– Made from scratch by Morrisons craft bakers in stores –
– At 50p per pack, these doughnuts cost just 10p each –
– Morrisons has also added a lemon curd filled doughnut to the Spinr range –
Morrisons has added a chocolate orange doughnut to its in-store bakery range. Fans of the ‘flavour of the moment’ can pick up a pack of five for 50p, working out at just 10p per doughnut.
Made from scratch by Morrisons bakers in-store every day, each doughnut is hand-filled with a generous amount of rich, chocolate orange-flavoured filling and finished with a dusting of icing sugar.
The chocolate orange craze shows no sign of slowing and customers were quick to spot the new Morrisons addition on social media when it launched in stores on Wednesday. A photo posted by @newfoodsuk amassed over 7,500 likes and 1,000 comments in less than 24 hours with fans commenting, “NEED, NEED, NEED” and“I’m in heaven”.
Doughnut lovers can get their hands on another new flavour, with Morrisons having also added a Lemon Curd flavour to the range; perfect for spring picnics in the sunshine and available at the same bargain price of 50p for a pack of 5.
Andy Clarke, In-store Bakery Manager at Morrisons said: “We’re always looking to add new and exciting flavours to our bakery range. We know that our customers love the chocolate orange trend so it made sense to combine it with our renowned doughnuts.”
Morrisons Chocolate Orange and Lemon Curd doughnuts are available in 400 stores nationwide now.
THE ONLY PRODUCT OF ITS KIND ON UK SUPERMARKET SHELVES
Sirloin Steak and Black Tiger Prawns for £7.00 or £12 for two
Morrisons is launching a new Surf & Turf pack, perfect for luxury dinners at home or grilling up on the BBQ.
Featuring a British Sirloin steak and four black tiger prawns, the pack is the only one of its kind currently available in UK supermarkets and is priced at just £7.00, or two for £12 – customers will have to be quick though as the packs will be limited.
While restaurants remain closed, Morrisons Surf & Turf is the perfect option for customers looking to upgrade weekend dinners in. Alternatively, with the weather warming up and days getting longer, the new launch offers the perfect excuse to dust off the BBQ, fire up the coals and tuck in alfresco.
Those going down the outdoor route can pick up disposable BBQs from Morrisons; choose from a small disposable BBQ for £2.50 or a party disposable BBQ at £5.50, both available in stores and online.
Josh Brockbank, Beef Buyer at Morrisons said: “We always aim to offer customers the best produce at great prices, and there’s no better example than this affordable deal for high-quality steak and seafood.
“With BBQ season round the corner we hope people will be enjoying this both in, and outdoors with family.”
The Surf & Turf pack will be available in stores and online from the 15th March, priced at £7.00 or two for £12.
– Works out at just 66p a can, saving customers over £6! –
– Offer available in store now meaning customers can take advantage for St Patrick’s Day –
Morrisons are helping Guinness fans to party like the Irish, from the comfort of their own living rooms, this St Patrick’s Day with customers able to get their hands on 15 cans of the Irish national tipple of choice for just £9.99.
The famous stout – best served cold – works out at just 66p a can, and saves customers more than £6 off the RRP.
St Patrick’s Day (17 March) takes place just three days before a battle of the titans in the 6-Nations Cup, with Ireland taking on England on home turf which is sure to be an explosive clash.
Customers will need to be quick to bag this deal – which is the cheapest available in the UK supermarkets as the deal is running from the 11th until 21st March, in-store while stocks last*.
Callum Keaney, Senior Buying Manager at Morrisonssaid:“With St Patrick’s Day just around the corner and a massive showdown coming up between Scotland and Ireland in the 6-Nations tomorrow there’s no better way to celebrate than with an ice-cold Guinness.
“We’ll still be raising a glass at home so we’re pleased to be offering our customers the best price out there!”
– Popular Easter eggs including Mini Egg and Maltesers will be available to buy this weekend for just 75p –
– Spring bakery products launch, with prices starting from just 10p –
– Products include mini egg doughnuts and mocha hot cross buns, with customers sharing on social and commenting “these are a NEED” –
Morrisons has slashed the price of popular Easter eggs to just 75p this weekend.
From Friday to Sunday, customers will be able to pick up favourites such as Cadbury Mini Egg, Maltesers and Aero Bubbles Medium Eggs in stores at great reductions.
The full list of Easter eggs being reduced to 75p is:
Product
Original price
Saving
Cadbury Mini Egg Medium Easter Egg
£1.50
75p
Cadbury Creme Egg Medium Easter Egg
£1.50
75p
Cadbury Chocolate Buttons Egg
£1.50
75p
Smarties Medium Easter Egg
99p
24p
Rolo Milk Chocolate & Caramel Medium Easter Egg
99p
24p
Maltesers Medium Easter Egg
99p
24p
Aero Bubbles Milk Chocolate Medium Easter Egg
99p
24p
Mars Medium Easter Egg
£1.50
75p
Kinnerton Paddington Egg & Bar
99p
24p
And if that’s not enough to get into the Easter spirit, Morrisons has also just dropped its spring bakery range, including mocha hot cross buns, lemon doughnuts and mini egg doughnuts.
With prices starting from just 50p these deals are worth hopping over to Morrisons bakery counter for!
Morrisons are famous for their doughnuts with customers previously going wild for salted caramel, gingerbread and fruit salad flavours.
Morrisons Easter additions are set to be just as popular and customers have been quick to take to social media to express their excitement saying, “these are a NEED”, “Morrisons strikes again” and “where’s the nearest Morrisons?”.
Morrisons Lemon Doughnuts are available in packs of 5 for 50p – just 10p each. Freshly prepared in-store and hand-filled with lemon curd by Morrisons craft bakers, these doughnuts are the perfect spring treat.
The supermarket has also launched new Mini Egg Easter Doughnuts which come in packs for three for £1.50. These luxury chocolate iced doughnuts are filled with a smooth chocolate filling, topped with chocolate icing and chocolate eggs, ideal to satisfy sweet cravings ahead of the Easter weekend.
Freshly baked in-store, Morrisons has also brought back its popular Mocha Hot Cross Buns for Easter – just £1 for 4. The sweet coffee-flavour buns are filled with dark chocolate chips and best served with butter and a hot coffee.
Jane Holmes, Product Development Manager at Morrisons said: “We’re so excited to see our new bakery products getting so much love on social media. We hope that they will add a spring to our customers steps in the run up to Easter.”
Morrisons spring bakery range is available in-stores nationwide now.
– Customers across the UK can nominate special mums via local stores’ Facebook pages –
– Mums will also receive acts of kindness in stores, including gifts of flowers and chocolates –
Morrisons is giving away an afternoon tea hamper from its stores across the UK this Mother’s Day, to celebrate mums in the community.
Mother’s Day will be a little different this year with lockdown still in place, but mums across the nation deserve more recognition than ever; having faced all sorts of challenges including home schooling and feeding the family.
Morrisons customers are able to nominate a ‘special’ mum to win a hamper via their local store’s Facebook page, to give back to mums in the community who deserve a treat.
Each of Morrisons’ 497 stores across the UK will be taking part in the giveaway and planning to pack a box with a variety of items that mums can use to make an afternoon tea. From cakes, to teas and jams, the hampers will provide an afternoon tea treat that mums won’t forget.
Morrisons will also be carrying out acts of kindness in stores, such as giving flowers and chocolates to special mums who cannot see their children on Mother’s Day.
Rebecca Singleton, Customer & Community Director at Morrisons said: “We know that Mother’s Day will be different this year, and we wanted to recognise the incredible efforts of mums around the country over what has been an extremely difficult 12 months.
“We look forward to putting a smile on the face of nearly 500 fantastic mums as they tuck into a range of delicious afternoon tea treats.”
Morrisons has announced it will be donating over half a million meals to local pet rescue centres to help feed the nation’s cats and dogs – after demand for pet food has surged during lockdown.
Last year saw an unprecedented rise in pet ownership. With more of us at home than ever before, the desire for a companion reached peak levels with over two million dogs alone bought between March and September.
However, with millions more cats and dogs to feed in households up and down the UK, the need for pet food has dramatically increased.
In response to the increase in demand, Morrisons will set aside half a million meals in an effort to support local animal shelters – and to ensure no four-legged friend is left behind. Its network of ‘’Community Champions’ will work closely with their local shelters to distribute the meals up and down the UK.
Many animal shelters have been struggling through lack of funding and the economic fallout of Covid-19. And as hope for summer and a return to normality grows, animal shelters are facing the risk of more pets needing rehoming as their owners can no longer meet their needs.
Faye Atkins, Pet Food Buyer at Morrisons said: “Throughout the pandemic, our focus has been on feeding the nation, so it only felt right to support those pets who may not have found their forever home just yet as well.
“We hope this donation will go some way to supporting the many shelters doing a fantastic job looking after some of our most vulnerable animals”.
Earlier this week, Morrisons announced it is working closely with its suppliers as they invest in increasing their capacity. Whilst there is not 100% full availability in stores, there remains plenty of stock for all its customers and their new pets.
– Commitment to be achieved by 2030, five years ahead of other supermarkets –
– Morrisons to launch ‘zero emission’ eggs in 2022 and beef by 2025 –
Morrisons has pledged to become the first supermarket to be completely supplied by ‘zero emission’ British farms by 2030 – five years ahead of the industry. The move comes after customers said they wanted their food to be as low emission and ‘green’ as possible.
Agriculture currently accounts for 10 per cent of all UK greenhouse gas emissions, with new research revealing that two thirds of people are considering the environmental impact of the food they eat[2].
Morrisons is UK farming’s biggest customer and will work directly with its farmers to create affordable zero emission produce. The first to hit shelves will be zero emission eggs by 2022, with lamb, fruit, vegetables, pork and beef following before the end of 2025.
Beef farming is the most challenging product to make greener as it currently generates 45 per cent of all UK agricultural carbon[3] emissions for only five per cent of products sold. Almost half of this is due to methane produced by the cows. Morrisons is working closely with its farms to create a zero emission beef range by 2025 by using smaller cattle breeds, low-methane feed, methane reducing supplements (such as seaweed), and by planting trees.
The National Farmers Union has asked farmers to work towards a 2040 ‘net zero’ emissions goal, with other supermarkets working towards 2035. British farming’s biggest supermarket customer, Morrisons, will work alongside its 3,000 farmers and growers to achieve this target five years earlier, in 2030.
Morrisons and a selection of its farmers are this month starting work on zero emissions ‘farm models’ that will look at the complete journey of meat and crops from germination to leaving the farm. They will serve as a blueprint – and be rolled out across all Morrisons farms to produce all food in this zero emissions way.
The models will look at reducing carbon by: rearing different animal breeds; using low food-mile feedstuffs; using renewable energy and low emission barns; and cutting water and fertiliser use. Offsetting carbon emissions will also be done by: planting grassland and clover; restoring peatland; planting trees[4]; and seeding hedgerows.
As part of the programme, Morrisons will set up the world’s first School of Sustainable Farming at Harper Adams Agricultural University to offer farming training for future generations.
The supermarket will also work with the NFU to pool farmer knowledge, Natural England on planting and water use, and will use industry experts to measure its schemes.
David Potts, Chief Executive of Morrisons, said: “Climate change is one of the biggest challenges for our generation and growing food is a key contributor to greenhouse gas emissions.
“As British farming’s biggest supermarket customer, we’re in a unique position to guide our farms and help lead changes in environmental practices. It’s years ahead of industry expectations – and an ambitious target – but it’s our duty to do it.”
Environment Secretary, George Eustice MP, said:“The UK is the first major economy to legislate for net zero emissions by 2050. Our farmers will play a key role in achieving this.
“It is encouraging to see Morrisons commit to being supplied by net zero carbon British farms on such an ambitious timescale, helping to protect the environment for future generations.”
Morrisons UK agriculture target forms part of its plan to become ‘net zero’ for emissions by 2040, in line with the international Paris Agreement.
The Best Dine in for Two Meal Deal includes a main, side, dessert and drink for just £12
One of the best value meal deals on the market
This month, Morrisons is helping customers upgrade their weekend dinners with its The Best Dine in for Two deal. The meal deal includes a choice of main, side, dessert and drink for just £12; one of the best value on the market.
While we’re still unable to eat out at restaurants, the meal deal features some fantastic options that will give shoppers something extra to smile about. From mains like The Best Shorthorn Steak Pie or The Best Vegan Moussaka, to sides including The Best Maris Piper Chunky Chips and The Best Carrot & Kale Medley.
And It doesn’t end there. Finish off with a tempting pudding such as The Best Belgian Chocolate Brownie Puddings or The Best Salted Caramel Curl Profiteroles. The drinks options include a bottle of The Best Prosecco DOC, or even four bottles of Birra Moretti Lager.
Gemma Everson at Morrisons comments: “Now more than ever customers are looking to make the most of weekend dinners at home.
“The Best Dine in for Two meal deal includes some of our top products for a special night in and caters to different dietary options. Most importantly, we’re delighted to be able to offer all these great-tasting options for a fantastic price.”
Morrisons The Best Dine in for Two meal deal is available to purchase in stores or online: 1 Main, 1 Side, 1 Dessert and 1 Drink for £12.
Morrisons has acquired Falfish, a family-owned wholesaler of sustainably sourced seafood based in Cornwall. Falfish has been a trusted supplier of high quality fresh fish and shellfish to Morrisons for over 16 years and approximately 50 per cent of Falfish’s c. £40 million turnover is with Morrisons.
For customers, the acquisition will mean further improvements to the range, quality and availability of fresh fish and shellfish at our Market Street counters and represents another significant investment in fresh food and foodmaking when others are retreating from counters.
Following the deal over 80 per cent of Morrisons fish and shellfish – both in our 497 stores and in our online business – will come from Morrisons wholly owned seafood operations.
Falfish operates from two sites in Redruth and Falmouth docks on the south Cornish coast and is owned by the founder Ian Greet and his son Mark who is the Managing Director. Mark Greet and all c. 140 Falfish colleagues will join Morrisons.
The business has long-term relationships with the owners and skippers of over 70 partner boats in the South West who land their total catch direct to Falfish. Falfish’s buyers also buy direct from the three key South West fish markets in Newlyn, Plymouth and Brixham.
Falfish also owns a 30ft trawler, the Jacqui A,which means that Morrisons will, we believe, become the first British supermarket ever to own a fishing boat.
Andrew Thornber, Morrisons Manufacturing Director said: “Falfish is a great fit with Morrisons; not only is it a great British company supplying high quality fish and shellfish, but they also share our passion for sustainability and for local sourcing.
“Bringing Falfish into Morrisons further strengthens our position as Britain’s biggest foodmaker. Our manufacturing operations employ c. 9,000 people at 19 sites throughout Britain, providing around 25 per cent of everything that Morrisons sells. The acquisition of Falfish means that over 80 per cent of our fish and shellfish will now come from our own operations.”
Mark Greet, Falfish’s Managing Director, said: “Falfish has been a supplier to Morrisons since 2004 and over the years this has become a very strong partnership.
“For my father Ian and our family, as part of the Cornish community, this acquisition ensures the continuing ethos of Falfish in upholding our relationships and values, and strengthens this for our colleagues, for the South West fishing fleet, and for all of our customers and stakeholders.
“The acquisition is great news for Falfish’s Cornish operations and the wider community, bringing investment and access to many new opportunities.”
Falfish shares Morrisons commitment to sustainable fishing, currently funding and supporting the five year Fishery Improvement Programmes in the South West on Monkfish, Scallops, Crab and Lobster.
It has been a founding member of a multitude of programmes over the previous 15 years that have been at the forefront of delivering sustainable fishing practices and healthy stocks for future generations. The business has also worked on fishing gear trials aimed at reducing discards, alternative market projects for under utilised British species and fishing gear recycling.
Falfish processes a range of 56 wild and farmed frozen and fresh seafood from British waters and the South West coastline.
Its fish range includes turbot, sea bass, monkfish, Dover sole and hake and its shellfish range includes lobster, king scallops, crab, cuttlefish and whelks. Falfish’s customers include Morrisons, the UK restaurant trade and significant exports to Europe and the Far East.
– Shorthorn beef is renowned for its rich flavour and tender meat –
– The supermarket has revealed its most popular pies, with Chunky Steak coming out on top –
In a supermarket first, Morrisons has launched The Best Shorthorn Steak Pie in time for British Pie Week (1st – 7thMarch). Renowned for its rich flavour and tender, marbled meat, the British Shorthorn beef brisket takes ‘steak pie’ to a whole new level.
The famed, home-grown meat is cooked up with smoked bacon, rich red wine gravy and all-butter shortcrust pastry. The first pre-packed pie in Morrisons ‘The Best’ range, it’s perfect for a quick, yet luxurious dinner at home.
Morrisons was the first supermarket to launch a Shorthorn Beef brand in 2016, developing a range based around the top-quality meat which is characterised by marbling; making for great taste and tenderness. What’s more, Shorthorn farmers have excellent standards of animal welfare, traceability and nutrition to produce consistent quality.
In honour of British Pie Week, Morrisons has also revealed the most popular flavours at its Pie Counter. Top of the savoury list is Chunky Steak, closely followed by the Scotch Pie. Winner of the sweet crown was the Bramley Apple Pie.
Morrisons most popular Pie Counter pies:
1. Bramley Apple
2. Chunky Steak
3. Scotch Pie
4. Steak & Ale
5. Chicken & Gravy
Featuring in the Dine in for Two meal deal, the tasty main can be enjoyed as part of the £12 offer; a fraction of the price of other supermarkets.
Steven Halford, Pie Buyer at Morrisons comments: “We’re really passionate about pies at Morrisons and love working with quality, British producers to create our own-brand range.
“The new Shorthorn Beef Pie is a prime example of this, and with our customers clearly fans of beef-based pies we hope it proves even more popular.”
Morrisons has also introduced a range of deals on own-brand and branded pies. Offers include the Morrisons Family Pies (£2 down from £3) and Hollands Pies in selected stores only (50p down from £1.10).
Morrisons The Best Shorthorn Steak Pie is available now in stores and online for £5, or as part of the Dine in for Two meal deal (1 Main, 1 Side, 1 Dessert and 1 Drink for £12).
