Letters: The Big Kitten Con

Dear Editor

With kitten season nearly here, Cats Protection is releasing a documentary highlighting the potentially tragic risks of buying underage kittens online from unscrupulous sellers who put profit before welfare.

The Big Kitten Con, narrated by Caroline Quentin, features traumatic accounts of kittens being sold at less than the legal age for commercial sale, which is eight-weeks, and sadly dying from debilitating illnesses.

Last year, 340,000 of the 500,000 cats that were purchased in the UK were found online on sites like Facebook, Gumtree, Pets 4 Homes and Preloved.

Though many sellers are responsible people, there are unscrupulous individuals who will exploit the anonymity of the internet to sell kittens that have been taken from their mums too young, denying them vital nutrients and social development, while passing them off as healthy, eight-week-old kittens.

As well as giving advice, we are encouraging the public to sign a petition calling on the Government to regulate cat breeding. It has just been introduced in Scotland and we would like to see England, Wales and Northern Ireland follow suit.

We want anyone who breeds two or more litters of kittens in a year to be licensed, which would make them subject to regular inspections.

To watch Cats Protection’s The Big Kitten Con video and to sign Cats Protection’s petition, please visit www.cats.org.uk/kitten-con

Yours faithfully

Madison Rogers,

Acting Head of Advocacy & Government Relations, Cats Protection

Cats Protection launches plan to improve feline welfare in Scotland

TIME IS MEOW campaign launches today

Cats Protection has welcomed ground-breaking new laws on animal welfare in Scotland but said more still needed to be done to help cats.

The charity says new licensing regulations which come into force today will help to stamp out rogue cat breeders who put profit before the welfare of kittens and cats.

Cats Protection’s Advocacy & Government Relations Officer for Scotland Alice Palombo said: “These new licensing laws have come at a time when we need them the most.

“Over the past 18 months of the pandemic, a combination of increased demand for kittens and restrictions on household visiting has created the perfect conditions for unscrupulous breeders to flourish.

“We’ve heard countless stories of how people have been duped into buying underage, poorly kittens which either haven’t survived or have needed costly veterinary care. It’s not just the kittens that suffer – behind closed doors there are many female cats forced to have litter after litter in poor welfare conditions.”

Under the new licensing laws, anyone breeding three or more litters of kittens in any 12-month period must be licensed, and female cats will be limited to having a maximum of two litters within a year.

Breeders will also be banned from breeding cats with extreme traits which can lead to health conditions, such as the Scottish Fold.

Erin Macqueen, 22, from Glasgow, had a devastating experience in March 2021 when the kitten she purchased for £250 turned out to be just five weeks old. The tiny kitten, named Frankie, died just a few weeks later from a condition believed to be related to its poor start in life.

Erin explained: “Frankie had been advertised as a male 12-week-old kitten. When I took Frankie to the vets, I was told she was actually a girl, and was in fact only five weeks old.

“Alarm bells had rung when the seller delivered her to me – she wasn’t even in a cat carrier, the seller just had her tucked under her coat. I could see straight away that Frankie was tiny, but by that point it’s just too heart-breaking to say no. I didn’t know what I’d be sending her back to.”

After becoming unwell, Frankie was diagnosed with untreatable Feline Infectious Peritonitis and had to be put to sleep, causing huge emotional distress to Erin and leaving her with a £750 vet bill.

She said: “It was the vet’s opinion that she developed this as a result of being bred in poor conditions, probably among many other cats and kittens.

“With the benefit of hindsight, I can see that Frankie had probably been one of many kittens just bred and sold to make a quick profit. In her last days of life, she suffered greatly, and it was a very stressful and emotional time.”

With the new laws coming into force today, Cats Protection is now launching its Time is Meow campaign to ask the Scottish Government to go further to help protect cats.

The five-point action plan details what is needed to continue to ensure cats are better protected in Scotland, including the introduction of compulsory microchipping for pet cats, a ban on snares, encouraging landlords to allow renters to own cats, inclusion of animal welfare in the National Curriculum and further work to tackle unscrupulous cat breeding.

Alice added: “Scotland is leading the way in the UK when it comes to regulating cat breeding and animal rescues. As well as these new licensing laws, Scotland also has strict laws on air gun licensing which helps protect cats from the random attacks we see in Wales and England.

“This is all great news, but there is always more to be done and we want to see Scotland go further.

“Our Time is Meow cat welfare action plan includes issues which will benefit people as well as cats – in particular, encouraging landlords to allow their tenants to own a cat. At a time when we’re all spending more time at home, pet ownership is vitally important to our wellbeing and for helping tackle loneliness.”

Cat charity warns public to be vigilant over online kitten sales

The UK’s biggest cat charity has issued a warning about the risk of online sellers capitalising on the COVID-19 pandemic to sell poorly-bred kittens.

Cats Protection says that demand for new ‘lockdown pets’ may make it easier for unscrupulous vendors to sell kittens which may be sick or too young to be parted from their mothers.

With figures from the Government’s Petfished campaign showing a huge 125% increase in adverts posted across online marketplaces during lockdown for puppies, kittens, dogs and cats, the charity says buyers need to be more vigilant than ever[i].

Cats Protection’s Head of Advocacy & Government Relations Jacqui Cuff said: “With so many people now working from home for the foreseeable future, it’s understandable that many would want to bring a new pet cat into their household. But buyers must be aware that this demand creates the ideal conditions for unscrupulous sellers who put profit before welfare.

“These profit-driven sellers may be selling kittens which are sick or too young to be separated from their mothers, which can lead to high vet bills. Sadly, some kittens bred in poor conditions may not survive, which can be incredibly distressing for their new owner.

“Unscrupulous sellers have always existed, but the COVID-19 restrictions can give them an extra layer of invisibility.  Before the lockdown, buyers may have heard alarm bells if a seller offered to deliver a kitten to them, or said it was not possible to view the kitten with its mother. But the guidelines and restrictions on visiting other households means it is now very difficult to be sure of a kitten’s background.

“Before the COVID-19 pandemic, we may have been seeing moggies selling for around £50, but nowadays a quick scan of online adverts will find moggies for sale for hundreds of pounds. It is clear to us that there are individuals out there who are intent on putting profit before welfare”.

Cat lover and former keyboardist of progressive rock band Yes, Rick Wakeman, backed Cats Protection’s call for buyers to be vigilant and urged them instead to consider adopting a rescue cat.

He said: “I’d urge anyone thinking of getting a kitten to get in touch with a reputable rehoming charity like Cats Protection. Adopting from Cats Protection gives you the peace of mind of knowing your new pet has had all the necessary veterinary checks, and helps give a cat in need a second chance in life. And by adopting a rescue cat, you’ll help to reduce the demand which encourages unscrupulous sellers from trading in kittens.”

To make adopting from a charity safe and easy, Cats Protection’s Hands-free Homing scheme ensures cats and kittens can be rehomed following social distancing measures.

Cats Protection’s warning follows the Government’s Petfished campaign to help the public research pet sellers thoroughly online before buying a new pet.

Cats Protection advises buyers to think carefully before purchasing a kitten from an online advert and refer closely to its Kitten Checklist.  

Buyers can view this, and a wealth of other tips and advice for purchasing a kitten, by visiting www.cats.org.uk/help-and-advice/pregnancy-and-kitten-care/buying-a-kitten-online


Cats Protection is the UK’s largest cat charity, helping around 200,000 cats every year through a network of around 230 volunteer-run branches and 37 centres.