Good Food reveals winners of Christmas Supermarket Taste Test Awards 2024

  • M&S takes the crown for the most winners in this year’s Good Food Christmas Supermarket Taste Awards, scooping seven of the 21 categories, with Waitrose winning five categories.
  • Over 185 products from 13 supermarkets were blind-tasted, and anonymously rated by a panel of expert judges overseen by an independent adjudicator, winners include Morrisons £3.25 pigs in blankets, and Asda £5 mulled wine.

The UK’s number one food media brand, Good Food, has announced the results of its Christmas Supermarket Taste Awards, judging the best festive foods from 13 supermarkets across 21 categories, from smoked salmon to Christmas cake, pigs in blankets and mulled wine.

To arrive at the winners list, over 185 products were blind-tasted by Good Food’s expert panel, overseen by an independent adjudicator. All packaging was removed and food prepared and cooked following pack instructions and presented by an independent home economist. The judges submitted comments and a score out of 10 for each product in the category via anonymous online judging forms.

The full results are in the iconic Good Food Christmas issue which is on sale now with a “Make Christmas memories” message, packed with over 90 thoroughly tested recipes for memorable celebrating, entertaining and gift-giving, plus features on reducing food waste and tips for using up leftovers.

Of the thirteen supermarkets, M&S won the most, scooping seven wins out of the 21 categories, including Best cranberry sauce and Best classic mince pies.

Waitrose was awarded five wins including: Best turkey crown, Best Christmas cake and Best Christmas pudding.  Asda and Aldi tied for third place with three wins each, while Morrisons won the coveted Best pigs in blankets category and Co-op Best showstopper dessert.

Lily Barclay, Content Director, Good Food, says: “Good Food celebrates its 35th anniversary this year, which means 35 years of Christmas memories. 

“Our iconic Christmas issue will help create more memories with reinventions of retro classics and ideas for meaningful home-baked Christmas gifts.

“The Good Food team of experts started testing in August for the mammoth Good Food Christmas Supermarket Taste Awards, creating the ultimate guide to festive food buys.

“This Christmas the supermarkets have outdone themselves with the range and quality on offer, and our selection of winners will help save time in the kitchen, so you can focus on celebrating the festive season with family and friends..”

The results of the Good Food Christmas Taste Awards 2024, with judges’ comments:

Starters

Best smoked salmon
Winner: Booths Strong Oak Smoked Scottish Salmon, 200g (£8.00)

Smoked salmon on a plate

Judges’ comments: “This has nice thick slices with a classic, crowd-pleasing smoked flavour that would work well in sandwiches.”

Best hot canapé
Winner: M&S Collection Barber’s Extra Mature Cheddar & Ham Hock Scone, 290g (£7.50)

M&S-Collection-Barber's-Extra-Mature-Cheddar-&-Ham-Hock-Scone

Judges’ comments: “The scone has a great flavour and a lovely, crispy texture. The ham works beautifully with the creamy roux and buttery, cheesy notes – it’s easy to eat and perfect for nibbles with drinks.”

Mains

Best turkey crown
Winner: Waitrose Glorious Treacle Glazed Turkey Crown, 2.5kg (£60)

Turkey crown on a plate wrapped in bacon

Judges’ comments: “This juicy turkey has excellent flavour, complemented by the herby chestnut stuffing and a lovely saltiness from the bacon.”

Best alternative Christmas main
Winner: Aldi Specially Selected Wagyu Wing Rib, 1.8-2.8kg (£24.99 per kg)

Aldi specially selected wagyu wing rib

Judges’ comments: “This impressive-looking joint would make a fantastic showstopper. The meat has a good texture, and the outside sears well.”

Best gammon
Winner: Aldi Specially Selected Sugar Baked Crackling Gammon Joint, £18.99

Aldi specially selected sugar baked crackling gammon joint on a platter with vegetables

Judges’ comments: “A clear winner for the judges – this centrepiece gammon is complete with crunchy crackling and juicy, tender meat.”

Best pigs in blankets
Winner: Morrisons The Best pigs in blankets, 210g (£3.25)

Morrisons The Best Pigs in Blankets

Judges’ comments: “Caramelised onions give these a touch of sweetness, with pleasing crispy bacon and good texture to the sausage-meat.”

Best cranberry sauce
Winner: M&S Cranberry Sauce (fresh), 400g (£3.25)

M&S Fresh cranberry sauce

Judges’ comments: “This cranberry sauce has a nice sweetness, a distinct cranberry flavour and a pleasing tartness. It’s perfect for making sandwiches with your Christmas leftovers.”

Best vegetarian main
Joint winner: Waitrose Ultimate Plant-based Festive Wellingtons, pack of two (£7.50)

Waitrose ultimate plant based festive wellingtons

Judges’ comments: “This vegetarian mushroom wellington has a flavourful umami kick, crispy pastry, lovely mushroom and thyme notes, and warming gravy.”

Joint winner: M&S Collection Handcrafted Honey Glazed Vegetable & Barber’s Cheddar Galette, 400g (£12.50)

M&S Collection handcrafted honey glazed vegetable barbers cheddar galette

Judges’ comments: “This hearty galette impressed the judges: it is incredibly flavoursome, enjoyably cheesy and has plenty of veg.”

Best vegan main
Joint winner: Tesco Finest Roasted Vegetable & Cranberry Star, 340g (£6)

Tesco finest roasted vegetable cranberry star

Judges’ comments: “This attractive centrepiece features beautifully nutty and umami flavours with notes of thyme, marjoram and sweet onion. It has buttery, flaky pastry and festive star shapes.”

Joint winner: Aldi Plant Menu Vegan No Turkey Crown, 490g (£4.99)
This no-turkey crown does a great job of replicating the texture of meat quite well. It would go down extremely well with roast potatoes and a generous helping of gravy.

Festive desserts

Best Christmas cake
Winner: Waitrose No.1 Hand-Decorated Matured Rich Fruit Cake, 1.5kg (£18.50)

Iced fruit cake with a slice cut out

Judges’ comments: “This Christmas cake has a generous amount of marzipan, a slightly crumbly texture – which guests might take as homemade – and a pretty, impressive appearance with good, solid icing.”

Best alternative Christmas cake
Winner: Asda Ginger and Caramel Snow Cake, serves 16 (£12)

ASDA gingerbread and caramel snow cake

Judges’ comments: “The gingerbread and caramel cake captures the festive spirit beautifully. Its appearance is charming, both as a whole and when sliced, making it an attractive addition to any holiday spread. The cake boasts a strong gingerbread flavour that is nicely balanced, and the sponge is wonderfully soft and spongey.”

Best Christmas pudding
Winner: Waitrose No.1 Jewelled Cointreau & Cranberry Christmas Pudding, 800g (£15)

No.1 Jewelled cointrau cranberry Christmas pudding

Judges’ comments: “This Christmas pudding has a rich flavour, a pretty fluted shape, lots of cherries and whole almonds, and a nice spiced citrussy note.”

Best showstopper dessert
Winner: Co-op Irresistible Spiced Gingerbread Crown, 600g (£8)

Co-op irresistible golden sponge crown

Judges’ comments: “This golden sponge crown boasts a lovely gingerbread flavour with warming ginger and cinnamon notes, complemented by a rich caramel sauce and toffee drizzle. It looks impressive, is easy to serve, and has a homemade, festive taste.”

Best trifle
Winner: M&S Sticky Toffee Trifle, 1kg (£15)

M&S Sticky toffee trifle

Judges’ comments: “This trifle features a delightful blend of caramel, gingerbread and butterscotch flavours, beautifully paired with whipped cream and luscious custard. The layers are clear and well-textured, with attractive toppings.”

Best free-from dessert
Winner: M&S Chocolate & Orange, Fruit & Nut Brownie, 630g (£12.50)

Chocolate & orange fruit & nut brownies on a plate and the counter

Judges’ comments: “This gluten-free brownie tastes like it is made from quality chocolate, and the hint of orange isn’t overbearing.”

Festive bakes

Best classic mince pies
Winner: M&S Collection Mince Pies, pack of six (£4)

Stack of mince pies on a plate with one open mince pie in front

Judges’ comments: “These classic mince pies have a beautiful, unique design with a well-patterned top, buttery pastry with a good mouthfeel, and a nicely spiced filling with discernible fruit.”

Best flavoured mince pies
Winner: Morrisons The Best Cherry Bakewell Mince Pies, pack of four (£2.75)

Mince pies with one cut in half

Judges’ comments: “These Bakewell-flavoured mince pies feature a pretty flaked almond topping and a well-balanced frangipane that’s not too sweet. The mincemeat is moist and fruity, creating a pleasant hybrid of a classic mince pie with a nutty, crumbly twist.”

Best gluten-free mince pies
Winner: Waitrose Mince Pies, pack of four (£2.90)

Waitrose Mince Pies

Judges’ comments: “These gluten-free mince pies have a nice texture that holds together well without crumbling too much.”

Best vegan mince pie
Winner: Asda Free From 4 Mince Pies 220g (£2)

ASDA free from mince pies

Judges’ comments: “These vegan mince pies have a beautiful, uniform appearance with a simple star decoration and feature a lovely, juicy filling. The pastry is crisp with a good crumbly texture and a nice sugary top, making them a delightful treat.”

Best biscuit tin

Winner: M&S Collection Shortbread Tin, 400g (£10)
Judges’ comments: “These Christmas shortbreads are melt-in-the-mouth buttery, with a good salty hit and a rich, milky chocolate coating. Their soft, crumbly texture makes them a true winner.”

Best mulled wine
Winner: Asda Extra Special Mulled Wine, 75cl (£5)

Asda extra special mulled wine

Judges’ comments: “This mulled wine offers a delightful boozy flavour with a rich ‘mulled’ quality, making it a standout choice for a sweet, spiced experience.

All prices correct at time of publishing.

The Christmas issue of Good Food is out now, get your copy in store or order direct from www.MagsDirect.co.uk

M&S stores across Edinburgh share plans for retail reopening

·         M&S stores across Edinburgh, including M&S Gyle and M&S Princes Street, get ready to welcome more shoppers back in store as customers look ahead to brighter days

·         New services launched to help customers Shop Their Way – from contact free bra fit to easier payment options

·         Sparks to boost rewards for customers for two weeks from 26th April – one customer every day in every store will win their shopping for free 

With retail reopening across Scotland this week, M&S is sharing how stores across Edinburgh, including M&S Gyle and M&S Princes Street, are set up to offer customers the inspiration and flexibility to Shop Your Way.

M&S has been continually adapting its store experience, offering products and services that local customers want after a year of significant change.

M&S stores across Edinburgh are offering a range of exciting new products and services to make shopping with M&S easier, convenient and more rewarding – from digital payment options to rewards and treats for shopping through our Sparks loyalty programme. All of this supported by standout M&S customer service in a safe and clean store.

M&S Scotland Central and East Regional Manager, Scott Munro, said: “We’re excited to welcome more customers back into our stores and look forward to continuing to serve our local community.

“Whether you’re looking for our latest Dine-In family feast or those must-have wardrobe staples to see you into summer, we have everything to help you Shop Your Way.

“With exciting new services like our contact-free bra fitting and the Scan & Shop service on our Sparks mobile app, we’re supporting customers however they choose to shop. Whether that’s browsing in store or using our click & collect service, our local team is ready to help.”

Shop Your Way: Easy and Rewarding Ways to Pay 

Following the relaunch of the M&S Sparks loyalty scheme in July last year, M&S stores across Edinburgh are marking the return of retail by offering one Sparks customer every single day for two weeks from 26th April, in every store, their whole basket or trolley of shopping for free.

As well as offering regular rewards and treats for shopping through Sparks with M&S, the mobile App also allows customers to shop in store with their phones with the Scan & Shop with Sparks service offering a quick way to pay without using the till. This follows the recent extension of Sparks Book & Shop to help customer plan ahead and book a slot to shop at a time that suits them.

Shop Your Way: Great new services and stand out service  

Outstanding customer service remains and will always be a defining feature of the M&S experience and is a key reason why customers choose to shop with M&S – from the welcoming host on the door and the brilliant operations teams behind the scenes, to the valuable in-store services offered in-store.

Bra Fit

Bra fit is back at M&S including at M&S Princes Street, the Gyle and Fort Kinnaird, allowing customers to choose between a contact-free bra fit from M&S’s expert colleague by appointment or the new option of accessing M&S’s expert service from home via a virtual appointment. M&S virtual bra fit appointments are available for any customers across Scotland.

M&S Gyle is also improving its Bra Fit service by offering customers on-the-spot payment service Pay With Me – so customers can purchase lingerie straight after their appointment from M&S’s expert Bra Fit colleagues without visiting a till.

Click and Collect

More and more customers are looking to take advantage of the flexibility and convenience of shopping with M&S across both its website and their local store. M&S is making this easier by blending these services and offering local customers free next day collection when ordered by 8pm.

M&S Cafés

M&S Cafés, including at M&S Gyle, Fort Kinnaird and Ocean Terminal, are now open as of 26th April.

All customer toilets will also be back open, with strict cleaning protocols in place to ensure the highest levels of hygiene. 

All In This Together

ALL IN THIS TOGETHER: THANK YOU TO GENEROUS CUSTOMERS & COLLEAGUES AT M&S STORES IN EDINBURGH FOR SUPPORTING NHS CHARITIES TOGETHER

  • M&S stores in Edinburgh will be taking part in the one-off Clap for Carers this Sunday to celebrate the 72nd birthday of the NHS*
  • Generous customers at the stores in Edinburgh have already raised over £42,000** for NHS Charities Together during this unprecedented time through a range of fundraising activity
  • A new in-store rainbow display will update customers on their fundraising total each week throughout the summer

This weekend, colleagues and customers at M&S stores in Edinburgh will be taking part in the one-off Clap for Carers to mark the 72nd birthday of the NHS, supported by the founder of the initiative and NHS England boss Sir Simon Stevens.

Ahead of the weekend, teams at stores in Edinburgh have installed a new display to share with customers just how generous the local community has been during this unprecedented time.

The in-store display (above) shows how much M&S customers at stores in Edinburgh have donated through a range of activity including shopping M&S’s Rainbow sale (where 10% of each purchase is donated to NHS Charities Together), buying the limited edition NHS Charities Together Bag for Life in the Edinburgh Foodhalls, purchasing M&S’s All in This Together T-shirts (pictured on Holly Willoughby and son below) and making one-off donations at the till points.

This fundraising total is already over £42,000. 

Customers can continue to get involved in lots of ways including selecting NHS Charities Together as their Sparks charity (M&S’s loyalty scheme) meaning M&S donates on their behalf every time they shop in any store or online.

M&S Edinburgh Princes Street Store Manager, Jenny Mcpartlin and her team will be updating the accumulator each Monday.

Jenny said: “The past few months have been challenging for all of us, but one thing that’s been amazing is seeing people rally together. We’re very proud that our community has already helped raise over £42,000 for a really important cause that will provide vital support to NHS staff, volunteers, and patients.

“Clothes shopping is different now and as customers are coming back and starting to shop with confidence it’s really lovely that the first thing they’ll see when they enter our stop is a display that shows the generosity and kindness of the local community.”

Ellie Orton, CEO, NHS Charities Together said, ““I can’t thank M&S customers enough, the money you have raised is making a huge difference for the NHS staff and volunteers who have been there for all of us during the Covid crisis.

“I’d urge all of you to come together with friends, family and neighbours for a moment of thanks on 5 July, so we can show appreciation for everyone who has been there for others over the last few challenging months.”