Tag: Johnnie Walker Princes Street

Johnnie Walker Princes Street unveils first AI-powered Whisky Bottle personalisation experience

  • Johnnie Walker x Scott Naismith will offer guests the chance to co-create their own one-of-a kind Johnnie Walker Blue Label bottle with Scottish Artist
  • Naismith, renowned for his bold, colourful abstractions of Scottish skies, coasts and landscapes, has a long-standing relationship with Diageo, creating works for the ‘Four Corners’ distilleries and Johnnie Walker Princes Street
  • The AI system has been custom trained to deliver this generative experience and features the use of cutting edge digital direct to bottle print technology

Johnnie Walker Princes Street, the World’s Leading Spirit Tourism Experience*, is inviting guests to discover Johnnie Walker x Scott Naismith, harnessing cutting-edge, purpose-built AI-technology to co-design their very own unique bottle of Johnnie Walker Blue Label.

Only available at the Edinburgh venue, the experience is set to run from August 1-31 2024, and is believed to be the first ever to combine world-class Scotch whisky, art, and AI.

The journey will invite visitors to shape their co-creation by answering simple prompts that will influence key themes in Scott Naismith’s work and ultimately their bottle design. Guests will answer up to three questions across four categories influencing the specially developed AI’s generation of colour, location, artistic style and even time of day.

This will then determine the eventual look of their one-of-a-kind bottle, which is then processed real time, colour managed and printed in a matter of minutes using cutting edge digital direct to shape print technology.

The Johnnie Walker x Scott Naismith experience will be available for a limited time, and guests will be able to access it with every purchase of Johnnie Walker Blue Label in the venue’s retail store throughout August.

The bottle design element can be complimented at no extra charge by a bookable expert-led tasting of Johnnie Walker Blue Label, as well as a guided tasting of the incredibly special limited edition Johnnie Walker Blue Label ‘Elusive Umami’, in the rooftop Explorers’ Bothy bar. In addition to stunning views, the tasting will offer guests an up-close look at some of Scott’s previous work, which was created for Johnnie Walker Princes Street’s opening.

Naismith’s striking artwork includes the stunning Scottish landscapes surrounding the four key distilleries which contribute to the world’s number one Scotch Whisky brand1; Cardhu in Speyside, Clynelish in the Highlands, Glenkinchie in the Lowlands and Caol Ila on Islay. The Johnnie Walker brand has well established connections with the artistic community itself, through partnerships with the likes of James Jean and graphic designer Kushiaania.

Johnnie Walker Princes Street keeps pushing boldly into the future of whisky experiences. Opening its doors in 2021, the highly anticipated attraction quickly became known for utilising modern technology to carve pathways for guests into whisky flavours and sharing the fascinating history of Johnnie Walker through immersive tours and tastings.

Most notably, its signature Journey of Flavour experience has successfully used innovative AI technology to map out flavour preferences for visitors based on their specific palates, helping whisky lovers and novices alike explore the versatility of Scotland’s national drink.

Working closely with Johnnie Walker Princes Street and Diageo’s Breakthrough Innovation team in partnership with full service Creative & Technology agency, Phantom, Scott Naismith is excited to be at the forefront of such a pioneering take on art and whisky.

He said: “I believe creativity takes courage and boldness in risk taking. The project at Johnnie Walker Princes Street shows this throughout and as a consequence has been an honour to be a part of.

“With a brave exploration into the cutting-edge world of AI, this latest project is bound to surprise and impress in equal measure. I am excited to be part of it and am again impressed at the continued creative vision from the team at Johnnie Walker.”

Rob Maxwell, Head of Johnnie Walker Princes Street, said: “Since opening, Johnnie Walker Princes Street has striven to become a leader in using the power of AI to personalise guests’ experiences.

“Johnnie Walker x Scott Naismith is an exciting new step in our commitment to offering those with various tastes and interests something completely different to what’s available in the whisky experience market.

“This partnership is a true one-of-a-kind, and we can’t wait to see the designs our guests will print on their bottles.”

Will Harvey, Senior Global Innovation Manager at Diageo, added: “This is the first pilot in a wider platform that the Breakthrough Innovation team is exploring, looking at how we can use AI responsibly to enable co-collaboration between fans and artists.

“Demand for personalisation shows no signs of slowing down, so we’re delighted to offer the chance to create one-of-a-kind AI-enabled designs with Scott. With Johnnie Walker Princes Street’s previous experience of using AI to enhance customer experiences, it’s the perfect place for us to launch this innovative offer to the world.” 

Book the Johnnie Walker x Scott Naismith experience now to co-create a one-of-a-kind personalised bottle of Johnnie Walker Blue Label and guided tasting (£240): https://bit.ly/3W5R12v

The Johnnie Walker x Scott Naismith co-creation journey is also available as a standalone experience at Johnnie Walker Princes Street with every bottle of Johnnie Walker Blue Label purchased (£240).

Johnnie Walker Princes Street is a premier eight-floor visitor experience in Edinburgh. It is the centrepiece of Diageo’s £185 million investment in Scotch Whisky tourism.

Offering a range of immersive tours and tastings, it has received numerous accolades, including Europe’s Leading Spirit Tourism Experience 2024* and a Green Tourism Gold Award in 2023. Since opening on 6th September 2021, Johnnie Walker Princes Street has attracted guests from 130 countries, from Andorra, to Zimbabwe and everywhere in between, welcoming 359,000 visitors in 2023 alone.

For more information, visit www.johnniewalkerprincesstreet.com

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Drag Race royalty Kitty Scott-Claus brings the house down at Johnnie Walker Princes Street

Drag Race royalty Kitty Scott-Claus brought the house down at Johnnie Walker Princes Street, Edinburgh, tonight with a fabulously fierce performance at the five-star visitor attraction to celebrate Pride Edinburgh which kicks off this weekend (22nd June).

The talented queen took to the stage in an all singing, all dancing extravaganza for visitors to the Pride Edinburgh pre-show hosted in the Label Studio, one of the World’s Leading Spirit Experience’s first-class event spaces.

Head to Johnnie Walker Princes Street this Pride weekend to enjoy the best view of Edinburgh Castle in the city, cocktails, mocktails and so much more: 

https://www.johnniewalker.com/en-gb/visit-us-princes-street/

Johnnie Walker Princes Street seeks new talent to join award-winning team

Top visitor attraction is calling for passionate storytellers to become Experience Ambassadors

Johnnie Walker Princes Street, the award-winning global visitor experience in the heart of Edinburgh, has announced exciting opportunities for passionate individuals to join its renowned team.

With both part-time and full-time Experience Ambassador positions available, aspiring actors and storytellers are invited to become a part of an exceptional team dedicated to delivering unparalleled experiences to visitors from around the globe.

Ambassadors will guide guests through the venue across the many different experiences available, taking them on a journey through the story of Johnnie Walker, the single malt and single grain whiskies from which it is crafted, and through the multitude of ways whisky can be enjoyed.

Dedicated to challenging stereotypes and busting myths around Scotch, no background in whisky is required for the roles available at Johnnie Walker Princes Street. Instead, applicants should be natural presenters and storytellers and have a passion for hospitality.

Successful candidates will have the chance to work in the multi-award-winning destination starting from June 3, with the opportunity to be a part of a key venue during the Edinburgh Festival Fringe, work with experts in the experience and whisky field and receive extensive training and development from industry leading professionals.

Additionally, Johnnie Walker Princes Street offers staff a strong reward and benefits package with many pathways to great career opportunities across Johnnie Walker and parent company Diageo. Recognising the need for flexibility, employees can also expect a range of shift and working patterns to cater for people at all ages and stages of life.

Rob Maxwell, Head of Johnnie Walker Princes Street, said: “We are proud of the exceptional team we have built at Johnnie Walker Princes Street, and we are excited to offer opportunities for new talent to be part of our award-winning visitor experience.

“If you are energetic, enthusiastic and, passionate about a career in hospitality and tourism then we want to hear from you.”

To apply for the role of Experience Ambassador at Johnnie Walker Princes Street, please visit our website here.

Johnnie Walker Princes Street introduces Sunrise Yoga Experience

Five-star-visitor attraction Johnnie Walker Princes Street is inviting guests to find their flow and embark on a journey of tranquility and connectivity with its latest offering, Sunrise Yoga on Friday, May 3rd, 7 – 8.45 a.m.

Led by Jess Mackenzie, yoga instructor and passionate advocate for self-love and inner peace, this unique experience will combine a serene one-hour yoga class with the opportunity for attendees to connect with each other post-work-out over a light breakfast and mocktail.

Designed for people of all skill and experience level, the early morning flow will allow guests to awaken their senses and move through a sequence of yoga poses with Jess, with the perfect backdrop of Edinburgh’s west end. Located in the venue’s fourth-floor Label Studio, guests will enjoy skyline views as they are led through a series of movements designed to harness energy and invigorate both body and mind.

Following the yoga session, attendees will be welcomed to the 1820 Rooftop Bar and Terrace for some light breakfast and a non alcholic cocktail while soaking in unbeatable views of Edinburgh Castle and historic old town.

Yoga instructor and experience host, Jess Mackenzie, said: “Sunrise Yoga at Johnnie Walker Princes Street presents locals and visitors to the city with a unique opportunity to nourish both body and mind, while cultivating valuable connections, all at this stunning location.

“It’s fantastic to see the Johnnie Walker Princes Street team taking this kind of approach and offering guests a chance for something new and different in the city.”

Rob Maxwell, Head of Johnnie Walker Princes Street, said: “Here at Johnnie Walker Princes Street we have been awarded for bringing world-class experiences to our visitors since we opened in 2021.

“We are always working to ensure there’s something for everyone and looking for new ways to bring our customers unmatched experiences, and Sunrise Yoga is the perfect example of our commitment to this.

“We look forward to welcoming those returning to the venue, as well as those who may have never been before, for this exciting session, unlike anything we’ve ever done before.”

Priced at £15 per person, tickets for the experience can be purchased online at www.johnniewalkerprincesstreet.com. All attendees are required to come with their own personal yoga mats.

To check out other experiences at Johnnie Walker Princes Street, and for more information, please visit www.johnniewalkerprincesstreet.com

Celebrate International Women’s Day at Johnnie Walker Princes Street

Celebrating some of Diageo’s most pioneering women, Johnnie Walker Princes Street is hosting an exclusive Spirited Women Tasting in its Explorers’ Bothy Bar on 8th-10th of March. 

Telling the stories of the influential women who have helped shape the face of Scotch whisky, the tasting features a welcome highball using an exclusive Johnnie Walker Princes Street blend created by Master Blender Emma Walker, and a Johnnie Walker Princes Street Cellar Blend prepared by Master Blender, Aimee Morrison. 

Featured in the tasting session will be the Cardhu 12, 200th anniversary release. Created to celebrate two of the original female whisky trailblazers, Helen and Elizabeth Cumming, this malt is strikingly smooth and characterised by beautiful berry and blackcurrant notes. 

Also making an appearance will be the Singleton of Glen Ord 2022 Special Release for a sweet and spicy fix, and the Dalwhinnie 17, 125th anniversary release which offers a famously spicy and fruity experience with strong vanilla notes. 

Priced at £55 per person, tickets for the event can be purchased online https://www.johnniewalker.com/en-gb/visit-us-princes-street/book-whisky-tasting/#id=spirited-women-an-international-women-s-day-tasting.

As well as the tour, visitors can also enjoy an exclusive 10% discount across the retail store on the day of their tour when they present their ticket.

This offers reduced prices for merchandise and products, including the Bottle Your Own experience, where customers can engrave products with personalised messaging.

The 10% discount is also extended to the 1820 Rooftop Bar, where guests can savour the panoramic views of the Edinburgh skyline with delectable food and drink. 

To check out other Johnnie Walker experiences, and for more information, please visit www.johnniewalkerprincesstreet.com

Johnnie Walker Princes Street lights up Edinburgh to mark world exclusive

  • New Blue Label variant capturing the elusive taste of umami, in first-of-a-kind collaboration with renowned Chef Kei Kobayashi, can only be purchased at Johnnie Walker Princes Street
  • Whisky fans can purchase the limited edition bottling from today, with bespoke cocktails and immersive tasting experiences available in the coming weeks.
  • Edinburgh’s West End will be illuminated with a stunning new projection as part of a complete takeover of the venue.

Johnnie Walker, the world’s number one Scotch Whisky brand1, today unveils Johnnie Walker Blue Label Elusive Umami – a pioneering expression inspired by the enigmatic flavour also known as the fifth taste, which will be available exclusively at Johnnie Walker Princes Street from today, before launching worldwide on October 16.

Taking inspiration from Japanese Zen Calligraphy, the projection onto Johnnie Walker Princes Street celebrates the ancient art form with silhouetted artists’ intricate brush strokes combined with elements from the beautifully crafted Umami Blue Label packaging on the side of Princes Street’s biggest canvas.

Arriving at Edinburgh’s eight floor whisky experience before anywhere else in the world, Johnnie Walker Blue Label Elusive Umami is a limited-edition release crafted by Master Blender Emma Walker and renowned Japanese Chef Kei Kobayashi of Paris’ three Michelin Star restaurant Kei.

The pair joined forces to create a Scotch that encapsulates the inscrutable taste of umami, a Japanese word used to describe what is a hard-to-define flavour, possessing mysterious qualities.

The result – a beautifully balanced Scotch of sweet and savoury flavours, with notes of blood oranges and red berries with sweet wood spice, a touch of smoked meat, a hint of salt and pepper with a long, sweet fruit finish. Selected casks from inland and coastal distilleries are hand-picked at the height of their maturation for their unique umami profile – only one in 25,000 casks succeeds in bringing this elusive character to life.

In addition to being the first in the world to get their hands on this incredible new whisky, Johnnie Walker Princes Street guests will also have the chance to enjoy a limited-edition Umami cocktail on the 1820 Bar roof terrace and take part in an immersive 60-minute tasting experience, with details set to be released on Johnnie Walker Princes Street’s social media profiles in the coming weeks.

Johnnie Walker Master Blender, Emma Walker, says: “When Chef Kei and I set out to capture the essence of umami, we wanted to push the boundaries of what Scotch could be and bring a truly innovative offering to the world of whisky and flavour.

“For Johnnie Walker Blue Label Elusive Umami, only one in 25,000 casks in our unparalleled reserves of more than 10 million maturing casks made the cut in our painstaking search for that elusive flavour profile – each expression of whisky was hand-picked to create an umami profile, just like ingredients for a recipe, allowing us to bring the unique character of this innovative whisky to life.”

Chef Kei Kobayashi adds: “Umami possesses a mysterious quality that ignites our senses, revealing sumptuous taste, complexity, and depth.

“Encapsulating that alluring flavour through Johnnie Walker Blue Label Elusive Umami allows you to immerse your palate in an exquisite Scotch Whisky of subtle richness.”

Rob Maxwell, Head of Johnnie Walker Princes Street, says: “Johnnie Walker is renowned for pushing the boundaries of what’s possible in whisky, and Johnnie Walker Blue Label Elusive Umami does just that.

“This collaboration is an expression of taste that’s rarely seen in the world of whisky, and one that is set to inspire a new generation of whisky lovers. It’s exciting that we are the world’s first location to stock this exclusive dram at Johnnie Walker Princes Street. We can’t wait for you to taste it.”

Available exclusively at Johnnie Walker Princes Street in Edinburgh from September 18, 2023, and available to buy globally from October 16, 2023.

Follow Johnnie Walker Princes Street for more information:

https://www.instagram.com/johnniewalkerprincesstreet/

Johnnie Walker Princes Street returns as Official Sponsorship Partner of the Edinburgh Festival Fringe 2023

The Edinburgh Festival Fringe Society is pleased to announce the renewal of its partnership with Johnnie Walker Princes Street, as the venue is named the Official Sponsorship Partner of theEdinburgh Festival Fringe 2023.

As the Official Partner Destination of the Fringe, Johnnie Walker Princes Street is only a short distance away from many of Edinburgh’s Fringe venues; and with stunning rooftop bars boasting some breathtaking views of Edinburgh Castle and the Old Town skyline, as well as a host of innovative food and whisky-tasting experiences and immersive tours, the five star, multi award-winning destination is an essential part of any Fringe itinerary.


For the second year in a row, Johnnie Walker Princes Street will feature in the venues map at the back of the Fringe programme – an indispensable navigational tool to everyone looking to make the most of their Fringe experience.

Johnnie Walker Princes Street, which opened with a Green Tourism Gold Award – the highest sustainability accolade for a visitor attraction – has been an invaluable supporter in the Fringe Society’s ongoing efforts to make the festival more environmentally sustainable, particularly the transition to e-ticketing in Fringe 2022.

Commenting on the news, Shona McCarthy, Chief Executive, Edinburgh Festival Fringe Society, said: “We are thrilled to be renewing our partnership with Johnnie Walker Princes Street for a second year.

“Their flagship attraction in Edinburgh has been a welcome addition to the Fringe landscape since it opened its doors and their support in helping us improve our ticketing experience has been indispensable.

“As we invite people to Fill Their Boots at the Fringe this August, we also encourage them to pop by Johnnie Walker Princes Street”.

Rob Maxwell, Head of Johnnie Walker Princes Street, said: “The Edinburgh Festival Fringe brings the best arts and comedy talent to Scotland, and puts Scotland on a global stage.

“It’s an anchor in the world’s cultural calendar, so to once again be the Official Sponsorship Partner of the festival is a proud moment for the Johnnie Walker Princes Street team as we enter our second summer in Edinburgh.

“This year we are looking forward to welcoming more people than ever into our iconic building, letting visitors from across the world experience whisky in innovative ways through our many immersive tours, our new culinary concept STIR, as well as the chance to take in the unbeatable views of Edinburgh with a cocktail at our stunning 1820 Rooftop Bar”.

Find out more about Johnnie Walker Princes Street experiences and food and drink offering here.

Johnnie Walker Princes Street launch collab with two Michelin-starred team

Johnnie Walker Princes Street is set to serve up a new culinary sensation for Scotland with STIR – a ground-breaking cocktail and cuisine concept in partnership with two Michelin-starred team Chef James Close and his wife, Head of Pastry, Maria Close, owners of the renowned global experience restaurant, Raby Hunt.

James and Maria’s unique menu of stunningly innovative small-bite plates are served alongside meticulously curated cocktails from Johnnie Walker Princes Street Head Bartender, Miran Chauhan, in a collaboration that aims to completely redefine the concept of whisky and food pairing.

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Each cocktail offers a unique story with a focus on flavour, that will be shared with the guests during their experience.

From a Hedgerow Aquavit, created from foraging for berries nearby the Glenkinchie distillery, to a Cliff Edge Vermouth, using botanicals from the Four Corners of Scotland distilleries, Miran has embraced new techniques to capture each guest’s attention by bringing the whiskies into a new light.

Known for their new age approach to fine dining and storytelling through micro dishes, Chefs James and Maria Close have created six small bites, to match the cocktails, with layers of luminous flavour and textures to delight.

Guests can expect a culinary showcase of unexplored food combinations, from rich, umami intensity within the Aguachile Oyster bite, to soft, sweet indulgence within the Green Apple.

STIR features three flights:

  • The Four Corners Cocktail Flight takes guests on a beautiful journey exploring the Four Corners of Scotland distilleries, Glenkinchie (Lowlands), Cardhu (Speyside), Clynelish (Highlands) and Caol Ila (Islands), with each one integral to blending Johnnie Walker whisky. The combination is a complete experience carefully curated to highlight the landscape of the distillery, with locally grown and foraged ingredients from the naturally occurring flora and fauna.
  • The Seasonal Cocktail Flight allows guests to take a short trip, experiencing a rotation of exclusive whiskies and seasonal ingredients, selected by the Johnnie Walker Princes Street team. The Spring Season highlights the unique Johnnie Walker Princes Street Spring blend.
  • The Johnnie Walker Blue Label Cocktail Flight is an opportunity to savour this iconic whisky in an unexpected way. The cocktail is paired with the most exquisite small bite, a luxurious moment of indulgence for Johnnie Walker Blue Label connoisseurs.

Miran Chauhan, Head Bartender at Johnnie Walker Princes Street, said: ‘We see STIR as the portal to a new world of whisky and food combinations, in the heart of Edinburgh at Johnnie Walker Princes Street.

“James and I have a shared obsession for flavours and techniques and together we’ve created an enticing and highly original taste experience for everyone to enjoy.”

James Close, two Michelin-starred-Chef of Raby Hunt Restaurant, said: “We approached this challenge with the same energy and enthusiasm as we always do, creating a set of signature dishes that derive from a single ingredient, inspired by a global adventure.

“And then just like Miran does with his cocktails, we bring layers and textures together to tell a unique story through taste.”

Back in Edinburgh for the collaboration, James is returning to the capital after living in Scotland as a young man, when he worked in the menswear department of House of Fraser, in the very building that is now Johnnie Walker Princes Street Edinburgh.

Reservations for STIR are available now and can be made online at johnniewalkerprincesstreet.com from 17:30PM, Wednesday – Saturday.

Multi-award winning, Johnnie Walker Princes Street, is the centrepiece of Diageo’s £185million pound investment in Scotch whisky tourism in Scotland – the largest single investment programme of its kind ever seen in Scotch whisky tourism.

Offering more than 800 flavour combinations, unique immersive tours and breath-taking views of the Edinburgh skyline, one person could visit Johnnie Walker Princes Street every day for more than two years still and not have the same experience twice.

Committed to delivering new experiences for guests, every season STIR will evolve the menu to suit the season, with a twist on the Seasonal Cocktail Flight, as the cocktail and small bite influenced by the limited-edition Johnnie Walker Princes Street blend of whisky, changes with the time of year.

Jurica Gojevic, Food and Beverage Manager at Johnnie Walker Princes Street, says: “What makes James’ success so remarkable is that he is completely self-taught and has a curiosity for international ingredients.

“I knew his innovative approach would perfectly match Miran’s unorthodox methods to mixology and give us an opportunity to truly push the boundaries of flavour and fun with a one-of-a-kind menu.

“Through STIR we’re creating something totally unexpected and delivering an unforgettable experience for our guests at Johnnie Walker Princes Street.”

Johnnie Walker Princes Street celebrates Deaf Awareness Week with BSL-supported Whisky Tasting

Tickets are now available for the special whisky experience with support from Deaf Action

To mark Deaf Awareness Week (1-7 May 2023), Johnnie Walker Princes St, Edinburgh’s Five Star Whisky Attraction, has created a new edition of one of its most popular whisky tasting experiences, with assistance from British Sign Language (BSL) interpreters from Deaf Action.

Taking place on May 5 2023, guests will enjoy a specially curated 90-minute tasting led by a whisky specialist, alongside a BSL interpreter with the support of Deaf Action. The Whisky Explorers: British Sign Language Edition will offer those using BSL a chance to enjoy a specially curated sensory experience at the venue, which was recently named the Best Whisky Experience in the World by Whisky Magazine.

Guests will be taken on a 90-minute exploration of Scotland’s liquid landscape, sampling a stunning collection of drams from iconic regions including Islay, the Highlands and Speyside. They will also have the opportunity to savour a very special Lowland grain whisky, exclusive to Johnnie Walker Princes Street.

Building an inclusive and modern visitor experience has been a core focus of Johnnie Walker Princes Street from its inception, and this new experience is the start of regular opportunities for the deaf community created by the team. The business worked with Euan’s Guide to ensure the building and its various experiences are fully accessible, and the venue is fitted with an induction loop system for those who use hearing aids.

This new tutored tasting which is due to be rolled out throughout the year, is another stride forward for the world-renowned experience’s inclusivity goals. Johnnie Walker has worked closely with Deaf Action and a native BSL using consultant to ensure the experience is tailored to the needs of deaf BSL users and those hard of hearing.

Tony Bradford, Johnnie Walker Princes Street experience team, said: “We have worked closely with groups and charity organisations since before our doors were even open to ensure we are as accessible and welcoming to all communities.

“From offering complimentary tickets for carers, as well as the installation of our ground floor Changing Places toilet, we pride ourselves on being able to cater for guests who may have different access requirements.

“It’s been brilliant working with the Deaf Action team to create this bespoke, top-notch whisky experience for those using BSL. No stone has been left unturned in our planning for the Whisky Explorers: British Sign language Edition, and we look forward to continuing our journey to ensure Johnnie Walker Princes Street can be enjoyed by all.”

Lauren McAnna, Community Services Manager at Deaf Action, said: “In today’s world, businesses must be aware of the various markets they are catering for, and Johnnie Walker Princes Street have done just that by developing its Whisky Explorers: British Sign language Edition.

“The commitment from the team to making this the best experience possible for those using BSL, has been extremely heartening, and we look forward to continuing the relationship and creating more experiences for deaf and hard of hearing groups going forward.”

Tickets will include 10% off other retail purchases of up to £250 as well as for drinks in the bar on the day of the experience, and for up to 7 days afterwards (T&Cs apply). To redeem, guests must show their confirmation ticket to a member of staff at the till. 

For more information and to book an experience, please visit: 

www.johnniewalkerprincesstreet.com

Mother’s Day Celebrations at Johnnie Walker Princes Street

Treat your mother figure to an afternoon of whisky and chocolate tasting

On Sunday, March 19, Johnnie Walker Princes Street, Edinburgh’s five-star whisky attraction, will celebrate Mother’s Day by offering guests a chance to treat the mother figures in their lives to a guided tasting of three delicious whiskies, each perfectly paired with a chocolate truffle from The Highland Chocolatier lain Burnett.

Set to take place in the ground floor retail area at Johnnie Walker Princes Street, this 45-minute experience will give lucky mother figures a taste of some of Scotland’s best whiskies, as well as some Johnnie Walker hospitality at Scotland’s visitor attraction of the year, as awarded by Whisky magazine.

The tasting will start with the velvety smooth and aromatic Dalwhinnie 15-year-old, then the delicate fruity Cardhu 15-year-old with bitter chocolate notes that pair perfectly with The Highland Chocolatier. This will be followed by a classic Johnnie Walker old fashioned with a raspberry twist. Guests will also learn about these unique drams, their distinct flavours, their history and the delicious chocolate they are paired with.

As a parting gift, all the lovely mothers on show will be presented with a mini dried bouquet to take home. 

Rob Maxwell, head of Johnnie Walker Princes Street said: “Our mother figures play such important roles in our lives, and they always deserve to be celebrated. We are really looking forward to hosting a great tasting experience that’ll live long in the memories of all the whisky-loving mums in attendance.”

A 20% discount will be offered for the bottle of each whisky from the tasting, as well as 10% off other retail purchases of up to £500 and for drinks in the bar on the day of the experience, and for up to 7 days afterwards (T&Cs apply). 

To redeem, guests must show their confirmation ticket to a member of staff at the till. 

For more information and to book an experience, please visit: 

www.johnniewalkerprincesstreet.com