EdFest has opened a box office on the Mound, beside the Assembly Hall.
Above the cabin, a 4x2m screen displays a constantly-updating feed of ticket offers from across EdFest’s seven venues, pulled live from Edfest.com/offers , where participating companies can claim their show and run their own marketing offers. The box office also serves normal sales for the Assembly Hall. Edinburgh,
With Fringe well under way after a bumper first weekend, Edfest.com the shared ticketing, marketing and discovery platform uniting Assembly, C ARTS, Gilded Balloon, Just the Tonic, Pleasance, Underbelly and ZOO — has taken its offers on to the street.
A new box office on the Mound, next to the Assembly Hall, is now selling tickets in person for Assembly Hall shows, while a 4x2m screen mounted above the counter runs a live rota of daily offers from companies across all seven EdFest venues.
The screen draws directly from edfest.com/offers, the same feed available to audiences online, so any deal a company sets up, a percentage off, a fixed ticket price, or a 2-for-1, appears on the Mound within minutes.
Companies playing in any of the seven EdFest venues can claim their show on edfest.com, set their own offers, and add further content such as media reviews, giving them a direct, self-managed route to passing Fringe footfall as well as to edfest.com‘s online audience.
The launch comes as ticket sales across edfest.com and Love the Fringe run 50% ahead of the same point last year. For the seven EdFest venues, which together account for around 70% of all Fringe ticket sales, shows can be added to a single basket and bought in one transaction directly on edfest.com, at 0% box office commission, with booking fees capped at £5 per transaction.
Beyond the Fringe, edfest.com also brings together listings for Edinburgh’s other festivals year- round, including the Edinburgh International Festival, the International Book Festival, the Film Festival and the Royal Edinburgh Military Tattoo, with booking handled directly through each festival’s own site.
The Mound box office sits alongside Love the Fringe, EdFest’s audience membership programme, now in its third year and grown from 500+ members in 2024 to 1,000+ in 2025.
Membership, from £30, gives access to free tickets, venue and bar discounts, and curated daily review digests across the festival.
William Burdett-Coutts, said: “This is a great step forward for the Fringe. Our drive is to try and reduce costs for performers and find ways of making the festival more efficient.
“With Edfest we have already reduced box office commission for companies to zero provided they put 4% of their tickets into Love the Fringe.
“A win win for the audience and shows alike. Which is why a physical, live-updating box office on the Mound matters during peak Fringe footfall, and how it gives companies a direct way to reach passing audiences.
!Audiences can also save up to £1.50 on booking fees probably making this the cheapest box office service in the city.”
EdFest and Love the Fringe are live now at edfest.com.