Tag: marketing

Networking event to highlight benefits of coordinated fundraising and marketing approach 

Professionals working in Scotland’s arts and heritage sectors are being invited to explore the benefits of a coordinated approach to marketing and fundraising at a special training event taking place at the Surgeon’s Hall in Edinburgh this month. Continue reading Networking event to highlight benefits of coordinated fundraising and marketing approach 

City of Superheroes: Capital businesses join forces for Avengers opening weekend

To celebrate Edinburgh’s role in the most hotly anticipated film of the year, Avengers: Infinity War, businesses around the city are flexing their superpowers to get people assembling in the capital for the film opening.

This weekend, Scotland’s capital sees over forty businesses join forces to celebrate the movie release and transform Edinburgh into the City of Superheroes.  Marvel fans can revel in a programme of events, discounts and special offers that will see your superhero squad enjoy everything from exclusive walking tours of the filming locations and special themed menus to spotting caped crusaders at every corner and even free travel for little superheroes in costume on Lothian Buses.

The super celebration is being led by Film Edinburgh, the organisation that facilitates film productions in the city, which sits within Marketing Edinburgh.

Rosie Ellison, Head of Film Edinburgh, said: “It’s been a year since Edinburgh’s streets were buzzing with A-list stars and Hollywood crew for the biggest production in the city to date, and we’re so excited for the film to finally hit the big screen.

“In celebration of the capital’s heroic role in the film, we’re transforming Edinburgh into the City of Superheroes this weekend. Across the city, businesses will be putting their own twist on the superhero franchise with everything from themed cocktails to caped mannequins and Marvel-ous lunch offers.

“Given that Edinburgh was the only location used during filming, we’re encouraging fans to come to the City of Superheroes to get the ultimate superhero experience. The weekend will be a great way to keep the excitement of the movie alive, even after you step out of the cinema screen.”

John Donnelly, Head of Marketing Edinburgh, said: “The City of Superheroes weekend is our way of celebrating Edinburgh’s role in the film and is another example of local businesses joining forces to create marvelling experiences for residents and visitors.

“The blockbuster third instalment of the Avengers franchise was filmed in Edinburgh for seven weeks in the Spring of 2017, and we’re honoured to be the only location outside of the Hollywood studio. The production saw the city’s historic Old Town transform with shop fronts altered and set props, including bus shelters and street lights, take position. We had over 400 crew members working on the shoot through the night with local businesses, residents and the council working collaboratively to make it happen.”

Joe Russo, Director of Avengers: Infinity War commented on his experience filming in Edinburgh during a special screening he held for local fans in Edinburgh earlier this month. He said: “I love this city, I’ve spent a lot of time here, it’s beautiful.

“I’m surprised it hasn’t been on film more, shocked frankly, because it’s one of the most beautiful cities in the world and at night it can take on a gothic feel. And we had a sequence we wanted with heightened tension and it was a perfect place to shoot that scene.”

Full details of what you can get up to during the City of Superheroes weekend can be found online at www.edinburgh.org/cityofsuperheroes. A location map that will help fans navigate their way around the city can be downloaded for free on the website.

City-of-Superheroes-Map-8-Final   

Keep up-to-date with the City of Superheroes on social with the hashtag #CityofSuperheroes.

Participating members:

 

  1. AGA Edinburgh, 8-9 Drumsheugh Place, EH3 7PT
  2. Bar Salsa, 3 Cowgatehead, EH 1 1JY
  3. Barney’s Beer, 1 Summerhall Place, EH9 1 PL
  4. British Heart Foundation Stockbridge, 28-29 Raeburn Place, EH4 1HX
  5. British Heart Foundation West End, 85 Shandwick Place, EH2 4SD
  6. Cranachan & Crowdie, 263 Canongate EH8 8BQ
  7. Edinburgh Dental Studio, 6 Randholph Place, EH3 7TE
  8. Edinburgh Zoo, 134 Corstorphine Road, EH12 6TS
  9. Epicurean & Radisson Collection Royal Mile, 1 George IV Bridge EH1 1LL
  10. Forbidden Planet, 40-41 South Bridge, EH1 1AD
  11. Galaxy South Bridge, 47-49 South Bridge EH1 1AD
  12. Get Guided, Royal Mile, Edinburgh
  13. Gladstone’s Land, 477b Lawnmarket, EH1 2NT
  14. Haggis Adventures, 60 High Street, EH1 1TB
  15. Hilton Edinburgh Carlton, 19 North Bridge, EH1 1SD
  16. Hotel Du Vin, 11 Bistro Place, EH1 1EZ
  17. The Real Mary King’s Close – The Green Lantern Way, 2 Warriston’s Close, EH1 1TG
  18. Museum of Childhood, 42 High Street, EH1 1TG
  19. Principle Charlotte Square, Charlotte Square
  20. Printing Press Bar & Kitchen, 21-23 George Street, EH2 2PB
  21. Radisson Blu Royal Mile & Itchycoo Bar, 80 High Street, Royal Mile, EH1 1TH
  22. One Square, 1 Festival Square, EH3 9SR
  23. Strigicake, 1 East Preston Street, EH8 9QQ
  24. Subway Cowgate, 69 Cowgate, EH1 1JW
  25. The Assemble! Rooms, 54 George Street, EH2 2LR
  26. The Knight’s Vault, 102 West Bow, EH1 2HH
  27. The Whiski Rooms, 4-7 North Bank Street, EH1 2LP
  28. Waverley Mall, 3 Waverley Bridge, EH1 1BQ
  29. Lothian Busses Travel Shops a. 31 Waverley Bridge, EH1 1BQ, b. 11 Clifton Terrace, EH12 5DR, c. 27 Hanover Street, EH2 2DL
  30. Edinburgh Bus Tours, 31 Waverley Bridge, EH1 1BQ
  31. Odeon Wester Hailes, 120 Wester Hailes Rd, EH14 3HR
  32. Odeon Lothian Road, 118 Lothian Road, EH3 8BQ
  33. Cineworld, Fountain Park, EH11 1AF
  34. Camera Obscura & World of Illusion, 549 Castlehill, EH11 1AF
  35. City Cabs, see Edinburgh.org/cityofsuperheroes
  36. Mercat Tours, The Mercat Cross, High Street, EH1 1RF
  37. Hard Rock Cafe, 20 George Street, EH2 2PF
  38. Vue Edinburgh Ocean Terminal, Ocean Terminal Shopping Centre, Ocean Drive, EH6 6JJ
  39. The Place, 34-38 York Place, EH1 3HU
  40. The Edinburgh Press Club, 20-30 Cockburn Street, EH1 1NY
  41. Alex App, see Edinburgh.org/cityofsuperheroes
  42. Fountain Court, 121 Grove Street, EH3 8AA
  43. Cuckoo’s Bakery, 150 Dundas Street, Edinburgh, EH3 5DQ and 116 Bruntsfield Place, Edinburgh, EH10 4ES

Selling Scotland: Scotland is Now

Forget Scotland the Brave … this is Scotland the brand!

A new £6 million campaign will put Scotland in the international spotlight and showcase the country’s world-leading assets to a global audience. Launching simultaneously today in North America, London and China, ‘Scotland is Now’ is designed to put the country firmly at the top of everyone’s list of places to live, work, study, invest and visit. Continue reading Selling Scotland: Scotland is Now

Edinburgh College strikes gold

Gold for Edinburgh College at the College Development Network Marketing Awards

Edinburgh-College---groupEdinburgh College scooped a top marketing award to recognise the success of a campaign to promote courses to prospective students this week.

The college won gold in the Integrated Marketing Campaign Award at the College Development Network (CDN) Marketing Awards 2015 on Wednesday (25 February), in recognition of a marketing campaign it ran to promote applications for college courses starting in January 2014.

The college also received two bronze medals at the awards, which celebrate the excellent marketing and communication practice taking place in colleges across Scotland.

The judges praised the college’s courses marketing campaign for its ‘bold creative approach and strong integration of messages and visuals tailored for different audiences’.

This campaign helped the college achieve its target for course applications and as well as the highest attendance recorded for an open day at Edinburgh College or at any of its legacy colleges.

The college also received two bronze medals in the following categories:

  • The Internal Communications Award, for communications around the college’s first staff conference in June 2014. The staff conference brought all the staff together to take part in workshops around the theme of innovation, covering technology, sustainability, teaching and learning, the workplace of the future and outward innovation.  The judges felt the project highlighted that the college management had made a major effort to communicate with all staff appropriately to build buy-in and involvement.
  • The Customer Experience Award, for the college’s Centre for Creative Industries Student Employability Day. The day, which involved workshops and talks from industry professionals, was designed to develop students’ understanding of employers’ needs, give them insight into how they can make themselves as employable as possible, and promote positive destinations. The judges felt the event was well structured and that it gave the students access to industry practitioners. The project also enabled the college to engage with a number of employers.

The awards evening took place at The Caves in Edinburgh and featured two performances by the college’s HND Acting and Performance students, while attendees were treated to chocolates made by professional cookery students.

Edinburgh College interim principal Elaine McMahon said: “I am delighted that the efforts of our Marketing and Communications staff have been recognised with a gold and two bronze awards. It is satisfying to see that the judges recognised and appreciated the work put into planning and executing the extremely successful course marketing campaign, which resulted in the college meeting student recruitment targets for the year.

“It is also great to see the creative work put into supporting and communicating with staff and students recognised with two bronze awards.”

Last year, Edinburgh College achieved a silver award in the Internal Communications category and bronze in the Event category in the CDN Marketing Awards 2014.

Pictured: L-R Deborah Robertson, head of marketing, Moira Findlay, head of communications, Jon Buglass, head of the Centre of Creative Industries, and Lee-Anne Mackay, marketing manager.

Edinburgh College in the running for marketing awards

EdColl

Edinburgh College has been shortlisted for three prestigious marketing awards, recognising achievements in marketing courses, catering for students’ needs and communicating with staff.

The College Development Network (CDN) Marketing Awards 2015 – which take place next Wednesday (25 February) – are designed to recognise and celebrate the excellent marketing and communication practice taking place in colleges across Scotland.

The college is shortlisted for the following awards:

  • The Internal Communications Award, for communications around the college’s first staff conference in June 2014. The staff conference brought all the staff together to take part in workshops around the theme of innovation, covering technology, sustainability, teaching and learning, the workplace of the future and outward innovation.
  • The Customer Experience Award, for the college’s Centre for Creative Industries student Employability Day. The day was designed to develop students’ understanding of employers’ needs, give them insight into how they can make themselves as employable as possible, and promote positive destinations. Professionals from a wide range of creative industries ran workshops, talked to groups of students and shared their expertise.
  • The Integrated Marketing Campaign Award, in recognition of the success of marketing campaign held to promote, and increase, applications for college courses starting in January 2014. The campaign used the theme ‘Of course you can’ and achieved the highest attendance recorded for an open day at Edinburgh College or at any of its legacy colleges.

Edinburgh College interim principal Elaine McMahon said: “Being shortlisted for these awards is a great achievement and our staff deserve huge congratulations.  It’s fantastic to see the creative work put into supporting, encouraging and communicating with students and staff being recognised in this way.

“The Creative Industries Employability Day was a fine example of the focus college staff put upon preparing students for working life in a competitive market and was so successful that the event will run again in February.

“The nomination for the staff conference is a welcome credit for the work done to build a sense of community in the still newly merged Edinburgh College.

“It is also satisfying to see that the work of our marketing and communications staff to promote the range of courses on offer at the college has been recognised. Their hard work led to a highly successful open day and the college meeting student recruitment targets for the year.”

Last year, Edinburgh College achieved a silver award in the Internal Communications category and bronze in the Event category in the CDN Marketing Awards 2014.

EdCollege