Tag: makeup

VIEVE brand coming to The Centre Livingston next month

CENTRE MARKS ITS 50th ANNIVERSARY THIS YEAR

Nine years after thousands of beauty fans flocked to The Centre, Livingston to see Scottish beauty star Jamie Genevieve at a live make-up masterclass, her beauty brand VIEVE is now coming to the shopping centre, which is a full-circle moment in her incredible journey from a make-up artist to an international beauty entrepreneur. 

Back in 2017, Jamie was already a major name in the beauty world, sharing make-up tutorials in her own relatable, down-to-earth style with around 800,000 Instagram followers, and close to half a million YouTube subscribers.

Since then, she has built an impressive loyal fanbase around the world, with over two million Instagram and YouTube followers and partnered with various global brands, including L’Oréal Paris. 

She has also collaborated with MAC on a special-edition lipstick, which led to her launching her very own product range in 2020, attracting high-profile fans including Claudia Winkleman, Dua Lipa and Nicole Kidman and opened her own store in Glasgow in 2024.

Her collection is also available in retailers like Space NK and Sephora.

Although Jamie, who has just welcomed the arrival of her second child, won’t be appearing at The Centre, Livingston this time, her team of Pro Makeup Artists will be on hand to give people expert advice to help find their perfect shade and try out their award-winning products. Shoppers who spend £99 will also be invited to take part in a ‘Spin the Wheel’ competition to win lots of beauty treats.

The VIEVE ‘Tour de Face’, which is part of a Scotland-wide tour, will only be in the shopping centre from 10th – 13th September, located in front of New Look.

It also forms part of a 50th anniversary Fashion & Beauty event taking place in the shopping centre on the 12thand 13th, to help raise funds for its Charity Partner CHAS, (Children’s Hospices Across Scotland), which provides specialist palliative care and support to children with life-shortening conditions and their families.

Shoppers will have the opportunity to get a free mini colour analysis and Autumn/Winter style tips from resident stylist Leigh Maybury, located in front of M&S, with donations optional for CHAS, and check out some iconic styles dating back the last five decades. 

There will also be model scouting and live music with tunes from the past 50 years, and some lucky shoppers will be in with a chance of winning prizes in the ‘Guess the Fashion Year’ quiz.

Patrick Robbertze, Centre Director at The Centre, Livingston said: “The arrival of the VIEVE beauty brand at The Centre, Livingston feels like a very special full-circle moment, going back to when we welcomed Jamie into the shopping centre nine years ago. 

“Her live make-up masterclass will go down as one of our most incredible and well-attended events of all time, with people travelling as far as Newcastle and Aberdeen to meet her.

“It feels even more extra special for us as we mark our 50th anniversary to have her team join in our 50thanniversary celebrations at our Fashion and Beauty Event.

“Shoppers can not only get beauty tips but also an insight into Autumn/Winter fashion trends with our fantastic resident stylist, Leigh Maybury, and a colour analysis. They can also check out some outfits which were trending over the past 50 years and enjoy live music too with tunes covering each decade.”

The Centre, Livingston, which is owned by LCP UK, part of M Core, one of Europe’s leading, privately owned commercial property development and management companies, has over 150 stores and restaurants, spanning one million sq. ft. and welcoming over 15.8 million visitors a year.

These include M&S, Flannels, H&M, MINISO, Søstrene Grene, Flying Tiger, the country’s largest JD Sports store, Nando’s, Wagamama, Wingstop and the first ArrowHeadz store in Scotland.

Love Beauty at St James Quarter

St James Quarter is giving all glam squads the weekend off as it gears up to host its first ever Love Beauty event from 10th to 13th February.

A one-off event you don’t want to miss, beauty Kings and Queens are invited down to St James Quarter to explore a range of inspiring makeup, skincare and fragrance workshops and consultations. Attendees will also have the opportunity to make the most of some exclusive Love Beauty discounts running across the whole weekend.

And it doesn’t stop there, Jamie Genevieve, expert makeup artist and founder of VIEVE, will be making an appearance as she hosts a one-off event on Saturday 12th February in partnership with HBeauty. 

Jamie will reveal some of her most sacred top tips and showcase her makeup brand in an exclusive interview before answering any burning beauty questions the audience might have.

A number of St James Quarter’s top brands will be involved in the beauty inspired events over the course of the weekend including VIEVE at H beauty, Dior at John Lewis & Partners and MAC Cosmetics at Boots, as well as many more.

Kicking off from 9am each day, attendees can brush up on their skills with beauty demonstrations at & Other Stories, fill their bags with free samples from Clinique and Bobbi Brown counters in John Lewis & Partners and be the first to enjoy a brand new No7 product launch at Boots.

L’Occitane will also be debuting its very first ‘L’Occi Truck’. Showcasing beauty on the go, the four wheeled drive will be parked up in the main Galleria, near Register Square, and will be filled with everyone’s favourite beauty and skincare products.

Visitors can also take part in a variety of activities at St James Quarter’s SOOK space – an area designated to allow brands to create engaging and exciting offerings and connect with their customers on a more intimate level. From HydraFacial within Cavendish Clinic at John Lewis, hair demos with GHD to makeup tips from MAC Cosmetics at Boots, there’s something for everyone to enjoy.

Gill Moore, Retail Director at St James Quarter, said: “What an event we have lined up. Love Beauty is a chance for everyone to come together and enjoy all our skincare, make-up and fragrance specialists we have within The Quarter.

“There will be a number of brands hosting exclusive events over the weekend including VIEVE in partnership with H beauty, Dior in John Lewis & Partners and MAC Cosmetics in Boots.

“Attendees can take this opportunity to really flaunt their own style, learn some new beauty tips and take advantage of all the fabulous deals and giveaways available over the weekend.

“We’re also extremely excited to be welcoming make-up icon, Jamie Genivieve, next Saturday to learn more about how she founded her successful makeup line, VIEVE.”

Activities will be taking place throughout The Quarter across the whole weekend. Keep up to date with the latest info via our Instagram page by following @StJamesQuarter