The best thing to do when you see someone in difficulty in the water is not to panic, call 999 and try to throw them something that floats that they can hold on to. We would then advise to keep talking to the person in the water, keep watching them, and wait for the emergency services to arrive.”

In 2022, 105 people drowned during June, July and August and the charity’s Drowning Prevention Week campaign aims to reduce this figure significantly.

The Royal Life Saving Society UK (RLSS UK) has a range of free educational resources available on its website for children, young people and parents and are holding their annual Drowning Prevention Week campaign between 17-24 June to equip everyone across the UK and Ireland with the skills and knowledge to make the right decisions about water safety.

Lee Heard continued: “This year for Drowning Prevention Week we are aiming to educate more people than ever about water safety and give children the skills to enjoy a lifetime of fun in the water.

“We have a range of free educational resources available on the RLSS UK website, including lesson plans for schools and resources for parents, as well as a brand-new animation to allow families to start the conversation about water safety by learning the Water Safety Code.”

Drowning Prevention Week takes place 17-24 June and free resources can be downloaded from www.rlss.org.uk/dpw.