Hobbycraft teams up with Dolly Parton’s Imagination Library for The Big Bedazzle

A WEEK OF GLITZ, GLAMOUR AND CRAFTING

In tribute to the late country music legend, Hobbycraft has teamed up with Dolly Parton’s Imagination Library for a special week of bedazzling workshops across 105 stores, with donations supporting children’s love of reading.

In honour of Dolly’s love of rhinestones and commitment to children’s literacy, Hobbycraft has thrown its support behind Dolly Parton’s Imagination Library by creating a joyful week of bedazzling that’s as unique as she was.

Available exclusively at Hobbycraft, The Big Bedazzle Workshops will take place in several stores nationwide with one workshop per day between 9-5pm (subject to availability), starting from Monday 21st September, and culminating on Give Like Dolly Day, Friday 25th September.

The workshops are £6 per person, with £2.16 donated to Dolly Parton’s Imagination Library, covering the cost of funding one book for a child in the UK.

The sessions will be led by Hobbycraft colleagues and Artisans – who are no strangers to the sequin – giving families and local communities the opportunity to come together and support a cause close to Dolly’s heart, helping her legacy live on in rhinestone-studded glory.

Everything can be bedazzled. From sunglasses, cowboy hats, backpacks, phone cases, trainers, denim jackets, or even get a head start on your Christmas jumper. Hobbycraft is encouraging people to simply bring an item from home or pick one up in store, before customising it with DDotz Freestyle Dotz, gems and sequins in a riot of colours. Gem-maxxing is positively encouraged, because when it comes to sparkle, more is more.

Emma Pickworth, from Hobbycraft’s Workshop team comments: “The Big Bedazzle brings together two things we know our customers love – creativity and community – while helping us support the incredible work of Dolly Parton’s Imagination Library.

“For one week, we’re inviting everyone to put on their Stetson, pull up their cowboy boots and channel their inner country star with in-store workshops. The bigger and flashier the better – just think, WWDD (What Would Dolly Do?).”

Clare Cook, Fundraising and Communications Director at Dolly Parton’s Imagination Library comments: “We’re thrilled that Hobbycraft is supporting Dolly Parton’s Imagination Library by bringing families and communities together for a week of creativity.

“Every donation will help us put more books into the hands of children and give more little ones the opportunity to discover the joy of reading. We hope everyone gets be-dazzling and, in true Dolly style, adds a little more sparkle to the world!”

Customers can book their place online, via the ClassBento page. Additional donations to Dolly Parton’s Imagination Library will be available to consumers in-store on Friday 25th September.

Donations will help support the charity’s work providing free, high-quality, age-appropriate books to children from birth to age five, helping to inspire a lifelong love of reading and support early childhood development.

Bedazzling ideas to get started:

  • WWDD? (What Would Dolly Do?) – Give an everyday item the ‘Dolly’ treatment. Think cowboy hats, handbags, and sunglasses or even a pair of socks
  • Bedazzle a Dolly-inspired look – Take inspiration from her iconic stage style with rhinestone-heavy collars, cuffs, hems, and accessories
  • 9 to 5, but make it sparkle – Transform a plain workwear piece into something that takes centre stage on the commute Jolene-worthy denim – Bedazzle a denim jacket, jeans or bag with a little extra country glam
  • GemMAXX – Go all-out with the biggest, sparkliest design possible. The more gems, the better
  • Dolly-fy your accessories – Skincare, stationery, phone case, hats, hair accessories… anything goes!
  • Spread the sparkle – Bedazzle something to gift to someone else and pass on a little Dolly-inspired joy
  • What would Dolly wear? – Pick an iconic Dolly-inspired outfit and create your own craft version using gems, sequins, and embellishments

Bill helps inspire a love of reading in children with Children 1st and Dolly Parton’s Imagination Library

  • Former BBC Radio Scotland rugby commentator helps inspire a love of reading in children with Children 1st and Dolly Parton’s Imagination Library
  • Murrayfield favourite Bill Johnstone records bedtime story to inspire a love of reading among children and families

Former rugby commentator, Bill Johnstone, has recorded a reading of Goodnight Digger by Michelle Robinson to support a charity partnership that aims to give the gift of reading to children and families across Scotland.

Bill has made the recording to encourage people to donate to a fundraising campaign, by charities Children 1st and the Dollywood Foundation UK, to spark the love of reading.

Children and families can enjoy Bill Johnstone’s reading of the Penguin book – a delightful rhyme which help little ones easily drift off to sleep after saying goodnight to all their favourite toys – on the Children 1st website.

Bill Johnstone is the latest in a series of well-known book lovers to record children’s stories for the campaign, including First Minister Nicola Sturgeon, actor and musician Tom Urie, radio presenter Katy Johnston, actor Jordan Young and singers Michelle McManus and Eddi Reader. 

Bill commented: “I’m absolutely delighted to read this month’s bedtime story to support Children 1st and Dolly Parton’s Imagination Library. 

“Reading is an incredibly valuable skill, and I am thrilled to support this partnership which helps bring the love and magic of books to children across Scotland. I chose to read Goodnight Digger by Michelle Robinson as it is a lovely relaxing rhyme for young children to listen to as they drift off to sleep.”

As well as encouraging families to enjoy the celebrity videos together, the charities are also encouraging avid readers to donate to the campaign, to help share their love of reading with children in Scotland who may not have access to books at home.

With public support, the charities will deliver a free book to children who might otherwise go without, every month from birth to their fifth birthday. Alongside the books, children and their families are also offered practical and emotional support to keep their children safe and to support their wellbeing and development.

One parent, whose young child has been receiving books, said: “I think all children should get to have a story at bedtime. 

“My son is really excited to get books in the post addressed especially to him. Having a new book keeps it fresh and stops him getting bored listening to the same story all the time. It’s been great for my son and for his older siblings too, as they’re enjoying reading the new stories to their little brother.”

Gary Kernahan, Children 1st Director of Fundraising, said: “We’re delighted that Bill Johnstone is supporting this campaign and helping to pass on his love of reading and stories to other children across Scotland.

“Stories are an important part of childhood and Children 1st wants to ensure that all children get to experience the joy of books. If you would like to help support this important campaign and help more children who don’t have access to books at home to develop a love of reading, please donate today at 

www.children1st.org.uk/imaginationlibrary.”

You can watch Bill Johnstone at: https://www.children1st.org.uk/get-involved/give-books/listen-to-a-bedtime-story/

Hello Dolly! Imagination Library’s Kirsteen shares the joy of reading with pre-school children

 • Dolly Parton’s Imagination Library aims to inspire a love of reading in pre-School children
• More than 150k free books delivered to children in Scotland since 2011
• Dolly Parton’s Imagination Library attending the Scottish Learning Festival on 20/21 September

Edinburgh’s Kirsteen Watson is playing a key role in helping Dolly Parton’s Imagination Library inspire a love of reading in pre-school children across the UK. Kirsteen is one of two Regional Directors in the UK and is responsible for managing the literacy programme in communities across Scotland, Northern England and Northern Ireland. Continue reading Hello Dolly! Imagination Library’s Kirsteen shares the joy of reading with pre-school children