
Children and families at Edinburgh Zoo learned about online safety while playing with LEGO® bricks, thanks to a new partnership between the NSPCC and the LEGO Group.
The event was the first of a series in Scotland as part of the Build & Talk campaign, which encourages important conversations with children on topics such as gaming, managing screentime and being kind online – all while being creative with LEGO bricks.
Other upcoming Build & Talk events were scheduled for Fringe by the Sea in North Berwick and Play Day East Ayrshire in Kilmarnock today (August 6).
NSPCC Scotland’s Local Campaigns team set up a stall at Edinburgh Zoo last week. Dozens of children and families visited the stall to have a go at some of the LEGO Group’s activities and talk about gaming safe online.
At the stall, children were encouraged to take part in challenges such as building their favourite character from the game they were currently playing.

Lou Chauvin, NSPCC Scotland Local Campaigns Officer, said: “It was wonderful to see so many families engage with online safety in a fun, natural way.
“By combining play and conversation, we’re helping parents and carers feel more confident talking to their children about life online—and children walk away with practical advice in a way they understand.
“Edinburgh Zoo made for the perfect place to start our sessions in Scotland. We are incredibly grateful for their support in helping to spread this important message.”

To find out more about the LEGO Group’s online safety activities and advice, click here, or to discover tips and guidance from the NSPCC regarding speaking to children about online safety, click here.







