Princess Royal attends Tattoo rehearsal at Redford Barracks

Her Royal Highness The Princess Royal attended one of the final rehearsals of The Royal Edinburgh Military Tattoo ahead of its official opening night tonight (Friday 4 August).

All performers from this year’s Show, Stories, took part in tyesterday’s rehearsal at the Redford Barracks, giving Her Royal Highness an exclusive preview of their stunning musical and cultural showcases and military precision.

Over 800 performers from across the globe are taking part in this year’s production. Stories is a celebration of sagas, myths, and legends, transporting audiences on a journey of ideas – from the earliest campfire stories through to the world stage.

HRH The Princess Royal met with performers from countries including Trinidad and Tobago, Switzerland, Australia, Norway and The United States of America.

Building on last year’s successful return Show, Voices, audiences from around the world will gather at Edinburgh Castle this summer, from 4 August – 26 August, for the cultural spectacular.

Warm Scottish welcome for the Royal Edinburgh Military Tattoo cast as they arrive in the Capital

The Cast, including international acts, for The Royal Edinburgh Military Tattoo have arrived in Edinburgh for this year’s show, Stories, and were given a very Scottish welcome.

Performers from Trinidad and Tobago, the United States, Norway, and Switzerland were greeted at Edinburgh Airport by Tattoo performers before making their way to the iconic Edinburgh Castle ahead of the Show’s opening night on Friday 4 August.

Stories draws inspiration from the sagas, myths, and legends that people across the globe have shared with each other for centuries.

The Tattoo will run from 4 – 26 August 2023. Tickets are on sale now and can be purchased at edintattoo.co.uk, on the phone on 0131 225 1188 or in person at the Tattoo Box Office at 1 Cockburn Street, Edinburgh. 

Royal Edinburgh Military Tattoo and Scottish Rugby kick off summer collaboration

Celebrating a new partnership between two of Scotland’s most famous landmarks and events, The Royal Edinburgh Military Tattoo performers “try” to impress the Scotland Rugby squad with their skills at the iconic Murrayfield stadium.

This summer the Tattoo Performers will swap Edinburgh Castle for Murrayfield; pipers will provide the rugby players with a very warm Scottish welcome ahead of each of the summer international rugby matches, as well as performing for crowds in the popular Fan Zone areas.

The Royal Edinburgh Military Tattoo and Scottish Rugby are also offering a week-long on-air and online competition with Heart Radio, including tickets to see the International France v Scotland Rugby match on Saturday 5 August, transport from Murrayfield to Edinburgh Castle and the Spirit of Scotland hospitality package including premium seating to enjoy the Tattoo.

For further information on how to win the ultimate day out, please visit:

https://campaign.heart.co.uk/royal-edinburgh-military-tattoo-july23.

Staged at the world-renowned Edinburgh Castle, this year’s Tattoo performance, entitled Stories, will run from 4-26 August 2023.

Tickets are on sale now and can be purchased at edintattoo.co.uk/tickets or on the phone on 0131 225 1188. There are also still some tickets remaining for the half price Preview Night on 3 August.

Scotland will face Italy, France and Georgia this July and August in The Famous Grouse Nations Series.

Please visit scottishrugby.org for further information and tickets.

Sounds of Scotland, America and The Caribbean to wow Tattoo crowds

Audiences at The Royal Edinburgh Military Tattoo next month will be treated to the spectacular sounds of traditional and contemporary music from across the globe, and now they can do so for half-price thanks to new tickets on sale soon.

Organisers have revealed The United States Air Force Band will wow the crowds with a freestyle musical performance depicting America’s great songbook while The Trinidad & Tobago Defence Force Steel Orchestra feature contemporary Caribbean music from artists like Freetown Collective, DJ Private Ryan, Nailah Blackman and Skinny Fabulous.

Lead Service the Royal Air Force Massed Military Bands, HM Royal Marines and The King’s Colour Squadron this year present popular gaming tracks from Battlefield 2, Final Fantasy VII and Dragon Age: Inquisition. The music of Scotland also features heavily with traditional tunes from the Massed Pipes & Drums.

As preparations for the spectacular return of the Tattoo continue, with just one month to go, organisers have pledged to ensure the celebrated cultural attraction can be enjoyed by all. Half -price tickets for their Preview Night go on sale from 10am Tuesday 4 July, for the performance beginning at 9:30 pm on Thursday 3 August.

Preview Night tickets offer both local and international audiences the very first chance to witness the seminal spectacle, as talented performers from across the world gather on the iconic Edinburgh Castle Esplanade.

The half-price Preview Night tickets have been a regular Show feature in recent years, and whilst enjoying discounted entry to the Show, Preview Night audiences can still expect to see the full line-up of international acts performing throughout August.

Michael Braithwaite, Creative Director of The Royal Edinburgh Military Tattoo, says: “Storytelling is at the heart of this year’s Tattoo. We’re presenting an enticing array of tales, myths and legends through music, dance, sound, and light. Stories features a huge range of musical styles, genres and artists and I’m looking forward to audiences catching the magic in August.

“As an international cultural celebration, the Tattoo is a show we want everyone to experience and enjoy. Our half-price Preview Night tickets are a great way for people to be part of the excitement and are always snapped up quickly.”

Stories is a celebration of storytelling, giving a stage to performers and acts to share those stories that mean the most to them, communicated through innovative music, dance, and performance. Stories draws inspiration from the sagas, myths, and legends that people across the globe have shared with each other for centuries.

Over 800 performers from across the globe will take part in this year’s Tattoo, bringing with them extraordinary music, dance, and performance talents. There will be vivid and exciting acts from Trinidad & Tobago, The United States, Switzerland, and Norway, along with homegrown talent from the UK.

Military musicians continue to play a central role in the performance, with the RAF as the lead Service this year. Audiences can expect to hear the skirl of the Massed Pipes and Drums that echo around the Esplanade as part of Stories, supported by Tattoo Performers and musicians from UK Military Regiments.

In addition to this, the Tattoo are also launching their new membership scheme, during the week of 3 July, featuring a two-tiered approach, with Friend of the Tattoo, and Patron of the Tattoo costing – with benefits including pre-sale access to 2024 tickets and exclusive Tattoo Behind the Scenes Tours. 

Preview performance tickets can be purchased at edintattoo.co.uk/tickets or on the phone at 0131 225 1188 from 10am on Tuesday 4July. Prices start from £20. The Show runs from 4-26 August 2023, with Innis & Gunn once again offering a bar service at the event. Drinks pre-order is available now from edintattoodrinks.co.uk.

The Royal Edinburgh Military Tattoo partners with Tom Kitchin to launch an exclusive culinary experience

New dining hospitality package provides a gastronomic experience with the Michelin Starred Chef

Two world class icons of Edinburgh are joining forces to create a culinary extravaganza as The Royal Edinburgh Military Tattoo partners with Michelin Starred Chef Tom Kitchin to offer an exclusive, intimate, and exquisite dining experience.

Guests to this year’s Tattoo, Stories, can enjoy it in the lap of luxury with spectacular entertainment intertwined with the finest food and drink. Diners will be able to celebrate before, during and after the Show with a spectacular package to showcase the very best of Scotland’s land and sea.

Presented in the newly refurbished Tattoo’s Ramsay Garden Apartments, the intimate venue can host up to 12 guests who will be treated to an exquisite Scottish tasting menu from the world-renowned chef Tom Kitchin, with the added privilege and unique opportunity to meet and discuss the food with the man himself. Wines will be specially selected to pair with the food and diners will enjoy a special, pre-Show, private performance by some of the members of the Tattoo Cast.

Guests will then be escorted by their host to seats in the exclusive Royal Gallery to enjoy the best view of the Show set against the backdrop of Edinburgh Castle. A post-Show drinks reception in The Royal Gallery will complete the package.

Jason Barrett, Chief Operating Officer at The Royal Edinburgh Military Tattoo, said: “This truly is a unique experience and offers guests the occasion to enjoy world-class performance, paired with world-class food.

“Tom’s menu explores and features the very finest Scottish produce, inspired by his ‘From Nature to Plate’ philosophy, with all dishes expertly matched with wines chosen by his Sommelier, which makes for a taste journey which celebrates the best of Scotland’s land and sea.

“The pre-dinner, up-close performance from members of our Tattoo cast will be unforgettable and something guests will treasure. I expect tickets for this dining experience will be snapped up quickly so I’d urge anyone interested to get in touch with us soon.”

Tom Kitchin said: “It’s an honour to be part of The Royal Edinburgh Military Tattoo in this way and create this exclusive dining experience.

“I’ve had the pleasure of watching and admiring the Tattoo from afar for a number of years, so the chance to partner with such a world class organisation and combine our two worlds is incredible.

“I’m really looking forward to welcoming guests to Ramsay Garden to share my own culinary story on what is sure to be a host of memorable evenings.”

Tickets for The Tom Kitchin Dining Experience are priced at £1,200 per person and are available on Friday 18, Saturday 19, Friday 25, and Saturday 26 August at 6.00pm for a 9.30pm performance.

To book visit edintattoo.co.uk/tickets-2023/hospitality-packages-2023/the-tom-kitchen-dining-experience, call +44 (0) 131 225 1188 or email your enquiry to hospitality@edintattoo.co.uk

The hospitality packages are on sale from Saturday 24 June 2023.

The Royal Edinburgh Military Tattoo also offers a range of other hospitality packages to enhance and elevate the overall Tattoo experience.

Located moments from the arena, Cannonball House is one of 10 hospitality packages on offer. Other packages include dining in Edinburgh Castle, sampling the finest Scotch Whisky at the Scotch Whisky Experience and a VIP dining experience in The Royal Gallery overlooking the Castle Esplanade.

All hospitality tickets include a prime seat in the outdoor arena with exceptional views of the performance, a dedicated host for the evening and a Tattoo Souvenir programme.

The 2023 Show, Stories will be staged between 4-26 August, and will be a celebration of sagas, myths, and legends, transporting audiences on a journey of ideas – from the earliest campfire stories through to the world stage.

Building on last year’s successful return show, Voices, the 2023 performance, with Presenting Partner, Innis & Gunn, will showcase performers from around the globe, telling tales that connect us through our unique and shared military and cultural heritages. Pre-order is available now at edintattoodrinks.co.uk.

More information on the hospitality packages available and tickets for Stories can be found online at edintattoo.co.uk/tickets or on the phone on 0131 225 1188.

Celebrating Father’s Day with a story of Scottish heritage and connection

Father and daughter performers share their bond at The Royal Edinburgh Military Tattoo

Ahead of Father’s Day, father and daughter duo Andrew and Lauren McLellan from New Zealand reflect on their special time spent together performing at The Royal Edinburgh Military Tattoo.

As the Tattoo prepares to bring Stories to the Edinburgh Castle Esplanade this coming August, Andrew and Lauren’s story is a reminder of what the Tattoo represents. Bursting with talented performers like the family duo, the Tattoo brings families, friends, and audiences together to share in music, heritage and spectacle which is why the Show remains a beloved moment in the world’s calendar and every Show a must-see.

The pair live in the city of Tauranga on the North Island of New Zealand after relocating from Dunedin on the South Island, a city which shares heritage and culture with Edinburgh, even being classified as an official ‘sister-city’ of its Scottish counterpart.

The synergy of Scottish traditions and music has been a big part of both father and daughter’s lives, ultimately leading to the chance for them both to perform at The Royal Edinburgh Military Tattoo, Lauren as a Side Drummer and Andrew as Drum Major with the Tattoo Pipes and Drums.

Retaining a sense of Scotland in his daughters’ lives was essential to Andrew, whose family moved from Scotland to New Zealand in the 1920s. Speaking about his Scottish heritage, Andrew said: “Despite my mother’s parents and her siblings being born in the Shotts and Bathgate area of Scotland and moving to New Zealand in the late 1920s, we weren’t brought up with any Scottish knowledge or heritage. Musically my mother’s family were very talented and involved in brass bands and the New Zealand Symphony Orchestra. So, it was important, to me, for my children to participate in their Scottish heritage.”

Andrew’s time performing with the Tattoo Pipes and Drums allowed him to fulfil a lifelong dream: “Since taking on the role of Drum Major I never dreamt of leading the Massed Pipes and Drums down Castlehill at all but getting that opportunity twice was absolutely thrilling! The whole experience of marching out across the drawbridge or marching off and hearing the roar and applause of 8,800 or so spectators, over the top of the massed pipes and drums, is intoxicating.”

Lauren, who will return to the Tattoo again this year, said. “I have performed twice at The Royal Edinburgh Military Tattoo now, both times as a snare drummer, my first time in 2019, and last year being a part of the Tattoo Pipes and Drums.”

REMT

Jason Barrett, Chief Operating Officer of The Royal Edinburgh Military Tattoo, said: “The Tattoo has always excelled at bringing families and friends together, and this year’s Show Stories is no exception.

“We are so fortunate to have family performers like Andrew and Lauren, along with such a gifted cast and crew to make Stories an unforgettable show. Families have played a special and memorable role throughout the Tattoo’s rich 73-year history. The family connection within the ranks of our performers continues to be a testament to how we bring people together through shared experiences, shared stories, and special memories.

“This August on the Edinburgh Castle Esplanade, our performers will get the opportunity to showcase their own unique stories and experiences from around the world that will leave audiences with lasting memories.”

Stories will run from 4-26 August 2023, featuring the military at the heart of the showcase. Audiences can expect performers from Norway, The United States, Australia, Trinidad and Tobago, and Switzerland, alongside homegrown acts from across the UK and Ireland. As ever, the military will play a prominent role in the Show, with the Royal Air Force at the forefront as this year’s lead service.

These talented international acts will be accompanied by the magnificent sounds of the Massed Pipes and Drums filling up the Esplanade, alongside performances from the incredibly talented Tattoo Pipes and Drums and Tattoo Dancers.

To purchase tickets for the summer’s Show, visit edintattoo.co.uk/tickets or call 0131 225 1188.

The Royal Edinburgh Military Tattoo: Celebrating limitless forms of expression through stories

This August, set against the spectacular backdrop of Edinburgh Castle, The Royal Edinburgh Military Tattoo will welcome local and international audiences to its new Show, Stories. Staged between 4-26 August, the Show will be a celebration of sagas, myths, and legends, transporting audiences on a journey of ideas – from the earliest campfire stories through to the world stage.

Building on last year’s successful return show, Voices, the 2023 performance, with Presenting Partner, Innis & Gunn, will showcase performers from around the globe, telling tales that connect us through our unique and shared military and cultural heritages.

Bringing together stories through music, dance, poetry, spoken word and imagery, a cast of over 800 UK and international performers will present Stories through a vivid and eclectic range of expression. From the musical prowess of the Massed Pipes & Drums, the physical storytelling of dance and precision drill, and stunning imagery captured through light and projection, audiences will be transported and enthralled.

Pictured: Tattoo Piper Lynsey McNicholl, Tattoo Fidler Margaret Robertson Flight Lieutenant ConnerAdlington (Green Suit) and Air Vice Marshal Ross Paterson (Air Officer Scotland)

This year The Tattoo Arena will host performers from Norway, The United States, Australia, Trinidad and Tobago, and Switzerland, alongside homegrown acts from across the UK and Ireland. As ever, the military will play a prominent role in the Show, with the Royal Air Force the lead Service.  Audiences will also be treated to the wild skirl of the Massed Pipes and Drumssupported by the Tattoo Dancers and Fiddlers.

Making their Tattoo debut on the Castle Esplanade, The United States Air Force Band will wow the crowds with a freestyle musical performance depicting America’s great songbook, while the Trinidad and Tobago Defence Force Steel Orchestra will bring a vibrant burst of colour and the excitement of their traditional art forms, including the limbo and fire dance.

Precision drill from the King’s Colour Squadronwill feature familiar soundscapes from the world of gaming. Exploring the legends and traditions of Switzerland, The Swiss Armed Forces Central Band will also present an exhilarating drum corps talent, which is sure to send sparks flying.

His Majesty the King’s Guard Band and Drill Team of Norway will also be back to stun crowds. Their appearance this August will tell their story as a Regiment, reprising their history and heritage to present day.

After their exuberant debut last year, Electro Pipes will return to the stage, where once again Tattoo Performers will combine the traditional and new through EDM, electric instruments, lighting, and projection.

Pictured: Tattoo Piper Lynsey McNicholl and Air Vice Marshal Ross Paterson (Air Officer Scotland)

Michael Braithwaite, the Creative Director of The Royal Edinburgh Military Tattoo, said: Stories builds on our Voices show of 2022 and promises a captivating celebration of connection through stories in all their forms. Most of all, Stories is a shared opportunity for audiences and performers to come together and experience an evening of unique and immersive entertainment.

“Stories is the next chapter in the modern era of the Tattoo, packed with the latest in cutting-edge technology, whilst combining the tradition and precision the Show is known for and loved. It will be a truly memorable event and we are thrilled to be returning to Edinburgh Castle once more.”

“At its heart, Stories celebrates the journey of individuals from many diverse backgrounds, and unity through common experiences.”

2023 marks the second year of the Tattoo’s bold new brand proposition, Performance in a New Light, which embraces military tradition and combines it with exciting new innovations and contemporary touches.

Pictured: Tattoo Piper Lynsey McNicholl, Tattoo Fidler Margaret Robertson Flight Lieutenant ConnerAdlington (Green Suit) and Air Vice Marshal Ross Paterson (Air Officer Scotland)

Buster Howes, the Chief Executive of The Royal Edinburgh Military Tattoo, said: “The Tattoo is distinctive, iconic, and gleeful. It has mass, momentum and energy, and Stories will have all these qualities as well as being whimsical, exhilarating, and surprising.

“Our lives, loves, triumphs, and disasters are captivated and documented in stories. We grow up with fairy tales and folklore, with Winnie the Pooh and The Gruffalo, and progress to Wuthering Heights and Moby Dick.

“We are, as children, inspired by accounts of resilience, adventure and heroism; universal themes reinterpreted the world over. Edinburgh Castle is surely a perfect backdrop for all such narratives – come and see for yourselves. And nightly, in August, once you are all sitting comfortably, we’ll begin!”

The full line-up for 2023 includes:  The Band of His Majesty’s Royal Marines Scotland, The Central Band of the Royal Air Force, The Band of the Royal Air Force Regiment, The Royal Air Force Salon Orchestra, Royal Air Force Bands, 1st Battalion The Irish Guards Drums and Pipes, The Pipes and Drums of The Royal Highland Fusiliers 2nd Battalion The Royal Regiment of Scotland, The Pipes and Drums of 4th Battalion The Royal Regiment of Scotland, Combined Scottish Universities Officers’ Training Corps Pipes and Drums, Royal Air Force Pipes and Drums, The Royal Edinburgh Military Tattoo Pipes and Drums, The Scots College Sydney Pipes and Drums, The Scots College Sydney Old Boys Pipes and Drums, The Scots School Albury Pipe Band, The Royal Edinburgh Military Tattoo Dancers, The Royal Edinburgh Military Tattoo Fiddlers, King’s Colour Squadron Royal Air Force, The Swiss Armed Forces Central Band, His Majesty the King’s Guard Band and Drill Team of Norway, The United States Air Force Band and Trinidad and Tobago Defence Force Steel Orchestra.

Tickets are on sale now and can be purchased at edintattoo.co.uk/tickets or on the phone on 0131 225 1188. The Show will run from 4-26 August 2023, with Innis & Gunn once again offering a bar service at the event. Drinks pre-order is available now from edintattoodrinks.co.uk.

Like last year, tickets for 2024’s Show Journeys will go on sale in August during Stories.

Tattoo showcases Scottish heritage on BBC’s Future Food Stars with Gordon Ramsay

The Royal Edinburgh Military Tattoo had a starring role in the return of Gordon Ramsay’s Future Food Stars series by showcasing its Scottish heritage.

Bringing Gordon back to his Scottish roots, the first episode was filmed with the beautiful backdrop of Glenapp Castle, Ayr which saw 12 food and drink entrepreneurs create outdoor banquets using local ingredients judged by Gordon alongside the Tattoo’s Drummers, Pipers, and Highland Dancers.

The first episode, which aired on Thursday 30 March at 21:00, is available on BBC iPlayer and more information can be found on the website: 

https://www.bbc.co.uk/programmes/m0015yj3.

Featuring the military at the heart of the Tattoo this summer, Stories will run from 4 – 26 August 2023, providing audiences with an array of magnificent sounds and sights of the Massed Pipes and Drums and Tattoo Dancers alongside dramatic and stunning performances from a number of International Acts. Further details about Stories will be announced in the coming months.

To purchase tickets for the summer’s Show, visit edintattoo.co.uk/tickets or call 0131 225 1188.

Mother’s Day: Mother and daughter share a passion for dance

This Mother’s Day, mother and daughter Aileen Robertson and Eilidh McMillian share stories about their special time performing together at the iconic Edinburgh Castle Esplanade as part of The Royal Edinburgh Military Tattoo. 

Connected through their family bond and mutual love of dance, they have been involved with the Tattoo for many years, with Eilidh having performed on the iconic Edinburgh Castle Esplanade and Aileen leading the Tattoo Dancers as Dance Director since 2014.

A previous Champion Dancer, Eilidh first performed at the Tattoo in 2014 and performed with the illustrious Show for three years before becoming the Dance Captain working alongside her mum. For both Aileen and Eilidh, dance is a central component of their lives, and the opportunity to be part of the world-famous Tattoo is a career highlight.

Speaking about her experience at the Tattoo, Eilidh said: “I danced for the first time when my Mum took over in 2014 and I absolutely loved it and have great memories.

“After I became Dance Captain, I made a very good reserve dancer for the team and in fact was required to dance in the Show most recently in 2018.”

Aileen added: “The Tattoo is always a highlight every year and I’m always excited to see the Show coming together. 

“It is great to work with a talented team of people to produce the show. It’s exciting to feel the buzz from the audience as they arrive onto the Esplanade. You are surrounded by excitement and an audience waiting in anticipation to view the Show.”

It has never been a challenge for Aileen and Eilidh to work together. Eilidh explains that like all her dance classmates, she had to prove that she wanted to dance for herself and earn her place in the team. Being able to work together at the Tattoo was a special time for them both, as they were able to share in and experience the diversity and the global connection that the Tattoo brings.

Aileen continued: “We both have a passion for what we do, and working together is always great fun. We have a close relationship so I can rely on her loyalty and commitment, both professionally and personally. She is always by my side if I need her.”

When not supporting the production of the Tattoo, Aileen can be found at her own Dance School in Ayr running classes four nights a week. She is also a Fellow and Examiner of the Scottish Dance Teachers’ Alliance (SDTA), a Life Member of the British Association of Teachers of Dancing (BATD) and an Adjudicator on the Worldwide Panel of Adjudicators of the Royal Scottish Official Board of Highland Dancing.

Eilidh works closely with her mother teaching full-time at the Dance School, covering all classes when Aileen is overseas or on Tattoo business. Like her mother, Eilidh is a Fellow and Examiner of the SDTA and an Adjudicator on the Worldwide Panel of Adjudicators of the Royal Scottish Official Board of Highland Dancing.

A mother herself to two-year-old Thomas, Eilidh concluded: “Everything good about me, came from my mum. If I can be half the mother that she is, I will consider motherhood a success.”

The special connection, sparkling creativity, and outstanding talent that Aileen and Eilidh both bring to the Tattoo shines through in their contribution to each rehearsal, performance, and Show. As the Tattoo prepares to bring Stories to the Edinburgh Castle Esplanade this coming August, Aileen and Eilidh’s story is a reminder of what the Tattoo represents.

Jason Barrett, Chief Operating Officer of The Royal Edinburgh Military Tattoo, said: “This year’s Tattoo Show Stories brings people together from every corner of the world to share tales of the joy of each other’s cultures.

“It’s the people, like Aileen and Eilidh, that truly bring the Tattoo story to life and come together to make, build, and strengthen relationships each and every August.

“Under the stars at the landmark Edinburgh Castle Esplanade, our performers – our very own Tattoo family – will bring a collection of unique stories and experiences this August that will delight audiences near and far.”

Stories will run from 4-26 August 2023, featuring the military at the heart of the showcase with the Royal Air Force confirmed as the lead service.

Audiences can expect the magnificent sounds of the Massed Pipes and Drums filling up the Esplanade alongside performances from the incredibly talented Tattoo Pipes and Drums and Tattoo Dancers.

Further details about Stories will be announced in the coming months.

To purchase tickets for the summer’s Show, visit edintattoo.co.uk/tickets or call 0131 225 1188.

Innis & Gunn takes home Gold at European Sponsorship Awards

Scottish Brewer awarded the top prize in the arts & culture category for partnership with The Royal Edinburgh Military Tattoo

Scottish brewer Innis & Gunn was awarded one of the top prizes at the prestigious European Sponsorship Awards held last night (9 March) at the Brewery in London, for its iconic sponsorship work with The Royal Edinburgh Military Tattoo. 

Innis & Gunn was awarded first place within the Arts & Culture sponsorship category in recognition of two iconic brands coming together in a first-class sponsorship of an internationally renowned spectacle rooted in Scottish tradition. This award win is the latest accolade in a string of coveted awards for the brand. 

Hundreds of sponsorship industry professionals from dozens of countries joined the ESA Awards last night (9 March) to see winners awarded across 25 categories. With sponsorships from nine different countries, as well as a range of multinational campaigns.

The objective of Innis & Gunn’s sponsorship of The Royal Edinburgh Military Tattoo in 2022 was to bring together two brands which at their heart are all about originality and creativity and to create a phenomenal customer experience.

The opportunity enabled Innis & Gunn to take its flagship beer, The Original, and award-winning Lager to a quarter of a million ticket holders over the month of August. The partnership even made history as this was the first time The Royal Edinburgh Military Tattoo had been licensed in its 72 years of running. 

The results of the sponsorship speak for themselves. In the first year of the partnership, Innis & Gunn created an exceptional bar experience in a historic location – combined with outstanding customer service achieved industry-beating satisfaction scores from guests. 

Commenting on the win, Innis & Gunn’s founder, Dougal Gunn Sharp, said: “The huge success of this inaugural year of our partnership is a testament to the shared vision and incredible talent both at Innis & Gunn and The Royal Edinburgh Military Tattoo. 

Our beers are known across the world for their originality and creativity. Working with the Tattoo has enabled us to bring our creative vision and award-winning beers to new drinkers who, for the first time, are able to enjoy Scotland’s most iconic beer, at Scotland’s most iconic event, in Scotland’s most iconic location.

“We are passionate about our commitment to our local community and are already planning how we can elevate the experience even further at this year’s show.”

For more information, visit https://www.innisandgunn.com