Tag: Morrisons

Morrisons pledges to have first net zero carbon British farms by 2030

– Commitment to be achieved by 2030, five years ahead of other supermarkets –

– Morrisons to launch ‘zero emission’ eggs in 2022 and beef by 2025 – 

Morrisons has pledged to become the first supermarket to be completely supplied by ‘zero emission’ British farms by 2030 – five years ahead of the industry. The move comes after customers said they wanted their food to be as low emission and ‘green’ as possible. 

Agriculture currently accounts for 10 per cent of all UK greenhouse gas emissions, with new research revealing that two thirds of people are considering the environmental impact of the food they eat[2].

Morrisons is UK farming’s biggest customer and will work directly with its farmers to create affordable zero emission produce. The first to hit shelves will be zero emission eggs by 2022, with lamb, fruit, vegetables, pork and beef following before the end of 2025.

Beef farming is the most challenging product to make greener as it currently generates 45 per cent of all UK agricultural carbon[3] emissions for only five per cent of products sold. Almost half of this is due to methane produced by the cows. Morrisons is working closely with its farms to create a zero emission beef range by 2025 by using smaller cattle breeds, low-methane feed, methane reducing supplements (such as seaweed), and by planting trees.

The National Farmers Union has asked farmers to work towards a 2040 ‘net zero’ emissions goal, with other supermarkets working towards 2035. British farming’s biggest supermarket customer, Morrisons, will work alongside its 3,000 farmers and growers to achieve this target five years earlier, in 2030.

Morrisons and a selection of its farmers are this month starting work on zero emissions ‘farm models’ that will look at the complete journey of meat and crops from germination to leaving the farm. They will serve as a blueprint – and be rolled out across all Morrisons farms to produce all food in this zero emissions way.

The models will look at reducing carbon by: rearing different animal breeds; using low food-mile feedstuffs; using renewable energy and low emission barns; and cutting water and fertiliser use. Offsetting carbon emissions will also be done by: planting grassland and clover; restoring peatland; planting trees[4]; and seeding hedgerows. 

As part of the programme, Morrisons will set up the world’s first School of Sustainable Farming at Harper Adams Agricultural University to offer farming training for future generations.

The supermarket will also work with the NFU to pool farmer knowledge, Natural England on planting and water use, and will use industry experts to measure its schemes. 

David Potts, Chief Executive of Morrisons, said: “Climate change is one of the biggest challenges for our generation and growing food is a key contributor to greenhouse gas emissions.

“As British farming’s biggest supermarket customer, we’re in a unique position to guide our farms and help lead changes in environmental practices. It’s years ahead of industry expectations – and an ambitious target – but it’s our duty to do it.” 

Environment Secretary, George Eustice MP, said: “The UK is the first major economy to legislate for net zero emissions by 2050. Our farmers will play a key role in achieving this. 

“It is encouraging to see Morrisons commit to being supplied by net zero carbon British farms on such an ambitious timescale, helping to protect the environment for future generations.”

Morrisons UK agriculture target forms part of its plan to become ‘net zero’ for emissions by 2040, in line with the international Paris Agreement. 

Morrisons meal deal makes weekends special

  • The Best Dine in for Two Meal Deal includes a main, side, dessert and drink for just £12
  • One of the best value meal deals on the market
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This month, Morrisons is helping customers upgrade their weekend dinners with its The Best Dine in for Two deal. The meal deal includes a choice of main, side, dessert and drink for just £12; one of the best value on the market.

While we’re still unable to eat out at restaurants, the meal deal features some fantastic options that will give shoppers something extra to smile about. From mains like The Best Shorthorn Steak Pie or The Best Vegan Moussaka, to sides including The Best Maris Piper Chunky Chips and The Best Carrot & Kale Medley. 

And It doesn’t end there. Finish off with a tempting pudding such as The Best Belgian Chocolate Brownie Puddings or The Best Salted Caramel Curl Profiteroles. The drinks options include a bottle of The Best Prosecco DOC, or even four bottles of Birra Moretti Lager.

Gemma Everson at Morrisons comments: “Now more than ever customers are looking to make the most of weekend dinners at home.

“The Best Dine in for Two meal deal includes some of our top products for a special night in and caters to different dietary options. Most importantly, we’re delighted to be able to offer all these great-tasting options for a fantastic price.”  

Morrisons The Best Dine in for Two meal deal is available to purchase in stores or online: 1 Main, 1 Side, 1 Dessert and 1 Drink for £12.

Full list of options below:

MAINS (Choose 1)
Shorthorn Steak Pie£5.00
Vegan Moussaka£5.00
Salmon en Croute£5.50
British Rump Steak With Peppercorn Butter£7.00
Lasagne Al Forno£5.00
Pesto Stuffed Chicken Wrapped In Proscuitto£5.50
Chicken Breast With Mushroom Butter£5.50
Vegan Falafel Parcel With Harissa Veg Topping£5.50
Mediterranean Cod Fillet With Pesto Crumble£5.00
SIDES (Choose 1) 
Maris Piper Chunky Chips£2.30
Petis Pois£2.50
Carrots and Kale Medley & Orange Dressing£2.50
Parmentier Potatoes£2.50
Ciabatta Bread Sticks£2.00
Creamy Garlic Mushrooms£3.00
Minted New Potatoes£2.50
DESSERTS (Choose 1) 
Belgian Chocolate Brownie Puddings (vegan)£2.50
Salted Caramel Profiteroles£3.00
Twin Tartes Au Citron£3.00
Dulce De Leche Cheesecake Wedge£3.00
Creme Brûlée£2.50
DRINKS (Choose 1) 
Birra Moretti Lager Beer£5.00
The Best Prosecco DOC£7.00
Heineken 0.0 Alcohol Free Beer£4.50
Pinot Grigio Rose£7.25
South African Sauvigon Blanc£6.75
Shiraz£7.25
J2O Apple & Raspberry Juice£4.00
J2O Orange & Passion Juice£4.00
J2O Apple & Mango Juice£4.00
Coca-Cola Zero Sugar£4.75
Diet Coke£4.75

Morrisons buys seafood business – and get their own fishing boat

Morrisons has acquired Falfish, a family-owned wholesaler of sustainably sourced seafood based in Cornwall. Falfish has been a trusted supplier of high quality fresh fish and shellfish to Morrisons for over 16 years and approximately 50 per cent of Falfish’s c. £40 million turnover is with Morrisons. 

For customers, the acquisition will mean further improvements to the range, quality and availability of fresh fish and shellfish at our Market Street counters and represents another significant investment in fresh food and foodmaking when others are retreating from counters.

Following the deal over 80 per cent of Morrisons fish and shellfish – both in our 497 stores and in our online business –  will come from Morrisons wholly owned seafood operations.  

Falfish operates from two sites in Redruth and Falmouth docks on the south Cornish coast and is owned by the founder Ian Greet and his son Mark who is the Managing Director. Mark Greet and all c. 140 Falfish colleagues will join Morrisons.

The business has long-term relationships with the owners and skippers of over 70 partner boats in the South West who land their total catch direct to Falfish. Falfish’s buyers also buy direct from the three key South West fish markets in Newlyn, Plymouth and Brixham.  

Falfish also owns a 30ft trawler, the Jacqui A,which means that Morrisons will, we believe, become the first British supermarket ever to own a fishing boat.

Andrew Thornber, Morrisons Manufacturing Director said: “Falfish is a great fit with Morrisons; not only is it a great British company supplying high quality fish and shellfish, but they also share our passion for sustainability and for local sourcing.

“Bringing Falfish into Morrisons further strengthens our position as Britain’s biggest foodmaker. Our manufacturing operations employ c. 9,000 people at 19 sites throughout Britain, providing around 25 per cent of everything that Morrisons sells.  The acquisition of Falfish means that over 80 per cent of our fish and shellfish will now come from our own operations.”

Mark Greet, Falfish’s Managing Director, said: “Falfish has been a supplier to Morrisons since 2004 and over the years this has become a very strong partnership.

“For my father Ian and our family, as part of the Cornish community, this acquisition ensures the continuing ethos of Falfish in upholding our relationships and values, and strengthens this for our colleagues, for the South West fishing fleet, and for all of our customers and stakeholders.

“The acquisition is great news for Falfish’s Cornish operations and the wider community, bringing investment and access to many new opportunities.”

Falfish shares Morrisons commitment to sustainable fishing, currently funding and supporting the five year Fishery Improvement Programmes in the South West on Monkfish, Scallops, Crab and Lobster.

It has been a founding member of a multitude of programmes over the previous 15 years that have been at the forefront of delivering sustainable fishing practices and healthy stocks for future generations. The business has also worked on fishing gear trials aimed at reducing discards, alternative market projects for under utilised British species and fishing gear recycling.

Falfish processes a range of 56 wild and farmed frozen and fresh seafood from British waters and the South West coastline.

Its fish range includes turbot, sea bass, monkfish, Dover sole and hake and its shellfish range includes lobster, king scallops, crab, cuttlefish and whelks. Falfish’s customers include Morrisons, the UK restaurant trade and significant exports to Europe and the Far East. 

Morrisons launches first shorthorn steak pie in time for British Pie Week

– Shorthorn beef is renowned for its rich flavour and tender meat –

– The supermarket has revealed its most popular pies, with Chunky Steak coming out on top –

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In a supermarket first, Morrisons has launched The Best Shorthorn Steak Pie in time for British Pie Week (1st – 7thMarch). Renowned for its rich flavour and tender, marbled meat, the British Shorthorn beef brisket takes ‘steak pie’ to a whole new level. 

The famed, home-grown meat is cooked up with smoked bacon, rich red wine gravy and all-butter shortcrust pastry. The first pre-packed pie in Morrisons ‘The Best’ range, it’s perfect for a quick, yet luxurious dinner at home.

Morrisons was the first supermarket to launch a Shorthorn Beef brand in 2016, developing a range based around the top-quality meat which is characterised by marbling; making for great taste and tenderness. What’s more, Shorthorn farmers have excellent standards of animal welfare, traceability and nutrition to produce consistent quality.

In honour of British Pie Week, Morrisons has also revealed the most popular flavours at its Pie Counter. Top of the savoury list is Chunky Steak, closely followed by the Scotch Pie. Winner of the sweet crown was the Bramley Apple Pie.

Morrisons most popular Pie Counter pies:

1.     Bramley Apple 

2.     Chunky Steak

3.     Scotch Pie

4.     Steak & Ale

5.     Chicken & Gravy

Featuring in the Dine in for Two meal deal, the tasty main can be enjoyed as part of the £12 offer; a fraction of the price of other supermarkets. 

Steven Halford, Pie Buyer at Morrisons comments: “We’re really passionate about pies at Morrisons and love working with quality, British producers to create our own-brand range.

“The new Shorthorn Beef Pie is a prime example of this, and with our customers clearly fans of beef-based pies we hope it proves even more popular.” 

Morrisons has also introduced a range of deals on own-brand and branded pies. Offers include the Morrisons Family Pies (£2 down from £3) and Hollands Pies in selected stores only (50p down from £1.10).

Morrisons The Best Shorthorn Steak Pie is available now in stores and online for £5, or as part of the Dine in for Two meal deal (1 Main, 1 Side, 1 Dessert and 1 Drink for £12).

Saving the bacon!

Morrisons steps in to help struggling British Pig Farmers

– EU pork exports have collapsed in recent weeks –

– Morrisons slashes its pork, sausage and bacon prices to help farmers sell their products – 

– Pork loin to cost just £4 per kilo and gammon just 90p per 100g –

Photo credit: Jon Super/PA Wire

From today, Morrisons is offering cuts of pork, gammon, sausages and bacon at knockout prices, to help British pig farmers.

Britain is a significant exporter of pork. However, for the last six weeks the EU has taken substantially less British meat. As a consequence, a pork mountain is building up on British farms, and pig farmers are struggling to find a home for their produce. Morrisons has stepped in by slashing pork prices for 10 weeks from 22 February. It hopes the offers will boost demand and play a part in helping the farmers out. 

The prices of all of Morrisons British pork products will be cut. A pork shoulder – normally costing £4.20 per kilo – will cost just £2; a pork loin – normally costing £6 per kilo – will cost just £4; and a pork tenderloin – normally costing £7.50 – will cost just £6.

The majority of Morrisons The Best Sausages and Bacon will also be on offer at 2 for just £4, and all of Morrisons British gammon will be cut by one third to just 90p per 100g. 

Morrisons is also offering bacon or sausage sandwiches and a hot drink to take away from their cafes for only £3. Customers can pre-order their take away for pickup by calling 0330 808 9733.

Photo credit: Jon Super/PA Wire

Sophie Throup, Head of Agriculture at Morrisons, said: “Britain produces some of the finest pig breeds and pork products in the world. But pig farmers are currently facing difficult times.

“We’re British farming’s biggest supermarket customer and feel it’s our duty to help. So we’re introducing knockout deals across our store – and hope this will encourage our customers to help farmers by buying more pork.”

Morrisons is British farming’s biggest supermarket customer. And has its our own expert Livestock and Produce Teams, who work directly with farmers, and take meat, fruit and vegetables direct from farms to its 18 meat, fruit and vegetable preparation sites. 

Morrisons pork recipes can be found on 

https://groceries.morrisons.com/content/recipes-by-morrisons-33805 

Morrisons to give away 60,000 FREE pizza-making kits to families in need this half term

Morrisons is giving away 60,000 pizza-making kits across the UK this half term to help fight  holiday hunger. 

Colleagues working on Morrisons pizza counters in stores will each prepare 30 pizza kits per  day, which will then be distributed to local schools and community groups to help support  families in need via Morrisons Community Champions. 

Each kit includes ready to roll pizza dough, tomato sauce, grated cheese and either peppers  and sweetcorn or pepperoni and ham depending on whether families would like a meat or  vegetarian option.  

The kits also contain a recipe card with cooking instructions and details of a competition that  families can enter to be in with the chance of winning £100 Morrisons vouchers. All they  have to do is post a picture of their pizza tagging Morrisons on Instagram and include the  hashtag #PizzaKitWin. 

Morrisons pizza-kit donations follow the donation of over 75,000 lunchboxes to school  children over the previous half term break in October 2020. 

Sian Ayling, Head of Food To Go at Morrisons, said: “We want to ensure that as many children as possible have access to the food they need  over the half term break, which is why we’re offering these pizza kits to those who need them in our local communities and would encourage as many people as possible to get  involved with our competition.’ 

Morrisons also offers customers the option of buying their own ‘Pick Up Packs’, which are  also distributed to local food banks, schools and community groups. 

The packs’ cost between £1 and £5 and contain a nutritionally balanced mix of food products  and other essentials that have been requested by the local community groups according to  their needs.

The pre-packed parcels are available at the front of all Morrisons stores and are  paid for at the checkout. The pack is then put aside in our dedicated donation areas ready to  be passed on the local food banks and community groups.

Morrisons announce more support for food banks

Morrisons has announced it will set aside a further £5 million of food supplies to help keep the nation’s food banks stocked up this year.

Last year, Morrisons led the charge to restock Britain’s food banks, who found themselves struggling with unprecedented demand for their services. Through Morrisons network of Community Champions, £10 million of stock was delivered direct to food banks across the UK.

As the UK’s largest fresh foodmaker, Morrisons ran its bakery, egg and fruit & veg packing site for an extra hour every day to make, prepare and pack food required to restock the food banks – with over 2 million eggs and over 300,000 loaves of bread distributed through Morrisons own manufacturing sites.

Morrisons also focused on the essential products food banks were calling out for supplying 1 million packets of pasta, 1.5 million litres of long life milk and over 800,000 tins of beans to those in need. Other treats to help bring joy to families included 1 million Easter Eggs and 50,000 packs of McVities Victoria Biscuits through an innovative buy one, donate one campaign in November.

Food was then distributed locally through Morrisons network of local heroes – the community champions – who work closely with food banks on the ground to ensure they’re getting the vital stock that they need.

Food banks continue to play a vital role in the pandemic for many of the most vulnerable people in communities, with research by the Trussell Trust forecasting a 61% increase in food parcels needed across its UK Network this winter – and six emergency food parcels given out every minute. 

The £5 million donation by Morrisons will continue to distribute food to those most in need this year.

Morrisons Chief Executive, David Potts said: “As food banks continue to face the extremely challenging times they find themselves in, it is only right that we continue to play our full part at Morrisons in feeding the nation.

“As a business our priority remains to be kind and support those in society who find themselves struggling through this very difficult time; all of us working together means no-one need be left behind”.

Morrisons customers have also played their part throughout the pandemic, contributing over £180,000 to the Trussell Trust through Morrisons.com and donating hundreds of thousands of products in store through the Morrisons Pick Up Packs.

A scheme where customers can select a small paper bag filled with a number of items needed specifically by their local food bank labelled with a price at the front of store, pay for the items and drop off their bag on their way out. 

Morrisons to provide 2 million meals to over 30,000 families in need from own food-making sites

– Food to come from Morrisons food-making sites, distribution centres and suppliers –

– Morrisons will work with food redistribution charity The Bread and Butter Thing to reach 30,000 families in 100 locations –

Morrisons is extending its work with leading food redistribution charity The Bread and Butter Thing (TBBT), to provide great quality food for thousands of families in the UK, while at the same time significantly reducing food waste in its food making operations and supply chain around the UK.  

Food factories are the second highest source of food waste after households, according to the food waste charity WRAP.  This typically happens because of overproduction, imperfections, mis-labelling or because the food runs out of shelf life. 

During 2021, Morrisons plans to redistribute surplus food to 30,000 families in need through TBBT. Morrisons partnership with TBBT was set up in 2016 and has so far provided 2m meals to its members. 

The food – amounting to another 800 tonnes or 2 million meals a year – will come from a range of Morrisons food-making sites, distribution centres, and UK suppliers. The range of products donated will include fruit and vegetables, meat and fish, prepared food and bread. 

TBBT will redistribute it to families in need of healthy and nutritious meals. Its research found 80 per cent of adults who received food from TBBT are skipping meals themselves to feed their families1. 

So far, the partnership has enabled TBBT to double its reach from its Greater Manchester origins. A second TBBT warehouse opened in County Durham in November 2020, new vans will take the fleet to 10, and over 50 hubs are expected to be operational across the North of England by mid 2021. Morrisons support will enable the charity to expand nationally to 100 locations by the start of 2022.

Steven Butts, Head of Corporate Responsibility at Morrisons, said: “Reducing food waste is important to our customers, colleagues and shareholders.

“We’ve made very strong progress in reducing waste in our supermarkets over many years.  But there is still more to do behind the scenes and this extension of our partnership with TBBT will mean that they can do even more for families around the UK while at the same time helping us further reduce wasted food.” 

Mark Game, CEO TBBT, said: “We’ve all faced enormous challenges this year and we could not have done it without Morrisons’ continued support and the heroic efforts of its team to keep its surplus food coming to us in addition to feeding the nation during this tumultuous time.

“I’m enormously grateful to Morrisons and all its staff for helping us to keep our members fed with quality, nutritious food which, for a whole variety of reasons, couldn’t be sold.

“We work in some of the UK’s most deprived communities. The financial savings for people using our service are significant, people eat better quality and a bigger variety of food, and we save tonnes of surplus edible food from going to waste.

“It’s a win/win solution for everyone. Morrisons have been a major supporter since our launch in 2016, and I’m excited that this new, extended partnership will enable us to grow nationwide.”

Morrisons has pledged to reduce operational food waste by 50% by 2030. To date the supermarket has launched the biggest Wonky fruit and veg range, has donated surplus food from every store, and offers boxes of veg, bakery and deli items for just £3.09 via the Too Good to Go App. Since 2015 Morrisons stores have also given surplus food to local good causes – totalling 3.5 tonnes last year. 

Morrisons has 18 of its own food making sites – preparing meat, fruit, veg, fish, bakery and fresh food products, plus six distribution centres. The supermarket is the largest fresh food manufacturer in the UK, and makes more than half of the fresh food sold in its stores. 

For more information, visit: www.morrisons.co.uk .

Morrisons to pay £10 per hour

– All supermarket colleagues to receive at least £10 an hour from April –

– First major UK supermarket to reach key pay milestone – 

Morrisons is today announcing a new pay deal for its store colleagues, becoming the first UK supermarket group to guarantee pay of at least £10 an hour.

The new deal will start in April and will mean a significant pay increase for nearly 96,000 Morrisons colleagues. For the majority of colleagues the pay increase is approximately 9%. 

Morrisons minimum hourly pay currently stands at £9.20 an hour***. Today’s announcement means that since 2015, Morrisons pay has increased by over 46%. 

Three quarters of the costs of the increase will be met by direct payroll investment and a quarter by changing the discretionary annual colleague bonus scheme. Having listened hard to colleagues, they said they would prefer to have a guaranteed amount in their hourly rate and receive it more regularly. So, the annual budget for the discretionary bonus scheme is being rolled into colleagues’ hourly rate, which is paid every four weeks. 

David Potts, Morrisons CEO, said: “It’s great to be able to say that in the UK from April this year, if you work at Morrisons supermarkets, you will earn at least £10 an hour. It’s a symbolic and important milestone that represents another step in rewarding the incredibly important work that our colleagues do up and down the country. 

“Over the last year we have seen renewed and widespread appreciation in the UK for our colleagues who have had an incredibly tough 2020, working tirelessly so Britain could eat well and shop safely throughout the pandemic. Morrisons colleagues have earned their status as key workers, and this pay increase, many times over.” 

Joanne McGuinness, Usdaw National Officer, said: “The new consolidated hourly rate is now the leading rate of the major supermarkets, which is paid every hour and removes the uncertainty of a bonus payment.

“It is a big step forward, shows that Morrisons is prepared to invest in the staff to help grow the business and I hope that the deal is supported by our members in the ballot. 

“It’s been a tough time for food retail staff who have worked throughout the pandemic in difficult circumstances. They provide the essential service of keeping the nation fed and deserve our support, respect and appreciation. Most of all they deserve decent pay and this offer is a welcome boost.” 

The pay deal announced today is subject to a ballot opening on 27 January 2021. 

Morrisons makes more Click & Collect slots available to help customers during lockdown

– Click & Collect slots now available from 447 Morrisons stores across the UK –

– Up to 37,000 slots available every day

– Slots available to book now nationwide for collection tomorrow

Morrisons is expanding its Click & Collect service to 447 stores across the UK to help feed the nation during the third national lockdown. 

At the start of March 2020, there were just 14 Morrisons stores offering the Click & Collect service, growing to 280 in the second lockdown in November. Now, Morrisons has extended the service even further to help customers during the latest January lockdown, with 447 stores now fulfilling Click & Collect orders across the country.

Morrisons’ Click & Collect service allows customers to complete a Morrisons.com order online and then collect from a store, without an additional delivery charge and contact-free, at a time that suits them best.

Since the first lockdown, Morrisons has introduced lots of new ways to help customers shop, including:

  • Its Doorstep Delivery service for elderly and vulnerable customers wishing to place a next day delivery order.  Anyone  wishing to use the service should call 0345 611 6111 and select option 5
  • Same-day deliveries with Amazon and Deliveroo for quick and convenient shopping
  • A selection of Food Boxes available online, which will be delivered next day if ordered before 3pm

Morrisons is also offering 10% discounts on shopping to key workers, which include NHS, Teachers and Blue Light Card holders. There is also an NHS shopping hour which takes place at 6am – 7am, Monday to Saturday to make it easier for the nation’s key workers to do their shopping. 

Miles Foster, Morrisons Online Operations Director said: “We are doing everything we can to increase the amount of home delivery slots available but we recognise that the slots get snapped up quickly in lockdown. Click & Collect is an excellent alternative and is proving really popular with customers.

“Since the first lockdown we have expanded our Click & Collect service significantly and it is now available from 447 of our stores across the country.  We have slots available now nationwide so our customers can get the groceries they need in a contact-free and convenient way.”  

For more information visit: www.morrisons.co.uk.