World’s first ad campaign NFT auction goes live

The world’s first Non-Fungible Token (NFT) auction of an advertising campaign opens to bidders yesterday (August 2nd 2021) for seven days (ends August 8th 2021), and it’s all for a good cause.

Ekstasy, an award-winning London based creative advertising agency, has launched the NFT auction to support food charity Magic Breakfast.

It is the first creative advertising agency to raise money for a charity in this innovative way. The winning bidder will win a campaign created by Ekstasy that consists of TV, digital out of home and radio advertising. This is a new and exciting way to raise money for charity. The NFT ad campaign, consisting of three assets (TV 30 sec, digital out of home 10 sec and radio ads 30 sec), will be auctioned via Opensea.io.

Magic Breakfast is a charity that provides nutritious breakfasts to around 170,000 vulnerable children each school day.

There are an estimated 2 million children in the UK at risk of starting the day hungry. Since its launch 20 years ago, Magic Breakfast has been providing schoolchildren in disadvantaged areas of the UK with healthy breakfasts to ensure they have the energy and nutrition to make the most of their morning lessons.

A hungry child cannot focus on their learning, which can negatively impact their educational attainment and may, in the long run, affect their professional careers.

Child hunger has reached a crisis point this year, with a growing awareness of the issue facing families throughout the UK. Earlier this year, Magic Breakfast teamed up with footballer and anti-poverty campaigner Marcus Rashford and Macmillan Children’s Books to donate 50,000 books to children in their partner schools to launch The Marcus Rashford Book Club to help reach children who may not have access to books at home.

Funds raised from the sale of the NFTs created by Ekstasy will allow the charity to continue to work towards its mission that no child is too hungry to learn.

Magic Breakfast is a cause close to the heart of Ekstasy’s Founder and CEO, Mike Saraswat. Mike faced food insecurity whilst in his first year of university and found that his learning was impacted due to lack of food.

Mike said: “I relied on one meal a day for several months and would ask for extra fries at the university cafe so that I would not have to buy dinner. I was already extremely hungry due to lack of breakfast; launching this NFT is my way of giving back”. Mike now runs Ekstasy, a successful agency, and wanted to give back by shining a light on this topic using the medium of cutting edge NFT technology.

On the campaign, Mike said, “The dreams of so many young children are being hindered by lack of good meals, especially breakfast, which we know helps children to focus during lessons and make the most of their education.

Magic Breakfast is a fantastic charity, and I am delighted to be helping them raise funds and awareness for their cause using the new-age medium of NFTs. Technology has the potential for good if used with the right intent.”

Emily Wilkie, Head of Fundraising at Magic Breakfast said, “We are so grateful to Ekstasy for drawing attention to the urgent issue of child hunger in the UK. A healthy breakfast can have a transformative effect on a hungry child’s ability to learn and enjoy their mornings at school.

Money raised from the auction will allow Magic Breakfast to reach even more children at risk of morning hunger and ensure that no child in our partner schools is too hungry to learn.”

Magic Breakfast and Ekstasy are inviting bids for this NFT auction through: 

https://opensea.io/collection/worlds-first-nft-advertising-campaign-by-ekstasy.

TUC: Universal  credit cut will hit millions of working families  and key workers

The UK Government has now confirmed that £20 a week will be cut from Universal Credit in October. By removing this lifeline, poverty will increase among the 6 million claimants of Universal Credit, says the TUC. 

40 percent of these claimants – over two million people – are in work. 

Number of people on Universal Credit 2020/21 (including in work and out of work breakdown):

1

Source – TUC analysis of stat explore data using May 2021 data 

Our new analysis reveals the regional and local impact cutting Universal Credit will have on low-paid workers.  

Numbers on Universal Credit in work by region/nation (May 2021):

Region/nation Number in work receiving UC Total number receiving UC  % Of UC recipients in work 
North East 100,437 281,759 35.6% 
North West 282,131 755,400 37.3% 
Yorkshire & Humber 194,344 518,269 37.5% 
East Midlands 166,265 403,272 41.2% 
West Midlands 214,730 585,069 36.7% 
East of England 199,459 494,271 40.4% 
London 375,426 1,015,321 37.0% 
South East 274,235 677,609 40.5% 
South West 184,983 439,612 42.1% 
Wales 103,609 279,068 37.1% 
Scotland 176,935 481,263 36.8% 
Total 2,274,976 5,938,914 38.3% 

Source – TUC analysis of stat explore data using May 2021 data – for constituency level data see press release  

The impact on poverty 

The government justifies the £20 cut by saying its focus is to move people into jobs, but this misses the point. Many of those on Universal Credit (40 percent of claimants) are already in work.  

2.3 million workers, many of which are key worker households, will be worse off as a result of the government’s plans to cut universal credit.  

The working tax credit is also being cut, having also been raised by £20 per week in early 2020. This cut to crucial in-work support will push more families below the breadline.  

Analysis by the Joseph Rowntree Foundation shows the majority of families that lose out will be working families.  

These cuts are likely to worsen already record-high levels of poverty.  

Just before the pandemic hit, poverty was at a record high, with 14.5 million people in poverty. The majority of these (57 per cent, or 8.3 million people) were in working households. The idea that work is a guaranteed route out of poverty is now simply not true.  

Low standard rate 

Even with the increase in the rate by £20 a week – the basic rate of universal credit is worth around a sixth of average weekly pay.  

The UK system is strikingly less generous than in most other European countries, where unemployment benefits are related (at least in the initial period of unemployment) to previous wages to cushion income shocks, ranging from 60 per cent of previous wages in Germany to 90 per cent in Denmark.  

The TUC believes that rather than being cut, Universal Credit should be increased to at least 80 per cent of the level of the living wage, around £260. 

And the temporary £20 top-up excluded those on legacy benefits all together, many of whom are disabled or carers, and cannot work. This should be extended to these claimants too.  

Change is needed 

The UK safety net is failing as a result of years of deliberate attacks on the social security system, with around £34 billion of cuts made to social security since 2010

The reason for increasing Universal Credit and Working tax credits was that previous rates were too low. Removing this increase makes no sense. The pandemic might – hopefully – be going away, but the need for social security isn’t. 

The £20 increase in universal credit has been a “vital lifeline” for low-paid workers: having £20 a week less to spend will mean going without the essentials in life. 

An ambitious agenda to tackle in-work poverty would include decent pay, secure work, progression opportunities for those on low incomes, and affordable childcare and housing costs. 

It would not include a cut to the lifeline support that working families across the country are relying on.  

New report outlines impact of youth work during pandemic

A new report exploring how youth work responded to the needs of young people during the Covid-19 pandemic reveals the importance of youth work’s role in closing the attainment gap going forward.

Youth work: Closing the poverty-related attainment gap during the pandemic found that access to youth work within a whole system approach can play a key role in mitigating the longer-term impact of the pandemic in relation to attainment, mental health and wellbeing.

The report identified that disruption to youth work services exacerbated the impact of the pandemic on young people’s learning, achievement and wellbeing.

The youth work sector’s ability to adapt to changing guidelines to create new safe spaces had an overwhelmingly positive influence on young people’s resilience during the pandemic, with 83% of young people reporting that youth work had been important or very important to them over the past year.

One million children in key worker households live in poverty

New research published by the TUC (produced by Landman Economics) finds that over a million children of key workers are currently living in poverty.

The research, which used the government definition for key workers, found that in some regions more than a quarter of children in key worker households are living in poverty.

Key worker families in the North East have the highest rate of child poverty (29%), followed by London (27%), the West Midlands (25%) and Yorkshire and the Humber (25%).

Government policies could worsen key worker poverty

The TUC says the main reasons for key worker family poverty are low pay and insecure hours – factors that often coincide in occupations such as care workers, delivery drivers or supermarket staff.

High housing costs further reduce keyworker family budgets for essentials like groceries and utility bills. And support through Universal Credit is not enough to guarantee families avoid poverty.

Current government policies are likely to increase child poverty rates. Ministers have capped pay rises for key workers in the public sector, which in some cases will mean real wage losses. And the chancellor is planning to cut Universal Credit for low-income families by £20 per week in October.

The TUC warns that these policies will put the brakes on the nation’s economic recovery by curbing household spending. This will restrain business activity, and impact on wage growth for other workers across the economy.

TUC General Secretary Frances O’Grady said: “Every key worker deserves a decent standard of living for their family. But too often their hard work is not paying off like it should. And they struggle to keep up with the basic costs of family life.

“The prime minister has promised to ‘build back fairer’. He should start with our key workers. They put themselves in harm’s way to keep the country going through the pandemic. Now, we must be there for them too.

“This isn’t just about doing right thing by key workers. If we put more money in the pockets of working families, their spending will help our businesses and high streets recover. It’s the fuel in the tank that our economy needs.”

Support needed for key worker families

The TUC is calling on the government to guarantee decent living standards for key worker families by:

  • Raising the national minimum wage to £10 per hour immediately.
  • Ending the freeze on public service workers’ pay and give all public service workers a decent pay rise.
  • Funding the public sector so that all outsourced workers are paid at least the real Living Wage and get parity with directly employed staff.
  • Canceling the £20 cut to Universal Credit, which is set to hit low-income families in October, and set out plans to increase child benefit above inflation each year across the parliament.

– Children in poverty in key worker households by UK nation and region

RegionChildren in poverty in key worker familiesProportion of children in poverty in key worker families
North East56,19829.1%
North West101,48118.1%
Yorks & the Humber100,21424.9%
East Midlands80,65321.2%
West Midlands111,57725.2%
East of England83,71915.5%
London164,54826.5%
South East143,37218.7%
South West66,67815.6%
Wales60,37823.4%
Scotland74,37618.7%
TOTAL1,062,58620.6%

Napier Knights: Edinburgh American Football project tackles deprivation head-on

An Edinburgh-based American football project which is using sport to drive young people from the most deprived areas of the city into further education, is taking part in a national campaign, supported by Dame Katherine Grainger, highlighting how universities are helping local communities recover from the Coronavirus pandemic.

The Edinburgh Napier Knights Youth team was set up by Edinburgh Napier University in 2017, with the goal of working with school-age children in Sighthill and Broomhouse – areas  with low levels of educational attainment – to promote health and wellbeing and provide a pathway for players to transition into higher education.

The youth teams are coached exclusively by students and graduates from Edinburgh Napier University who have undertaken coaching awards. By working across age groups, student coaches are able to educate their participants about the benefits of physical activity and the opportunities that are available to them through education.

The project, which has gone from strength to strength and seen seven members of the locally recruited youth team progress to university recently, is one of a number being featured in this week’s Made at Uni Energising Places campaign led by Universities UK and British Universities and Colleges Sport (BUCS) and supported by Dame Katherine.

Pete Laird (above), Head Coach of the Napier Knights and the university’s programme leader for Sport, Exercise and Health Science explained how the project had helped inspire local youngsters: “We decided we wanted to give something back to the local community.

“We know from studies that sport can engage young people, and we also know that young people who play sport are also more likely to do better academically. So we thought American football as our sport would be fantastic vehicle to try and help local kids.

“One of the great success stories coming out of our youth team was the progression of some of our players on to further and higher education. For some of our kids they were first generation students, having never thought about university before. Last year we had seven students who progressed from the youth team onto university, which for us that is an unbelievable success story.”

One of those success stories is Robbie Wales, an incoming first year studying Physical Activity and Health at Napier and the first member of his family to attend university.

He said: “The coaching staff are amazing; the team is amazing. I’ve gained a lot of skills from American football, mainly teamwork but also patience. Talking with coaches and past players, it’s definitely helped me make decisions on my life.”

The university are hopeful that even more young people from Edinburgh will get involved in the project as Covid restrictions ease.

Pete Laird added: “We were very worried coming out of lockdown, about whether or not the numbers would stay the same – but actually what we’ve seen is a big growth in people wanting to participate in activity.

“Now more than ever, sport is a vital resource for post-pandemic recovery.”

Dame Katherine Grainger said: “A lot of people know about the role universities play in developing some of our greatest Olympians and Paralympians but there is a real untold story about the work they do in their communities to improve the lives of people through sport and physical activity.

“The Edinburgh Napier Knights Youth team is a great example of that.” 

The Made at Uni Energising Places campaign is taking place between July 12-16th, and includes the BUCS annual awards event which celebrates the positive effect of student sport and students who participate in the wider sporting sector in the UK.

To find out more about the Made at Uni Energising Places campaign visit www.madeatuni.org or follow @MadeAtUni on Twitter

Edinburgh Food Project: Foodbanks to re-open next week

Our Foodbanks are re-opening w/c 28th June 2021

We have created a reminder of all our addresses and opening times for guidance.

We look forward to welcoming out clients back to the centre after almost 15 months of delivery!

If you require a food bank referral please contact Granton Information Centre on 0131 551 2459/0131 552 0458 or info@gic.org.uk

Tackling Child Poverty: Third Year Progress Report published

Record £978 million committed to help deliver change

Investment of almost £1 billion to tackle child poverty in the last financial year has been welcomed by Social Justice Secretary Shona Robison.

She has also pledged to bring forward “game changing” policies as she called for society to unite to eradicate child poverty in Scotland.

Ms Robison was speaking as she detailed the findings of the third progress report on Tackling Child Poverty. She said: “The report highlights our investment in low income families with children continued to grow as we sought to offer support during the pandemic.

“Direct support to families with children rose to more than £978 million in 2020-21 – including £118 million in response to COVID-19.

“This was part of almost £2.5 billion invested to support low income households, including more than £434 million of COVID-related investment in social assistance.

“The report also shows that all 66 of the actions we have previously reported on are either in progress or being delivered.

“We have made considerable progress over the first three years of this plan, but further action is needed.

“We must continue to deliver at the pace and scale with which we responded to the pandemic.

“We must work across government and with wider society to bring forward the game-changing policies needed to deliver on our ambition to eradicate child poverty.”

Ms Robison highlighted a range of important supports introduced in the last 12 months. These include:

  • Scottish Child Payment for eligible children aged under six, with thousands of families already benefitting from an additional £40 every four weeks
  • Investment of more than £56 million in the free school meal provision for low income families during school closures, periods of online learning and school holidays
  • The distribution of Pandemic Support Payments, with £100 paid in spring and a further £100 being paid around the start of the summer holidays. This is part of a £520 package this year, benefitting around 145,000 children and young people from low income households

Ms Robison added: “We have always been clear that delivering upon the child poverty targets will be incredibly challenging, especially given the limited powers available to this Parliament.

“The Covid pandemic will make reducing poverty that much harder. However, we are serious about ending child poverty in Scotland and have committed a wide range of actions to do just that.”

Lothian MSP Miles Briggs asked Shona Robison, the Cabinet Secretary for Social Justice, Housing and Local Government, what plans the Scottish Government has to make sure we see an end to households with children and pregnant women living in temporary accommodation – and how this will be prioritised during this Parliament.

The number of children in temporary accommodation in Edinburgh has risen to 1,750 as of 30th September 2020, 245 children more than 30 September 2019, when 1,505 children were in temporary accommodation, an increase of 16%.

Across Scotland there are 7,900 children in temporary accommodation, with Edinburgh making up 22% of all children in temporary accommodation.

The number of children living in temporary accommodation has increased over the last two years, with 1,190 children living in temporary accommodation on 30 September 2018, increasing to 1,750 on 30 September 2020.

The Cabinet Secretary for Social Justice, Housing and Local Government said that reducing the number of children in temporary accommodation would be one of her top priorities.

Lothian MSP, Miles Briggs, said: “We all know that a safe and stable home is vital for a child’s wellbeing and development. After 14 years of this SNP Government the situation is getting worse and worse, especially here in the Capital.

“No child should be without a secure home and it is unacceptable that the number of children in temporary accommodation is increasing year on year under this SNP Government.

“It is concerning that we are seeing a significant increase in the Capital. The underfunding of Edinburgh City Council by SNP Ministers must be addressed if we are to address the crisis in housing we are seeing running out of control in Edinburgh.”

Closing the Digital Divide for Good

CARNEGIE UK Trust are pleased to announce the launch of Closing the Digital Divide for Good – An end to the digital exclusion of children and young people in the UKa new report published today by Carnegie UK Trust and the UK Committee for UNICEF (UNICEF UK).  

The report reiterates the need to eliminate the digital exclusion of children and young people for good, and sets out a 10-point action plan to ensure that all have an opportunity to access the benefits of the digital world, both to ensure their right to education and for the sake of their wellbeing.

Closing the Digital Divide for Good notes the increased awareness of digital exclusion during the COVID-19 pandemic, particularly in light of the shift to remote learning, and commends the rapid responses put in place to get more children and young people online.

However, the report also underlines the need for a continued focus on digital inclusion, to ensure that learning from the crisis period is maximised, and that a long-term strategic approach is put in place, given that challenges remain.

The 10 recommended actions include implementing a co-production process to develop a nationally agreed definition for digital inclusion, recognising that a device, suitable connection, skills and a safe online environment are essential components.

The report also calls for regular measurement of the levels of digital inclusion amongst children and young people, and the development of proactive solutions such as working with teachers and education staff to identify gaps in skills and revising teacher training requirements and curricula accordingly.

If you have any questions or would like to discuss further, please feel free to contact Anna Grant (Senior Policy and Development Officer, Carnegie UK Trust) via anna.grant@carnegieuk.org.

£215 million to target poverty-related attainment gap

Pupils living in Scotland’s most deprived communities will be among those to benefit from £215 million of targeted funding in 2021-22 to help close the poverty-related attainment gap.

The announcement meets the Government’s commitment to pay the first instalment of the expanded £1 billion Attainment Scotland Fund in the first 100 days of Parliament, and is the largest amount awarded for a single year.

The funding will be distributed through five different programmes, nine local councils with the highest concentrations of deprivation in Scotland, known as “Challenge Authorities”, will share £43 million of investment. A further £7 million from the Schools’ Programme will be shared between 73 additional schools with the highest concentration of pupils from areas of deprivation.

Headteachers will receive £147 million of Pupil Equity Funding (PEF) which they will decide how best to invest to support disadvantaged pupils. This includes a top up payment of £20 million, recognising the new and additional challenges schools face as a result of the pandemic.

Local authority work to help improve the attainment of care experienced young people, including through mentoring programmes, will receive up to £12 million. A further £7 million is being invested in a number of a national programmes, including third-sector organisations, to support their targeted work to raise the attainment of young people.  

Education Secretary Shirley-Anne Somerville said: “Closing the poverty-related attainment gap and ensuring every young person has the chance to fulfil their potential remains central to this Government’s work.

“Our ambition is a long-term one and we know that the challenges presented by the pandemic mean our efforts to deliver equity in education are more vital than ever.  

“This first instalment of the expanded Attainment Scotland Fund, with record funding of more than £215 million, will allow headteachers, schools, councils and other partners to provide targeted help for some of our most disadvantaged pupils.

“We are providing investment across a number of diverse programmes which will benefit looked after children, support pupils in our most deprived areas and empower headteachers to invest their funding on initiatives that are right for the children in their schools.”

Health inequalities and the recovery from COVID-19

The impact of the COVID-19 pandemic has not been felt evenly across Scotland. Some people have been much more likely to get ill or die from COVID-19, and others have been disproportionately affected by the measures taken to control the virus (write ALEX PRIESTLY, Researcher and LIZZY BURGESS, Senior Researcher, Health and Social Care).

This blog looks briefly at health inequality in Scotland before the pandemic, how the virus has had an uneven impact, and what could be done during the recovery to address these differences in health across the nation. For a more detailed look at the effects of COVID-19 on health inequality, check out the SPICe research briefing Health Inequality and COVID-19 in Scotland.

What are health inequalities?

Health inequalities are “avoidable and unjust differences in people’s health across the population and between specific population groups”. Many people think they are unjust and avoidable as they are caused by societal and economic factors known as the ‘social determinants of health’.

Which groups are affected by these inequalities?

People living in deprived areas, people with physical and learning disabilities, people belonging to ethnic minority groups and unemployed people are just some groups who are more likely to have worse health than the rest of the population. This list is not exhaustive, and where people fit into more than one of these groups, the effects can be compounded. This is known as intersectionality – a word used to describe the “interconnected nature of social categorisations such as race, class, and gender, creating interdependent systems of discrimination or disadvantage”.

What’s health inequality like in Scotland?

Before the COVID-19 pandemic, health inequalities were very marked for some groups in Scotland.

In 2019, healthy life expectancy, the length of time someone can expect to live in good health, was 26 years shorter for men and 22 years shorter for women living in the most deprived parts of Scotland compared to those in the least deprived.  

In the most deprived areas, the premature death rate was over four times greater than in the least deprived areas.

People living in more deprived areas have lower levels of wellbeing than those living in less deprived areas. The hospital admission rate for heart attack is also higher for those living in deprived areas, more than twice that of those living in the least deprived areas.

Cancer incidence is also more common in the most deprived areas of Scotland. Public Health Scotland found mortality rates for all cancers combined are 74% higher in the most deprived compared with the least deprived areas.

How uneven has the impact of COVID-19 been?

Early in the pandemic, some politicians and commentators referred to COVID-19 as “a great leveller” which would affect everyone equally. It has become clear that this is not the case. A few examples are outlined below, but many more groups have been affected particularly badly.

Research during the first wave of COVID-19 infection found that people with learning disabilities were twice as likely to test positive for COVID-19, twice as likely to be hospitalised, and three times as likely to die from COVID-19 than the general population.

Those living in the most deprived areas were more than twice as likely to be admitted to hospital, and twice as likely to die from COVID-19.

People from ethnic minority backgrounds have also been disproportionately affected. National Records of Scotland analysed deaths from COVID-19 in the first wave of infection in 2020, and found that people of South Asian background were twice as likely to die compared to white people. When Public Health Scotland analysed data looking at the second wave of infection, they found that people of South Asian background were three times more likely to die or be hospitalised than white people.

The figure below shows how the impact of COVID-19 has varied by area of deprivation.

Here we’ve only looked at direct health harms. Indirect harms, such as longer waiting times for treatmentcancer screening programmes being paused, and worsening mental health, resulting from the restrictions to control the virus, rather than the virus itself, have also disproportionately affected some groups more than others. You can find out more about the indirect health harms in the SPICe research briefing Health Inequality and COVID-19 in Scotland.

How could we address health inequality as we recover from the pandemic?

So we’ve seen that some groups mentioned above (and many others) were more likely to experience poor health before COVID-19, and have suffered more than the general population during COVID-19. How will we ensure that these groups are not left behind as we recover from COVID-19?

The Institute of Health Equity published ‘Build Back Fairer: the COVID-19 Marmot Review’ in December 2020. This report makes recommendations for England, but many of them are relevant in Scotland too, looking at factors like employment, housing, previous health conditions and ethnicity.

Looking specifically at Scotland, the Scottish Government set up the Social Renewal Advisory Board to make proposals for how to renew Scotland after the pandemic. Its report “If not now, when?” looks at how income could be distributed more fairly and how everyone should have access to basic rights and services.

The Mental Health Foundation, has looked at how the COVID-19 recovery can address worsening mental health in Scotland. Its manifesto outlines building a ‘wellbeing society’, where the causes of poor mental health are addressed highlighting the importance of prevention.

Most organisations who have looked at the COVID-19 recovery’s impact on health inequality agree that it needs to focus on addressing the fundamental causes of differences in people’s health across the population, rather than just dealing with the symptoms.

To find out more check out the SPICe research briefing Health Inequality and COVID-19 in Scotland.

Alex Priestly, Researcher and Lizzy Burgess, Senior Researcher, Health and Social Care